the author resource / july - august, 2013

7/28/2019 The Author Resource / July - August, 2013

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The Author Resource 1

Mark Your Calendar Page 3Author U EventsPage 4-7Judith Briles UnPluggedPage 9Leveraging Book AwardsPage 11

Coffee is Bad for Your WritingPage 12In the Blink of an Eye - Horror!Page 14Successful Book Launch PartiesPage 15Technology & TipsPage 18Best Time to BlogPage 19Book SmartsPage 20Change is a VerbPage 21Promotional PanoramaPage 22New MembersPage 23Member NewsPage 24TIPSPage 262013 Extravaganza VideosPage 292014 Extravaganza Pre-Reg

Page 30Code of EthicsPage 31

Contents

Summer is here and the authoring maybe easy or hiccupping. Lots of books havebirthed from spring, and book awards have beenannounced by Indie Excellence, InternationalBook Awards, IPPY, Ben Franklins, etc. If you wonan award, whats your game plan for them?

Have you created a media release? Have youadded your kudos to your signature on your email? Did you create a blog? Did you announceit to your followers? Did you get it up on Amazon?Did you tell your distributor? In other words,

youve got itnow what did you do and are you planning to do?

Your Book Game Plan

Why not get a Game Plan together and thats what Author U is doingat the Tattered Cover, LoDo, on the afternoon of July 20th.

Its a freebie and you, and anyone you know who wants to publish, shouldbe there. Im going to do a session on creating the Book Game Plan then audience members get to pitch the Author Shark Tank with their gameplan, using the strategies I demonstrate. Whats in it for you? Smarts, for one. And two, the possibility of winning a free slot at the two-day event Imdoing September 6th-7th, valued at $500. BestGame Plan per the Sharks is for the winner.Will it be you? Be at the Tattered Cover in LoDofrom 1-4 on Saturday, the 20th and nd out.Sign up for it on the Author U website.

The EBM and You

Within the recent interview with John Zeck, Director of Tattered Cover Press, he revealed not only his enthusiasm for all things Author U,but amazing insider tips for the EBMthe Espresso Book Machine.Im convinced that we all should have our books uploaded into theBooksOnDemand.com system... you can get your book, as a book,

Continued on page 2 ....

e Lazy Days of Summer ... From the Authors POVVol. 4, No. 6 www.AuthorU.org

Judith Briles, Author U Founder


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The Author Resource2

Post Extravaganza ... Continued from page 1 .... Savvy Authors WhoWant Their Books to

Soar Think ...

Author U stretches members to ahigher level. Some will be publish-ers, some will not, but ALL willlearn and grow.

Author U shows YOU, the author,how to be the best you think youcan be . . . and then how to to beeven more than you thought youcould be.

Learn the ropes to become apublisher yourself.Heading to NY? Receivestrategies that will hook bothpublisher and agent.Continue to learn and meetterric people and achievesuccess. Author U is waiting for you.

Success comes from hard work,careful planning, learning your

craft, and being in the right place atthe right time ... Author U shows

FOUNDER: Judith Briles

ADVISORY BOARD:

Daniel Hall/ Dan PoynterGreg Godek / Rick FrishmanBrian Jud / John KremerPenny Sansevieri / Marcella SmithSusan RoAne / Peggy McColl

BOARD:

Brian Jud / Bruce HellersteinJohn Maling / AJ WhiteMara Purl / Steve ReplinGeorgia McCabe / Daniel Hall

NEWSLETTER: Linda Lane, EditorShannon Parish, Layout,www.IllustratingYou.com

www.AuthorU.org

Judith

globally in minutes. A terric backup anywhere, anytime ... and youcan pop out a book to get in someones hands the same day. Howcool is that? Denitely worth your listen. Heres the link: http://ow.ly/mf3Wy if you havent already heard it.

Mentoring Mondays is Hot and Free!

To continue to bring in our members outof state, Mentoring Mondays was birthedin June. The dialogue is great, and its aplace where you can come, just listen, or participate. If you have questions on thekick-off topic that Amy Collins and I start

with, ask them. If you have any other questions relating to authoringand publishing, ask them. We dont do pet and love advice, butauthoring and publishing, oh yes! In one session, Michele DeFilippowas on the call. Shes a terric designer and heads up 1106 Designin Phoenix, adding great info and insight. Every Monday at noonEastern, 9 Pacic. Put it on your calendarheres the number youcall: Call in to: 646-307-1300 and use access code: 8508894.

