the basic pr guide for game devs
TRANSCRIPT
THE BASIC GUIDE TO PUBLIC RELATIONS
HI THERE,
MY NAME IS KAYLEEPublic Relations, Streamline Studios
The Basics
◦ Public Relations Survival Kit
◦ Research
◦ How To Pitch
◦ Expos & Conferences
PR SURVIVAL KITPress Kit, Press Release, Profiles
Press Kit #1◦ Game Description (Short & Long)
◦ Key Features List
◦ Company Description
◦ Contact & Social Media Links
◦ Release Date, Platforms, Price etc.
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Press Kit #2◦ Screenshots / Images / Logos (High-Res)
◦ Videos : Trailer, Gameplay
◦ Additional Press (Links & Quotes)
RESEARCHKnow Your Audience
Research
◦ Know Your Audience◦ Work Out A List Of Journalist /
YouTube / Twitch People ◦ Research From Similar Games◦ Know What They Want
HOW TO PITCH?Unique Selling Point (USP)
How To Pitch?
◦ Clearly Distinguish Your Game (In One Sentence)
◦ Clickbait Headlines / Taglines◦ PR Before Launch Not After◦ Short and Intriguing Pitches
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“Entertaining third-person adventure game that has people solve unique puzzles”.
Avoid Generic Promotional Messages
“Online FPS multiplayer. Like Counter Strike”
EXPOS & CONFERENCESUnique Selling Point (USP)
Expos & Conferences
◦ Have Your Media Ready – Beta Build, Trailer on (iPad, PC)
◦ Business Cards◦ Be Memorable (Game Theme)◦ Book Journalists Ahead Of Time
Build Your Street Cred
◦ Pitch Or Volunteer For Speaking Or Teaching Spots
◦ Talks Are Not A Sales Pitch◦ Run Or Contribute To A Game
Development Blog
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Speaking Opportunities
Possible Topics
◦ Starting An Indie Game Company◦ Being Productive Remotely◦ Run A Workshop (Unity, Art etc.)
“Obscurity is a greater threat than piracy.
- Tim O’Reilly
