the authority on the business of meat and …...meat & poultry meatingplace meat & poultry...

PROVISIONERT H E N A T I O N A L



PROVISIONERPROVISIONERPROVISIONERT H E N A T I O N A L

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The AuThoriTy on The Business of MeAT And PoulTry Processing

inside:2. Editorial Mission, Content and Team3. Industry Reach, Readership and Engagement4. ProvisionerOnline.com and Provisioner Mobile5. eNewsletters, Digital Edition and Web Seminars6. Independent Processor Magazine and Editorial Calendar8. National Provisioner Editorial Calendar 10. Lead Generation Programs, Trade Show Promotional Programs11. Ad Specs12. Contacts

VOL. 227 • ISSUE 6 • JUNE 2013

Andre Nogueira and Wesley

Batista, JBS

Exclusive report on JBS’ vision,

investment to become the global leader

in all facets of protein production.

Also InsideBacteriophages and food safety

Whole-muscle processing

Pre-harvest interventions

O SS 6

2013

of the YearProcessor

001 cover.indd 1

6/3/13 6:53 AM

2014Integrated Media

Planner PROCESSORINDEPENDENT

SERVING SMALL AND MIDSIZE MEAT, POULTRY, AND GAME PROCESSORS

Also Inside

Jacksonville’s first family of sausages2012 Outlook for IndependentsTop 75 Form

A Supplement to

Phil, Raymond and John Azar of Azar Sausage Co.

February 2012

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1/25/12 1:46 PM

2 www.Provisioneronline.com | 2014 integrated media Planner

ediToriAl MissionContent and Team

For 122 years, The National Provisioner has told the unique stories of processors, products and people that are leading innovation in the meat & poultry processing industry.

Through profiles and in-depth reporting on processors’ plants and operations, food-safety best practices, processing and packaging innovations, regulatory issues, plus annual reports on further-processed products, industry performance and consumer trends, The National Provisioner’s editors and team of industry experts deliver key insights to processing profes-sionals from the corner office to the plant floor.

The National Provisioner’s editorial mix showcases process-ing companies that are succeeding through innovation, providing examples and ideas our readers can learn from and apply to their business, organization or area of responsibility.

Telling stories of innovation in Meat and Poultry Processing

Every month, in print and online, The National Provisioner covers:

The National Provisioner provides relevant, accurate and up-to-date information about the leading trends and processes in the meat and poultry industries. I value their perspective and view them as a trusted source for industry news.

- Bryan Dedrickson, Plant Manager, OSI Group

The National Provisioner offers me great industry insight on the latest trends in safety, sustainability and new products, and I also use it to keep tabs on all the latest industry seminars. For me, it's all-inclusive. I particularly love the processor profiles and special reports, as they are very informative and timely.

- Dave Funk, Senior Vice President of Sales & Marketing, Land O'Frost

• Food Safety• Processing Technology• Packaging Technology• Ingredients & Formulations• Tech Showcase• Regulations & Legislation• Annual Reports on: Sausage, Bacon, Burgers, Deli and Poultry• Annual Industry Research: Consumer Trends, Top 100

Processors, Economic Outlook, State of Industry

The National Provisioner has the industry’s largest, most respected and experienced editorial team

Sam Gazdziak Editor

Gazdziak helped launch Independent Processor magazine in 2008 as its editor-in-chief, and he specializes in reporting on small and mid-sized processors whose

business needs include a range of information from succession planning to acquisitions as well as food safety in the ever more complex regulatory environment.

Andy HanacekEditor-in-ChiefHanacek visits the largest and most success-ful and innovative processors in the country, reporting on protein-processing challenges

in exclusive, one-on-one tours of facilities and interviews with some of the most respected executives in the business.

Joe Cordray Iowa State University

H. Russell Cross Texas A&M

Dennis Johnson Olsson Frank Weeda Terman Bode Matz PC

John E. Johnson JBS

John Vatri Cardinal Meat Specialists Ltd

Kurt Vogel University of Wisconsin - River Falls

Shawn Stevens Consultant

Suzanne Strassburger Strassburger Meats

Dan Emery Meaningful Solutions

Leigh Ann Johnston Tyson Foods

Steve Valesko Butterball LLC

Phillip Slater Consultant

Gary McMurray Georgia Tech Research Institute

Lynn Knipe Ohio State University

2014 integrated media Planner | www.Provisioneronline.com 3

indusTry reAchReadership and Engagement

Demand for The National Provisioner’s industry news, pro-cessing and packaging technology coverage and food safety reporting has grown substantially, and most notably, in the number of monthly visitors to www.provisioneronline.com and in new subscribers to the Provisioner Prime twice weekly eNewsletter. These platforms, along with The National Provisioner and Independent Processor print and digital edi-tions, offer a variety of integrated advertising opportunities that will extend your company’s promotional messages across the full spectrum of meat, poultry and seafood processing compa-nies and from their corner offices and to their plant floors.