Join Me in September

So looking forward to spending two amazing days with authors onSeptember 6th and 7hthnot only for newbies, but the advancedas well. Ive limited space so that I can docustomized and one-on one. Come play

and learn. Its deep-dive time, well-worthyour time and investment. All info is here:http://ow.ly/mAFir .

The Author Promotional Panorama

This will be a very HOT session with theawesome Stephanie Barko, voted the topLiterary Publicist by Preditors and Editors. Thedate is September 21st, and there is a Bonusadd-on for up to 20 participants. Get signed up!

Annual BBQSee all of you in Colorado on Saturday, August 3rd its another freebie, bring a side dish, AU does the BBQ, dessert, and beverageschmoozing, networking, enjoying the summer, just being greatauthors. Nice!

This is a combined July-August Edition we will be backin September.


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Mark Your 2013 Calendars ... Save the Dates!

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Visit our online Calendar on Author U - go to: http://tinyurl.com/AUdates


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We will be starting our Google Hangout Air program this summer, Author U On the Air . Judith Briles will be the primary host, reaching out to our amazing Author U commu-nity, including the excellent speakers and exhibitors from the Extravaganza. On the Air willstream immediately through YouTube, and you can watch live or later.

Mentoring Mondays deliver a full hour to askquestions, or just listen. Its the pick the brainsof Book Marketing Expert Amy Collins and BookShepherd Judith Briles (and sometimes an amazingguest).

All you will need is a phone. Each MentoringMonday will begin with a current strategy inpublishing/marketing, an aha that one of us has

uncovered to set a theme for the call opening, and then its up to you. Have your questions readythe hour will go fast.

Times are: 12-Eastern, 11-Central, 10-Mountain, 9-Pacic. A call in number will be on each MondayMornings at Author U eblastyour cost is only the phone call and your time.

July dates are the 1st, 8th, 15th, 22nd, 29th . August dates are the 5th, 12th, 19th, 26th .

See and hear you online!

Take Flight Thursdays will rolls out on Thursday,June 6th at 3 p.m. Eastern, 2 p.m. Central, 1 p.m.Mountain, 12 noon Pacic.

Specically created for those who pre-signed up for Extravaganza 2014, 40 authors will soar into thebook stratosphere with Mary Agnes Antonopolous

and Judith Briles via webinar or teleseminar.

REMEMBER:

Visit www.AuthorU.or g o en and check out the Members Area Bene ts, Special Events, and Information are updated o en!


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July 2013: The Technology and Tips Toolbox

Resources to Add to Your Tech ToolboxBy Kelly Johnson

Several clients and colleagues shared with me recently that they are ready to make

some technology changes in their business, and the rst out with the old, in with thenew item is going to be a computer. Now I know we could have a very lively debateon if the new computer should be a PC or a Mac, but the resource I am sharing offersprograms for both Mac and PC.

While you are excited about having a new computer, you may be feeling some dreadat having to install your favorite free programs again, such as iTunes, Firefox, Safari,

Adobe Reader, etc. This task can be very time-consuming because you need to visit each site, locate thedownload link, and then install each program individually.

This task is no longer a drain on your time because you can now install the most popular free software

programs from this site: Ninite ( http://ninite.com/ ) Some of the programs include iTunes, Google Chrome,Skype, Safari, Audacity, Adobe Reader, Thunderbird, Java, Firefox, Dropbox, and Picasa.

Based on the software programs you select from the Ninite menu, Ninite installs your choices quickly withdefault settings and says no to browser toolbars. Ninite also checks your computer to install the latestversion of each program. There is no Ninite software to install, and all it does is automatically downloadand install the programs you select.

Ninite (for personal use) is free of charge. They also offer a Pro version that has a $20/month fee. Oneitem to note: the Ninite site does not provide an explanation of each software program, so if you do notrecognize the name or are not familiar with the program, you will need to conduct some research online to

learn about it.Now that you have a resource to save you time on installing your favorite free software programs, you willbe up and running on your new computer in no time. (Dont forget to send me an e-mail letting me knowhow you are enjoying your new computer and sharing which programs you installed from Ninite!)

To your success,

Kelly Johnson works with authors to manage technical, creative, and administrative projects for their businesses and books. Shes an article-writing coach, does blog and website maintenance, knows how to implement an online shopping cart strategy, and is the principal of Cornerstone Virtual Assistance. She can be reached at [email protected] site is www.cornerstoneva.com .

If you dont have the time to read, youdont have the time or the tools to write.

