the baseline journey

The Baseline Journey An approach to managing the complexity of multiple customers, value propositions, and journeys

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The Baseline JourneyAn approach to managing the complexity of multiple customers, value propositions, and journeys

Different value propositions for different customers is complex and costly

value proposition

core value proposition

The value proposition nucleus builds off a core.

Add just one extra thing for each customer type.

CUPCAKEcore value proposition CAKE

ICING

A customer journey can also build off a core, doing one key thing for each target customer to deliver on the value proposition at the right moment.

The Baseline Journey

ALI

TIME

Want more?

Find the full post at adaptivepath.com/ideas

Come be a part of the community at the Service Experience Conference this November in San Francisco. We’d love to meet you.

serviceexperience

NOVEMBER 16 - 17 SAN FRANCISCO , CA

http://adaptivepath.org/ideas/the-baseline-journey-3/

http://service-experience-conf.com/

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