the bartercard magazine - issue 1, 2014
DESCRIPTION
We are proud to introduce to you the first edition of ‘The Bartercard Magazine’. Demonstrating the multiple uses and opportunities obtained through Bartercard, it is vital reading for both members and non-members.TRANSCRIPT
Sales FranchisesAMAZING OPPORTUNITY
bartercard.co.uk
Dear Entrepreneur,
Own your dream Franchise – with Bartercard and share our future success.
Bartercard UK is launching an expansion campaign by inviting entrepreneurial professionals, to establish Sales Franchises across the UK.Bartercard is a Global Trade Exchange of some 55,000 Card Holders.Members pay their cash Business Expenses with their own Products and Services - thereby retaining cash to grow and protect their Business.
For any highly driven, sales focused individual with a modest amount to invest - the potential returns are enormous.
Bartercard provides world class training andsupport for this unique and proven product to ensure you maximise your returns.
For more information please either call 0800 840 6333 or email [email protected]
It’s a pleasure to introduce you to the first issue of The Bartercard
Magazine, in what promises to be a very exciting future for bartering
in the UK. A question I often face is ‘just how does Bartercard work?’,
whilst I can give you an answer to this I find that in sharing member’s
stories you gain a greater sense of understanding through seeing
Bartercard in its practical use.
To begin with, please familiarise yourself with the many trading
opportunities available through Bartercard. These opportunities will
give you an understanding of how Bartercard has been able to assist
each business owner. They are from many different walks of life,
and many different industries, but they have all used Bartercard to
strategically address and conquer many of the challenges businesses
are facing today.
Bartering is as old as the hills, but ever more prevalent in today’s
society which can be cash shy. Throughout the pages of this edition
you will find many exciting trading opportunities but also ways in
which members have inventively and proactively incorporated
Bartercard in their business, granting them un-rivalled opportunities.
The many companies that make up the network are the lifeblood of
Bartercard and we are always interested to hear the many creative
ways in which you have used Bartercard to grow and succeed – please
get in touch!
A commonly heard business cliché is ‘if you are not moving forward
you are standing still’, Bartercard, in its 23 years of business, has always
been mindful of this and accordingly is investing over £1.5million in
technology improvements to make your interactions with Bartercard
cleaner, faster and more efficient.
It has been a pleasure collating some of the many success stories
achieved through Bartercard, and I hope you enjoy reading them.
Bartercard’s highest priority is to serve its membership, so please keep
us up-to-date with your news and what is happening in your business
and you could feature in the next Bartercard Magazine.
Happy trading!
All the best,
Tom ArmstrongEditor
Welcome to Bartercard’s first issue of
The Bartercard Magazine
Contents
Published by Bartercard UK
Churchill House, 1 London Road
Slough, Berkshire
SL3 7FJ
0800 840 6333
bartercard.co.uk
Business News Digest
Eat out with your T£’s
An Interview with Darren Pratley- Bolton Wanderers FC
What is Bartercard?
Bartercard & #SBS
International Hotel
Sponsorship Round Up
Charity Update
Be Champions Together
Hedley House
Social Media
Bartercard Referrals
Red Herring Games
Follow the Money
Top 10 Trading Tips
Coffee Break
4
5
6-7
8
9
10-11of the Month
12-13
14-15
16-17
18-19
20
21
22-23
24
25
26
Business News Digest...
Cameron’s battle with Europe
Flexible Working Rights available to all
Caution urged over interest rate rises
David Cameron has been given a clear indication of the size of the battles ahead, with both his own backbenchers
and other EU leaders, in the wake of his failed campaign to stop Jean-Claude Juncker becoming European
Commission president. While the prime minister insisted he could work with Juncker and phoned to congratulate
him on the job, his Euro rebels prepared for vital negotiations before the promised in-out Euro referendum. There
was later confirmation that, to get the scale of change Cameron wants to head an ‘in’ campaign, he would have to
persuade all other 27 leaders to back his reforms.
Many believe these negotiations will prove very difficult for Cameron, empowering many Euro sceptics’ claims
that the UK would be better out of the EU. His proposal would, in effect, mean all EU leaders agreeing to give states
a veto or an opt out of anything they did not support, and few believe all 28 members would be likely to agree such
a fundamental change
Source: International Business Times
Every employee now has the right to request flexible working hours after the government extended the right
previously reserved for carers and those who look after children. As part of the extended rights, employees can
expect their request to be considered “in a reasonable manner” by employers. The Department for Business,
Innovations and Skills said 20million people now had the right to ask to work flexibly.
The changes in the law, which affects everyone with more than six months’ service, comes less than a week
after the government said it would ban employers from stopping staff with zero-hours contracts – under which
employees’ hours are not guaranteed – seeking extra work elsewhere. The government expects the extension of
flexible working rights to be of particular interest to older workers approaching retirement and to younger workers
looking for additional training while they work.
Source: BBC
The British Chambers of Commerce has urged the Bank of England to not make any “hasty decisions” on raising
interest rates. In its quarterly survey it says an early rate rise “may mean more limited growth ambitions” among
companies. The survey of 7,000 businesses suggested that the growth rate had slowed in some industries
between April and June of 2014. The BCC said this was “unsurprising” given that the economy had “jolted forward”
in early 2014. The business lobby group, said the recovery was “moving forward” but warned that “repairing our
broken business finance system” was “a top priority”.
Source: Pieria
Have these news stories impacted upon your business? Have they helped or hindered?Let us know @Bartercard
4 • THE BARTERCARD MAGAZINE
Business News Digest...
Have these news stories impacted upon your business? Have they helped or hindered?Let us know @Bartercard
THE BARTERCARD MAGAZINE • 5
EAT OUT WITH YOUR T£’S
Amigos is the only Mexican Restaurant
in the CO postcode area. Our food is all
freshly prepared and our staff warm
and friendly. Being Mexican our food
is designed to be authentic and spicy,
we mark our hot dishes with a chilli symbol, we offer non
spicy food for those who request it, just let us know how
you like your food. We pride ourselves on our Fajitas which
are served on hot sizzling skillets. Ribs are a house special,
the best around. Bartercard is accepted Sunday – Thursday
plus Friday until 17.00 50% of your bill must be spent on
food.
1.
2.
4.3.
5.
Situated in the market town of Ringwood
on the edge of the beautiful New Forest,
Lemongrass opened its doors in August
2013 with one aim: to bring a taste of
authentic, fine Thai cuisine to be enjoyed
in a unique and stylish venue. The menu
at Lemongrass is a wonderful collection of traditional Thai
dishes as well as some unusual ones – and of course the Chef’s
signature dishes. We only use the finest ingredients sourced
from suppliers here in the UK and in Thailand. All our rice,
coconut milk and all the other wonderful ingredients arrive
direct from Thailand with vegetables, herbs and spices flown in
weekly. Meat and fresh vegetables are sourced locally wherever
possible.
Arty’s is a small, family-run business,
offering great food, great company and
also great value. We offer wonderful,
authentic Italian pizza and pasta, or you
can enjoy anything from a hot chocolate
with marshmallows and cream, to a cold
glass of champagne. Anything and everything you see in
our bar is for sale, even the table that you eat your meal from.
