the bartercard magazine - issue 1, 2014

28

Upload: bartercard-uk

Post on 01-Apr-2016

222 views

Category:

Documents


1 download

DESCRIPTION

We are proud to introduce to you the first edition of ‘The Bartercard Magazine’. Demonstrating the multiple uses and opportunities obtained through Bartercard, it is vital reading for both members and non-members.

TRANSCRIPT

Page 1: The Bartercard Magazine - Issue 1, 2014
Page 2: The Bartercard Magazine - Issue 1, 2014

Sales FranchisesAMAZING OPPORTUNITY

bartercard.co.uk

Dear Entrepreneur,

Own your dream Franchise – with Bartercard and share our future success.

Bartercard UK is launching an expansion campaign by inviting entrepreneurial professionals, to establish Sales Franchises across the UK.Bartercard is a Global Trade Exchange of some 55,000 Card Holders.Members pay their cash Business Expenses with their own Products and Services - thereby retaining cash to grow and protect their Business.

For any highly driven, sales focused individual with a modest amount to invest - the potential returns are enormous.

Bartercard provides world class training andsupport for this unique and proven product to ensure you maximise your returns.

For more information please either call 0800 840 6333 or email [email protected]

Page 3: The Bartercard Magazine - Issue 1, 2014

It’s a pleasure to introduce you to the first issue of The Bartercard

Magazine, in what promises to be a very exciting future for bartering

in the UK. A question I often face is ‘just how does Bartercard work?’,

whilst I can give you an answer to this I find that in sharing member’s

stories you gain a greater sense of understanding through seeing

Bartercard in its practical use.

To begin with, please familiarise yourself with the many trading

opportunities available through Bartercard. These opportunities will

give you an understanding of how Bartercard has been able to assist

each business owner. They are from many different walks of life,

and many different industries, but they have all used Bartercard to

strategically address and conquer many of the challenges businesses

are facing today.

Bartering is as old as the hills, but ever more prevalent in today’s

society which can be cash shy. Throughout the pages of this edition

you will find many exciting trading opportunities but also ways in

which members have inventively and proactively incorporated

Bartercard in their business, granting them un-rivalled opportunities.

The many companies that make up the network are the lifeblood of

Bartercard and we are always interested to hear the many creative

ways in which you have used Bartercard to grow and succeed – please

get in touch!

A commonly heard business cliché is ‘if you are not moving forward

you are standing still’, Bartercard, in its 23 years of business, has always

been mindful of this and accordingly is investing over £1.5million in

technology improvements to make your interactions with Bartercard

cleaner, faster and more efficient.

It has been a pleasure collating some of the many success stories

achieved through Bartercard, and I hope you enjoy reading them.

Bartercard’s highest priority is to serve its membership, so please keep

us up-to-date with your news and what is happening in your business

and you could feature in the next Bartercard Magazine.

Happy trading!

All the best,

Tom ArmstrongEditor

Welcome to Bartercard’s first issue of

The Bartercard Magazine

Contents

Published by Bartercard UK

Churchill House, 1 London Road

Slough, Berkshire

SL3 7FJ

0800 840 6333

bartercard.co.uk

Business News Digest

Eat out with your T£’s

An Interview with Darren Pratley- Bolton Wanderers FC

What is Bartercard?

Bartercard & #SBS

International Hotel

Sponsorship Round Up

Charity Update

Be Champions Together

Hedley House

Social Media

Bartercard Referrals

Red Herring Games

Follow the Money

Top 10 Trading Tips

Coffee Break

4

5

6-7

8

9

10-11of the Month

12-13

14-15

16-17

18-19

20

21

22-23

24

25

26

Page 4: The Bartercard Magazine - Issue 1, 2014

Business News Digest...

Cameron’s battle with Europe

Flexible Working Rights available to all

Caution urged over interest rate rises

David Cameron has been given a clear indication of the size of the battles ahead, with both his own backbenchers

and other EU leaders, in the wake of his failed campaign to stop Jean-Claude Juncker becoming European

Commission president. While the prime minister insisted he could work with Juncker and phoned to congratulate

him on the job, his Euro rebels prepared for vital negotiations before the promised in-out Euro referendum. There

was later confirmation that, to get the scale of change Cameron wants to head an ‘in’ campaign, he would have to

persuade all other 27 leaders to back his reforms.

Many believe these negotiations will prove very difficult for Cameron, empowering many Euro sceptics’ claims

that the UK would be better out of the EU. His proposal would, in effect, mean all EU leaders agreeing to give states

a veto or an opt out of anything they did not support, and few believe all 28 members would be likely to agree such

a fundamental change

Source: International Business Times

Every employee now has the right to request flexible working hours after the government extended the right

previously reserved for carers and those who look after children. As part of the extended rights, employees can

expect their request to be considered “in a reasonable manner” by employers. The Department for Business,

Innovations and Skills said 20million people now had the right to ask to work flexibly.

The changes in the law, which affects everyone with more than six months’ service, comes less than a week

after the government said it would ban employers from stopping staff with zero-hours contracts – under which

employees’ hours are not guaranteed – seeking extra work elsewhere. The government expects the extension of

flexible working rights to be of particular interest to older workers approaching retirement and to younger workers

looking for additional training while they work.

Source: BBC

The British Chambers of Commerce has urged the Bank of England to not make any “hasty decisions” on raising

interest rates. In its quarterly survey it says an early rate rise “may mean more limited growth ambitions” among

companies. The survey of 7,000 businesses suggested that the growth rate had slowed in some industries

between April and June of 2014. The BCC said this was “unsurprising” given that the economy had “jolted forward”

in early 2014. The business lobby group, said the recovery was “moving forward” but warned that “repairing our

broken business finance system” was “a top priority”.

Source: Pieria

Have these news stories impacted upon your business? Have they helped or hindered?Let us know @Bartercard

4 • THE BARTERCARD MAGAZINE

Page 5: The Bartercard Magazine - Issue 1, 2014

Business News Digest...

Have these news stories impacted upon your business? Have they helped or hindered?Let us know @Bartercard

THE BARTERCARD MAGAZINE • 5

EAT OUT WITH YOUR T£’S

Amigos is the only Mexican Restaurant

in the CO postcode area. Our food is all

freshly prepared and our staff warm

and friendly. Being Mexican our food

is designed to be authentic and spicy,

we mark our hot dishes with a chilli symbol, we offer non

spicy food for those who request it, just let us know how

you like your food. We pride ourselves on our Fajitas which

are served on hot sizzling skillets. Ribs are a house special,

the best around. Bartercard is accepted Sunday – Thursday

plus Friday until 17.00 50% of your bill must be spent on

food.

1.

2.

4.3.

5.

Situated in the market town of Ringwood

on the edge of the beautiful New Forest,

Lemongrass opened its doors in August

2013 with one aim: to bring a taste of

authentic, fine Thai cuisine to be enjoyed

in a unique and stylish venue. The menu

at Lemongrass is a wonderful collection of traditional Thai

dishes as well as some unusual ones – and of course the Chef’s

signature dishes. We only use the finest ingredients sourced

from suppliers here in the UK and in Thailand. All our rice,

coconut milk and all the other wonderful ingredients arrive

direct from Thailand with vegetables, herbs and spices flown in

weekly. Meat and fresh vegetables are sourced locally wherever

possible.