The National Provisioner has the largest circulation to key processing decision makers of any trade magazine serving the meat/poultry processing industry.

Greater Engagement for Your Advertising MessageHaving demonstrated high demand for our editorial, The National Provisioner’s readers react to advertising as they look for suppliers who provide innovative solutions to improve their operations, product quality and safety.

92% of The National Provisioner readers reported taking one or more buying actions after reading a supplier’s advertisement.6

Print advertising in the The National Provisioner generates significant traffic to supplier Web sites, as readers seek more information. Are you tracking the source of visits to your company’s Web site?

VOL. 227 • ISSUE 6 • JUNE 2013

Andre Nogueira and Wesley Batista, JBS

Exclusive report on JBS’ vision, investment to become the global leader in all facets of protein production.

Also InsideBacteriophages and food safetyWhole-muscle processingPre-harvest interventions

O SS 6

2013

of the YearProcessor

001 cover.indd 1

6/3/13 6:53 AM

Sought out more information via an internet search

Saved for future reference

Visited advertiser’s website

Passed along the magazine to someone else

Discussed with someone else

Requested additional information directly from

advertiser

Investigated competitive offerings

Purchased products or services advertised

Recommended the purchase of products or

services advertised

No action taken

59%

56%

53%

52%

44%

27%

25%

15%

14%

8%

#1 in readership1

Which of the following industry publications provides the most useful information for your business?

Which of the following industry publications do you read regularly? The National Provisioner 61%

Meat&Poultry 39%

Meatingplace 34%

The National Provisioner 49%

Meatingplace 29%

Meat&Poultry 22%

Meat, Poultry & Seafood Processor

Circulation2

22,570The National Provisioner

18,435Meat & Poultry

22,624Meatingplace

Plant Operations & Engineering

Circulation4

8,331The National Provisioner

Research, Development

& QA/QC5

2,930

2,555

2,690

The National Provisioner

Meatingplace

Meat & Poultry

General/SeniorManagement

Circulation3

9,650

7,496

8,954

The National Provisioner

Meat & Poultry

Meatingplace

6,318Meat & Poultry

5,542Meatingplace

* Publisher’s Own Data July 20131 Source: Litchfield Research independent study in April 2012.2 Dec 2013 BPA Brand Report TQ 25,500 (21,494 print + 4,006 digital) The National Provisioner

compared to Dec 2013 BPA Brand Report Meat & Poultry TQ 22,804 (22,060 Print + 744 Digital) and June 2013 BPA Brand Report Meatingplace TQ 30,005 (25,003 Print +5,002 Digital).

3 NP includes Corporate Management & Administration; M&P includes Senior Management/General Management/Management; MP includes Senior Management.4 Includes Plant Production, Warehouse, Distribution, Logistics and Management.5 Includes Education, Product Development and Technical R&D.6 June 2013 Reader Preference/Profile

Processor circulation comparison2

Actions Taken After Viewing Advertising6


PROVISIONERONLINE.COM


Demand for ProvisionerOnline.com content has surged over the past 24 months as more processing professionals turn to the Internet to find industry information from our expert editorial team.

From August 2012 to July 2013, monthly unique browsers to ProvisionerOnline.com swelled 81%, to an average of 11,728*. Page impressions grew 82% to an average of 28,821* in that same period.

For advertisers, ProvisionerOnline.com presents an audience of processing professionals that is largely incremental to our group of magazine’s subscribers — offering a legitimate ad-ditional audience for your company’s advertising messages.

Site Advertising Opportunities: TOP LEADERbOARD728 x 90 appears on the home page and all run of site pages

MEDIuM RECTANGLE 300 x 250 appears on the home page and all run of site pages

SKy SCRAPER 160 x 600 appears on content topic landing pages and

related article pages

RECTANGLE180 x 150 appears on the home page and content topic landing pages

Rich Media Units: • Expanding Leaderboards, Medium Rectangles and Skyscrapers• Billboard banner• Floating Banner• Interstitial• Page Peels

For examples of these banner units and e-Media banner specifica-

tions, visit http://portfolio.bnpmedia.com/. Contact your National

Provisioner sales representative for pricing and availability.