~Stephen King


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Author U at the Tattered Cover in July Introducing Author YOU and the Author Shark Tank

One of the popular new features at the Extravaganza in 2013 was the Author Shark Tank. On Saturday, July 20th, Author U will partner with theTattered Cover for a combo program. Celebrating Author Us Chief VisionaryOfcer Judith Briles newest and best-selling, award-winning book, Author YOU: Creating and Building the Author and Book Platforms , a specialedition of the Author Shark Tank will presented to the public.

In a two-part program, you will learn and experience the following:

1. The Basics of Platform Building , something every successful author and book has.

2. The Author Shark Tank pitch your book and concept to the Sharks.

Get Judiths book at the TatteredCover , and she will give you a couponto download $2600 worth of author/publishing-related gifts speciallydesigned for your authoring journey andsuccess. If you already have her book,bring it so she can sign it and give you acoupon to access the gifts.

Pitch your book concept to the Author Sharks, and one lucky author

willwin a spot at the 2014 Author U Extravaganza held in Denver May 1-3, valued at over $400.

Date and Time: Saturday, July 20, 2013, from 1:00 to 4:00 p.m.Location: Tattered Cover, LoDo-1628 16th St.,

Denver, CO 80202Cost: FREE

Judith Briles Unplugged, two full days of author and publishing wisdomthat will be intimate and designed to soar you and your book. This is truly alimited-space event that is held in Denver September 6-7 and valued at over $400. Meet many of the Colorado publishing experts who can bring your words and your book to life.

Space is limited, so reserve your spot here to listen and possibly be inthe Author Shark Tank: http://bit.ly/10DnXP6

Want to be considered for the Author Shark Tank? E-mail Author U now (put Author Shark Tank in the subject line) up to 10 names will berandomly selected for the experiencee-mail yours in for the drawing: [email protected] .


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Free Guide:BookBabys How-To Guide for Writers

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It's Author U's AnnualMember BBQ

For members and their family/guests only. Author U Members love to eat and schmooze. Come joininthe day will be warm ... perfect for a BBQ.

Author U supplies the BBQ xings, beverage, and dessert ... you get to bring the sides and munchies.

Who: Members and FamilyWhen: Saturday afternoon, August 3rdTime: 5:00 p.m.Cost: FREEBring: a side dish for 8 (NO desserts please) RSVP! http://bit.ly/13gFsmT


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Judith Briles Unplugged is not just another publishing conference where you sit in your seat andtake notesexpect extraordinary, high interaction, plenty of to-do activitiesyou will not onlylisten and hear The Book Shepherd, you will immediately implement what she says. Judith believesin feeding your brain and your belly.

It is your next, next step to authoring and book success. Be there. You and Your Book can't affordnot to be.

Contact Judith to determine if this is the "right t" for you and your book now. Call 303-885-2207or e-mail [email protected] . Don't delay. www.TheBookShepherd.com Call the hotel and staythere303-337-2800 and ask for the Neighborhood rateits $84.

In other words, your life as an author will be morphed.

Judith Briles Unplugged delivers extraordinary, high interaction, plenty of to-do activities andHot Seatsyou will not only listen and hear The Book Shepherd, you will immediately implementwhat she says.

It is your next, next step to authoring and book success.If that's your goal, be there. You and Your Book can't a ord not to.

Save these two days in 2013:

September 6th and 7th ... they will change your publishing life. Who better to captain your journey than Author and Publishing Expert, Dr. Judith Briles?

Location: Denver, Colorado ... our Falls are spectacular.Cost: $497 for Early, Early Bird signups now that ends on July 25th. You will getan immediate savings of $100 at checkout. Continental breakfast is included each day, alongwith a Friday night reception.

Site: Doubletree Hotel SE, 13596 E Iliff Place, Aurora, CO 80014.

Room Rates: $84. Call 303-337-2800 Neighborhood rate http://bit.ly/1aWJBn3


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Stephanie Barko, Literary Publicist was voted Best Book Promotion Service in Preditors & Editors Readers Poll.In addition to her blog, she currently writes a book marketing column for San Francisco Book Review ( http://bit.ly/12p5PVA ). Award winning clients include both traditional and independent nonction and historical ction

publishers and authors. For more information, visit www.stephaniebarko.com or follow Stephanies Tweets @steffercat

Leveraging Book AwardsStephanie Barko, Literary Publicist

Note: Stephanie will be presenting a special Author U Brunch & Learn onSeptember 21st. You do not want to miss this. I dont care if your book has been out there or is getting ready to birth, there are always publicity angles you can tap into.

A special Bonus session will be presented in a MasterMind type of format limited to Author U members only immediately following the Brunch & Learn. Who best toattend it: anyone that has a book that will launch within 12 months. If your book is out, there, of course, will be plenty of tips to recharge your baby.