Arty’s is a small, family-run business,

offering great food, great company and

also great value. We offer wonderful,

authentic Italian pizza and pasta, or you

can enjoy anything from a hot chocolate

with marshmallows and cream, to a cold

glass of champagne. Anything and everything you see in

our bar is for sale, even the table that you eat your meal from.

Open 7 days a week, we have a new Italian menu with some

extremely fine wines, whilst we offer a roast on Sundays.

On top of all that food and drink we serve, we sell artwork,

furniture, vintage, retro items, old & new! We specialise in

collectable items.

Fiddler’s Restaurant is a family run authentic Italian

& Pizzeria with a homely atmosphere. The food is

always tasty and plentiful.

Based in Gerrards Cross, Buckinghamshire, Thai Rack Restaurant and takeaway offers a variety of

delicious, authentic Thai cuisine. Every one of our meals is cooked by professional, skilled chefs.

We pride ourselves on the wide choice of meals we offer as well as the fresh ingredients we use to

create them. You will be warmly welcomed to dine on Bartercard. Booking essential to avoid disap-

pointment, takeaway is also available.

Essex, www.amigosmexicanrestaurant.co.uk

Hampshire,, www.lemongrassringwood.co.uk

Middlesex, www.fiddlers-restaurant.co.uk

Fareham, www.mlsb.org/artys

Buckinghamshire, www.thairack.co.uk

Page 6: The Bartercard Magazine - Issue 1, 2014

6 • THE BARTERCARD MAGAZINE

Do you have any pre-game rituals? Not especially. I like to have the same pre match routine every game; beans on toast before the match. I put my left boot on before my right boot, but, no, I don’t do any of the walking on the pitch backwards or anything like that.

What is your career highlight?

It’s probably getting promoted with Swansea, from the Championship to the Premier League. Obviously they were in League One, then going up the Championship and getting promoted out of there via the play-offs at Wembley is a career highlight.

What is your most memorable moment off the pitch?

I’m a pretty chilled out guy off the pitch, I like taking my dog to the park for a walk. I go to Florida every year so that’s probably my favourite thing off the pitch, going to Disney land, seeing Mickey Mouse and the works.

There’s a huge gap, in terms of finances, between the Premier League and the Championship. How is the gap in terms of playing ability?

There is quite a gap to be fair, especially in the final third. If you give the ball away in the Premier League nine times out of ten it’s a goal, or a chance on target. I think

it’s better football; it’s on the floor a lot more. You get a lot more time on the ball in the Premier League compared with the Championship, there is a big difference in those standards. I know a lot of teams from the Championship go up and do well but the difference between the Championship and, particularly the top teams of the Premier League, is big.

Has the financial aspect associated with promotion made the Championship the toughest division to get out of?

The Championship is hard, anyone can beat anyone; bottom can beat top. The teams that are most consistent over the season get promoted, I think it’s just going on

An interview with

DARREN PRATLEYBolton Wanderers FC

Page 7: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 7

a run more than anything. When we played Burnley at the start of the season I wouldn’t have said they were the best team in terms of playing ability but they’ve got a great team spirit and they’ve been one of the most consistent teams in the league and that’s why they’re going up. The manager seems to have done a great job, they’re a tight-knit group.

For me, Leicester are the best team in the league and they deserve to go up. They’ve got pace, goal scorers and have played the best football this season. A lot of teams, when they are relegated from the Premier League, expect to go straight back up but it’s a tough, tough division and it’s taken Leicester ten years since their relegation to return to the Premier League.

Bolton have managed to keep a hold of many of the Premier League players that went down with the club such as yourself, Jay Spearing, David N’Gog, Lee Chung-yong. Do you feel your and their Premier League experience helped you in the Championship?

It can help, I wouldn’t say it’s a bonus. You can get players from League One that are going to dig you out of the Championship. Whether you’ve played in the Premier League or not you’re not a Premier League player anymore, all the players you mentioned, we’re not Premier League players, we’re Championship players. As you soon as you get relegated you’re not a Premier League player and we’re playing in the Championship because we’re Championship players.

You yourself are an English player having come through the academies of Arsenal and Fulham – what are your thoughts on the grass-roots coaching in English football and, if you feel it could be improved, how?

It’s not something I’m involved with or know too much about but there’s a lot in the media at the moment about the pitches being improved and that kind of thing. I thought as a youngster coaching was always good. You can pay to go and get coached by a former professional, we used to attend coaching courses on the local astro-turf pitches, I used to think that was really beneficial. What I do notice is no-one plays out anymore, playing football out on the street. When Wayne Rooney broke into the first team at Everton he used to go home and play in the streets with his friends – I don’t think you’d see that from any academy players anymore, playing out until their mums call them in.

You played under Brendan Rogers and also Roberto Martinez at Swansea – could you have predicted the fantastic seasons they have had this season?

I didn’t know Liverpool were going to have such a good season but the way they work, they’re two of the best managers I’ve ever worked with. You could tell when they first came into the club, the training sessions they ran were the best I’ve ever been a part of. Brendon Rogers has done a great job at Liverpool. It’s funny, three or four years ago he got sacked by

Reading in the Championship and now he’s fighting to win the Premier League so it’s great for him. I think one day Roberto will be the Barcelona manager, we used to talk about that at Swansea and I think that’s an ambition of his. He’s had a fantastic season at Everton and I predict plenty of future success for the pair of them.

Page 8: The Bartercard Magazine - Issue 1, 2014

8 • THE BARTERCARD MAGAZINE

What is Bartercard?And how does it work...

Bartercard is a business network made up of over 55,000 cardholders around the world. It is designedto assist businesses improve cash flow and reduce cash expenses through the use of modern bartering.

6 benefits for businesses...

Gone are the days of swapping a cow for a pig or a chicken for a goat. The power of moden bartering is that you can conserve cash and reduce expenses by using our digital currency, known as a trade pound, to swap your goods or services directly with any business within the Bartercard network.

1. More customersMost businesses employ sales people, advertise, reduce

prices or offer incentives to gain more customers. By

using Bartercard you gain more customers by promoting

your business directly to the membership base, through

the many sales channels and by building relationships at

the networking events. It’s like having an extra marketing

arm in your business which directly results in increasing

your sales opportunities and creating cash referral

business.

4. Sell excess stockFor many businesses selling excess stock means

discounting, running dealer promotions or sadly writing-

off the stock. The benefit with Bartercard is you sell

excess or discontinued stock at the normal selling price,

avoiding the need to reduce your profit margins. You can

promote your excess stock to the 55,000 cardholders

globally on Bartecard’s auction site, online store, promote

your goods in the eNewsletter or book a stand at our

many trade shows.

2. The powers of Bartercard trade poundsWhen you barter-trade using Bartercard you are

ultimately buying with your cost of goods or services.

Therefore, you are buying at the purchasing discount

that is inbuilt into your margin.

To put simply, if it costs you 35p in the pound to provide

your product or service, then for every £100 trade you

spend it really only costs you £35. So you are in fact

buying at a 65% doscunt!

By understanding the benefit you may be starting to

grasp the power that Bartercard offers businesses.

5. Capture lost revenueMost businesses have a certain amount of downtime, be

it on certain days or at certain times of the year with the

flux of seasonal trends. Bartercard’s goal is to assist you to

gain additional customers to utilise business downtime.

For example, hairdressers may fill empty spots in their

diaries, restaurateurs may fill empty tables, hotels may

fill empty rooms, and professionals may fill empty

appointments with additonal Bartercard customers. By

filling downtime you are effectively gaining revenue that

you would otherwise have lost or missed out on.