ProvisionerTVOur video channel provides processing professionals with inter-views of leading processing executives, industry newsmakers and supplier product demonstrations. Six out of ten processing executives use online videos to view supplier product demon-strations, and ProvisionerTV offers you the ideal platform.

PodcastsThe National Provisioner features frequent pod-casts in which our editors and experts tell shorter stories of innovation and news. All our podcasts are available for free on ProvisionerOnline.com and on the iTunes Store. Exclusive monthly ”Brought to you by…” sponsorships extend your advertising reach and align your company with some of the biggest names in protein processing. For more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/podcasts

Provisioner MobileWith on-the-go readers in mind, The National Provisioner launches official mobile app

The National Provisioner proudly announces the launch of “Pro-visioner Mobile” – its official standalone app – to provide pro-cessors using iOS- and Android-based phones and tablets easier, on-the-go access to The National Provisioner and Independent Processor content. The launch of the Provisioner Mobile app coincides with the launch of a new, mobile-ready version of the Provi-sionerOnline.com Web site.

Smartphones have become ubiquitous in the workplace today, with tablets following not far behind, and The National Provisioner has re-sponded. Now, processing professionals can receive the latest indus-try news, profiles of innovative processors and plants, new processing and packing technologies and food-safety best practices in the corner office, on the plant floor, at home or while traveling.

Provisioner Mobile will be available for free on iTunes and Google Play, and the app also will be offered to phone and tablet users who visit ProvisionerOnline on their mobile devices.

Available advertising sponsorships with Provisioner Mobile include exclusive content, imbedded 320 x 50 banner and 310 x 480 intersti-tial banner presented when users enter either the Provisioner Mobile app or the mobile site, and when they navigate between articles.

Contact your National Provisioner sales representative about the mobile sponsorships.

Urner Barry Market Report Video and Commodities Price TickerUpdated daily, the Urner Barry Video Market Report and Commodities Price Ticker are featured on the home page of ProvisionerOnline.com and in each edition of Provisioner Prime eNewsletter. This exclusive sponsorship places your company name adjacent to one of the most heavily visited content offerings.

*BPA Worldwide Interactive Auditing


enewsleTTersDigital Edition and Webinars

Provisioner Prime eNewsletterFeaturing a new, reader-friendly format introduced in late 2012, the Provisioner Prime eNewsletter experi-enced exponential growth in audience size and engage-ment for its mix of process-ing industry news, trending articles, daily market report video and commodities pric-ing, and supplier news.

Published twice weekly,Provisioner Prime’s opt-insubscriber base has grown75% to 8,172* processingprofessionals since August2012, receiving an average open rate of 16%* and an averageclick-thru rate of 6%* .

Available Banner Units (Monthly): Top Leaderboard, 1st Medium Rectangle, Text Box, 2nd Medium Rectangle and Lower Leaderboard.

“Read-it Now” eNewsletterOur special ”Read It Now” eNews-letter features the top content from each new issue of The National Provisioner and Independent Pro-cessor every month. The promo-tional email, sent to The National Provisioner email database, offers suppliers an exclusive advertising opportunity each month through a Leaderboard banner ad positioned at the top of this popular email.

Digital Edition of The National Provisioner and Independent ProcessorThe increasingly popular on-line editions of The National Provisioner and Independent Processor magazines give readers immediate access, anywhere and anytime, to their monthly issue.

Sponsorships include•Fullpageopposite

the cover •Companylogoappearing

the top of every page in the navigation bar with a hyperlink to your company’s Web site

Custom eNewslettersLet The National Provisioner help you create a co-branded eNewsletter customized to your needs. Our Orangetap content marketing group can help you develop compelling custom eN-ews content and design through our experienced creative and editorial teams. A custom eNewsletter can take your company to the next level with these benefits:• IncludingeditorialoreducationalcontentinaneNewsletter

can help position your company as an industry leader• Editorialcontentcreatesgreaterreaderengagement• SubscriberstrustThe National Provisioner. They’re more

likely to open emails from our publication and consider our endorsements

Contact your National Provisioner sales representative for pricing and availability.

Custom WebinarsGenerate high-quality leads with your own series of education-al and thought-leadership Webinars produced by BNP Media’s Events Team. From event content development, to recruitment of speakers, to attendee marketing and audience develop-ment, The National Provisioner can deliver an event that meets or exceeds your goals.

Webinar Benefits: • Establish your brand as a

thought-leader • Receive qualified registration

leads with demographics• Engage a captive audience

with Q&A sessions, polling and survey reporting

• Event promotions across our multiple platforms – print, online, newsletter, emails and social media

For webinar tips, samples and more information, contact your sales rep or visit: http://portfolio.bnpmedia.com/webinars.