Book awards are one of the most effective and affordable means of gainingrecognition for independent publishers and authors. Entering competitionsand having your title win an award instantly labels you an award-winningauthor. Whether the award increases book sales or not, it conveys a higher level of credibility for small presses and authors and differentiates their titleamong others.

Here are some tips for leveraging book awards that you have won:

Buy and afx award stickers to your books cover.

Upload the stickered version of the cover to Amazon, publishers catalogs, yourwebsite, blog, and social media presences.

Announce the win in the trades, like Publishers Weekly, especially when a bulk buycould result.

Distribute keyworded press releases to consumer markets and journalists.

Display your award when exhibiting at book festivals and trade shows.

Hang a poster with your award on it where your book is on display, like at BookExpo.

Include award stickers on book yers sent to bookstores. Let retailers know whenmedia is being done in their area and when the author will be touring there.

Prepare for attention from wholesalers and distributors who track award winningtitles.

Mention the award to interest book clubs in previewing and selecting the title.

Use quotes from award judges in press materials, brochures, sell sheets, bookmarks,and covers.

In the end, it may be difcult to evaluate what an award has done for you and your book, but thatmay be because it is hard to measure the value of an enhanced reputation.

Good luck completing your award applications; and when you win, remember to leverage your award.


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FINAL CALL FOR ENTRIES August 31st deadline!

Sponsored by USA Book News, based in Los Angeles, California Now Celebrating Their 10th Year of Honoring Mainstream andIndependent Titles!

Enter One of the Largest Mainstream Award Competitions inthe United States!

Nine-Year History of Incredible Media & Sales Results for Winners & Finalists!

Open to all 2010-2012 Published Books and E-books. Author U Special! $10 off entry fee (HURRY! BONUS Special

Expires August 31th) Full-Color, 5-Month Listing for Every Entry on USABookNews.com!

Major Publicity and Marketing Campaign will announce results in November 2013.

Enter Today and Get Your Book the Attention It Deserves!

Register here and save $10:http://usabooknews.com/authoru.html

Author U is the premier authoring resource in the country, creating

community, education, guidance, vision,and success for the serious author.

THE 2013 USA BEST BOOK AWARDS


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Co ee is Bad for Your WritingBy Robert Davis

Todays techie tidbit is this: coffee is bad for your writing. Not that the blast of caffeineis not good to get your creative juices owingits that liquids and laptops dont mix.I recently had someone bring me a laptop not even a month old. The person hadspilled coffee all over it and, although she pulled the battery and power and turned itupside down, she also knew she was in trouble.

The worst thing to do if this happens to you is to wait. The quick action of pulling thecord and the battery saved the unit. Did she lose her days work? ... YES! Did shelose the entire laptop? ... NO!

She contacted me directly, and I told her to put the laptop in a garbage bag (thesmall, eight gallon one) and put in as much DRY RICE (Please, not DRY ICE!) as they had, seal the entiremess and bring it to me.

> I should point out now that ALL the next steps must be done CAREFULLY and BY SOMEONE WITHTRAINING!

When the unit reached me, it still reeked of ozone and coffee. Why coffee? That should be obvious, dear reader. But why ozone? When high voltages are involved in an electrical system such as a computer andelectrical shorts due to moisture occur, some of the air molecules in the unit can be transformed to ozone tosome small extent. (Even if there are no electrical shorts, if the voltages are high enough, ozone can still becreated.)

My assessment? Surprise: the unit would need a thorough cleaning, so I removed the keyboard, and, usingrubbing alcohol and cotton swabs, cleaned out all the coffee. I also discovered that this person likes her coffee way too sweet and blonde ... but thats for someone else to x. It was professionally beyond my payscale.

After a couple of hours, I returned the unit to the bag of rice and left it in the sun. It took almost 16 hours, butwhen I red it up voila! it worked like a charm.

While this repair option does exist, and this happy outcome is somewhatatypical, there is a very simple way to avoid this:

BE CAREFUL around your tools (i.e. Laptops & Computers) Keep GOODbackups! You never know when coffee or an earthquake or any other number of natural disasters are going to smash up your system. Havingdata backed up certainly helps lessen this problem.

IF you break both Rule Number 1 and Number 2, dont try to x ityourself unless you are absolutely SURE of what you are doing. Theonly repair harder than cleaning up a machine that was dunked is doing

Continued on page 13...