3. Reduce cash expensesThe way to maximise your purchasing discount is to look

at all the current expenses that you have in your business

such as advertising, bookkeeping, legal, printing, graphic

designers, business lunches and so on. By using business

members within the Bartercard network you can pay for

these expenses with trade pounds instead of cash.

6. Interest free line of creditBartercard members recieve an interest free line of

credit ranging from £5,000 to £25,000 trade pounds

which allows them to make purchaes immediately upon

joining the Bartercard network. This interest free line of

credit allows you to continue to grow your business even

during times when your cash flow has slowed, without

incurring crippling interest rates.

Could any of these benefits help your business? We would love the opportunity to help you to achieve your business and lifestyle goals. Contact our friendly team on 0800 840 6333 or visit www.bartercard.co.uk today...

Page 9: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 9

Each week Theo reviews and chooses his favourite six

businesses who are then re-tweeted. Theo, who aside

from being a former Dragon, is also the owner of lingerie

firm Boux Avenue, as well as chairman and owner of

Ryman the Stationer and homewares specialist Robert

Dyas, re-tweets #SBS winners to his 400,000 followers,

providing a huge boost to the lucky businesses. The

benefits range from increased Twitter followers,

to positive media publicity and crucially for many,

increased sales.

Since its inception #SBS has continued to grow from

strength to strength. On the back of this success #SBS has

launched nationwide events for its winners; last year’s

being held at the International Conference Centre (ICC) in

Birmingham in November.

As a proponent of small businesses Bartercard was

delighted to be invited to be involved with #SBS, and

last year was a proud sponsor of the #SBSevent2013.

Allowing fellow #SBS winners to network and meet each

other, the event saw an attendance in excess of 750, with

Theo giving a fantastic keynote speech.

“I know I have been lucky in business and I am keen now to spread goodwill to others, of course not forgetting that very often, you make your own luck by making use of every opportunity” - Theo Phapitis

“My vision is that everyone who has ever won an #SBS

re-tweet from me not only receives a small boost and

helping hand for their business but becomes part of a

friendly club where like-minded individuals can share

successes and learnings. The #SBS website will give

a valuable profile to the winners chosen to date and

should help those who have not yet won but want some

tips on how to do so as well as news, events and activities

of interest.” – Theo Paphitis.

Bartercard, a proud sponsor alongside Ryman, RAC,

iLaw and DHL, looks forward to an ongoing relationship

with #SBS and its winners, helping small and medium

businesses to grow and achieve further sales. Several

#SBS winners are now Bartercard members.

Bartercard & #SBS...In October 2010 Theo Paphitis, of Dragons’ Den fame, launched Small Business Sunday. Shortened to the hashtag #SBS, it gives small business owners the opportunity to Tweet details of their businesses to Theo every Sunday between 5.00pm and 7.30pm. The project, allowing small businesses to leverage Theo Paphitis’ name, experience and expertise, has since had over 1,000 winners.

Page 10: The Bartercard Magazine - Issue 1, 2014

10 • THE BARTERCARD MAGAZINE

ALEESHA VILLAS

Aleesha Villas & Deluxe Suites in Sanur is the perfect oasis within the holiday paradise of Bali. Tucked away from the hustle and bustle of the outside world, Aleesha Villas compliments the holiday needs of all travellers, offering a range of holiday experiences and packages designed to indulge your every need.

Boasting accommodation ranging from tastefully designed and skillfully finished chic one-bedroom Suites, overlooking the stunning infinity pool with views over the rice fields. Or to the sublime and exclusive one and two bedroom walled private pool Villas offering total privacy and seclusion.

Your holiday begins as you step through the double Balinese doors into your chosen suite or villa where a private world of luxury and pampering awaits you.

INTERNATIONAL HOTEL FEATURE

Page 11: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 11

ALEESHA VILLAS

For guests who don’t wish to lift a finger Aleesha Villas offers a wide range of heavenly beauty and pamper rituals, intimate candlelit dinners for two, romantic villa turndowns and wellbeing options in the privacy of your very own sanctuary.

You will easily discover all the special touches of luxury that Aleesha Villas is known for. Spend your days relaxing by the pool or choose from one of our signature treatments to enjoy in the privacy of your very own villa. The choice is yours and the possibilities are endless.

Why not pack your bags and grab your passport today and whisk that special someone away for a romantic island escape at Aleesha Villas Sanur where the perfect holiday package awaits you?

Sanur, Bali, Indonesia

For more information, please contact Aleesha Villas at aleeshabaliwestnet.com.au or our Travel Department at [email protected]

Page 12: The Bartercard Magazine - Issue 1, 2014

12 • THE BARTERCARD MAGAZINE

Football partners round up 2013/14

Bolton Wanderers were looking to build on the success of the previous season, in which they

narrowly missed out on qualification for the play-offs, but Dougie Freedman’s first full season

in charge will be looked back upon as a stuttering campaign. The season started badly for the

Trotters, who had to wait until the 6th of October to record their first league victory against

Birmingham City. November saw three wins on the spin and an eight match unbeaten run which

helped to ease Wanderers’ relegation fears. The cup competitions proved to be little distraction

with League One Tranmere knocking Bolton out of the League Cup on penalties and Premier League Cardiff removing

Bolton from the FA Cup. After beating Barnsley on Boxing Day they were forced to wait until February for their next

win but another three game winning streak allayed any relegation woes. The months of March and April proved more

fruitful for Wanderers as they secured their Championship status, recording seven victories along the way. Off the field,

Bolton have been rocked by heavy debts which will force Dougie Freedman to reduce the playing costs in the summer

months. It has been a season in which Bolton have realised the fierce competiveness of the Championship and one in

which Freedman has really come to know his squad, and the challenges that face Wanderers as they attempt to return

to the Premier League.

Blackpool’s season can truly be viewed as a tail of two halves. The Seasiders had an excellent

start to the campaign under the stewardship of Paul Ince, winning five and drawing one of

their opening six games. This lead to Ince being named Manager of the Month for August with

Blackpool sitting at the top of the table. Following defeat to Millwall, the Tangerines drew their next

four games before a Tom Ince penalty was enough to dispatch Wigan. November saw two wins,

a draw and a loss before Blackpool went on one of the longest winless runs in recent memory. Between December

and early March Blackpool failed to win a game, drawing four and losing 13 matches. During this spell Paul Ince was

dismissed as manager with captain Barry Ferguson stepping into the breach, in a caretaker capacity. The poor run of

form dragged Blackpool into a relegation battle, with fans breathing a huge sigh of relief when the Tangerines defeated

Millwall on the 11th of March, Ricardo Fuller’s first half goal enough to finally end their poor run. A subsequent win

against Huddersfield, teamed with draws at high-flyers QPR and Brighton, gave Blackpool hope of maintaining their

Championship status. Survival was all but guaranteed with an invaluable away win at Wigan on the penultimate game

of the season. Matt Gilks saved a first-half penalty, with second-half strikes from Andy Keogh and Stephen Dobbie

giving the Seasiders’ fans real hope of survival. And so it went down to the final day, despite Blackpool’s defeat at the

hands of Charlton, safety was confirmed as both Birmingham and Doncaster failed to win their fixtures. The season

will be looked back upon as a disappointing campaign, with changes in management and ownership both a possibility

in the close season. Memories of the Premier League now seem distant, but Blackpool will look for a vastly improved

next season, backed by their loyal supporters.

