Mexican LeagueSoccer EntersFinal Stretch

With three weeks left of regularseason play, the strong contendersfor the Liguilla playoffs are becom-ing increasingly obvious.

Although Club America had its 28game win streak three weeks ago,the Aguilas are nonetheless still infirst place and have already quali-fied for postseason play.

Following Club America in theoverall standings and in first placeof group three is Cruz Azul. CruzAzul shutout Veracruz 1-0 lastweek and appears to be on trackas the season end nears.

Dear Friends

Hispanic Heritage Month is behindus, but our enthusiasm towards thiscommunity never fades. As the onlytrue Hispanic network AztecaAmerica commemorates ourHispanic heritage every day: youcould simply turn on your TV set inany of the 39 cities with AzA cover-age to attest. From our Hispanicanthem that celebrates our values,to our talent contests that praiseour music, and from our belovedsoccer to our women’s magazines,Cada Mañana and Tempranito,Azteca America is a commemora-tion of our heritage. No matter

which one of the more than 20 dif-ferent Hispanic nationalities repre-sented in this country, we hold acelebration that happens 365 daysa year, 24 hours a day.

Our celebration of Hispanic Heri-tage is continuous. From our ‘ElGrito’ party, to the final concerts ofLa Academia, during Septemberand October we paid special atten-tion to every single detail thatmakes us proud to be Hispanic: ourlanguage, food, music, literature,and cinema were all represented inone way or another in our screen.But our Gazette is also a celebra-tion of our Hispanic heritage and inNovember we will commemoratethree years of this communicationstool –stay tuned.

In this issue of our Gazette you willfind a Station Spotlight on our sta-tion in Naples-Ft. Myers, some pro-gramming highlights such as ournew novela, Los Machos, and aprofile of Jorge Jaidar our VicePresident of Operations and nowalso General Manager of ouranchor station in Los Angeles:KAZA, channel 54.

Please enjoy,Luis J. Echarte Chairman and CEO

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The AzA GazetteThe Azteca America Monthly Newslet ter for Cl ients , Friends and Associates

Station Spotlight: Naples / Ft. Myers. / Cape Coral ProgrammingMexican League Soccer Enters Final StretchCopa Tecate: Amateur Soccer at its BestNames & Faces: Jorge JaidarSales UpdateAzA Coverage / ContactsC

ON

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O c t o b e r 2 0 0 5 • N u m b e r 3 6 • Ye a r 3

• AzA Sponsors B&C´s Hispanic

Television Summit in Miami p. 5

Events &Features

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StationSpotlight:WTPH channel 14Naples- Ft. Myers-Cape Coral Orlando RosalesGeneral Manager

Common paths to the televisionbusiness include the sales and/ormarketing side or the productionside. However, it’s not so oftenthat a general manager comescomplete with his own top-ratedlocal weekday program.

This is the case of Orlando Rosalesand his wife Mayela Rosales. Witha month of Orlando as generalmanager of the station, the coupleis entering into a partnershipagreement with station ownerGaston Castens and the futureappears bright. Originally fromVenezuela, where Orlando was acomputer engineer and Mayelathe creative director for a DDBadvertising agency affiliate, thetwo had all the tools they neededto succeed in the business.

Their weekday show, D’Latinos isthe top show in southwesternFlorida and currently aires on bothAzteca America in the evening at5 pm and on UPN in the morn-ings.

“Our next step will be local news.But in the meantime, we already

have a very strong local presence,”said Orlando.

Although the program has been onthe air for over three years in Ft.Myers, it has been a weekday pro-gram since the beginning of theyear and an hour-long program fora month now.

Without Hispanic books in Ft.Myers, Orlando says that one of thebarometers he uses is numbers of

clients, adding that his show, whichis now in Azteca America, hasestablished clients that the competi-tion can’t touch.

To boost cross-promotion efforts,Orlando also publishes a monthlymagazine that recently dedicated anissue to Azteca America and hasseveral promotions running withweekly magazines and local radio.

