the Badger Common’Tater

The voice of the WisconsinPotato and Vegetable Industry

Rate Card #68 &Editorial Calendar

January 1, 2015

the Badger Common’Tater Editorial Calendar &

Advertising Deadlines

January 2015Editorial Focus:Industry Show Issue A preview of the 15th Annual WPVGA/UW-Extension Grower Education Conference and Trade Show. This three-day event was a huge success in 2014, and plans are in the works to make it even better in 2015.Deadline: December 15, 2014

February 2015Editorial Focus:Supplies/Equipment Issue Gearing up for the 2015 season. Focuses on what the growers need in the areas of planting, cultivating, irrigating, harvesting, handling, storage, packaging and processing.Deadline: January 10, 2015

March 2015Editorial Focus:Planting Issue News about the latest in planting technology, from seed pieces to planters to cultural practices to varieties.Deadline: February 10, 2015

April 2015Editorial Focus:Irrigation Issue The latest information and technological advances on what is probably the single most important crop protection tool: irrigation.Deadline: March 10, 2015

May 2015Editorial Focus: Vegetable Issue Features related to major cash crops other than potatoes, such as peas, snap beans and sweet corn. Also news on grower-processor relations and vegetable contracting.Deadline: April 10, 2015

June 2015Editorial Focus:Harvest Issue Articles on this crucial aspect of potato farming including modernized techniques, ways to reduce bruising, optimum timing, improved equipment, etc.Deadline: May 10, 2015

July 2015Editorial Focus:Crop Protection Issue A timely look at the tools and methods used to obtain the most

efficient control of crop-threatening pests. Also, news on how today’s technologically advanced products and application techniques are providing effective and environmentally responsible control.

Deadline: June 10, 2015

August 2015Editorial Focus:Research Issue Reports from the nation’s best potato research scientists

offering growers practical information in an easy-to-understand format.

Deadline: July 10, 2015

September 2015Editorial Focus:Storage/Marketing Issue A look at the latest technology related to potato storage. Also,

an update and outlook on the 2015 crop, along with strategies to help growers improve their bottom line.

Deadline: August 10, 2015

October 2015Editorial Focus:Bagging/Packaging Issue With the crop out of the ground, attention turns to packaging

the product for premium profitability.Deadline: September 10, 2015

November 2015Editorial Focus:Annual Seed Issue With circulation to every potato grower in the United States,

this is the most widely read edition of the Common’Tater. Features include Wisconsin’s highly regarded seed potato program, current seed research and variety trials.

Deadline: October 5, 2015

December 2015Editorial Focus:Annual Review Issue Recaps a year’s worth of work in the potato industry, while identifying goals and objectives for the coming year.Deadline: November 10, 2015

• THE magazine for potato and vegetable growers in the Midwestern United States • Circulation to 50 states and 8 foreign countries

• In-depth monthly interviews with industry experts • Articles by top University research scientists

• Details on the latest potato promotion/marketing efforts • People in the news

• Calendar of events with contacts

• Up-to-date potato research findings

• New products

• Timely news reports

• Reports on Area Potato Meetings

• An inside look at the WPVGA

• Delicious potato recipes

• Also, the latest trends and state-of- the-art technology in the areas of planting, harvesting, handling, packaging, storage, processing and more

Publisher’s statement on circulation

The BADGER COMMON’TATER is the official monthly publication of the Wisconsin Potato & Vegetable Growers Association. It is mailed to every known commercial potato grower in the state of Wisconsin and the major potato producing states, most large growers specializing in vegetable crops for processing, the University Extension system, the Wisconsin Department of Agriculture, and the WPVGA Associate Membership of the related industries. Circulation is not limited to Wisconsin, but includes many potato growers and industry leaders in 50 states and 8 foreign countries.

Circulation: 4,100

Spectra Print Corp.P.O. Box 247,

2301 Country Club DriveStevens Point, WI 54481

The following are Wisconsin’s national rankings in the production of nine major vegetable crops (2013 USDA Statistics):

Rank Among States

Percentage of U.S. Production

potatoes 3rd 6%snap beans 1st 45%beets for canning 1st 49%cabbage for kraut 1st 47%green peas 3rd 21%carrots 2nd 33%sweet corn 3rd 23%cucumbers for pickles 3rd 7%onions 8th 1%

The Wisconsin Potato & Vegetable Growers Association is a non-profit trade association of growers. Thus, the revenue fro m advertising dollars spent in the Badger Common’Tater is put back into programs (research, education, marketing and governmental relations) for potato and vegetable producers. So not only are you advertising your products and services to a targeted audience, you are investing in the success of your customers! A classic case of WIN-WIN.

SPECIAL ISSUES

January: The Annual Industry Show issue will be published in January of 2015. In 2003, the Wisconsin Potato & Vegetable Growers Association consolidated its annual area grower education meetings into one large, three-day conference, complete with potato research reports, educational business seminars, an industry trade show, awards banquet and the WPVGA’s Annual Meeting. This issue will preview the Grower Education Conference and Trade Show. This issue will also have bonus circulation, as it will be available to all attendees at the Potato Expo 2015 to be held in January 2015 in Orlando, FL. Deadline is December 15, 2014.

February: The February 2015 issue of the Badger Common’Tater will be the Supplies/Equipment issue, focusing on the tools growers need to be successful. This issue will feature articles on the most modern equipment and the latest technological advances in the areas of planting, cultivating, irrigation, crop protection, harvesting, storage, and packaging. Potato and vegetable growers are sure to view this edition with great interest as they prepare for the 2015 growing season. Deadline is January 10, 2015.