Open 7 days a week, we have a new Italian menu with some
extremely fine wines, whilst we offer a roast on Sundays.
On top of all that food and drink we serve, we sell artwork,
furniture, vintage, retro items, old & new! We specialise in
collectable items.
Fiddler’s Restaurant is a family run authentic Italian
& Pizzeria with a homely atmosphere. The food is
always tasty and plentiful.
Based in Gerrards Cross, Buckinghamshire, Thai Rack Restaurant and takeaway offers a variety of
delicious, authentic Thai cuisine. Every one of our meals is cooked by professional, skilled chefs.
We pride ourselves on the wide choice of meals we offer as well as the fresh ingredients we use to
create them. You will be warmly welcomed to dine on Bartercard. Booking essential to avoid disap-
pointment, takeaway is also available.
Essex, www.amigosmexicanrestaurant.co.uk
Hampshire,, www.lemongrassringwood.co.uk
Middlesex, www.fiddlers-restaurant.co.uk
Fareham, www.mlsb.org/artys
Buckinghamshire, www.thairack.co.uk
6 • THE BARTERCARD MAGAZINE
Do you have any pre-game rituals? Not especially. I like to have the same pre match routine every game; beans on toast before the match. I put my left boot on before my right boot, but, no, I don’t do any of the walking on the pitch backwards or anything like that.
What is your career highlight?
It’s probably getting promoted with Swansea, from the Championship to the Premier League. Obviously they were in League One, then going up the Championship and getting promoted out of there via the play-offs at Wembley is a career highlight.
What is your most memorable moment off the pitch?
I’m a pretty chilled out guy off the pitch, I like taking my dog to the park for a walk. I go to Florida every year so that’s probably my favourite thing off the pitch, going to Disney land, seeing Mickey Mouse and the works.
There’s a huge gap, in terms of finances, between the Premier League and the Championship. How is the gap in terms of playing ability?
There is quite a gap to be fair, especially in the final third. If you give the ball away in the Premier League nine times out of ten it’s a goal, or a chance on target. I think
it’s better football; it’s on the floor a lot more. You get a lot more time on the ball in the Premier League compared with the Championship, there is a big difference in those standards. I know a lot of teams from the Championship go up and do well but the difference between the Championship and, particularly the top teams of the Premier League, is big.
Has the financial aspect associated with promotion made the Championship the toughest division to get out of?
The Championship is hard, anyone can beat anyone; bottom can beat top. The teams that are most consistent over the season get promoted, I think it’s just going on
An interview with
DARREN PRATLEYBolton Wanderers FC
THE BARTERCARD MAGAZINE • 7
a run more than anything. When we played Burnley at the start of the season I wouldn’t have said they were the best team in terms of playing ability but they’ve got a great team spirit and they’ve been one of the most consistent teams in the league and that’s why they’re going up. The manager seems to have done a great job, they’re a tight-knit group.
For me, Leicester are the best team in the league and they deserve to go up. They’ve got pace, goal scorers and have played the best football this season. A lot of teams, when they are relegated from the Premier League, expect to go straight back up but it’s a tough, tough division and it’s taken Leicester ten years since their relegation to return to the Premier League.
Bolton have managed to keep a hold of many of the Premier League players that went down with the club such as yourself, Jay Spearing, David N’Gog, Lee Chung-yong. Do you feel your and their Premier League experience helped you in the Championship?
It can help, I wouldn’t say it’s a bonus. You can get players from League One that are going to dig you out of the Championship. Whether you’ve played in the Premier League or not you’re not a Premier League player anymore, all the players you mentioned, we’re not Premier League players, we’re Championship players. As you soon as you get relegated you’re not a Premier League player and we’re playing in the Championship because we’re Championship players.
You yourself are an English player having come through the academies of Arsenal and Fulham – what are your thoughts on the grass-roots coaching in English football and, if you feel it could be improved, how?
It’s not something I’m involved with or know too much about but there’s a lot in the media at the moment about the pitches being improved and that kind of thing. I thought as a youngster coaching was always good. You can pay to go and get coached by a former professional, we used to attend coaching courses on the local astro-turf pitches, I used to think that was really beneficial. What I do notice is no-one plays out anymore, playing football out on the street. When Wayne Rooney broke into the first team at Everton he used to go home and play in the streets with his friends – I don’t think you’d see that from any academy players anymore, playing out until their mums call them in.
You played under Brendan Rogers and also Roberto Martinez at Swansea – could you have predicted the fantastic seasons they have had this season?
I didn’t know Liverpool were going to have such a good season but the way they work, they’re two of the best managers I’ve ever worked with. You could tell when they first came into the club, the training sessions they ran were the best I’ve ever been a part of. Brendon Rogers has done a great job at Liverpool. It’s funny, three or four years ago he got sacked by
Reading in the Championship and now he’s fighting to win the Premier League so it’s great for him. I think one day Roberto will be the Barcelona manager, we used to talk about that at Swansea and I think that’s an ambition of his. He’s had a fantastic season at Everton and I predict plenty of future success for the pair of them.
8 • THE BARTERCARD MAGAZINE
What is Bartercard?And how does it work...
Bartercard is a business network made up of over 55,000 cardholders around the world. It is designedto assist businesses improve cash flow and reduce cash expenses through the use of modern bartering.
6 benefits for businesses...
Gone are the days of swapping a cow for a pig or a chicken for a goat. The power of moden bartering is that you can conserve cash and reduce expenses by using our digital currency, known as a trade pound, to swap your goods or services directly with any business within the Bartercard network.
1. More customersMost businesses employ sales people, advertise, reduce
prices or offer incentives to gain more customers. By
using Bartercard you gain more customers by promoting
your business directly to the membership base, through
the many sales channels and by building relationships at
the networking events. It’s like having an extra marketing
arm in your business which directly results in increasing
your sales opportunities and creating cash referral
business.
4. Sell excess stockFor many businesses selling excess stock means
discounting, running dealer promotions or sadly writing-
off the stock. The benefit with Bartercard is you sell
excess or discontinued stock at the normal selling price,
avoiding the need to reduce your profit margins. You can
promote your excess stock to the 55,000 cardholders
globally on Bartecard’s auction site, online store, promote
your goods in the eNewsletter or book a stand at our
many trade shows.
2. The powers of Bartercard trade poundsWhen you barter-trade using Bartercard you are
ultimately buying with your cost of goods or services.
Therefore, you are buying at the purchasing discount
that is inbuilt into your margin.
To put simply, if it costs you 35p in the pound to provide
your product or service, then for every £100 trade you
spend it really only costs you £35. So you are in fact
buying at a 65% doscunt!
By understanding the benefit you may be starting to
grasp the power that Bartercard offers businesses.
5. Capture lost revenueMost businesses have a certain amount of downtime, be
it on certain days or at certain times of the year with the
flux of seasonal trends. Bartercard’s goal is to assist you to
gain additional customers to utilise business downtime.
For example, hairdressers may fill empty spots in their
diaries, restaurateurs may fill empty tables, hotels may
fill empty rooms, and professionals may fill empty
appointments with additonal Bartercard customers. By
filling downtime you are effectively gaining revenue that
you would otherwise have lost or missed out on.