Charlton’s season saw both a change of management and a change of ownership as they

contended their second season back in the Championship. Addicks legend Chris Powell looked

to continue his re-building project, after bringing Charlton up from League One the season before,

registering his first win of the season against eventual title winners Leicester. Victories thereon in

proved difficult and sporadic as Charlton hovered in and around the relegation places. On January

3rd Belgian businessman Roland Duchatelet completed his takeover of Charlton and immediately brought in several

new players from Standard Liege, another club under the control of Duchatelet. The Belgian will have welcomed

Charlton’s run in the FA Cup, where they were eventually dismissed by League One Sheffield United, one game away

from a Wembley semi-final. The FA Cup defeat proved to be the final straw for Duchatelet as he dismissed Chris Powell,

with rumours circulating this was due to Powell’s refusal to play some of the players brought to the club by the new

owner. On the 11th March Belgian coach Jose Riga joined the Addicks looking to steer Charlton toward Championship

safety. A 3-1 victory over Watford on the 29th of April put pain to any relegation fears securing the Addicks status with

a game to spare. Next season Duchatelet will continue his project with Charlton, and with the Belgium businessman

owning several clubs in Europe it is likely that he will use his connections and be heavily involved in Charlton’s

summer transfer activity.

Page 13: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 13

Sheffield Wednesday were another team who experienced a slow start to the season and also

a change of management. The opening three months of the season saw the Owls register just

four draws amongst eight defeats. A first win of the season came on the 2nd of November with

a 5-2 victory over Reading. This proved to be Dave Jones’ only victory of the season as he was

dismissed on 1st of December with the club second from bottom in the Championship. Stuart Gray

was installed, initially on a caretaker basis, and oversaw the Owls’ second win of the season over high-flying Leicester.

Connor Wickman, who joined on loan from Sunderland, scored two goals in that fixture and was instrumental in

Wednesday’s new found form, scoring eight goals in 11 games for the South Yorkshire club. Gray oversaw a revival in

Wednesday’s fortunes, including a memorable 6-0 victory over rivals Leeds United, before being appointed Manager

on a permanent basis. The Owls also had a memorable FA Cup run which saw them eliminate Macclesfield Town

and Rochdale before being knocked out by Charlton. Had they succeeded in defeating Charlton they would have met

local rivals Sheffield United in the quarter-finals, reminiscent of the 1993 FA Cup semi-final at Wembley. Wednesday

continued to improve under Gray, notching up victories and slowly climbing the table, securing Championship

football for next season and a respectable mid-table finish. Wednesday will look to continue their progress with Gray

at the helm next season, all the while dreaming of a return to the Premier League.

Hartlepool United began the season with a new man at the helm, Colin Cooper taking his first steps

into management following coaching spells at Middlesbrough and Bradford City. Pools recorded

their first win of the season with a 5-0 victory over Bradford City in the Johnstone Paint Trophy with

their first league win of the season coming against Accrington Stanley, on the 14th of September.

October’s run of five wins on the bounce saw Pools establish themselves firmly around mid- table,

with top of the league Scunthorpe bringing that run to an end. An inconsistent run followed,

with Hartlepool slowly sliding down the table. The loan singing of Jack Barmby, son of Nick, from

Manchester United, proved inspirational with the youngster grabbing a goal on his debut with one in a 2-0 victory over

York City. Barmby’s continued excellent form saw a marked improvement in Hartlepool’s performances with results

slowly improving in tow. Relegation fears were dispelled with time to be spare while Colin Cooper can take many

positives from his managerial bow.

Leyton Orient can look back on a successful season that ultimately ended in disappointment

after defeat in the League One play-off finals. Looking to build upon the previous season’s 7th

place finish, Orient had a fantastic start to the campaign, winning their first eight league fixtures

and avoiding defeat until late October. Russell Slade’s men were the pace setters for much of the

season in League One, not relinquishing their hold on the top two places until February. Three

defeats on the spin saw the Os drop into third place as a three-way battle for the two automatic

promotion positions emerged around Orient, Wolverhampton Wanderers and Brentford. Powered by Dave Mooney

and Kevin Lisbie’s goals Orient maintained their push for automatic promotion in the face of excellent end of season

form from Wolves and Brentford. As the season came to a head three wins from their remaining 10 games saw the

Os drop out of the automatic promotion race as they reached their lowest league position of the season in fifth. Wins

against Tranmere Rovers and MK Dons in their final two league games gave Leyton Orient third spot and extended

their season into a play-off campaign. Drawn against Darren Ferguson’s Peterborough United, the Os left London

Road with a 1-1 draw before their home leg at Brisbane Road. Goals from Dean Cox and Chris Dagnall secured a 3-2

aggregate win and set up a trip to Wembley, facing Rotherham United for the chance to play in the Championship. In

the most entertaining of all the play-off finals Orient quickly raced into a 2-0 lead with goals from Moses Odubajo and

Cox. Rotherham fought their way back into the tie with two goals from Alex Revell. With nothing separating the two

teams after 120 minutes the match headed to penalties, with the prize of promotion to the Championship at stake. Two

penalty misses from Orient saw Rotherham promoted but despite the play-off heartbreak the season can be looked

back on as a success for Russell Slade’s men, who will look to build upon this year’s near-miss.

Football partners round up 2013/14

Page 14: The Bartercard Magazine - Issue 1, 2014

14 • THE BARTERCARD MAGAZINE

An introduction to some of our charity partners

International Disaster Volunteers joined Bartercard about two years ago but it’s

since typhoon Haiyan hit the Philippines that the network has really come into its

own. IDV is a disaster response charity and in the immediate aftermath of Haiyan

Bartercard helped us appeal to its network for donations of Trade Pounds. That

appeal raised over T£2,000 for IDV. We’ve since been able to use those resources

to support other fundraising events, such as through buying raffle prizes and printing flyers. This has not only saved

IDV the money it would have needed to spend on these items, it’s also helped us generate more cash that we’re now

spending to support the recovery of Filipino communities.

Overall we’re delighted with the help we’ve received from the Bartercard network as it’s allowing us to do even more to

help the Philippines after typhoon Haiyan.

Imagine if your child was born with a very serious illness for which there was no

cure. No-one can tell you how long your child will live, only that they will need

constant care.

Under this pressure, many families fall apart. Julia’s House, the Dorset Children’s

Hospice exists to help those children and their families, providing life-changing support for them, in our hospice and

in their own homes. Julia’s House needs to raise £3.7 million this year with just 7.5 per cent of this coming from the

government. The rest is raised through the generosity of people like you.

A huge thank you to all the companies who have supported Julia’s House through Bartercard over the past few years.

In the past we used the donations to pay for a marquee for our ball – our main event of the year, this was a fantastic

saving and helped us raise even more from these events.

This year we will use our trade pounds to buy auction prizes for our events. We need everything from a holiday,

experience days to memorabilia.

For more information please contact your Account Manager or visit www.juliashouse.org

For more information please contact your Account Manager or visit www.idvolunteers.org

Page 15: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 15

HEART UK – The Cholesterol Charity is a small national charity with a huge heart!

We are the only charity in the UK dedicated to supporting people with raised

cholesterol and other blood fats and also supporting the healthcare professionals

treating these conditions. We aim to prevent avoidable and early deaths caused

by high cholesterol. We’re committed to raising awareness about the risks of high

cholesterol, lobbying for better detection of those at risk and supporting health

professional training.