September: Two keys to success in the potato industry are storing and marketing the crop. The September 2015 edition of the Common’Tater will be the Storage/Marketing issue with up-to-date information that growers can use to increase profitability. Deadline is August 10, 2015

November: 2015 will be our 30th Annual Seed Issue. Harvest is over and the marketing season begins. This issue is a valuable promotional tool for businesses as circulation increases to include virtually every potato grower (approximately 10,000) in the country. Because of Wisconsin’s outstanding reputation in the seed potato industry and because of the strong editorial content of the magazine, the November Seed Issue is looked at closely by growers. Also, it reaches growers in early November, a time when buying decisions for the coming year are being considered, adding yet another selling point for advertisers. This issue will have bonus circulation, as it will be available to all attendees at the Potato Expo seed sector breakout sessions.Deadline is October 5, 2015

BADGER COMMON’TATER COVERAGE INCLUDES:

the Badger Common’Tater

2/3

1/3

2/31/3

1/31/6

1/2

1/4

1/21/4

1/3

1/4

1/41/6

Mechanical Specifications of Live Area 1 Page (Bleed) 8 3/8 x 10 7/8 (not including 1/8 bleed on all sides)

1 Page (No Bleed) 7 3/8 x 9 7/82/3 Page 7 3/8 x 6 3/8 (3 col.) 2/3 Page 4 13/16 x 9 7/8 (2 col.) 1/2 Page 7 3/8 x 4 3/4 (3 col.) 1/2 Page 4 13/16 x 7 3/8 (2 col.)1/3 Page 7 3/8 x 3 1/8 (3 col.) 1/3 Page 4 13/16 x 4 3/4 (2 col.)1/3 Page 2 5/16 x 9 7/8 (1 col.)1/4 Page 7 3/8 x 2 1/8 (3 col.) 1/4 Page 4 13/16 x 3 1/2 (2 col.)1/4 Page 2 5/16 x 7 3/8 (1 col.)1/6 Page 2 5/16 x 4 3/4 (1 col.)1/6 Page 4 13/16 x 2 1/8 (2 col.)

The official publication of the Wisconsin Potato & Vegetable Growers Association, Inc.P.O. Box 327, 700 5th AvenueAntigo, WI 54409(715) 623-7683FAX (715) 623-3176E-Mail: wpvga@wisconsinpotatoes.comManaging Editor/Advertising Manager: Tamas Houlihan E-Mail: thoulihan@wisconsinpotatoes.com

Advertising RatesBlack & White Rates

Color rates are based on furnished materials. If publisher is to create the ad, contact the office for pricing. Ad agencies are allowed a 15% commission. The Common’Tater is screen printed at 150-line screen.

Online Advertising: Online advertising opportunities are available to Badger Common’Tater advertisers. Contact Tamas Houlihan for details.

Ads That BleedAds have to measure a full 1/8-inch extra on each side that bleeds. The final trim of the magazine is 8 3/8”x 10 7/8” size.* Bleeds with heavy ink coverage, add 10 percent to the rate. The live area of each page is 7 7/16” x 10 1/16”. Center spread with bleed measures 17” x 11 1/8”. The live area is 15 7/8”x 10 1/16”. Trim size is 16 3/4” x 10 7/8”. *Clearance required for trimming: Top 3/16ths”, sides and bottom 1/8”.

Furnished AdsAds may be sent in on a ZIP100, ZIP250, CD or a DVD format. Pictures or art maybe provided in JPEG, TIFF, PDF or EPS file format.

Ad Sizes

InsertsTo be furnished by advertiser, folded and ready for binding. Standard space rates apply, with each page (printed side) counting as an insertion, for the purpose of earning reduced rates. Four page inserts are used as center spreads and subject to additional position charge. Inserts smaller than full page charged at full page rate. Publisher reserves the right to print copy on blank side of insert material.

Untrimmed size for one page (single sheet printed one side) or two page (single sheet printed both sides), 10 5/8” wide x 11 1/2” high, with 2” folded over for insertion tab. Page should be a low folio. We trim to 8 3/8” x 10 7/8” size.*

Untrimmed size for two page (double sheet printed one side) and four page (double sheet printed both sides), 17” wide by 11 1/2” high. We trim to 8 3/8” x 10 7/8 size.*

Folded insert requires 1/4” lip on high page (folio) side.*Clearance required for trimming: Top 3/16ths”, sides and bottom 1/8”.

In case of questions on inserts, contact Spectra Print Corp. at (715) 344-5175. Mailing address is 2301 Country Club Drive, P.O. Box 247, Stevens Point, WI 54481. FAX (715) 344-7227. E-mail: dwagner@spectraprint.com

Special PositionsCenter Spread $250 extraBack Cover $250 extraInside Front or Back Cover $200 extra

Positions other than those specified available at 15 percent of ad rate, when available.

DEADLINESSpace Closing–5th of preceding month.Copy Deadline–10th of preceding month.

Frequency 1 to 2x 3 to 5x 6 to 11x 12x

Full Page $1080 $1000 $945 $820 2/3 Page $940 $855 $810 $7051/2 Page $800 $740 $685 $5851/3 Page $640 $565 $530 $4601/4 Page $540 $470 $430 $3801/6 Page $360 $335 $325 $305Spot Color–each additional color–$250.00 extra

4-Color RatesFrequency 1 to 2x 3 to 5x 6 to 11x 12x

Full Page $2670 $2515 $2370 $2260 1/2 Page $2155 $2040 $1915 $1820