3. Reduce cash expensesThe way to maximise your purchasing discount is to look
at all the current expenses that you have in your business
such as advertising, bookkeeping, legal, printing, graphic
designers, business lunches and so on. By using business
members within the Bartercard network you can pay for
these expenses with trade pounds instead of cash.
6. Interest free line of creditBartercard members recieve an interest free line of
credit ranging from £5,000 to £25,000 trade pounds
which allows them to make purchaes immediately upon
joining the Bartercard network. This interest free line of
credit allows you to continue to grow your business even
during times when your cash flow has slowed, without
incurring crippling interest rates.
Could any of these benefits help your business? We would love the opportunity to help you to achieve your business and lifestyle goals. Contact our friendly team on 0800 840 6333 or visit www.bartercard.co.uk today...
THE BARTERCARD MAGAZINE • 9
Each week Theo reviews and chooses his favourite six
businesses who are then re-tweeted. Theo, who aside
from being a former Dragon, is also the owner of lingerie
firm Boux Avenue, as well as chairman and owner of
Ryman the Stationer and homewares specialist Robert
Dyas, re-tweets #SBS winners to his 400,000 followers,
providing a huge boost to the lucky businesses. The
benefits range from increased Twitter followers,
to positive media publicity and crucially for many,
increased sales.
Since its inception #SBS has continued to grow from
strength to strength. On the back of this success #SBS has
launched nationwide events for its winners; last year’s
being held at the International Conference Centre (ICC) in
Birmingham in November.
As a proponent of small businesses Bartercard was
delighted to be invited to be involved with #SBS, and
last year was a proud sponsor of the #SBSevent2013.
Allowing fellow #SBS winners to network and meet each
other, the event saw an attendance in excess of 750, with
Theo giving a fantastic keynote speech.
“I know I have been lucky in business and I am keen now to spread goodwill to others, of course not forgetting that very often, you make your own luck by making use of every opportunity” - Theo Phapitis
“My vision is that everyone who has ever won an #SBS
re-tweet from me not only receives a small boost and
helping hand for their business but becomes part of a
friendly club where like-minded individuals can share
successes and learnings. The #SBS website will give
a valuable profile to the winners chosen to date and
should help those who have not yet won but want some
tips on how to do so as well as news, events and activities
of interest.” – Theo Paphitis.
Bartercard, a proud sponsor alongside Ryman, RAC,
iLaw and DHL, looks forward to an ongoing relationship
with #SBS and its winners, helping small and medium
businesses to grow and achieve further sales. Several
#SBS winners are now Bartercard members.
Bartercard & #SBS...In October 2010 Theo Paphitis, of Dragons’ Den fame, launched Small Business Sunday. Shortened to the hashtag #SBS, it gives small business owners the opportunity to Tweet details of their businesses to Theo every Sunday between 5.00pm and 7.30pm. The project, allowing small businesses to leverage Theo Paphitis’ name, experience and expertise, has since had over 1,000 winners.
10 • THE BARTERCARD MAGAZINE
ALEESHA VILLAS
Aleesha Villas & Deluxe Suites in Sanur is the perfect oasis within the holiday paradise of Bali. Tucked away from the hustle and bustle of the outside world, Aleesha Villas compliments the holiday needs of all travellers, offering a range of holiday experiences and packages designed to indulge your every need.
Boasting accommodation ranging from tastefully designed and skillfully finished chic one-bedroom Suites, overlooking the stunning infinity pool with views over the rice fields. Or to the sublime and exclusive one and two bedroom walled private pool Villas offering total privacy and seclusion.
Your holiday begins as you step through the double Balinese doors into your chosen suite or villa where a private world of luxury and pampering awaits you.
INTERNATIONAL HOTEL FEATURE
THE BARTERCARD MAGAZINE • 11
ALEESHA VILLAS
For guests who don’t wish to lift a finger Aleesha Villas offers a wide range of heavenly beauty and pamper rituals, intimate candlelit dinners for two, romantic villa turndowns and wellbeing options in the privacy of your very own sanctuary.
You will easily discover all the special touches of luxury that Aleesha Villas is known for. Spend your days relaxing by the pool or choose from one of our signature treatments to enjoy in the privacy of your very own villa. The choice is yours and the possibilities are endless.
Why not pack your bags and grab your passport today and whisk that special someone away for a romantic island escape at Aleesha Villas Sanur where the perfect holiday package awaits you?
Sanur, Bali, Indonesia
For more information, please contact Aleesha Villas at aleeshabaliwestnet.com.au or our Travel Department at [email protected]
12 • THE BARTERCARD MAGAZINE
Football partners round up 2013/14
Bolton Wanderers were looking to build on the success of the previous season, in which they
narrowly missed out on qualification for the play-offs, but Dougie Freedman’s first full season
in charge will be looked back upon as a stuttering campaign. The season started badly for the
Trotters, who had to wait until the 6th of October to record their first league victory against
Birmingham City. November saw three wins on the spin and an eight match unbeaten run which
helped to ease Wanderers’ relegation fears. The cup competitions proved to be little distraction
with League One Tranmere knocking Bolton out of the League Cup on penalties and Premier League Cardiff removing
Bolton from the FA Cup. After beating Barnsley on Boxing Day they were forced to wait until February for their next
win but another three game winning streak allayed any relegation woes. The months of March and April proved more
fruitful for Wanderers as they secured their Championship status, recording seven victories along the way. Off the field,
Bolton have been rocked by heavy debts which will force Dougie Freedman to reduce the playing costs in the summer
months. It has been a season in which Bolton have realised the fierce competiveness of the Championship and one in
which Freedman has really come to know his squad, and the challenges that face Wanderers as they attempt to return
to the Premier League.
Blackpool’s season can truly be viewed as a tail of two halves. The Seasiders had an excellent
start to the campaign under the stewardship of Paul Ince, winning five and drawing one of
their opening six games. This lead to Ince being named Manager of the Month for August with
Blackpool sitting at the top of the table. Following defeat to Millwall, the Tangerines drew their next
four games before a Tom Ince penalty was enough to dispatch Wigan. November saw two wins,
a draw and a loss before Blackpool went on one of the longest winless runs in recent memory. Between December
and early March Blackpool failed to win a game, drawing four and losing 13 matches. During this spell Paul Ince was
dismissed as manager with captain Barry Ferguson stepping into the breach, in a caretaker capacity. The poor run of
form dragged Blackpool into a relegation battle, with fans breathing a huge sigh of relief when the Tangerines defeated
Millwall on the 11th of March, Ricardo Fuller’s first half goal enough to finally end their poor run. A subsequent win
against Huddersfield, teamed with draws at high-flyers QPR and Brighton, gave Blackpool hope of maintaining their
Championship status. Survival was all but guaranteed with an invaluable away win at Wigan on the penultimate game
of the season. Matt Gilks saved a first-half penalty, with second-half strikes from Andy Keogh and Stephen Dobbie
giving the Seasiders’ fans real hope of survival. And so it went down to the final day, despite Blackpool’s defeat at the
hands of Charlton, safety was confirmed as both Birmingham and Doncaster failed to win their fixtures. The season
will be looked back upon as a disappointing campaign, with changes in management and ownership both a possibility
in the close season. Memories of the Premier League now seem distant, but Blackpool will look for a vastly improved
next season, backed by their loyal supporters.