“The execution and professionalism was outstanding with the Webinar. We were very pleased with the results. Great commu-nication and attention to detail made everything very easy.”

-Joseph Heinzelmann, Market Development Manager, Neogen Corporation

Many companies can produce a webinar. But only The National Provisioner offers the expertise, audience, and tools to help your webinar SUCCEED.

Our industry leading webinars

draw big numbers!•••

200 Attendees400 Registrants(Source: 2013 BNP Media

Corporate Webinar Averages)

*Publisher’s Own Data


Independent Processor provides operators of small and midsize meat and poultry processing companies (up to $250 million in annual sales) with unique editorial to improve their business, manufacturing and promotional strategies.

Their needs are inherently different from those of multi-national corporations with large infrastructures and vast financial resources. In order to survive, these smaller processors have to produce a superior product with fewer resources and tighter budgets. Their success requires an intimate knowledge of their customers’ wants and a willingness to be creative and flexible in their operations.

Editorial Customized For Small and Midsize Processors While other publications acknowledge the needs of this

specific group, Independent Processor devotes cover-to- cover focused editorial to the small and midsize processor. Issues such as smaller-scale manufactur-ing, succession planning, employee training and food safety are discussed in a detail that no other publica-tion can provide.

Independent Processor subscribers are forced to be leaner and more creative in order to make their businesses succeed. It covers areas of importance, such as marketing, federal regula-tions, product development and sustainability. Each story features interviews with processors and industry experts.

Independent Processor has partnered with several trade associations, who understand the value of educating the industry and endorse Independent Processor’s dedication to independent operators.

SOUTHWEST MEAT ASSOCIATION

Supported By:

A SUPPLEMENT TO THE NATIONAL PrOVISIONer

On Creating a Sense of Community “For us smaller meat industry operators, Independent Processor has improved our opportunity to read and see about similar plants. The articles are not only well written, but very informative and interesting. I (Seltzer’s) have located several items of interest through the adver-tisements in Independent Processor.”

-ron Fouché, Seltzer’s Smokehouse Meats

On Staying relevant “I read the magazine because I want to see how other smaller companies are staying relevant in the marketplace. What they do to stay ahead of the curve, whether it be new product lines, equipment, sanitation practices, packaging, etc.”

-Beau Heeps, President, K. Heeps Inc.

On Being Informative “What I like most about the Independent Processor is the cover sto-ries. I like to read about smaller companies and what they are doing today, to see if there is something we can apply to our company. The other magazines promote the larger companies that are in a much different position in the supply chain.”

-Larry Vad, President, Ideal Meat & Provisions Inc.

On Necessity “I consider Independent Processor mandatory reading for the smaller processor intent on growing his/her business.”

-Michael Satzow, President, North Country Smokehouse.

AbbylandFoods•BridgfordFoods•CarlBuddig&Co.•DakotaProvisions•Farmer’sPride•Halperns’Steakand SeafoodCo.•HarrisonPoultry•IdealMeat&Provisions•KayemFoods•LincolnProvision•MapleLeafFarms•MarchoFarms•MBAPoultry•RosePacking•Seltzer’sSmokehouseMeats•TiefenthalenQualityMeats•ViennaBeef

Decision-makers from these companies are among Independent Processor’s core readers:

Independent Processor’s circulation delivers your message to 10,000* owners, operations, engineers, and r&D professionals in smaller processing companies across the country. No other publication can offer such focused delivery to the buyers you are trying to reach.

*Publisher’s Data June 2013


2014 February April June August October DecemberCloses Feb 10 Closes April 10 Closes June 12 Closes Aug 11 Closes Oct 11 Closes Dec 11

Features & Special Reports

2014 Industry Outlook

Social Media Marketing

Independent Processor of the Year Award

Utilizing Executive Chefs

Building a Management Team

Succession Planning

Product Focus

Deli Prepared Foods Sausage Turkey Game Procesing Beef

Growth Opportunities

Natural & Organic Market

Summer Grilling Cured Meat Competition

New Product Development

Private Labeling Running a Retail Store

Production Worker Safety Food Safety Ground Beef Production

Packaging Spices, Marinades & Seasonings

Poultry Processing

Advertiser Incentives(for 1/2 Page or Larger Display Advertisers in Issue)

Buy One Get One Free (in Jan/Feb issue only)