Out of the blue, on the day before her 12th birthday, Rianna suddenly died. Unknown to her parents, she had Familial

hypercholesterolaemia (often referred to as FH), an inherited condition that pushed her cholesterol levels sky high.

The greatest tragedy of all is that if she’d had the treatment she needed, she would be alive today.

The truth is that cholesterol is a silent killer. It is one of the greatest modifiable risk factors for heart disease, which kills

more people in the UK than any other condition. Six in every ten people in the UK have raised or abnormal levels of

blood cholesterol.

Would your company help HEART UK – The Cholesterol Charity?

bibic is a wonderful children’s charity that provides life changing therapy for children

who suffer with a brain-related conditions that affect their sensory, communication

and learning abilities. They are a lifeline to thousands of families who are desperate

to give their children the life that so many of us take for granted.

bibic has been involved with Bartercard for many years now and we are delighted to join forces to be able to change

more children’s lives. By setting up a direct debit with Bartercard for T£5 a month you will receive photos and a profile

of the child you are sponsoring. You will receive an update about twice a year telling you about the child’s progress

and how your sponsorship is making a difference. From time to time you may also receive drawings or letters from

the child.

Could you spare T£5 a month to make a real difference to the lives of disabled British children who can often find the

world a very hard place to be?

Just a Drop is an international water aid charity with a very simple plan: to give

people clean water and address the shocking statistic that a child dies every 20

seconds from a water-related disease (which means more children under the age

of five years old die from this than from malaria, measles and HIV/AIDS combined).

The charity was established in 1998 by Fiona Jeffery OBE. She was then the director

of World Travel Market - the leading travel industry exhibition - and she felt that it was time to use her position within

the travel and tourism sector to give something back.

“I always had an environmental focus,” she says. “But I wanted to find something which was also global in reach and

impacted children and families. I’m a business person, not a charity person, although my mother and father were a

doctor and nurse, so perhaps that shaped how I do things. I felt that businesses should be encouraged to do more than

just business.”

For more information please contact your Account Manager or visit www.idvolunteers.org

For more information please contact your Account Manager or visit www.heartuk.org.uk

For more information please contact your Account Manager or visit www.justadrop.org

For more information please contact your Account Manager or visit www.bibc.org.uk

Page 16: The Bartercard Magazine - Issue 1, 2014

16 • THE BARTERCARD MAGAZINE

Be ChampionsTogether The Bartercard Magazine

spoke to John Ross, the

founder of Be Champions.

We see the world as our screen and together we can achieve anything, anything at all”

Hello John, could you tell me a bit about yourself and your background?

I am married to a wonderful woman

called Caroline and we have two

fantastic children, Harry and Katie.

I cannot believe how entertaining

teenagers can be! We live in a

beautiful part of Devon where we

can access the moors and the sea in

no time at all and still only a stone

throw from the motorway which

means I can be in London in less

than three hours. I was born in North

West London and from an early age I

found I had the same entrepreneurial

spirit that inspired my parents and

most family members to set up their

own businesses and try and make

their own way in life. My great uncle

was Jack Cohen, founder of Tesco.

My background spans retail, dry

cleaning collection & delivery

services through to recruitment

and video production. Proudest

achievements outside of my lovely

family are building my recruitment

company to the 68th fastest growing

company in the UK and gaining

recognition in the Sunday Times Top

100 Virgin Fast Track companies and

winning a dry cleaning contract with

Buckingham Palace some years ago.

We also cleaned the Queen’s State

Dress for the Trooping of the Colour.

What led you to create ‘Be Champions’?

I think there were several factors

and I remember conceiving the

name and idea that we would

film grassroots sports as a way of

capturing the essence of what

people generally are all about, and

the emotional rollercoaster we all

experience in one way or another.

My son was accepted into the

Torquay United FC academy when

he was 10 and on the very same day

his best friend there was terminated.

I remember the very weird and

somewhat stifled feeling of both

elation and sadness, but that each

and every kid there was a champion

in my eyes.

In 2010 I conceived a show called

‘Walk On Stage’ and this was a peoples

show where anybody could literally

walk on stage and perform anything

they wanted to. No rehearsals. The

golden rules were no booing, no

judging and no negativity. This was

a ‘celebration of people’. The show

was a huge success and formed the

basis for creating a bigger platform

which one day would become Be

Champions.

What is Be Champions?

Be Champions stands for ‘Everyone

is a champion’ and provides the

platform for young people to

create and express themselves. Be

Champions stands for togetherness,

uniting communities and

specifically fights bullying, racism,

discrimination, abuse, violence,

homophobia and proactively

encourages creativity in all forms

and arts.

Be Champions has a recording studio,

video production company, radio

broadcasting facilities and we aim

to inspire and reach out to as many

young people as we possibly can.

We want to increase young people’s

self-esteem and give everyone a

proper sense of belonging to our

community interest company. We

will achieve this through sport and

performing arts.

Who inspires you?

People. Young people particularly.

From a ‘do-er’ point of view Richard

Branson is a great example of how to

make things happen.

Page 17: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 17

To find out more

about donating,

please visit

www.be-champions.org

or contact your

Account Manager.

I also cherish Nelson Mandela for far

too many reasons to mention. His

quote ‘Winners are dreamers who

never give up’ is to behold.

What are your values and how do you communicate them to your audience?

I am all about fairness – I abhor

injustice on all levels. I also believe

in listening to young people and

giving them far more credit and

empowerment in order to bring

about a movement that instigates

change and helps evolve a better

world than the one we live in today.

Young people do not cause wars

and young people are too easily

dismissed as lacking knowledge,

experience and the ability to carry

our heart’s flags. What utter rubbish!

Give young people a platform that

encourages expression, freedom

of speech and creativity and the

infrastructure to bring about stable

integration of cultures and to

celebrate diversity as a wonder – not

a threat to our existence.

There are a lot of charities out there. How have you been able to stand out in the crowd and get attention for Be Champions?

Through the power of media and

communication I have put together

film crews and a group of singers /

songwriters who all help distinguish

Be Champions in some way through

their creativity and their wonderful

natures. Be Champions captures

emotions, personalities and

moments through filming sport,

musical performance and

entertainment.

What is the biggest challenge you are facing currently, and what could be done to help?

You are always fighting against the

constraints that life itself throws

your way. To balance the growth

of Be Champions with running a

family and paying the bills is difficult

and time becomes the key factor.

Time to let the wonders of what we

are doing seep through and become

noticed for impacting on people’s

lives. Be Champions will evolve

naturally and I am a great believer in

‘what will be will be’ but not through

ever giving up on this.

What has been your most memorable moment so far on your journey?

Writing the Be Champions Anthem

with a legendary record producer,

Digby Smith and the formation of

my group Be Champions. When they

belted the song out in front of 12,000

rugby fans at Sandy Park, home to

Exeter Chiefs last December I was

seeing the seeds of a dream come

together.

What are your upcoming fundraising projects and events?

I am planning a UK tour of football

and rugby clubs and seeking

national sponsorship for this.

Additionally I am looking at some

filming opportunities where we can

highlight a community and explore

all its dynamics through the eyes of

Be Champions.

What’s next for Be Champions?

A stage show! This is a brutally

hard hitting musical mixed with

lighter entertainment and comedy.

I have written the storyboard and

am facilitating a group of drama

students, writers and musicians to

produce the show for release in 2015.

