New Marketing & New Branding of the Barracks for F&B precinct

Case Study:The Barracks Brisbane Australia

Key Issues

• Declined state of the property after 8 years

• Tenants looking tired & not properly promoted

• Marketing not focused on strengths or ROI to grow categories

• Declining sales for the majors & tenants

• Previous owners background was not from retail development and management not from retail management background.

New photoshoot by Boom to promote tenants and improvement to website retailer presentation resulted

in 7+ increase

Help the winners and push further – new photoshoot, new signage for them, promotion of their campaigns and promotion of events

Focus on sales to help declining Cinema sales which result 15% increase YTD due to Boom’s online campaigns for them,

new website tabs, new photoshoot and weeklypromotion for new movies and events.

Old Results – limited engagement or little reach

New Photoshoot – to showcase the strengths of The Barracks

New Social Media – Instagram Targeted to promote

New Style Guide for The New Brand

New Look Posters & Adverts

Hoarding