LEAD ADVANTAGEFree Sales Leads

FREE Print & Digital AAMP & IFT Exhibitor Profile Promotion

LEAD ADVANTAGEFree Sales Leads

FREE Print & Digital Pack Expo Exhibitor Profile Promotion

LEAD ADVANTAGEFree Sales LeadsFREE

Print & Digital IPPE Exhibitor Profile Promotion

bonus Distribution

Food Safety Summit April 8 - 10 Baltimore

AAMP June 19 - 21 Milwaukee

PACK ExPo November 2 - 5 Chicago

IPPE Show Jan 27 - 29 Atlanta

IFT Show June 21 - 23 New Orleans

PROCESSOR'S PERSPECTIVE: Cardinal Meat Specialists' experts discuss food safety and other industry issues

CORDRAy'S CORNER: Dr. Joe Cordray offers tips on how small processors can improve their products and discover niche markets

ASSOCIATION NEwS: The trade associations that have partnered with Independent Processor discuss the latest industry news or upcoming events

Decision-makers from these companies are among Independent Processor’s core readers:

Editorial Calendar

The 2014 food safety report

Meat industry h

all of fame supplem

ent

every issue of Independent Processor features


2014 ediToriAlCalendar PROVISIONER

T H E N A T I O N A L




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2014 January February March April May June July August September October November DecemberCloses Dec 12 Closes Jan 10 Closes Feb 11 Closes Mar 11 Closes Apr 11 Closes May 12 Closes June 11 Closes July 11 Closes Aug 12 Closes Sept 11 Closes Oct 10 Closes Nov 11

Features and Special Reports

The Poultry Report The

Sausage Report

The bacon Report

2014 Sourcebook

The Top 100 Processors

Processor of the year

The burger Report

Food Safety Innovators

The Deli Report

A N N UAL R EC AP & FO R EC A ST S E R I E S

State of the Industry•Updatesonthe beef, pork, chicken, turkey, lamb, veal and technology sectors

Consumer Trends Report•Highlightingthe trends and issues shaping the consumer landscape heading into 2015

2015 Economic Outlook

IPPE On-FloorIssue

IPPE Pre-Show Report

Processing Technology

Injection/ Marination

Freezing SystemsMixers/ Mixing Technology

SlicersStuffers and Grinders

Whole-Muscle Processing

Cooking/ Chilling Systems

Wastewater Systems

Slicing/ Portion Control

Cutting & Deboning Lines

Conveyors and Belting

Process Controls

Slaughter Equipment

Quarterly Spare Parts & MRO Report

Trimming & Cutting


LubricantsForming Technology


Worker Safety Equipment and Systems

Skinning and De-rinding


Ovens, Fryers & Smokehouses

Food Safety Food Defense/Food Security

Traceability ApparelSanitation Equipment and Sanitizers

Metal Detection/X-ray Systems

Carcass Wash & Pre-harvest Interventions

Employee Hygiene

High-Pressure Pasteurization

Clean-in-Place & Open Plant Cleaning

The State of Food Safety

Rapid TestingAntimicrobial Sprays & Dips

Packaging Technology

Trays & Tray-sealers

MAP & Overwrap Packaging

Interleaving & Stacking

Weighing & Labeling Systems

Zippers, Sliders & Recloseable Packaging

Casings & Nettings

Form/Fill/SealSustainable Packaging

Microwaveable Packaging

The State of Packaging

Films & Barrier Technology

Chubs

Ingredients & Formulation

Phosphates

Formulation Strategies •Culinarytrends(side dishes and appetizers)

Gums, Binders and Emulsifiers

Antioxidants / Antimicrobial Ingredients

Formulation Strategies •Lunch/dinnertrends

Phages and Food Safety Ingredients

Low-sodium & Sodium Reduction

Formulation Trends•Convenience/at-home eating trends

Marinades, Brines, Seasonings

Shelf-life Extenders

Formulation Trends •Breakfasttrends

Batters & Breadings

Special Sponsorship Opportunity

NEw Poultry Report Print & Digital Sponsorship

NEw Sausage Report Print & Digital Sponsorship

NEwBacon Report Print & Digital Sponsorship

NEw Burger Report Print & Digital Sponsorship

NEw Deli Report Print & Digital Sponsorship

Advertiser Incentives (for 1/2 Page or Larger Display Advertisers in Issue)

FREE Print/Digital IPPE Exibitor Profile Promotion

LEAD ADVANTAGE Free Sales Leads


FREE Print & Digital Food Safety Profile Promotion

FREE Enhanced Supplier Listing in print/digital editions

FREE Website in Print Ad (1/6 pg)