What help has Bartercard been to you in Be Champions’ growth?

Bartercard has recognised Be

Champions for who we are and what

we stand for and provided both

ongoing moral and material support

which is most gratefully appreciated.

To have a well-established and

prestigious business as Bartercard

by our side is both reassuring and

inspiring. It is early days in terms of

our relationship but I am confident

that this will continue to strengthen

as the Be Champions CIC grows in

stature and accreditation.

Page 18: The Bartercard Magazine - Issue 1, 2014

Hedley HouseThe Bartercard Magazine caught up with Greg Harand,

proprieter of Hedley House.

Hedley House3 Bootham TerraceYork, YorkshireYO30 7DH

01904 637 404

[email protected]

Hello Greg, could you tell me a bit about your hotel?

Here at Hedley House we’ve got 36

bedrooms which are all en-suite.

Alongside that we’ve got nine self-

catering apartments which vary

from standard double apartments to

larger family five rooms.

How did you come into the hotel trade and what made you want to become a hotelier?

My parents established Hedley

House in 1983, converting it from

derelict housing. I was eight at the

time and we moved from floor to

floor as the refurbishment went on.

I carried on helping out here and

there when I was a teenager before

I went travelling around the world. I

came back with a big credit card bill

and my dad needed the windows

painting, then he needed some

help in the kitchen and then doing

the accounts and before I knew it

I’d been here four years. My parents

were then looking to sell the hotel so

I bought it and have been here ever

since.

What do you enjoy most about running Hedley House?

I enjoy the fact that every day is

different; different challenges come

up and you have to think outside the

box to make the hotel work well and

run efficiently. It’s not really a job, it’s

more of a lifestyle and I like that.

How long have you been a member of Bartercard and what made you want to join?

We joined Bartercard ten years ago

and I believe we were one of the

first northern Bartercard members,

at least certainly in York. I liked the

business model, that cash didn’t

change hands and that it gave us

the opportunity to meet like-minded

business owners who could see

opportunities outside the cash

world.

How much Bartercard business do you take on on a monthly basis and what kind of things do you spend your trade pounds on?

Around T£2,000-T£3,000 per

month, depending on seasonal

changes. We spend our trade

pounds on everything, from food;

meat is one of our biggest spends as

a hotel and we’re able to source that

on Bartercard, through to cleaning,

maintenance, furniture, glassware,

18 • THE BARTERCARD MAGAZINE

Page 19: The Bartercard Magazine - Issue 1, 2014

Hedley House3 Bootham TerraceYork, YorkshireYO30 7DH

01904 637 404

[email protected]

kitchenware and bedding. My first

thought when I’m buying something

is I wonder if we can get that on

Bartercard.

Has Bartercard made your business more profitable?

It’s helped us develop the business

to a much higher standard because

we don’t have to watch the cash.

It’s a business tool that gives you

an additional income that you can

spend more freely.

What’s your favourite/most memorable trade?

I get my hair cut on Bartercard.

There’s a local hairdressers in York,

Cube, and they are Bartercard

members so whenever I need a

chop I go there and get a haircut

using my trade pounds.

Another great spend is staff parties;

it really incentivises my staff and

makes me look like the generous

boss I am!

You’ve recently refurbished your premises, were you able to source the goods and services required on Bartercard?

Yes, I got the granite surfaces for

the bar on Bartercard. That was a

great spend and it’s an opportunity

going forward; now I’ve found them

I’ll be able to use them again when

we re-furbish our bathrooms. They

were a great find and a good spend.

What are the biggest challenges currently facing the hotel industry?

I believe people are over-dependant

on the internet and don’t usually

walk around a city to find a room.

This means, as a hotel owner, we’re

paying commission on all bookings

that come from third-party sites.

We could fill up on a Saturday from

walk-ins alone and obviously all

that money is in your back pocket,

without having to give the 20%

commission. Aside from that there

has been the VAT increase from

15-20% which removes more cash

from the business.

The hotel industry is one where there is often spare capacity, in terms of unused rooms, in this context would you recommend Bartercard to other hotel owners?

Absolutely, yes. Bartercard is a really

good business tool, you meet like-

minded business owners of varying

sectors, which you might not find

if you just look through a brochure

or directory. Yes, I’d certainly

recommend to any business owner,

not just the hotel trade.

Your hotel is located in the beautiful, historic city of York, what sites would you recommend to visitors?

Of course the Minster, York’s famous

cathedral. A walk around the City’s

Roman walls is a delight. The Jorvik

museum, the Castle Museum, the

National Railway Museum (which

is still free to enter) are all great

visits along with the many bars and

restaurants around the city.

What are your plans for the future?

Refurbishing the hotel is never

far from my mind and we’ve a

couple of big rooms which we’re

undecided what to do with. A yoga

studio has been suggested to us,

internal swimming pool is another

suggestion. Going back to one

of your first questions, ‘what do

you enjoy about running a hotel?’;

because it’s such a big place we’ve

always got to be planning, always

looking to change because if you’re

standing still, you’re not moving

forward. That’s one of the exciting

things, always looking to improve,

innovate and move forward.

THE BARTERCARD MAGAZINE • 19

Page 20: The Bartercard Magazine - Issue 1, 2014

20 • THE BARTERCARD MAGAZINE

Grow your brand awareness andgenerate sales leads using Social Media...

Use Social Media to learn and improve.

Engage with your customers and build relationships. Respond immediately to your customer’s enquiries and they will respond to your marketing questions at the same time. This will keep your customers coming back and enable you to turn them into brand adovcates, as they will have an easily accessible point of communication with your brand. This will allow you to conduct research and collect valuable feedback.

Are you using Social Media for your business?

Use Social Media to explore and discover.

Use social searching to discover and monitor discussion of your brand, industry, products and services. Some of your customers may have posted feedback, whilst others may be looking for answers before they become customers. There may also be general conversation about your industry, with people looking for more information. Social Media will enable you to engage in these discussions and enhance your reputation, potentially picking up new clients/customers.

Social Media channels have become an increasingly powerful tool for businesses looking to build brand awareness and generate sales leads. Build a community and network of people to engage with, consisting of clients and/or customers current and past, but also those who you can turn into new customers.

Use Social Media to build and grow.

The more fans and followers you have, the more credible and well-known you will become in your industry. A high level of fans/followers and engagement will give people the impression that you are an important figure within your industry and that you have something meaningful to say, with an audience that will listen. This will tempt more people into following you.

If you would like to find out more about how you can use Social Media to take your brand awareness and lead generation to the next level, please contact Vikrant Singh today at [email protected].

Page 21: The Bartercard Magazine - Issue 1, 2014

Contact your Account Manager today for more information...call 0800 840 6333 OR visit bartercard.co.uk

Florists

Hotels

Dentists

Restaurants

Travel Agents

Retailers

Laundrettes

Garages

THE BARTERCARD MAGAZINE • 21

Page 22: The Bartercard Magazine - Issue 1, 2014

22 • THE BARTERCARD MAGAZINE

Red Herring GamesThe Bartercard Magazine met up with Jo Smedley, from Red Herring Games, to learn more about her license to kill...

Hello Jo, How are you? Red Herring Games offers a wide range of games and themed evenings, what’s it all about?

Red Herring Games has got three

wings to the business (or fins if you

like). Firstly we’ve got our retail side

which sells murder mystery games,

gifts and props. All of our murder

mystery games are written by

ourselves and produced in house.

