S E P T E M B E R 2 7 , 2 0 1 7

C I P R I A N I 4 2 N D S T R E E T N E W Y O R K , N Y, 1 0 0 1 7

T H E B E A U T Y I N D U S T R Y ’ S

Facing Cancer Beautifully

Don Loftus

President, Parlux Ltd.

S E P T E M B E R 2 7 , 2 0 1 7 C I P R I A N I 4 2 N D S T R E E T

IN SUPPORT OF THE LOOK GOOD FEEL BETTER PROGRAM

FOR OUTSTANDING LEADERSHIP IN THE BEAUTY INDUSTRY

2017 HONOREES

T H E B E A U T Y I N D U S T R Y ’ S

Marla & Barry Beck

Founders

Bluemercury Inc.

Celebrate. Delight. Hope and Fight. #RiseTogether!

Nearly three decades ago, members of our beauty industry family rallied together for a

cause that was deeply personal for all of us. As an industry, we felt compelled to support

women in the fight of their lives against cancer, not only because these women are the

consumers and purchasers of our beauty products, but more importantly, because they are

our mothers, daughters, sisters, wives and friends.

Thanks to the ongoing generosity of our supporters in the beauty industry and beyond,

Look Good Feel Better® has impacted the lives of hundreds of thousands of women and

their family as they came face to face with cancer.

This year marks the 28th anniversary of the DreamBall gala benefiting Look Good Feel

Better. We invite you to be a part of this incredible night and join a legacy of support for

women with cancer.

The DreamBall presents an excellent opportunity to create a highly visible alignment with

the influential beauty industry and a charitable cancer program that is making a personal

and powerful impact on the lives of women and those who care for them.

As part of the DreamBall, you will:

• Take part in an extraordinary movement spearheaded by some of the beauty industry’s

biggest brands and retailers;

• Savor culinary delights by the legendary chefs at Cipriani;

• Be moved by remarkable stories of courage, triumph and strength;

• Empower more women with cancer so they can find hope, strength, and the confidence

to live with dignity and fight with conviction;

• Make a huge difference through your generous contribution!

Thank you for joining us in an unforgettable evening in honor and support of courageous

women and their families.

Danyelle Boilard-Paul

Executive Vice President, General Manager, Clarins Group USA, Inc.

DreamBall Event Chair 2016-2017

LETTER FROM THE CHAIR

One of the hardest parts of a woman’s cancer journey is losing her

sense of self. Cancer changes everything: her complexion, her hair,

nails, eyelashes and eyebrows, taking a toll on her confidence and

self-esteem.

The DreamBall was created by passionate members of the beauty

industry united in a cause to help women find the support they need to

face the ravages of cancer and its treatment.

The DreamBall benefits the Look Good Feel Better® program*, a

free, non-medical, brand-neutral public service program created to

help individuals with cancer look good, improve their self-esteem, and

manage their treatment and recovery with greater confidence. Look

Good Feel Better is supported nationwide by a collaboration of the

Look Good Feel Better Foundation, the American Cancer Society and

the Professional Beauty Association.

OVERVIEW

*Look Good Feel Better is a registered Trademark of the Look Good Feel Better Foundation.

“The worst thing about having cancer is not being able to see

myself reflected in the mirror.” – Lisa Ray, Cancer Survivor

Founded 28 years ago, Look Good Feel Better has helped nearly 1 million

people in the U.S. and more than 1.8 million people around the world

regain confidence during cancer treatment by helping them to cope with

the appearance side effects of treatment. Workshops are free, available in

all 50 states, and staffed by local expert volunteers that offer lessons in

how to apply cosmetics and accessories to help address changes in skin

and hair loss that often accompany cancer treatment, as well as tips on

wardrobe and styling to help camouflage weight changes and surgical

alterations.

Join us. Support us. Rise Together .

THE CAUSE

For the past three decades, the Look

Good Feel Better Foundation, supported

by the cosmetics industry, the American

Cancer Society and the Professional

Beauty Association, have worked together

to give confidence to people undergoing

cancer treatment through the Look Good

Feel Better program.

SPONSOR COURAGE

YOUR CONTRIBUTION COUNTS. Continue the mission dedicated to

changing the way people with cancer approach their disease—providing

a sense of normalcy while empowering them with the confidence and

courage to endure and conquer.

NEXT LEVEL NETWORKING. Join an active, influential community of

500+ supporters within the beauty, fashion and media industries.

YOUR BRAND FRONT AND CENTER. Sponsorship levels and

customized opportunities deliver value and impact for your company.

A NIGHT TO CELEBRATE DREAMBALL HONOREES. Honor beauty

industry innovators and icons Marla & Barry Beck, Founders of

Bluemercury Inc., and Don Loftus, President of Parlux Ltd.