LEAD ADVANTAGE Free Sales Leads FREE

Video on Provisioner Online.com, July-Dec






Buy One Ad, Get One Free2nd Ad in Jan Issue

FREE Print & Digital IFT Exhibitor Profile Promotion

FREE Print & Digital IPPE Exhibitor Profile Promotion

bonus Distribution


Food Safety Summit April 8 - 10Baltimore

AAMP June 19-21 Milwaukee

IFT June 21-24 Chicago


IPPE ShoWJan 27-29Atlanta

The 2014 food safety report

THE AUTHORITY ON THE BUS INESS OF MEAT AND POULTRY PROCESS ING

FoodSafety Report

the 2013

001 fss cover v2.indd 1 3/27/13 12:44 PM

2014Sourcebook

Annual Buyer’s Guide for Meat and Poultry Processors

ASSOCIATION LISTINGS . . . . . . . . . . . . . . . . . . . . Page 50CALENDAR . . . . . . . . . . . . . . . . . . . . . . . . . . . . Page 56PRODUCT GUIDE INDEX . . . . . . . . . . . . . . . . . . . . Page 60PRODUCT GUIDE . . . . . . . . . . . . . . . . . . . . . . . . . Page 62SUPPLIER GUIDE . . . . . . . . . . . . . . . . . . . . . . . . Page 114

049 SB Inside Cover.indd 1 2/28/13 5:03 PM


2014 ediToriAlCalendarPROVISIONER

T H E N A T I O N A L




Harder grey shadow




2014 January February March April May June July August September October November DecemberCloses Dec 12 Closes Jan 10 Closes Feb 11 Closes Mar 11 Closes Apr 11 Closes May 12 Closes June 11 Closes July 11 Closes Aug 12 Closes Sept 11 Closes Oct 10 Closes Nov 11

Features and Special Reports

The Poultry Report The

Sausage Report

The bacon Report

2014 Sourcebook

The Top 100 Processors

Processor of the year

The burger Report

Food Safety Innovators

The Deli Report

A N N UAL R EC AP & FO R EC A ST S E R I E S

State of the Industry•Updatesonthe beef, pork, chicken, turkey, lamb, veal and technology sectors

Consumer Trends Report•Highlightingthe trends and issues shaping the consumer landscape heading into 2015

2015 Economic Outlook

IPPE On-FloorIssue

IPPE Pre-Show Report

Processing Technology

Injection/ Marination

Freezing SystemsMixers/ Mixing Technology

SlicersStuffers and Grinders

Whole-Muscle Processing

Cooking/ Chilling Systems

Wastewater Systems

Slicing/ Portion Control

Cutting & Deboning Lines

Conveyors and Belting

Process Controls

Slaughter Equipment


Trimming & Cutting


LubricantsForming Technology


Worker Safety Equipment and Systems

Skinning and De-rinding


Ovens, Fryers & Smokehouses

Food Safety Food Defense/Food Security

Traceability ApparelSanitation Equipment and Sanitizers

Metal Detection/X-ray Systems

Carcass Wash & Pre-harvest Interventions

Employee Hygiene

High-Pressure Pasteurization

Clean-in-Place & Open Plant Cleaning

The State of Food Safety

Rapid TestingAntimicrobial Sprays & Dips

Packaging Technology

Trays & Tray-sealers

MAP & Overwrap Packaging

Interleaving & Stacking

Weighing & Labeling Systems

Zippers, Sliders & Recloseable Packaging

Casings & Nettings

Form/Fill/SealSustainable Packaging

Microwaveable Packaging

The State of Packaging

Films & Barrier Technology

Chubs

Ingredients & Formulation

Phosphates

Formulation Strategies •Culinarytrends(side dishes and appetizers)

Gums, Binders and Emulsifiers

Antioxidants / Antimicrobial Ingredients

Formulation Strategies •Lunch/dinnertrends

Phages and Food Safety Ingredients

Low-sodium & Sodium Reduction

Formulation Trends•Convenience/at-home eating trends

Marinades, Brines, Seasonings

Shelf-life Extenders

Formulation Trends •Breakfasttrends

Batters & Breadings

Special Sponsorship Opportunity

NEw Poultry Report Print & Digital Sponsorship

NEw Sausage Report Print & Digital Sponsorship

NEwBacon Report Print & Digital Sponsorship

NEw Burger Report Print & Digital Sponsorship

NEw Deli Report Print & Digital Sponsorship

Advertiser Incentives (for 1/2 Page or Larger Display Advertisers in Issue)

