the background
DESCRIPTION
The Background. National government funding to promote safe sex and sexual health education. Only 4 staff and volunteer peer educators. Demand from all over Australia, including diverse geographic locations. Any engagement needed to be cost effective. RedAware – a case study. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/1.jpg)
![Page 2: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/2.jpg)
![Page 3: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/3.jpg)
![Page 4: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/4.jpg)
![Page 5: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/5.jpg)
The Background• National government funding to promote
safe sex and sexual health education.• Only 4 staff and volunteer peer educators.• Demand from all over Australia, including
diverse geographic locations.• Any engagement needed to be cost
effective.
![Page 6: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/6.jpg)
RedAware – a case study
![Page 7: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/7.jpg)
![Page 8: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/8.jpg)
![Page 9: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/9.jpg)
![Page 10: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/10.jpg)
![Page 11: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/11.jpg)
![Page 12: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/12.jpg)
Being RedAware• Think Red: Think about your sexual health
and get informed• Talk Red: Start a conversation about
sexual health• Act Red: Take positive action to prevent
the spread of HIV and other STIs.
![Page 13: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/13.jpg)
Why RedAware? • Existing branding that resonated with young
Australians• Linked into international HIV/AIDS ‘Red’
campaigns• Wanted to allow young Australians to have
an opportunity for scaled involvement w YEAH, RedAware allows all Australians, no matter age or geographic location to be involved.
![Page 14: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/14.jpg)
A more traditional social media campaign
• Action based email campaign• Calls to action/information are a
combination of YEAHs own initiatives and other relevant actions.
• Email campaign is the key pillar of our social media campaign, supported by other channels.
![Page 15: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/15.jpg)
![Page 16: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/16.jpg)
![Page 17: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/17.jpg)
Challenges• YEAH targets a mainstream young
Australian audience. • Core issues of sexual health and safe sex
are generalist, no single issue.• Needed to be cost effective and make the
most use of out limited resources
![Page 18: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/18.jpg)
How we addressed challenges
• Every sign up to our campaign makes a statement on sign up as to why they’re RedAware.
• YEAH sends out a ‘Safe Sex Kit’ to every sign up who requests it (this has pros/cons)
• Use peer education Facebook groups as sources for content
• Tie-ins to big engaging campaigns (YEAH and other)
• Professional look and feel
![Page 19: The Background](https://reader035.vdocuments.us/reader035/viewer/2022070421/56816355550346895dd40019/html5/thumbnails/19.jpg)