Charlton’s season saw both a change of management and a change of ownership as they
contended their second season back in the Championship. Addicks legend Chris Powell looked
to continue his re-building project, after bringing Charlton up from League One the season before,
registering his first win of the season against eventual title winners Leicester. Victories thereon in
proved difficult and sporadic as Charlton hovered in and around the relegation places. On January
3rd Belgian businessman Roland Duchatelet completed his takeover of Charlton and immediately brought in several
new players from Standard Liege, another club under the control of Duchatelet. The Belgian will have welcomed
Charlton’s run in the FA Cup, where they were eventually dismissed by League One Sheffield United, one game away
from a Wembley semi-final. The FA Cup defeat proved to be the final straw for Duchatelet as he dismissed Chris Powell,
with rumours circulating this was due to Powell’s refusal to play some of the players brought to the club by the new
owner. On the 11th March Belgian coach Jose Riga joined the Addicks looking to steer Charlton toward Championship
safety. A 3-1 victory over Watford on the 29th of April put pain to any relegation fears securing the Addicks status with
a game to spare. Next season Duchatelet will continue his project with Charlton, and with the Belgium businessman
owning several clubs in Europe it is likely that he will use his connections and be heavily involved in Charlton’s
summer transfer activity.
THE BARTERCARD MAGAZINE • 13
Sheffield Wednesday were another team who experienced a slow start to the season and also
a change of management. The opening three months of the season saw the Owls register just
four draws amongst eight defeats. A first win of the season came on the 2nd of November with
a 5-2 victory over Reading. This proved to be Dave Jones’ only victory of the season as he was
dismissed on 1st of December with the club second from bottom in the Championship. Stuart Gray
was installed, initially on a caretaker basis, and oversaw the Owls’ second win of the season over high-flying Leicester.
Connor Wickman, who joined on loan from Sunderland, scored two goals in that fixture and was instrumental in
Wednesday’s new found form, scoring eight goals in 11 games for the South Yorkshire club. Gray oversaw a revival in
Wednesday’s fortunes, including a memorable 6-0 victory over rivals Leeds United, before being appointed Manager
on a permanent basis. The Owls also had a memorable FA Cup run which saw them eliminate Macclesfield Town
and Rochdale before being knocked out by Charlton. Had they succeeded in defeating Charlton they would have met
local rivals Sheffield United in the quarter-finals, reminiscent of the 1993 FA Cup semi-final at Wembley. Wednesday
continued to improve under Gray, notching up victories and slowly climbing the table, securing Championship
football for next season and a respectable mid-table finish. Wednesday will look to continue their progress with Gray
at the helm next season, all the while dreaming of a return to the Premier League.
Hartlepool United began the season with a new man at the helm, Colin Cooper taking his first steps
into management following coaching spells at Middlesbrough and Bradford City. Pools recorded
their first win of the season with a 5-0 victory over Bradford City in the Johnstone Paint Trophy with
their first league win of the season coming against Accrington Stanley, on the 14th of September.
October’s run of five wins on the bounce saw Pools establish themselves firmly around mid- table,
with top of the league Scunthorpe bringing that run to an end. An inconsistent run followed,
with Hartlepool slowly sliding down the table. The loan singing of Jack Barmby, son of Nick, from
Manchester United, proved inspirational with the youngster grabbing a goal on his debut with one in a 2-0 victory over
York City. Barmby’s continued excellent form saw a marked improvement in Hartlepool’s performances with results
slowly improving in tow. Relegation fears were dispelled with time to be spare while Colin Cooper can take many
positives from his managerial bow.
Leyton Orient can look back on a successful season that ultimately ended in disappointment
after defeat in the League One play-off finals. Looking to build upon the previous season’s 7th
place finish, Orient had a fantastic start to the campaign, winning their first eight league fixtures
and avoiding defeat until late October. Russell Slade’s men were the pace setters for much of the
season in League One, not relinquishing their hold on the top two places until February. Three
defeats on the spin saw the Os drop into third place as a three-way battle for the two automatic
promotion positions emerged around Orient, Wolverhampton Wanderers and Brentford. Powered by Dave Mooney
and Kevin Lisbie’s goals Orient maintained their push for automatic promotion in the face of excellent end of season
form from Wolves and Brentford. As the season came to a head three wins from their remaining 10 games saw the
Os drop out of the automatic promotion race as they reached their lowest league position of the season in fifth. Wins
against Tranmere Rovers and MK Dons in their final two league games gave Leyton Orient third spot and extended
their season into a play-off campaign. Drawn against Darren Ferguson’s Peterborough United, the Os left London
Road with a 1-1 draw before their home leg at Brisbane Road. Goals from Dean Cox and Chris Dagnall secured a 3-2
aggregate win and set up a trip to Wembley, facing Rotherham United for the chance to play in the Championship. In
the most entertaining of all the play-off finals Orient quickly raced into a 2-0 lead with goals from Moses Odubajo and
Cox. Rotherham fought their way back into the tie with two goals from Alex Revell. With nothing separating the two
teams after 120 minutes the match headed to penalties, with the prize of promotion to the Championship at stake. Two
penalty misses from Orient saw Rotherham promoted but despite the play-off heartbreak the season can be looked
back on as a success for Russell Slade’s men, who will look to build upon this year’s near-miss.
Football partners round up 2013/14
14 • THE BARTERCARD MAGAZINE
An introduction to some of our charity partners
International Disaster Volunteers joined Bartercard about two years ago but it’s
since typhoon Haiyan hit the Philippines that the network has really come into its
own. IDV is a disaster response charity and in the immediate aftermath of Haiyan
Bartercard helped us appeal to its network for donations of Trade Pounds. That
appeal raised over T£2,000 for IDV. We’ve since been able to use those resources
to support other fundraising events, such as through buying raffle prizes and printing flyers. This has not only saved
IDV the money it would have needed to spend on these items, it’s also helped us generate more cash that we’re now
spending to support the recovery of Filipino communities.
Overall we’re delighted with the help we’ve received from the Bartercard network as it’s allowing us to do even more to
help the Philippines after typhoon Haiyan.
Imagine if your child was born with a very serious illness for which there was no
cure. No-one can tell you how long your child will live, only that they will need
constant care.
Under this pressure, many families fall apart. Julia’s House, the Dorset Children’s
Hospice exists to help those children and their families, providing life-changing support for them, in our hospice and
in their own homes. Julia’s House needs to raise £3.7 million this year with just 7.5 per cent of this coming from the
government. The rest is raised through the generosity of people like you.
A huge thank you to all the companies who have supported Julia’s House through Bartercard over the past few years.
In the past we used the donations to pay for a marquee for our ball – our main event of the year, this was a fantastic
saving and helped us raise even more from these events.
This year we will use our trade pounds to buy auction prizes for our events. We need everything from a holiday,
experience days to memorabilia.
For more information please contact your Account Manager or visit www.juliashouse.org
For more information please contact your Account Manager or visit www.idvolunteers.org
THE BARTERCARD MAGAZINE • 15
HEART UK – The Cholesterol Charity is a small national charity with a huge heart!