Although Ft. Myers is still lackingcable coverage from the localComcast and Time Warner opera-tors, he is optimistic that an agree-ment can be reached in comingmonths.

Good luck!

* In thousands

Station DataMarket Ft. MyersCall Letters WTPHChannel 14

General Market

Market Rank 70Population 2004* 994Households* 417% Cable TV Penetration 2004 76.0%Retail Sales (Million US$) 14,889% of Hispanic Origin 14.0%

Hispanic Market Info.

Hispanic TV HH Market Rank 39Hispanic TV HH Market Coverage 0.4%Hispanic TV HH Market * 45Hispanic P2 + Coverage 0.4%Hispanic P2 + * 155

Orlando and Mayela Rosales and theirpartner Gastón Castens.

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ProgrammingHighlights

Machos

With a simultaneous launch in boththe US and Mexico, Machos hit theairwaves of Azteca America earlierthis month. The novela --which iscounter-programmed against localnews and a kiddie novela-- has metan early success in the formerCante y Gane slot.

Featuring the acting talent ofHéctor Bonilla and Julieta Egurrola,Machos centers on the masculineendeavors of the Mercader clan,which is headed by Ángel, playedby Bonilla, and includes his sevensons. Nevertheless, as the storyunrolls, Ángel realizes that his sons,who include the Cuban actor PedroSicard alongside the Mexican actorsJosé Alonso, Plutarco Haza andAlberto Casanova, are not really the“machos” that he thought them tobe.

Don’t miss Machos weekdays at 6pm / 5 pm CST

Calles al Desnudo

A dynamic, fast-paced news pro-gram that brings the latest wordfrom the streets of Latin America,Calles al Desnudo presents local,national and international newswith a unique, sizzling touch.Hard-hitting news is balanced withcelebrity and community segmentsin this unique format.

Seasoned journalists Mariana Mon-tenegro and Mónica Mesones arebacked by the extensive FuerzaInformativa Azteca newsteam inthis hour-long weekday show.

Don’t miss Calles al Desnudo week-days at 4 pm/ 3 pm CST.

Boxeo Azteca Julio CésarPresenta

Live from Dodge Arena in Hidalgo,Texas, our Oct. 29 lineup featuresDiego Morales, the number-sixranked WBO super bantamweight(35-2-0) southpaw from Tijuanawho is also the younger brother ofErick “El Terrible” Morales in one ofthe headline matches, as well asLuis Maldonado, the number-tworanked (31-0-0) WBC super fly-weight fighter from Mexico.

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cont. p1Pachuca is second in its group with23 points after giving up thegroup lead to Toluca who now hasa strong 26 points.

The first two finishes of eachgroup and the next best twoteams advance to the liguilla.

Jaguares de Chiapas were thecause of America’s downfall with a4-3 win during week 12, then theysteam rolled 5-1 over Pumas andthis week they tied 1-1 withAtlante’s potros. They now holdthe third place in group 2 with 19points and position themselves asa dark horse contender if theycontinue with the upsets.

The Tiburones Rojos of Veracruzfollowed Jaguares’ example andbeat America the following week2-1 in the Azteca Stadium for thefirst time in 35 years. Neverthelesswith a defeat this week they arenow a distant fourth in group two,there is little hope of the squadmaking it to the liguilla.

Santos, Tecos and MonarcasMorelia are technically still in con-tention with 17, 18 and 17 pointsrespectively. However, each of thethree teams would have to bealmost flawless during the finalweeks to make it into postseasonplay.

Copa TecateChamps DefeatMonarcas MoreliaFeeder Team

Amateur soccer was at its best onOct. 22, when the champions of theCopa Tecate amateur tournamentdefeated the Monarcas Moreliafeeder team 1-0. The Copa Tecatesquad, Alta Vista, from El Paso Texas,scored its first goal during the first

half of the match and managed tokeep the Monarcas squad scorelessfor the rest of the game.