So if anybody ever needs anything

adjusting we can adjust it to their

specifications for a small fee. For

example, if you’ve got a party with

seven women and three men

attending you might find it difficult

to find a game to suite, but we can do

that for you as we know our games

so well and can change the spec to

suit.

Secondly we have the wholesale

side of the business. A lot of our

customers who were buying

direct wanted to be able to sell our

products within their shop, so we

created a selection of unique crime

scene gifts and murder mystery

games for retailers which all have a

50% profit margin.

Lastly, but my no means least - we

provide event management. This

involves us going out to a hotel,

venue or private party to supply a

range of different murder mystery

evenings, with our skilled actors,

that all guests can enjoy.

How did the idea of Red Herring Games come about?

I originally wanted to run a coffee

shop but unfortunately didn’t have

any money. I was already writing

games at home and I was asked to

write a game for the church. That was

really well received and they kept

asking me to write new games for

them. So I was sitting at home with

all these games on my computer

and a friend of mine suggested I start

selling them. I found a website in

America which would take me as an

author and they started selling on

my behalf. The royalties I received

weren’t great and I was doing a lot

of their customer service and in the

Page 23: The Bartercard Magazine - Issue 1, 2014

THE BARTERCARD MAGAZINE • 23

end I thought ‘I could do a better job

of this on my own’. So with the help

of friends who run a local website

company, we setup and launched

Red Herring Games. The names

came about as firstly, I thought it

was catchy (groan). The firm was

launched by three Christians so it

allowed us to include the Ichthys

symbol; and we’re based in Grimsby

which has a large fishing community

so Red Herring Games fits in quite

well with the town.

Where do you get ideas for the characters featured in your games?

All sorts of different places; some

are people I know, who just lend

themselves to being suspects

because they’re quirky people.

Sometimes it’s characters on

television, who I just think would

work really well within a plot.

Sometimes I’ll find a name for

a character first and then fit a

personality around that. But more

often than not they just arrive, fully

formed in my head.

Your reviews are excellent – how do you ensure such a high level of service on a consistent basis?

We operate a no fun = no fee money

back guarantee on all of our games.

We are confident our customers will

have fun though - so it’s very rare we

refund anyone! In the seven years

we’ve been trading we’ve probably

refunded six or seven out of 27,000

customers, so in the main we don’t

get negative feedback because

everyone really enjoys themselves.

Usually a lot of our reviews come

from people who want something

a bit different or have a very last

minute panic and need something

very quickly – and we always try our

best to deliver!

As our retail kits are printed to order

we are often asked to print particular

pictures onto games, or add in some

personal details. Going the extra

miles always brings people back

to write reviews and that’s why we

get consistently high ones because

we always go the extra mile for our

customers.

How do you see your company/product growing over the next five years?

We’ve just moved into premises this

year and the business is continuing

to grow exponentially as the name

is getting out. We’re planning more

publicity and marketing campaigns

throughout the year but a lot of it

is word of mouth; we started with

one customer who told three others,

who told three others and just grew

from there. We had zero customers

in 2007 and now we’ve got over

27,000 customers and we just keep

growing!

Do you think Bartercard will able to assist you with this?

Yes, we were really excited about

Bartercard when we first found

about it as we hadn’t realised

anything like this existed at all. We

found out about Bartercard at the

#SBS event Bartercard sponsored.

We didn’t understand it at first, but

when they explained how it worked

I was really excited by it because I

could see its potential. We always

have stock and spare capacity in

the business as at certain times

of year we’re quieter than others.

Bartercard has an established

network of members and hotels that

can use our services and products

in our slower trading periods. With

the hotel bookings we take through

Bartercard we use that money to run

our own events locally and make

our money back in ticket sales. So

from an event management point

of view there’s no loss because they

buy us in to run the event and we

can make further cash from the

ticket sales.

In my mind, there’s no way to lose

with it really.

How much Bartercard custom do you take on a monthly basis?

We’ve sold about T£300-400’s worth

of excess stock online. We’ve got

sales people at Bartercard working

to sell our product and we’ve just

had our first hotel contract booked

through Bartercard this week. We

only joined three months ago and

we’ve sold over T£1,000 on the

Bartercard network between stock

and the event. Considering the short

time we’ve been with Bartercard

that’s not bad going!

What can you offer Bartercard members?

Year long, we are happy to offer

anything to Bartercard members

that is available in our retail shop,

this includes downloadable murder

mystery packs, which means even

Australian Bartercard members can

benefit without incurring postage

fees.

You were famously featured on TOWIE last summer, how did that come about and what effect did that have on business?

Oh! That was a bolt from the blue

for us too! I got a call from ITV

requesting a game for 18 people, to

be completed by Monday. The call

came in late on the Friday so it led

to a weekend of late nights or rather

early mornings. I think I finally got

to bed at about 4am on the Sunday

with it all completed. And then I got

another call from ITV on Monday

saying they only needed it for 11

people now so another late night

was needed, but we still managed

to make their Tuesday deadline!

Our logo was on screen for around

20 seconds so it brought some nice

exposure.

Page 24: The Bartercard Magazine - Issue 1, 2014

Marketing Agency pays Dentists T£100

for a check-up

Den

tists

vis

it a

rest

aura

nt and p

ay

T£100 fo

r thei

r mea

l

Restaurant pays a printer T£100 to print

new menus

Printe

r pay

s

Mar

ketin

g A

gency

T£1O

O to

hel

p them

with

an e

-mai

l cam

paign

Follow the money...

A demonstration of the many uses & lives T£100 can have...

24 • THE BARTERCARD MAGAZINE

Page 25: The Bartercard Magazine - Issue 1, 2014

1. Increase your advertising and promotions to gain a competitive edge

As a member of Bartercard you are at an advantage as you are able to use your trade pounds to pay for advertising, promotional items, sponsorships, public relations and more. By using your trade pounds for advertising and promotions, you effectively have the power to make your business stand out from the competition.

6. Expand your product line

2. Pay your creditors7. Collect outstanding debts

3. Winning cash contracts

8. Increase customer spend and/or entice new customers

4. Sell excess stock

9. Gain more customers

5. Improve your lifestyle

10. Expose your company to newnational and internatonal markets

Purchase stock from other Bartercard suppliers to expand your product lines. This opens up a realm of possibilities for your business as you could consider adding unrelated products or new lines that compliment your existing product or service offering, giving you a new trade spending option and more cash earning potential.

During tough economic times, you may not have the cashflow to support paying some of your creditors. By being a Bartercard member, you have the option to use your Bartercard trade pounds or services, as a means to pay all or part of your cash debt quicker.

If you are continuously having trouble collecting cash from one of your customers (debtors), you may offer to accept part or the entire amount outstanding in products and/or services, or by accepting a voucher which you, in turn, are able to on-sell through the Bartercard network. As you sell the debtors products or services through the Bartercard network, the debtor reduces the balance of their outstanding debt.

With Bartercard, you can offer your service at your normal price but offer the client the option to pay part of the total contract amount with their product or service. In turn, you can then on-sell their product or service through the network, realising the full contract amount. For example, when a cleaner quotes on a hotel cleaining contract, the may choose to accept some hotel rooms as part payment for their service. The cleaner is then able to sell these hotel rooms through the Bartercard network. They win the contract and gain full payment.