FREE Print/Digital IPPE Exibitor Profile Promotion



FREE Print & Digital Food Safety Profile Promotion

FREE Enhanced Supplier Listing in print/digital editions


LEAD ADVANTAGE Free Sales Leads FREE

Video on Provisioner Online.com, July-Dec






Buy One Ad, Get One Free2nd Ad in Jan Issue

FREE Print & Digital IFT Exhibitor Profile Promotion

FREE Print & Digital IPPE Exhibitor Profile Promotion

bonus Distribution


Food Safety Summit April 8 - 10Baltimore

AAMP June 19-21 Milwaukee

IFT June 21-24 Chicago


IPPE ShoWJan 27-29Atlanta

Meat industry h

all of fame supplem

ent

www.meatindustryhalloffame.com

2012COMMEMORATIVE

PROGRAM


Sourcebook Directory, Food Safety SummitleAd generATion, TrAde show exhiBiTor ProgrAM

For print Lead ADvantage Purchase Intention Reports, offered six times a year, provide you with contact information for pro-cessing professionals who tell us via direct phone calls that they plan to buy your type of products or equipment within the next year!

For OnlineNow you can qualify ProvisionerOnline.com visitors’ inter-est in being contacted directly as they click on your banner advertising. You receive an individual report on each click-thru, including the processor’s name, title, company name, contact information and a short message about the informa-tion they are specifically looking to receive from your sales team in their follow up.

For EmailWhether you are advertising in Provisioner Prime and Read it Now eNewsletters or decide to send your company’s own custom email message, Click-Thru Lead Reports are avail-able that include every subscriber who clicks through to your web site, providing you with their name, title, company name, mail and email address, and phone number.

2014 Sourcebook Whether your potential customers use print, digital or online to source meat products, The National Pro-visioner’s Sourcebook is there. By listing your company information with The National Provisioner’s Source-book you have quick access to a targeted audience of potential buyers in your industry. We make it easy for buyers to find you and even easier for

you to make your company stand-out. Brand your company with your logo; drive traffic to your site with clickable links, social media links and mobile tags. Or give them easy access to product info with Spec Sheets, Photos and Videos. Get listed today! For more information visit the online directory at http://sourcebook.provisioneronline.com or contact a sales rep.

Industry Trade Show Exhibitor Promotional Program

If your company plans to exhibit at the IPPE Show, MeatXPO, Food Safety Summit, IFT, AAMP Convention or PACKEXPOyouwillwanttotakeadvantageofourExhibitorPromotion Program. In conjunction with your advertising in The National Provisioner or Independent Processor issue distributed at that show, you will be provided with a one-third page company/product profile in that issue, and your profile will be included in a ”Visit these Exhibitors” eBlast sent one week before the start of the show.

16th Annual Food Safety SummitApril 8-10, 2014Contact your National Provisioner sales repre-sentative about the power of com-bining sponsorship of The National Provisioner’s 2014 Food Safety Report supplement with exhibiting at the Food Safety Summit.www.foodsafetysummit.com

The National Provisioner and Independent Processor provide several lead-generation capabilities for your advertising campaigns

THE AUTHORITY ON THE BUS INESS OF MEAT AND POULTRY PROCESS ING

FoodSafety Report

the 2013

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Shipping Instructions: Send correspondence, space orders, insertion instructions & material to:

Jennifer NagelProduction [email protected]

PrinT, online, eMAil Video Specifications

Website and eNewsletter Ad SpecsLeaderboard . . . . . . . . . . . . . 728 x 90 pixelsMedium Rectangle . . . . . . . 300 x 250 pixelsRectangle 2 adjacent spots . .180 x 150 pixelsSkyScraper . . . . . . . . . . . . . . 160x600 pixelsText Box: 40 words of copy, logo and linkFile size: 40 kilobytes

Provisioner Mobile Ad Specs File Type . . . . . . . . . . . . . . . . GIF/JPEG/PNGResolution . . . . . . . . . . . . . . . . . . . . . 72 dpiAnimation/Looping: No Flash Animation, only GIF animation = 15 secondsDeliverables: Provide image file and click-thru URL

Bottom Banner . . . . . . . . . . . 320x50 pixelsMax File Size . . . . . . . . . . . . . . . . . . . . . . .50K

Interstitial . . . . . . . . . . . . . . 320x480 pixels Max File Size . . . . . . . . . . . . . . . . . . . . . . .50K

Bottom Banner (iPad) . . . . . . 728x90 pixelsMax File Size . . . . . . . . . . . . . . . . . . . . . . .80K

Interstitial (iPad) . . . . . . . . 600x600 pixelsMax File Size . . . . . . . . . . . . . . . . . . . . . . .50K

Provisioner TV320 x 240 pixels Video Run Time . . . . . . . . . . . .2-3 minutesFile Types . . . . . . . . . . .WMV, .MOV, .MP4, .FLV

Classified AdsThe National Provisioner’s classified advertising section is a cost effective way to recruit new employees, sell used and surplus equipment and market your services. Subscribers can find your ad quickly with the clearly labeled categories. Classified ads are boxed display ads with a one inch minimum ad size. All classified ads are payable with copy and are non-commissionable.