Following the match, members ofthe Alta Vista squad were theguests of honor of a MonarcasMorelia professional game againstSantos. The Tecate champs werepresented on the field by the gameannouncer before the start of thematch. And their presenceappeared to bring good luck to theMorelia pros, given that they wereable to overcome a five-game dryspell as they beat Santos 1-0.

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AzA SponsorsB&C´s HispanicTelevision Summitin Miami

For the second consecutive year,Azteca America participated as aSilver Sponsor for the ReedTelevision Group’s Hispanic Tele-vision Summit. Held in Miami thisyear, the summit is a setting forhigh-level television and cableexecs to congregate and shareideas on the direction of theHispanic television industry.

In addition to being listed as asponsor in promotional material forboth Broadcasting and Cable andMultichannel News, AztecaAmerica Senior VP of Sales andMarketing Court Stroud participat-ed on a panel with DouglasDarfield, Senior VP of HispanicServices at Nielsen, to debate thepros and cons of new ratings initia-tive. Court was most adamantabout the effect that continueddiaries in smaller markets like Dallasand San Francisco could have onnew networks, and specificallyAzteca America.

Terry Crosby, president of Una VezMas, also participated on a panelon programming promotion, wherehe highlighted the activities that hisstation group has in place to rampup viewership.

Also attending the conference,were Orlando Rosales and MayelaRosales from WTPH in Ft Myers, as

well as Antonio Torres and LuisGonzalez from TVC. Luis MarianoCortés and Daniel McCosh werealso on hand from the network.

We look forward to expanding ourpresent at this event in the future.

Names & FacesJorge Jaidar • VicePresidentof Operations and now alsoGM of KAZA

in Los Angeles

Jorge will be overseeing opera-tions of our flagship station KAZAin Los Angeles in addition to hisresponsibilities as COO of thenetwork.

The synergies between the net-work operations and KAZA arestrong, given that Los Angeles isthe largest Hispanic market in thecountry. And with KAZA’s newly-

inaugurated digital studio, thestation has production capacityfor its local programs as well asUS-based network productions,such as the recently-launchedCalles al Desnudo (see p. xxx).

Jorge joined TV Azteca in 1997 inthe finance department as direc-tor of information, where hecompiled data for Azteca’s CFO.Following an innovative rate-cardpricing strategy, he moved tosales, where he was director ofstrategy and planning.

As COO of Azteca America since2001, Jorge is responsible for pro-gramming marketing, production,special events and programming.

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A z A G a z e t t e • S a l e s U p d a t eT h e A z t e c a A m e r i c a N e w s l e t t e r

CONTACTS

Carlos de la Garza González

President MKT & Sales AzA

(212) 207 8535 ext. 23

cgarza@aztecaamerica.com

Mishelle Velez Esquivel

Marketing AzA

(212) 207 8535 ext. 28

mvelez@aztecaamerica.com

ADVERTISING OPPORTUNITIES

CONFIRMED VENUES & DATES

1. Anaheim, CA – Nov. 5 at the Arrowhead Pond of Anaheim

2. Palm Springs, CA – Nov. 19 at the Morongo Casino

SPONSORSHIP OPPORTUNITIES:

Venue

• Logo on center of canvas

• Rope separators

• Ring Corners

• Turnbuckle covers

• Boxers’ robes and towels

• Grandstand banners

• Fringes around the ring

Media

• National spots

• Mentions by commentators

• Clock sponsorship

• Promotional spots to air a week prior the show

MAKE YOUR BRAND PART OF THIS EXCITING EXPERIENCE

IN YOUR FAVORITE CITY!

Azteca America is proud to bring you the best in Hispanic boxing with top Mexican

and Latino fighters, such as Julio César Chavez Jr., “El Travieso” Arce, Erik “El

Terrible” Morales and many more.