We are the only charity in the UK dedicated to supporting people with raised
cholesterol and other blood fats and also supporting the healthcare professionals
treating these conditions. We aim to prevent avoidable and early deaths caused
by high cholesterol. We’re committed to raising awareness about the risks of high
cholesterol, lobbying for better detection of those at risk and supporting health
professional training.
Out of the blue, on the day before her 12th birthday, Rianna suddenly died. Unknown to her parents, she had Familial
hypercholesterolaemia (often referred to as FH), an inherited condition that pushed her cholesterol levels sky high.
The greatest tragedy of all is that if she’d had the treatment she needed, she would be alive today.
The truth is that cholesterol is a silent killer. It is one of the greatest modifiable risk factors for heart disease, which kills
more people in the UK than any other condition. Six in every ten people in the UK have raised or abnormal levels of
blood cholesterol.
Would your company help HEART UK – The Cholesterol Charity?
bibic is a wonderful children’s charity that provides life changing therapy for children
who suffer with a brain-related conditions that affect their sensory, communication
and learning abilities. They are a lifeline to thousands of families who are desperate
to give their children the life that so many of us take for granted.
bibic has been involved with Bartercard for many years now and we are delighted to join forces to be able to change
more children’s lives. By setting up a direct debit with Bartercard for T£5 a month you will receive photos and a profile
of the child you are sponsoring. You will receive an update about twice a year telling you about the child’s progress
and how your sponsorship is making a difference. From time to time you may also receive drawings or letters from
the child.
Could you spare T£5 a month to make a real difference to the lives of disabled British children who can often find the
world a very hard place to be?
Just a Drop is an international water aid charity with a very simple plan: to give
people clean water and address the shocking statistic that a child dies every 20
seconds from a water-related disease (which means more children under the age
of five years old die from this than from malaria, measles and HIV/AIDS combined).
The charity was established in 1998 by Fiona Jeffery OBE. She was then the director
of World Travel Market - the leading travel industry exhibition - and she felt that it was time to use her position within
the travel and tourism sector to give something back.
“I always had an environmental focus,” she says. “But I wanted to find something which was also global in reach and
impacted children and families. I’m a business person, not a charity person, although my mother and father were a
doctor and nurse, so perhaps that shaped how I do things. I felt that businesses should be encouraged to do more than
just business.”
For more information please contact your Account Manager or visit www.idvolunteers.org
For more information please contact your Account Manager or visit www.heartuk.org.uk
For more information please contact your Account Manager or visit www.justadrop.org
For more information please contact your Account Manager or visit www.bibc.org.uk
16 • THE BARTERCARD MAGAZINE
Be ChampionsTogether The Bartercard Magazine
spoke to John Ross, the
founder of Be Champions.
We see the world as our screen and together we can achieve anything, anything at all”
Hello John, could you tell me a bit about yourself and your background?
I am married to a wonderful woman
called Caroline and we have two
fantastic children, Harry and Katie.
I cannot believe how entertaining
teenagers can be! We live in a
beautiful part of Devon where we
can access the moors and the sea in
no time at all and still only a stone
throw from the motorway which
means I can be in London in less
than three hours. I was born in North
West London and from an early age I
found I had the same entrepreneurial
spirit that inspired my parents and
most family members to set up their
own businesses and try and make
their own way in life. My great uncle
was Jack Cohen, founder of Tesco.
My background spans retail, dry
cleaning collection & delivery
services through to recruitment
and video production. Proudest
achievements outside of my lovely
family are building my recruitment
company to the 68th fastest growing
company in the UK and gaining
recognition in the Sunday Times Top
100 Virgin Fast Track companies and
winning a dry cleaning contract with
Buckingham Palace some years ago.
We also cleaned the Queen’s State
Dress for the Trooping of the Colour.
What led you to create ‘Be Champions’?
I think there were several factors
and I remember conceiving the
name and idea that we would
film grassroots sports as a way of
capturing the essence of what
people generally are all about, and
the emotional rollercoaster we all
experience in one way or another.
My son was accepted into the
Torquay United FC academy when
he was 10 and on the very same day
his best friend there was terminated.
I remember the very weird and
somewhat stifled feeling of both
elation and sadness, but that each
and every kid there was a champion
in my eyes.
In 2010 I conceived a show called
‘Walk On Stage’ and this was a peoples
show where anybody could literally
walk on stage and perform anything
they wanted to. No rehearsals. The
golden rules were no booing, no
judging and no negativity. This was
a ‘celebration of people’. The show
was a huge success and formed the
basis for creating a bigger platform
which one day would become Be
Champions.
What is Be Champions?
Be Champions stands for ‘Everyone
is a champion’ and provides the
platform for young people to
create and express themselves. Be
Champions stands for togetherness,
uniting communities and
specifically fights bullying, racism,
discrimination, abuse, violence,
homophobia and proactively
encourages creativity in all forms
and arts.
Be Champions has a recording studio,
video production company, radio
broadcasting facilities and we aim
to inspire and reach out to as many
young people as we possibly can.
We want to increase young people’s
self-esteem and give everyone a
proper sense of belonging to our
community interest company. We
will achieve this through sport and
performing arts.
Who inspires you?
People. Young people particularly.
From a ‘do-er’ point of view Richard
Branson is a great example of how to
make things happen.
THE BARTERCARD MAGAZINE • 17
To find out more
about donating,
please visit
www.be-champions.org
or contact your
Account Manager.
I also cherish Nelson Mandela for far
too many reasons to mention. His
quote ‘Winners are dreamers who
never give up’ is to behold.
What are your values and how do you communicate them to your audience?
I am all about fairness – I abhor
injustice on all levels. I also believe
in listening to young people and
giving them far more credit and
empowerment in order to bring
about a movement that instigates
change and helps evolve a better
world than the one we live in today.
Young people do not cause wars
and young people are too easily
dismissed as lacking knowledge,
experience and the ability to carry
our heart’s flags. What utter rubbish!
Give young people a platform that
encourages expression, freedom
of speech and creativity and the
infrastructure to bring about stable
integration of cultures and to
celebrate diversity as a wonder – not
a threat to our existence.
There are a lot of charities out there. How have you been able to stand out in the crowd and get attention for Be Champions?
Through the power of media and
communication I have put together
film crews and a group of singers /
songwriters who all help distinguish
Be Champions in some way through
their creativity and their wonderful
natures. Be Champions captures
emotions, personalities and
moments through filming sport,
musical performance and
entertainment.
What is the biggest challenge you are facing currently, and what could be done to help?
You are always fighting against the
constraints that life itself throws
your way. To balance the growth
of Be Champions with running a
family and paying the bills is difficult
and time becomes the key factor.
Time to let the wonders of what we
are doing seep through and become
noticed for impacting on people’s
lives. Be Champions will evolve
naturally and I am a great believer in
‘what will be will be’ but not through
ever giving up on this.
What has been your most memorable moment so far on your journey?
Writing the Be Champions Anthem
with a legendary record producer,
Digby Smith and the formation of
my group Be Champions. When they
belted the song out in front of 12,000
rugby fans at Sandy Park, home to
Exeter Chiefs last December I was
seeing the seeds of a dream come
together.
What are your upcoming fundraising projects and events?
I am planning a UK tour of football
and rugby clubs and seeking
national sponsorship for this.