Opportunity for company executive to serve as ‘Honorary Chair’

for the gala and participate in gala ceremony

Company logo featured on Step & Repeat banner

Acknowledgement as “Presenting Patron” in printed program

Company logo and listing as “Presenting Patron” during stage

program at event

Two tables of 12 with premier seating

One $10,000 balloon during Balloon Auction

20 additional tickets for DreamBall After Dark (after party

immediately following gala)

Two page, 4/C spread with premier placement in printed program

and digital journal

Company logo featured on Look Good Feel Better website for one

year

Company logo on wall at Cipriani

Social media: During week of gala, one Facebook post by Look

Good Feel Better, one Instagram and Twitter post during gala

Pre and post publicity to Personal Care Products Council

members and Board of Directors

Early commitment (by 7/24) social media acknowledgment posts

and logo on DreamBall landing page (this page stays up until the

next year’s gala announcements, typically 15 months)

PRESENTING PATRON (Category Exclusivity) – $100,000

EVENT SPONSORSHIP

Acknowledgement as “Platinum Patron” in printed program

Company logo and listing as “Platinum Patron” during stage

program at event

Table of 12 with premier seating

10 additional tickets for DreamBall After Dark (after party

immediately following gala)

Two page spread with premier placement in Digital Journal

Company logo featured on Look Good Feel Better website for

one year

Social media: During week of gala, one Facebook post by Look

Good Feel Better, one Instagram and Twitter post during gala

Pre and post publicity to Personal Care Products Council

members and Board of Directors

Early commitment (by 7/24) social media acknowledgment posts

and logo on DreamBall landing page (this page stays up until the

next year’s gala announcements, typically 15 months)

PLATINUM PATRON – $50,000

EVENT SPONSORSHIP

Acknowledgement as “Gold Patron” in printed program

Company logo and listing as “Gold Patron” during stage program

at event

Table of 10 with preferred seating

5 additional tickets for DreamBall After Dark (after party

immediately following gala)

One page ad with preferred placement in Digital Journal

Company logo featured on Look Good Feel Better website for

one year

Social media: During week of gala, one Facebook post by Look

Good Feel Better, one Instagram and Twitter post during gala

Pre and post publicity to Personal Care Products Council

members and Board of Directors

Early commitment (7/24) social media acknowledgment posts

and logo on DreamBall landing page (this page stays up until the

next year’s gala announcements, typically 15 months)

GOLD PATRON – $40,000

EVENT SPONSORSHIP

Acknowledgement as “Silver Patron” in printed program

Company logo and listing as “Silver Patron” during stage

program at event

Table of 10

2 additional tickets for DreamBall After Dark (after party

immediately following gala - table patrons already included)

One page ad in Digital Journal

Company logo featured on Look Good Feel Better website for

one year (Gold Category on site)

Social media: During week of gala, one Facebook post by Look

Good Feel Better, one Instagram and Twitter post during gala

Pre and post publicity to Personal Care Products Council

members and Board of Directors

Early commitment (7/24) social media acknowledgment posts

and logo on DreamBall landing page (this page stays up until

the next year’s gala announcements, typically 15 months)

SILVER PATRON – $30,000

EVENT SPONSORSHIP

Table of 10

Acknowledgement as “Table Patron” in printed program

Listing as “Table Patron” during stage program at event

Company logo featured on Look Good Feel Better website for

one year

Tables can accommodate up to 12 guests by purchasing two

additional tickets.

TABLE PATRON – $20,000

Cash contribution

Acknowledgement as “Patron” in printed program

Listing as “Patron” during stage program at event

Company logo featured on Look Good Feel Better website for

one year

The Patron level cash contribution does not include dinner tickets

and is fully tax deductible.

PATRON – $15,000

EVENT SPONSORSHIP

Company logo, messaging and signage at bars during cocktail hour

Branded element(s) during cocktail hour (i.e. branded cocktail glasses,

napkins, gobo)

Acknowledgement of sponsorship in printed program

Full page ad in Digital Journal

Two gala dinner tickets and two additional Dream

Ball After Dark tickets

Recognition from stage during gala

10 tickets to cocktail hour only

Company logo featured on Look Good Feel Better website for one year.

COCKTAIL HOUR SPONSOR – $30,000

Company logo and messaging on all balloons

used for balloon auction

Full page in Digital Journal

Acknowledgement as Balloon Sponsor in printed program

Two dinner gala tickets and two additional DreamBall After Dark

tickets

Recognition from stage during Balloon Auction

Company logo featured on Look Good Feel Better website for one

year

BALLOON SPONSOR – $25,000

HIGH-PROFILE

BRAND OPPORTUNITIES

Your brand can be the ‘centerpiece’ at DreamBall!

A unique opportunity to reach the C -suite decision makers in beauty, fragrance.

fashion and personal care and showcase your innovation and creativity up

close and personal!

Work with the DreamBall team to develop an inspiring branded centerpiece

creation showcasing your designs and creativity! You will be the center of

attention and discussion at each table!

Benefits:

4 Dinner gala tickets

4 Additional DreamBall After Dark Tickets

1 Full page ad in Digital Journal

Printed program recognition as centerpiece sponsor

Recognition from stage during gala

Company logo on DreamBalll website

Company logo featured on Look Good Feel Better website for one year.

