Thoughts and inspirations from

THE BENEFITS OF PHILANTHROPY FOR

YOUR SMALL BUSINESS

Philanthropy is an inherently wholesome and good pursuit: donating your time, money, and resources for those in greater need than yourself does something good for a stranger, and makes you feel good at the same time!

It might surprise you to know that philanthropy can actually be used in your business to spread your brand and increase sales.

The concept is known as corporate philanthropy, and it is based on the idea of promoting the welfare of others through charitable donations of time and resources.

But how exactly does this bring value back to your business?

INTRODUCTION

The main benefit your business will receive from the corporate philanthropy process is the chance to build respect, good reputation, and good will within your community.

Leaving a good impression on your community is a great way to spread the word about your business in a positive way—this is likely to bring in new customers and increase your sales!

You can also take your community interactions one step further and pick an organisation that you will try to make a close partnership with. Your good deeds might eventually turn them into advocates for your brand.

BUSINESS BENEFITS OF PHILANTHROPY

Another benefit of corporate philanthropy is simply making the community you and your employees live in a better place to live. Ultimately, this benefits everyone: you, your employees, your customers, and the community at large.

You might also experience benefits related to perception. Beyond an increase in customers and sales from having a good reputation, this can also help you attract top talent when searching to fill vacancies on your team.

What’s more, employees respect leaders and businesses that do good, so employee retention and employee morale will receive a nice boost as well.

BUSINESS BENEFITS OF PHILANTHROPY

With these reasons, and the warm fuzzy feeling you’ll experience after having done a good deed for another, we hope that you see there is no reason to avoid corporate philanthropy!

BUSINESS BENEFITS OF PHILANTHROPY