Additionally I am looking at some
filming opportunities where we can
highlight a community and explore
all its dynamics through the eyes of
Be Champions.
What’s next for Be Champions?
A stage show! This is a brutally
hard hitting musical mixed with
lighter entertainment and comedy.
I have written the storyboard and
am facilitating a group of drama
students, writers and musicians to
produce the show for release in 2015.
What help has Bartercard been to you in Be Champions’ growth?
Bartercard has recognised Be
Champions for who we are and what
we stand for and provided both
ongoing moral and material support
which is most gratefully appreciated.
To have a well-established and
prestigious business as Bartercard
by our side is both reassuring and
inspiring. It is early days in terms of
our relationship but I am confident
that this will continue to strengthen
as the Be Champions CIC grows in
stature and accreditation.
Hedley HouseThe Bartercard Magazine caught up with Greg Harand,
proprieter of Hedley House.
Hedley House3 Bootham TerraceYork, YorkshireYO30 7DH
01904 637 404
Hello Greg, could you tell me a bit about your hotel?
Here at Hedley House we’ve got 36
bedrooms which are all en-suite.
Alongside that we’ve got nine self-
catering apartments which vary
from standard double apartments to
larger family five rooms.
How did you come into the hotel trade and what made you want to become a hotelier?
My parents established Hedley
House in 1983, converting it from
derelict housing. I was eight at the
time and we moved from floor to
floor as the refurbishment went on.
I carried on helping out here and
there when I was a teenager before
I went travelling around the world. I
came back with a big credit card bill
and my dad needed the windows
painting, then he needed some
help in the kitchen and then doing
the accounts and before I knew it
I’d been here four years. My parents
were then looking to sell the hotel so
I bought it and have been here ever
since.
What do you enjoy most about running Hedley House?
I enjoy the fact that every day is
different; different challenges come
up and you have to think outside the
box to make the hotel work well and
run efficiently. It’s not really a job, it’s
more of a lifestyle and I like that.
How long have you been a member of Bartercard and what made you want to join?
We joined Bartercard ten years ago
and I believe we were one of the
first northern Bartercard members,
at least certainly in York. I liked the
business model, that cash didn’t
change hands and that it gave us
the opportunity to meet like-minded
business owners who could see
opportunities outside the cash
world.
How much Bartercard business do you take on on a monthly basis and what kind of things do you spend your trade pounds on?
Around T£2,000-T£3,000 per
month, depending on seasonal
changes. We spend our trade
pounds on everything, from food;
meat is one of our biggest spends as
a hotel and we’re able to source that
on Bartercard, through to cleaning,
maintenance, furniture, glassware,
18 • THE BARTERCARD MAGAZINE
Hedley House3 Bootham TerraceYork, YorkshireYO30 7DH
01904 637 404
kitchenware and bedding. My first
thought when I’m buying something
is I wonder if we can get that on
Bartercard.
Has Bartercard made your business more profitable?
It’s helped us develop the business
to a much higher standard because
we don’t have to watch the cash.
It’s a business tool that gives you
an additional income that you can
spend more freely.
What’s your favourite/most memorable trade?
I get my hair cut on Bartercard.
There’s a local hairdressers in York,
Cube, and they are Bartercard
members so whenever I need a
chop I go there and get a haircut
using my trade pounds.
Another great spend is staff parties;
it really incentivises my staff and
makes me look like the generous
boss I am!
You’ve recently refurbished your premises, were you able to source the goods and services required on Bartercard?
Yes, I got the granite surfaces for
the bar on Bartercard. That was a
great spend and it’s an opportunity
going forward; now I’ve found them
I’ll be able to use them again when
we re-furbish our bathrooms. They
were a great find and a good spend.
What are the biggest challenges currently facing the hotel industry?
I believe people are over-dependant
on the internet and don’t usually
walk around a city to find a room.
This means, as a hotel owner, we’re
paying commission on all bookings
that come from third-party sites.
We could fill up on a Saturday from
walk-ins alone and obviously all
that money is in your back pocket,
without having to give the 20%
commission. Aside from that there
has been the VAT increase from
15-20% which removes more cash
from the business.
The hotel industry is one where there is often spare capacity, in terms of unused rooms, in this context would you recommend Bartercard to other hotel owners?
Absolutely, yes. Bartercard is a really
good business tool, you meet like-
minded business owners of varying
sectors, which you might not find
if you just look through a brochure
or directory. Yes, I’d certainly
recommend to any business owner,
not just the hotel trade.
Your hotel is located in the beautiful, historic city of York, what sites would you recommend to visitors?
Of course the Minster, York’s famous
cathedral. A walk around the City’s
Roman walls is a delight. The Jorvik
museum, the Castle Museum, the
National Railway Museum (which
is still free to enter) are all great
visits along with the many bars and
restaurants around the city.
What are your plans for the future?
Refurbishing the hotel is never
far from my mind and we’ve a
couple of big rooms which we’re
undecided what to do with. A yoga
studio has been suggested to us,
internal swimming pool is another
suggestion. Going back to one
of your first questions, ‘what do
you enjoy about running a hotel?’;
because it’s such a big place we’ve
always got to be planning, always
looking to change because if you’re
standing still, you’re not moving
forward. That’s one of the exciting
things, always looking to improve,
innovate and move forward.
THE BARTERCARD MAGAZINE • 19
20 • THE BARTERCARD MAGAZINE
Grow your brand awareness andgenerate sales leads using Social Media...
Use Social Media to learn and improve.
Engage with your customers and build relationships. Respond immediately to your customer’s enquiries and they will respond to your marketing questions at the same time. This will keep your customers coming back and enable you to turn them into brand adovcates, as they will have an easily accessible point of communication with your brand. This will allow you to conduct research and collect valuable feedback.
Are you using Social Media for your business?
Use Social Media to explore and discover.
Use social searching to discover and monitor discussion of your brand, industry, products and services. Some of your customers may have posted feedback, whilst others may be looking for answers before they become customers. There may also be general conversation about your industry, with people looking for more information. Social Media will enable you to engage in these discussions and enhance your reputation, potentially picking up new clients/customers.
Social Media channels have become an increasingly powerful tool for businesses looking to build brand awareness and generate sales leads. Build a community and network of people to engage with, consisting of clients and/or customers current and past, but also those who you can turn into new customers.
Use Social Media to build and grow.
The more fans and followers you have, the more credible and well-known you will become in your industry. A high level of fans/followers and engagement will give people the impression that you are an important figure within your industry and that you have something meaningful to say, with an audience that will listen. This will tempt more people into following you.
If you would like to find out more about how you can use Social Media to take your brand awareness and lead generation to the next level, please contact Vikrant Singh today at [email protected].
Contact your Account Manager today for more information...call 0800 840 6333 OR visit bartercard.co.uk
Florists
Hotels
Dentists
Restaurants
Travel Agents
Retailers
Laundrettes
Garages
THE BARTERCARD MAGAZINE • 21
22 • THE BARTERCARD MAGAZINE
Red Herring GamesThe Bartercard Magazine met up with Jo Smedley, from Red Herring Games, to learn more about her license to kill...
Hello Jo, How are you? Red Herring Games offers a wide range of games and themed evenings, what’s it all about?