A great way to increse customer spending or entice new customers into your business without using discounts is to ‘add value’ to your product or service. Use your trade pounds to buy additional items to package with your product or service to encourage customers to spend more with your business or to give more perceived value.

In order to sell excess stock, a business will typically discount stock, run dealer promotions or write it off. By using Bartercard, you sell excess stock at the normal selling price negating the need to reduce profit margins. You can promote your excess stock on the Bartercard Auction site, eMarketplace, hold an open day at your business for Bartercard members, promote your goods in the e-newsletter or book a stand at a trade show.

As a member of Bartercard you have an extra sales arm for your business. Most businesses employ sales people, advertise, reduce prices or offer incentives to gain more customers. Using Bartercard you gain more customers by promoting your business directly to the membership base through the many sales channels including the online directory, mobile phone app, auction site and eMarketplace, local eNewsletter and building relationships at networking events.

You can choose to use your trade pounds, along with your interest free line of credit, to pay for a much needed holiday, dining out, clothing, entertainment, gym memberships, massages, and many more lifestyle items. Consider setting up a ‘staff account’ for yourself so that you can transfer trade pounds from the main account. By using the staff account for these spends, it keeps personal and business spending separate.

A business owner in the cash economy may not have the resources, contacts or pricing structure to compete in markets outside of their own established area. As Bartercard acts as a marketer for members, you have the opportunity to establish new business on a local, national and international scale. This is achieved by targeting areas with established Bartercard customers, where members are able to secure local market acceptance.

THE BARTERCARD MAGAZINE • 25

Top Ten Trading Tips

Page 26: The Bartercard Magazine - Issue 1, 2014

Across1. The Chancellor walking into No. 10 carrying a briefcase3. Money available on demand7. The money you make, without those blasted expenses8. Without it we woudn’t have much to sell10.

11.12. A dreaded time; checking through books14. The price of borrowing

Down2. A meeting of many, sharing products and services (5,8)34.5. 6. Sent in the hope of receiving payment9.13. We all wish we had more of it; for too many of us it is the reason we do what we do

BARTER

CAPACITY

CASH

COMMERCE

CURRENCY

DIGITAL

EXCHANGE

FINANCE

INVENTORY

OVERHEAD

PRODUCTS

PROFIT

SALES

SERVICE

TRADE

ACROSS: 1. Budget; 3. Cash; 7. Revenue; 8. Stock; 10. Loan; 11. Discount; 12. Audit; 14. Interest

Grab a drink and take few minutes out to relax whilst excercising your mind...

26 • THE BARTERCARD MAGAZINE

Page 27: The Bartercard Magazine - Issue 1, 2014

BARTERCARD HEAD OFFICE

Churchill House1 London RoadSlough, Berkshire SL3 7FJ

Tel: 0800 840 6333

Fax: 0845 051 8666

[email protected]

CEOSimon Barker

General Commercial Manager:Ian Groves

UK National Trading Manager:Jo Scott

Franchise Development Manager:

Stuart Dodds

Member Services

Manager:

Jas Chand

THAMES VALLEY &GREATER LONDON

1 London Road, SloughBerkshire SL3 7FJ

Tel: 0800 840 6340Fax: 0845 052 [email protected]

CORNWALL & DEVONUnit 1, Winstone BeaconTrematon, Saltash, CornwallPL12 4RU

Tel: 0800 263 6780Fax: 0845 051 [email protected]

DORSET & HAMPSHIRE9 Churchill Court, Palmerston RoadBoscombe, Dorset BH1 4HN

Tel: 0800 840 6339Fax: 0845 052 [email protected]

ESSEX1st & 2nd Floors, Atlanta BoulevardSouth Street, Romford, Essex RM1 1TB

Tel: 0845 223 5500Fax: 0845 223 [email protected]

MIDLANDSTechnology House, 151 SilburyBoulevard, Central Milton KeynesBuckinghamshire MK9 1LH

Tel: 0800 840 6336Fax: 0845 263 [email protected]

YORKUnit 2B, Sycamore Business Park Copt Hewick, Ripon, North YorkshireHG4 5DF

Tel: 0845 223 5588Fax: 0845 052 [email protected]

HERTFORDSHIRE1st & 2nd Floors Atlanta BoulevardSouth Street, Romford, Essex RM1 1TB

Tel: 0845 688 6101Fax: 0845 223 [email protected]

KENT3rd Floor, Sterling House7 11 Ashford Road, Maidstone, KentME14 5BJ

Tel: 0845 617 [email protected]

Why not talk to us...BARTERCARD HEAD OFFICE 0800 840 6333Member Services, Lost / Stolen Cards, Account Enquiries, Franchise Enquiries, International Trading & Property Enquiries INTERNATIONAL TRAVEL ENQUIRIES 0800 840 6332AUTHORISATIONS 0500 881 800 TRADING ENQUIRIESPlease contact your Local Brokerage (For the most up to date numbers, please refer to www.bartercard.co.uk)

Churchill House

THE BARTERCARD MAGAZINE • 27

Page 28: The Bartercard Magazine - Issue 1, 2014

Bartercard has enabled me to offset some of my core expenses and increase my budget in areas such as advertising on our vans, work wear and also provide valuable personal services for me and my family. I I would recommend Bartercard as an extremely useful business tool to any business Phillip Pratley-SmithPPS Janitorialwww.ppsjanitorial.com

We have been extremely proactive with Bartercard and because of that we have managed to do filming as far afield as Essex up to North London down to Surrey and across to Devon and it’s all because of the connections with Bartercard. My Bartercard experience has encouraged us to do more trtrade as people have been so happy with our work that we have obtained cash referrals from itColin MeagherBrighton Video Productionswww.brightonvideoproduction.com

Bartercard continually comes up with triumphs for us at Homeshred UK as our cost to conduct shredding to barter members is minimal… and we’ve been able to kit out our newest Shred Shop in Southampton using Bartercard member products. A big thumbs up and thank you to BartercardJJohn CauchiHome Shred UKwww.homeshred.co.uk

Since joining Bartercard a few months ago we have developed strong relationships with many small businesses which was our entire reason for joining. For this reason alone I would highly recommend the Bartercard network for any small business who has a little extra capacity and is looking to develop nenew business leads and relationshipsMichael HantmanBlue Bee Mediawww.bluebeemedia.com

Bartercard has introduced me to over 2,000 businesses. This has opened huge opportunities for my business and has built my database up and produced some very loyal repeated clientsMax SharpeSharpe Financial Solutionswwwww.sharpefinancialsolutions.co.uk

We use Bartercard for useful hotel purchases we need every month: furniture, water, stationary. We always contact our trade coordinator for assistance. Bartercard really gives us the flexibility to spend on what we want!Rachel BridgemanFiFingle Glen Golf Hotelwww.fingleglengollotel.co.uk

We have been working with Bartercard for many years now and see the network as an invaluable part of our business. Our main usage of the system in recent years has been as an aid to boost cash sales and profits. This investment of our Bartercard revenues has increased our cash business massivelyRRichard SaundersThe Matters Groupwww.mattersgroup.co.uk

I can honestly say that Bartercard has been great, enabling myself and my family to build our businesses and make new contacts, the icing on the cake is that we also have enjoyed some great hospitality in the UK & abroad, 3 years ago we enjoyed the most amazing holiday in Thailand!KKelvin MacdonaldThe Cardinalwww.thecardinalkingston.co.uk

What our members are saying...

0800 840 6333bartercard.co.uk