Ad Submission Composition: All material requiring any graphic work such as typesetting, layout, etc., must be received 45 days prior to publication date. Mechanical charges are billed at gross.

Platforms: Macintosh preferred (IBMcom-patible accepted, fonts will be replaced by Mac versions).

File Formats: InDesign, Quark, Photoshop, and Illustrator files are accepted All fonts and images should be included. High-reso-lution, print-ready PDFs are also accepted.

Photos: 300 dpi, at 100 percent size, saved as TIFF, PSD, or EPS. Color images must be CMYK.DonotcompressgraphicsusingJPEG or LZW. Colors: All colors used should beCMYKunlessaspotcolorhasbeenpurchased.

Electronic Submission: CD accepted. E-mail and FTP options should be discussed with the production manager. All artwork (photographs, logos,clipart, etc.) and all fonts (both printer and screen fonts, Postscript Type 1 fonts recommended) must be included. A screen-contact quality proof created from the final electronic files mustbesubmittedwitheachcolorad.Ko-dak approval proofs preferred. Iris or other SWOP Standard proofs accepted. Color cannot be guaranteed unless a standard proof is provided.

FTP Login Information: Go to http://upload.bnpmedia.com and choose National Provisioner from the drop down menu and follow on screen directions.

2-PAGE SPREAD Non-Bleed: 15 x 10

Bleed: 16¼ x 11

FuLLNon-Bleed:

7 x 10Bleed:

8¼ x 11

½ ISLANDNon-Bleed:

4½ x 7½

½ VERTICALNon-Bleed:

33/8 x 10Bleed: 4 x 11

½ HORIZONTAL

Non-Bleed: 7 x 47/8 Bleed:

8¼ x 53/8

2/3 VERTICALNon-Bleed:

4½ x 10Bleed:

53/16 x 11

1/3 SQuARENon-Bleed: 41/2 x 47/8

1/3 VERTICALNon-Bleed:

2¼ X 10Bleed:

27/8 x 11

1/3 HORIZONTAL

Non-Bleed: 7 x 33/8 Bleed: 8¼ x 4

¼ HORIZONTAL

Non-Bleed: 7 x 23/8 Bleed: 8¼ x 3

¼ SQuARENon-Bleed: 33/8 X 47/8

Ad SizesAllow for 1/8” bleed on all sides. Gutter bleed only – each side 75/8” x 10”Trim Size: 8 x 10¾ inchesAll sizes in inches

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Content Services, ResearchBnP MediA food & BeVerAge PorTfolio





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scoTT selTzPublisher/Mid-WestPh: [email protected]

rick PArsonsAssociate Publisher/East Coast & Int’l.Ph: [email protected]

wAyne wigginsGreat Plains/West CoastPh: [email protected]

diAnA roTMAnClassified Sales ManagerPh: [email protected]

List Rental The most powerful, responsive list of protein processing professionals is just a call away. Complement your adver-tising program and introduce new products by renting The National Provisioner’s exclusive subscriber list.

Contact Kevin Collopy of InfoGroup at [email protected] or 402-836-6265.

Clear Seas Research Making the Complex ClearYour industry-focused market research partner — providing clear insights to complex business questions focused on: •Brandpositioning•Marketingeffectiveness•Newproductdevelopment•Customerexperienceevaluations

Capturing feedback via quantitative surveys (online, phone, mail or in-person) OR qualitative experiences (one-on-ones, focus groups, or bulletin boards); we present results that are easily understood, insightful and actionable.

GET STARTED NOW. Contact Beth Surowiec at (248) 786-1619 or [email protected]. www.clearseasresearch.com

Content Marketing ServicesOrangetap marketing services equips your brand with the marketing, editorial and publishing resources of BNP Media to help capture the attention of your customers. From content development to media design and publishing services… we’ve got you covered.

To learn more about our services or to quote out a project, please contact our content marketing strategies team: Kim Paulson, Content Marketing Planner at [email protected] or 248-225-9177

Comprehensive Industry Exposure BNP Media’s Food, Beverage & Packaging Group Our expansive portfolio of food, beverage and packag-ing magazines gives you an unmatched resource to reach decision-makers in all areas! Consider these other BNP Media publications as part of your marketing reach:

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