Blow-by-blow comments by Julio César Chávez, the best 130-pounder of all times:

over 100 victories; winner of three weight division world championships; exclusively

with Azteca America.

A guaranteed knockout by sponsoring these series of 25 continuous fights, advertis-

ing your brands with the fastest- growing Hispanic network in the United States:

Azteca America.

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Contacts:Executives: Luis J. EchartePresident and CEO(212) 207-8839011(5255) 1720-5777

Sales: Carlos de la Garza(212) 207-8535cgarza@tvazteca.com.mx

Operations:Jorge Jaidar(212) 207-8623jjaidar@aztecaamerica.com

Distribution and Affiliate Relations:Luis M. Cortés(212) 207-8839011(5255) 1720-9256lmcortes@tvazteca.com.mx

For further contacts see our website

A Grupo Salinas Company www.gruposalinas.com

About TV AztecaTV Azteca, listed on the MexicanBolsa, the New York StockExchange and Spain’s Latibex, isthe second largest producer ofSpanish-language programming inthe world, and one of two nation-wide broadcasters in Mexico.

Today TV Azteca broadcasts fournetworks: the family-driven Azteca13, with 278 signals in Mexico; theyouth-focused Azteca 7, with 270signals in Mexico; AztecaInternational for 13 countries inCentral and South America; andAzteca America the fastest grow-ing network in the U.S.

This document does not constitute, nor shall it be construed under any circumstances, as an offer to sell or as a solicitation of an offer to buy Azteca America Network's signal, programming or any of its parts thereof.

Editorial Committee*

Héctor RomeroDaniel McCoshLinda GarcidueñasElena ArceoLuis M. Cortés Juan Pablo ÁlvarezFernanda OstosEdith Pavón

The Fastest Growing Hispanic Network in the U.S.

San Francisco-SacramentoKTNC Channel 42

5.1%

Santa BarbaraKBDF Channel 32

0.4%

Palm SpringsKYAV Channel 19

0.4%

Monterey-SalinasKMCE Channel 43

0.6%

BakersfieldKPMC Channel 42

0.6%

Fresno-VisaliaKMSG Channel 55

1.9%

Yakima-Pascoe-RichlandKAZW Channel 9 & 27

0.4%

Los AngelesKAZA Channel 54

16.3%

Las VegasKHDF Channel 19

0.9%

San DiegoKZDF Channel 41

2.0%

PhoenixKPDF Channel 41

2.5%

TucsonKUDF Channel 14

1.0%

AlbuquerqueKQDF Channel 25

2.1%

San AntonioKTDF Channel 18

3.3%

WichitaKSMI Channel 51

0.3%

Oklahoma CityKOHC Channel 38

0.3%

RenoKAZR Channel 46

0.3%

BoiseKCBB Channel 51

0.2%

McAllenK64FM Channel 64

0.4%

Salt Lake CityKSVN Channel 66

0.6%

CharlestonWTBD Channel 22

0.04%

ChattanoogaWDGA Channel 43

0.1%

ChicagoWOCK Channel 13

3.95%

DenverKCIN Channel 27

1.7%

OmahaKAZO Channel 57

0.14%New York

WNYN Channel 3911.3%

Hartford - New Haven, CTWHCT Canal 38

0.7%

Coverage:77%

* Note: KTNC-TV 42 covers the SanFrancisco and Sacramento DMA´sSource: Nielsen Universe Estimates, 2003,Hispanic households.

AustinKADF Channel 20

1.1%

HoustonKAZH Channel 57

4.1%

DallasKODF Channel 26

3.3%

VictoriaKBGS Channel 51

0.1%

Corpus ChristiKYDF Channel 64

1.0%

OrlandoW21AU Channel 21

1.2%

MiamiWPMF Channel 38

5.7%

West Palm BeachWWHB Channel 48

0.6%

Ft. MyersWTPH Channel 14

0.4%

TampaWXAX Channel 26

1.2%