*Design must be coordinated and approved with DreamBall Dinner Committee

*Donor supplies all materials and flowers (Cipriani has flower vendor)

TABLE CENTERPIECE SPONSOR – $20,000 (50 tables)

HIGH-PROFILE

BRAND OPPORTUNITIES

PRESENTING PLATINUM GOLD SILVER TABLE

$100,000 $50,000 $40,000 $30,000 $20,000

HONORARY CHAIR

OPPORTUNITY, LOGO FEATURED

ON STEP & REPEAT &

DREAMBALL WEBSITE

ONE $10,000 BALLOON DURING

BALLOON AUCTION

ACKNOWLEDGEMENT AS

PATRON LEVEL IN EVENT

PROGRAM

ON-SCREEN LOGO AND MENTION

DURING STAGE PROGRAM Company

Listing

PRE AND POST EVENT

PUBLICITY TO PCPC MEMBERS

AND BOARD OF DIRECTORS

SOCIAL MEDIA MENTIONS

TABLE OF 12 AND PREMIER

SEATING

TABLE OF 10

Premier

Seating

DREAMBALL JOURNAL ADS

(PRINTED PROGRAM AND/OR

DIGITAL JOURNAL)

Two Page

Spread (Print & Digital)

Two Page

Spread (Digital)

One

Page (Digital)

One

Page (Digital)

LOGO ON LOOK GOOD FEEL

BETTER WEBSITE FOR 1 YEAR

ADDITIONAL TICKETS TO

DREAMBALL AFTER DARK 20 10 5 2

PATRON LEVELS

If sponsor wishes to donate seats to cancer survivors, they will receive additional acknowledgement from the gala

host and in the printed program. Survivor guests will be encouraged to share their experience on social media.

Benefactor $10,000

Supporter $5,000

Friend Other

DreamBall Dinner $2,000

Cocktail Hour Only $275

DreamBall After Dark $175

GENERAL CONTRIBUTION

INDIVIDUAL TICKETS

General cash contributions do not include tickets to the DreamBall.

All cash contributions are fully tax deductible and will be acknowledged

in the printed program.

EVENT SUPPORT

DIGITAL JOURNAL ADVERTISING OPPORTUNITIES

Two Page Spread, 4/C $7,000

Full Page, 4/C Ad $5,000

½ Page, 4/C Ad $2,500

File format: files may be sent as high-resolution PDFs.

All digital journal ads will be looped on display throughout the

DreamBall cocktail reception, dinner and program.

DIGITAL ADVERTISING

Silent Auction will open the week of September 18th, 2017 through the

gala evening, and will be available online to thousands of interested

bidders of refined taste.

GALA SILENT AUCTION

AUCTION

All auction donations will be acknowledged in the printed program, at

the gala and on the DreamBall website.

DreamBall After Dark is the after party immediately following dinner,

engaging the next generation of philanthropic leaders within and

beyond the beauty and fashion industries.

Time: 9:30 PM – Midnight

Expected Attendance: 300+ young professionals in beauty, fashion,

media industries

Tickets: $175 per person in advance and $200 per person at the door

For more information or to purchase tickets to Dream Ball and

DreamBall After Dark, please visit thedreamball.org

DREAMBALL CHAIR

Danyelle Boilard-Paul, EVP & General Manager, Clarins Groupe,

USA

DINNER CHAIRS

Dan Brashear, Sr. Vice President, Corporate Development,

Bluemercury

Diana Espino, SVP Marketing, Parlux Ltd.

Laura McQuillen, Senior Executive Assistant to Danyelle Boilard-

Paul

RESOURCE DEVELOPMENT

Louanne Roark, Executive Director, Look Good Feel Better

Foundation of the Personal Care Products Council

Nancy Logan, Director of Corporate Partnerships and Philanthropy,

Look Good Feel Better Foundation of the Personal Care Products

Council

Chloe Lipman, Executive Director, Community Development,

Northeast Region, American Cancer Society

Robin Flay, Senior Manager, Distinguished Events, American

Cancer Society

For more information, please contact: Chloe Lipman at 212-237-3896 or

chloe.lipman@cancer.org

ADDITIONAL INFO

More information on Look Good Feel Better - including a program

finder, virtual workshops, web-based tips and video tutorials, expert

Look Good Feel Better blog posts, and a donation mechanism - can

be found at lookgoodfeelbetter.org.

Find us:

• Facebook: @lookgoodfeelbetter

• Twitter: @LGFB

• Instagram: @lookgoodfeelbetter

Download our Look Good Feel Better Beauty mobile app via Apple

iTunes, or visit our Virtual Makeover Tool online at

lookgoodfeelbetter.org/virtual-makeover.

ADDITIONAL INFO

@lookgoodfeelbetter

@lookgoodfeelbetter

@LGFB

lookgoodfeelbetter.org

#RiseTogether

TheDreamBall.org