Red Herring Games has got three
wings to the business (or fins if you
like). Firstly we’ve got our retail side
which sells murder mystery games,
gifts and props. All of our murder
mystery games are written by
ourselves and produced in house.
So if anybody ever needs anything
adjusting we can adjust it to their
specifications for a small fee. For
example, if you’ve got a party with
seven women and three men
attending you might find it difficult
to find a game to suite, but we can do
that for you as we know our games
so well and can change the spec to
suit.
Secondly we have the wholesale
side of the business. A lot of our
customers who were buying
direct wanted to be able to sell our
products within their shop, so we
created a selection of unique crime
scene gifts and murder mystery
games for retailers which all have a
50% profit margin.
Lastly, but my no means least - we
provide event management. This
involves us going out to a hotel,
venue or private party to supply a
range of different murder mystery
evenings, with our skilled actors,
that all guests can enjoy.
How did the idea of Red Herring Games come about?
I originally wanted to run a coffee
shop but unfortunately didn’t have
any money. I was already writing
games at home and I was asked to
write a game for the church. That was
really well received and they kept
asking me to write new games for
them. So I was sitting at home with
all these games on my computer
and a friend of mine suggested I start
selling them. I found a website in
America which would take me as an
author and they started selling on
my behalf. The royalties I received
weren’t great and I was doing a lot
of their customer service and in the
THE BARTERCARD MAGAZINE • 23
end I thought ‘I could do a better job
of this on my own’. So with the help
of friends who run a local website
company, we setup and launched
Red Herring Games. The names
came about as firstly, I thought it
was catchy (groan). The firm was
launched by three Christians so it
allowed us to include the Ichthys
symbol; and we’re based in Grimsby
which has a large fishing community
so Red Herring Games fits in quite
well with the town.
Where do you get ideas for the characters featured in your games?
All sorts of different places; some
are people I know, who just lend
themselves to being suspects
because they’re quirky people.
Sometimes it’s characters on
television, who I just think would
work really well within a plot.
Sometimes I’ll find a name for
a character first and then fit a
personality around that. But more
often than not they just arrive, fully
formed in my head.
Your reviews are excellent – how do you ensure such a high level of service on a consistent basis?
We operate a no fun = no fee money
back guarantee on all of our games.
We are confident our customers will
have fun though - so it’s very rare we
refund anyone! In the seven years
we’ve been trading we’ve probably
refunded six or seven out of 27,000
customers, so in the main we don’t
get negative feedback because
everyone really enjoys themselves.
Usually a lot of our reviews come
from people who want something
a bit different or have a very last
minute panic and need something
very quickly – and we always try our
best to deliver!
As our retail kits are printed to order
we are often asked to print particular
pictures onto games, or add in some
personal details. Going the extra
miles always brings people back
to write reviews and that’s why we
get consistently high ones because
we always go the extra mile for our
customers.
How do you see your company/product growing over the next five years?
We’ve just moved into premises this
year and the business is continuing
to grow exponentially as the name
is getting out. We’re planning more
publicity and marketing campaigns
throughout the year but a lot of it
is word of mouth; we started with
one customer who told three others,
who told three others and just grew
from there. We had zero customers
in 2007 and now we’ve got over
27,000 customers and we just keep
growing!
Do you think Bartercard will able to assist you with this?
Yes, we were really excited about
Bartercard when we first found
about it as we hadn’t realised
anything like this existed at all. We
found out about Bartercard at the
#SBS event Bartercard sponsored.
We didn’t understand it at first, but
when they explained how it worked
I was really excited by it because I
could see its potential. We always
have stock and spare capacity in
the business as at certain times
of year we’re quieter than others.
Bartercard has an established
network of members and hotels that
can use our services and products
in our slower trading periods. With
the hotel bookings we take through
Bartercard we use that money to run
our own events locally and make
our money back in ticket sales. So
from an event management point
of view there’s no loss because they
buy us in to run the event and we
can make further cash from the
ticket sales.
In my mind, there’s no way to lose
with it really.
How much Bartercard custom do you take on a monthly basis?
We’ve sold about T£300-400’s worth
of excess stock online. We’ve got
sales people at Bartercard working
to sell our product and we’ve just
had our first hotel contract booked
through Bartercard this week. We
only joined three months ago and
we’ve sold over T£1,000 on the
Bartercard network between stock
and the event. Considering the short
time we’ve been with Bartercard
that’s not bad going!
What can you offer Bartercard members?
Year long, we are happy to offer
anything to Bartercard members
that is available in our retail shop,
this includes downloadable murder
mystery packs, which means even
Australian Bartercard members can
benefit without incurring postage
fees.
You were famously featured on TOWIE last summer, how did that come about and what effect did that have on business?
Oh! That was a bolt from the blue
for us too! I got a call from ITV
requesting a game for 18 people, to
be completed by Monday. The call
came in late on the Friday so it led
to a weekend of late nights or rather
early mornings. I think I finally got
to bed at about 4am on the Sunday
with it all completed. And then I got
another call from ITV on Monday
saying they only needed it for 11
people now so another late night
was needed, but we still managed
to make their Tuesday deadline!
Our logo was on screen for around
20 seconds so it brought some nice
exposure.
Marketing Agency pays Dentists T£100
for a check-up
Den
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T£100 fo
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Restaurant pays a printer T£100 to print
new menus
Printe
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T£1O
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Follow the money...
A demonstration of the many uses & lives T£100 can have...
24 • THE BARTERCARD MAGAZINE
1. Increase your advertising and promotions to gain a competitive edge
As a member of Bartercard you are at an advantage as you are able to use your trade pounds to pay for advertising, promotional items, sponsorships, public relations and more. By using your trade pounds for advertising and promotions, you effectively have the power to make your business stand out from the competition.
6. Expand your product line
2. Pay your creditors7. Collect outstanding debts
3. Winning cash contracts
8. Increase customer spend and/or entice new customers
4. Sell excess stock
9. Gain more customers
5. Improve your lifestyle
10. Expose your company to newnational and internatonal markets
Purchase stock from other Bartercard suppliers to expand your product lines. This opens up a realm of possibilities for your business as you could consider adding unrelated products or new lines that compliment your existing product or service offering, giving you a new trade spending option and more cash earning potential.
During tough economic times, you may not have the cashflow to support paying some of your creditors. By being a Bartercard member, you have the option to use your Bartercard trade pounds or services, as a means to pay all or part of your cash debt quicker.
If you are continuously having trouble collecting cash from one of your customers (debtors), you may offer to accept part or the entire amount outstanding in products and/or services, or by accepting a voucher which you, in turn, are able to on-sell through the Bartercard network. As you sell the debtors products or services through the Bartercard network, the debtor reduces the balance of their outstanding debt.
With Bartercard, you can offer your service at your normal price but offer the client the option to pay part of the total contract amount with their product or service. In turn, you can then on-sell their product or service through the network, realising the full contract amount. For example, when a cleaner quotes on a hotel cleaining contract, the may choose to accept some hotel rooms as part payment for their service. The cleaner is then able to sell these hotel rooms through the Bartercard network. They win the contract and gain full payment.
