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The backchannel

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The Event Marketing Boutique

åExpress training

Understand what is it

Why does people use it

Twitter disaster &Missing a huge % audience

Where do we us it?

Making it work for you

The Groups

Q&A

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What is a backcannel?Is a hiden channel of communication in meetings and events.

Brakes the rule of one direction in the communication

This people use phones, ipad, etc.. to make online comments about what they are seeing.

Twitter is the TOOL. they create a #channel for the event

Is like create a radio just for the meeting where people can read and write at the same time

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Why does people us it?Instantly share feedback about the meeting.

Like new trends of communication, people have multichannel conections.

People have to power and not the speaker / Event

They can interact in real time with the audience

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First question. What are your own

objectives when you go to a meeting?

( if relations are on it , Twitter helps you )

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åYes, Relations and learn, and educate and much more

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Twitter disaster Missing a huge % audience

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Turnning the force Say you have a channel in our meeting room

Advance some questions like What challenges are you facing?

Or ask for a quick survey before you start ( you will know about the audience before and not after!=

Cut through pasivity and start a conversations

during your presentations say high you have

open the channel for the audience

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Second question. Are you going to change

your profile? If yes, what?

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åAccount & Settings

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Account & SettingsOn the top right of every page

Most important menus in Linkedin

Upgrading is simple

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Emails politicks

Privacy settings

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Connect with others

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åII´d like to add to my professional network in

linkedin

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Connecting with others

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Open networker Closed networkerLarge number of contacts

Good for recruiters

People actively look for people

Like sales people, entrepreneurs

Download outlook toolbar to growth

BE AWARE sending out to people you don´t know

Tips. To avoid this send a normal email before.

Conservative networkers

Looks for quality and not quantity

Can easily decline invitations from unknown people

Have more closed privacy

Tips. Find a strong common point to connect with this type of users.

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Connecting with othersI´d like to add to my professional network on linkedin

Few Tips. Who you are, How you come across, Why you will like to add connect

Connection Strategy Remember open closed what do you look for..

No one gets notice when you disconnect from them.

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Third question. Are you an open or

closed profile?

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åMaking it work for you

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Making it work for youSearching is the big point so making better searching by:

Increase the size of your network

Connect with few super-connectors

Use the basic search form

Understand advance search form.

Recommendations!!

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Making it work for youUndertanding Degrees of connections

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I´m in a linkedIn group also..

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The groupsPeople with common interests space

Onces you have acces to a group you can search members

Starty o participate in Discussions

Share news items

Groups are a viral marketing tool

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The Event Marketing Boutique

Thanks ;)

PD ( are we already connect in linkedin?..) Maybe now is a good time..