The beauty

of FashionThe what, why, who, where and when of fashion.

Javed Mohammedk2film@live.com

A K2Vista Production

What is fashion?

It’s what designers create for a select population which later becomes a trend.

Why People Wear Clothes?

• Traditionally clothes primarily worn for protection from the environment, for privacy and to enhance beauty.

Why People Wear Clothes?

Why Clothing?

Physical Needs

• Protection

• safety

Psychological Needs

• Identity

• Adornment

• Cultural identity

Social Needs

• Affiliation/ fitting in

• standards

Good fashion= Good design

A combination of:• Line• Shape• Color• Texture• Pattern

Cycle of fashion lasted decades

• In early traditional cultures, styling of clothes did not change or if it changed stayed for a long period.

Travel changed this

• From Baghdad to Moorish Spain; Turkey to Middle East and Central Asia.

Paris: Where fashion began

• Paris, France from 1600s became center of fashion, where French royalty and affluent used designers to outfit them.

Haute culture

• Started after the French Revolution (1789), haute couture design firms grew. French for “Fine Tailoring” High-fashion, individually designed, original, handmade garments for the elite, $2K-$40K.

A little history1900s-1950s

• US magazine Vogue in 1909 helped spread the word in fashion

• Manufactured fabrics, included nylon and rayon• Looser fitting, functional clothes, especially for

workforce• Long hair, Long hemlines, corsets, hats

1920s and chanel

• Chanel liberated women from "corseted silhouette" and popularized the acceptance of a sportive, casual chic as the feminine standard.

chanel

• Her influence went beyond clothing into jewelry, handbags, and Chanel No. 5 fragrance.

Women’s liberation

• Shorter hair, disbandoned Victorian era clothes

• Shorter skirts• Nylon (cheaper hosiery)• Corsets abandoned• Alternating long hem lines, narrow

shoulders and tightly fitted bodices with long, full, or narrow skirts.

1960’s

• Hippie style – liberal fashion with influence from the east, using bright colors, peasant embroidery, cheesecloth, and safari jackets.

60’s continued

• Clothes came in brighter colors• In 1966, Mary Quant came up with the idea

of the miniskirt• Pants become commonplace for women• The mod and hippie subcultures emerged• Twiggy become a fashion icon

1970’s

• Influence of disco, punk, and feminist movement included: torn clothing, pant suits for women, and influence of white, neon and after-glow.

1980’s

• Business casual with the power look and health conscious. High price not linked to high fashion and more use of easy to care synthetic fibers. Rebellious, colorful, and crazy.

1990’s

• In US dress-down leads the way to informality, comfort and athletic look override business attire. Grunge – a style started by youth culture. Messy, uncombed, not too much effort.

2000’s

• Free-spirited: Bohemian Chic and Hipster - mixed different styles from punk, grunge, hippie, hipsters using large sunglasses, flowing skirts, boots and loose jumpers.

Fashion terminology

Designer Label

• A cross between couture and mass market eg Donna Karan, Yves St Laurent, Gucci.

Mass market

• Affordable ready-to-wear, off-the rack high

street fashion while trying to keep the look of Designer or Haute Couture eg Old Navy, Gap, Abercrombie and

Fitch, H&M.

4 Fashion capitals

Chic and stylish

Dior ,Chanel, Yves Saint

Laurent

Casual elegance

Valentino, Milan Fair

Unorthodox clothes

Vivienne Westwood

Clean-cut & casual

Calvin Klein, Ralph

Lauren

PARIS

MILAN LONDON

NEW YORK

A fashion year

• Work a year in advance • 2 seasons:

– Spring/Summer (lightweight)– Autumn/Winter (heavier fabrics)

The brand

• Every fashion hub and then every fashion house has an identity. The collection has to identify with the brand/look and complement each other.

Theme for Collection

• Designer selects theme, color, type of fabric, place, history, event.

designing for Collection

• Designing builds of theme and includes number of garments, to be done. From paper pattern to muslin sample, adjustment, accurate pattern, samples in fashion fabric and various colors in 3 month period.

Fashion show

• Press and buyers get their first look of the collection at the show.

fad

• A fashion with a sudden burst of popularity or novelty that “catches on.”

style

• Your own defining form of dress that may or may not incorporate what is the fashion trend.

classic

• Stays in fashion over time.

design

• A specific version of a style.

trend

• Movement of fashion through market and its endurance in popularity.

Fashion cycle

globalization

• Democracy, media, growth of middle class, and spread to other fashion centers made fashion available to the masses.

Fashion repeats itself

Fashion Trend Cycle

Predicting the future

• Designers have to predict what will be in style, they look at past trends, what worked and what else is going on in environment to identify trends.

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All images are from public domain and copyright of respective owners

A K2 Vista Projectk2film@live.comCopyright 2012