A great way to increse customer spending or entice new customers into your business without using discounts is to ‘add value’ to your product or service. Use your trade pounds to buy additional items to package with your product or service to encourage customers to spend more with your business or to give more perceived value.
In order to sell excess stock, a business will typically discount stock, run dealer promotions or write it off. By using Bartercard, you sell excess stock at the normal selling price negating the need to reduce profit margins. You can promote your excess stock on the Bartercard Auction site, eMarketplace, hold an open day at your business for Bartercard members, promote your goods in the e-newsletter or book a stand at a trade show.
As a member of Bartercard you have an extra sales arm for your business. Most businesses employ sales people, advertise, reduce prices or offer incentives to gain more customers. Using Bartercard you gain more customers by promoting your business directly to the membership base through the many sales channels including the online directory, mobile phone app, auction site and eMarketplace, local eNewsletter and building relationships at networking events.
You can choose to use your trade pounds, along with your interest free line of credit, to pay for a much needed holiday, dining out, clothing, entertainment, gym memberships, massages, and many more lifestyle items. Consider setting up a ‘staff account’ for yourself so that you can transfer trade pounds from the main account. By using the staff account for these spends, it keeps personal and business spending separate.
A business owner in the cash economy may not have the resources, contacts or pricing structure to compete in markets outside of their own established area. As Bartercard acts as a marketer for members, you have the opportunity to establish new business on a local, national and international scale. This is achieved by targeting areas with established Bartercard customers, where members are able to secure local market acceptance.
THE BARTERCARD MAGAZINE • 25
Top Ten Trading Tips
Across1. The Chancellor walking into No. 10 carrying a briefcase3. Money available on demand7. The money you make, without those blasted expenses8. Without it we woudn’t have much to sell10.
11.12. A dreaded time; checking through books14. The price of borrowing
Down2. A meeting of many, sharing products and services (5,8)34.5. 6. Sent in the hope of receiving payment9.13. We all wish we had more of it; for too many of us it is the reason we do what we do
BARTER
CAPACITY
CASH
COMMERCE
CURRENCY
DIGITAL
EXCHANGE
FINANCE
INVENTORY
OVERHEAD
PRODUCTS
PROFIT
SALES
SERVICE
TRADE
ACROSS: 1. Budget; 3. Cash; 7. Revenue; 8. Stock; 10. Loan; 11. Discount; 12. Audit; 14. Interest
Grab a drink and take few minutes out to relax whilst excercising your mind...
26 • THE BARTERCARD MAGAZINE
BARTERCARD HEAD OFFICE
Churchill House1 London RoadSlough, Berkshire SL3 7FJ
Tel: 0800 840 6333
Fax: 0845 051 8666
CEOSimon Barker
General Commercial Manager:Ian Groves
UK National Trading Manager:Jo Scott
Franchise Development Manager:
Stuart Dodds
Member Services
Manager:
Jas Chand
THAMES VALLEY &GREATER LONDON
1 London Road, SloughBerkshire SL3 7FJ
Tel: 0800 840 6340Fax: 0845 052 [email protected]
CORNWALL & DEVONUnit 1, Winstone BeaconTrematon, Saltash, CornwallPL12 4RU
Tel: 0800 263 6780Fax: 0845 051 [email protected]
DORSET & HAMPSHIRE9 Churchill Court, Palmerston RoadBoscombe, Dorset BH1 4HN
Tel: 0800 840 6339Fax: 0845 052 [email protected]
ESSEX1st & 2nd Floors, Atlanta BoulevardSouth Street, Romford, Essex RM1 1TB
Tel: 0845 223 5500Fax: 0845 223 [email protected]
MIDLANDSTechnology House, 151 SilburyBoulevard, Central Milton KeynesBuckinghamshire MK9 1LH
Tel: 0800 840 6336Fax: 0845 263 [email protected]
YORKUnit 2B, Sycamore Business Park Copt Hewick, Ripon, North YorkshireHG4 5DF
Tel: 0845 223 5588Fax: 0845 052 [email protected]
HERTFORDSHIRE1st & 2nd Floors Atlanta BoulevardSouth Street, Romford, Essex RM1 1TB
Tel: 0845 688 6101Fax: 0845 223 [email protected]
KENT3rd Floor, Sterling House7 11 Ashford Road, Maidstone, KentME14 5BJ
Tel: 0845 617 [email protected]
Why not talk to us...BARTERCARD HEAD OFFICE 0800 840 6333Member Services, Lost / Stolen Cards, Account Enquiries, Franchise Enquiries, International Trading & Property Enquiries INTERNATIONAL TRAVEL ENQUIRIES 0800 840 6332AUTHORISATIONS 0500 881 800 TRADING ENQUIRIESPlease contact your Local Brokerage (For the most up to date numbers, please refer to www.bartercard.co.uk)
Churchill House
THE BARTERCARD MAGAZINE • 27
Bartercard has enabled me to offset some of my core expenses and increase my budget in areas such as advertising on our vans, work wear and also provide valuable personal services for me and my family. I I would recommend Bartercard as an extremely useful business tool to any business Phillip Pratley-SmithPPS Janitorialwww.ppsjanitorial.com
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We have been extremely proactive with Bartercard and because of that we have managed to do filming as far afield as Essex up to North London down to Surrey and across to Devon and it’s all because of the connections with Bartercard. My Bartercard experience has encouraged us to do more trtrade as people have been so happy with our work that we have obtained cash referrals from itColin MeagherBrighton Video Productionswww.brightonvideoproduction.com
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Bartercard continually comes up with triumphs for us at Homeshred UK as our cost to conduct shredding to barter members is minimal… and we’ve been able to kit out our newest Shred Shop in Southampton using Bartercard member products. A big thumbs up and thank you to BartercardJJohn CauchiHome Shred UKwww.homeshred.co.uk
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Since joining Bartercard a few months ago we have developed strong relationships with many small businesses which was our entire reason for joining. For this reason alone I would highly recommend the Bartercard network for any small business who has a little extra capacity and is looking to develop nenew business leads and relationshipsMichael HantmanBlue Bee Mediawww.bluebeemedia.com
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Bartercard has introduced me to over 2,000 businesses. This has opened huge opportunities for my business and has built my database up and produced some very loyal repeated clientsMax SharpeSharpe Financial Solutionswwwww.sharpefinancialsolutions.co.uk
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We use Bartercard for useful hotel purchases we need every month: furniture, water, stationary. We always contact our trade coordinator for assistance. Bartercard really gives us the flexibility to spend on what we want!Rachel BridgemanFiFingle Glen Golf Hotelwww.fingleglengollotel.co.uk
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We have been working with Bartercard for many years now and see the network as an invaluable part of our business. Our main usage of the system in recent years has been as an aid to boost cash sales and profits. This investment of our Bartercard revenues has increased our cash business massivelyRRichard SaundersThe Matters Groupwww.mattersgroup.co.uk
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I can honestly say that Bartercard has been great, enabling myself and my family to build our businesses and make new contacts, the icing on the cake is that we also have enjoyed some great hospitality in the UK & abroad, 3 years ago we enjoyed the most amazing holiday in Thailand!KKelvin MacdonaldThe Cardinalwww.thecardinalkingston.co.uk
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What our members are saying...
0800 840 6333bartercard.co.uk