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Robert Davis is an experienced computer geek who works on computers for individuals and corporations. His extensive knowledge and understanding of this world is invaluable to those whose livelihoods are contained on their hard drives. You can join Robert on Facebook at: http://www.facebook.com/robert.davis.7399 . Message him in his inbox if you need your own personal Computer Geek who understands your writing world at your ngertips.

it after someone else has already tried. Be honest with yourself. If you slammed your car into a telephonepole, would you really want to try to x the body damage before going to a repair shop? Simply put: areyou qualied? Treat your laptop like your carget professional help when it goes south because of your or someone elses foolishness!

Coffee : continued from page 12 ...

July Tech Tool BoxCreate Your Own Blog Talk Radio on Tuesday, July23rd. Having your own radio show is within your reachfrom free to a small fee, depending on what bells andwhistles you want!

Showcase your expertise through your own radioshow on Blog Talk Radio. This will also give you anopportunity to invite guest speakers to your show toreinforce your niche area. Dont miss this intensiveworkshop on setting up an account on Blog Talk Radio,features in your radio show account, and strategies for scheduling and planning your show and show topics.

Time: 3 6 p.m.Cost: $60Location: Judiths OfcesRegister: Time: 3 6 p.m.Cost: $60 or both June and July Tech Tool Boxes for $100Location: Judiths OfcesRegister: http://ow.ly/kWmys

Mistakes are the portals

of discovery. ~James Joyce


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Ah yes ... you have to love those moments. Heres my post from July 3rdon Facebook, Im reposting it here, because theres a lesson that all of uscan use a reminder of ...

EEEEEEEK!! Never thought it would happen to me, but it did thismorning. I even had a travel mug with the lid on ... but horror of horrors, Iaccidentally knocked my travel mug over and coffee spilled into my BRANDNEW laptop keyboard!

Heres a tip from my computer guru dude ... Flip it over immediately andtake off the battery. Unplug EVERYTHING! Dry off everything that you cansee and keep the board upside down. Get a medium-size plastic trashbag and dump a bunch of rice into it. Put your laptop on top of the rice like

an inverted V and seal the bag shut. Then get your laptop to your computer guy asap. (I placed myplastic-coated laptop inside a box to keep everything level.)

Then get it to a computer guy asap! Mine is with him now ... time is standing still ... ngers crossed.Horror of horrors! tick tock .... tick tock .... tick tock ...

In e Blink of an Eye ... Horror!By Shannon Parish

Shannon Parish has more than 30 years experience working with speakers,authors, small businesses, and entrepreneurs. To learn more about Shannonand her creative services, go to: www.ShannonParish.com , and be sure tosubscribe to her newsletter to hear about online and ofine collaborations, brain-storming sessions, news, tips, discounts, freebies, and more! Subscribe at: http://shannonparish.com/iytntsubscribe.html

Naturally, I couldnt resist posting some cartoons Id done to dramatize this horric event!Even though Ive never had this happen before, one split second changed everything, and theillustrations set the moodcomments were many and this post was shared by others. (Lessonlearned! Always use illustrations when you want to be read, and ... the obvious.) And yes ... I likecream in my coffee.


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12 Tips For Successful Book Launch PartiesBy Joel Friedlander

We dont often talk about one very important part of self-publishing: it canbe a lot of fun! Maybe it doesnt feel that way when youre trying to gureout which ISBN option to choose or how to hire a cover designer or which font would really be the best for your book. But if you like the bookcreation process, you might also enjoy all those little decisions and themany chances to be creative it opens to you.

One of the more institutionalized ways to have a good time in bookpublishing is with a book-launch party. Sometimes authors plan partiesbecause they want to celebrate, and theres nothing wrong with that. But abook-launch party can be a great way to give your marketing a push, too.

After all, a lot of books take years to write and months to edit, design,lay out, proofread, and set up for publication. When your book is nallypublished, its the end of a long, sometimes arduous journey.Do you need a book launch party? Its difcult to say you really need one.

Although it can be a great promotional activity, a big party can put your budget into a hole so deep it willnever recover. However, there are ways to host launch parties on a budget.

So if youre thinking about a book launch party, here are some tips that will help you decide whether or not to go ahead with one and, if you do, some things to look out for.

But First, A Decision

Before you can start planning your book-launch party, youll need to decide whether youre throwing thisparty to congratulate yourself and share your joy with friends and family, or whether its mostly intendedto be a chance to promote your book.

Theres nothing wrong with throwing yourself a party. Hey, knock yourself out; invite the neighbors andanyone else you like. A book-launch party also can be a great way to say thank you to people whohave played a signicant role in getting your book to market.

But if the party is part of your overall book-launch strategy, youll want to focus mostly on whats goingto help get news about your book out to the people you really want to reach. The tips that follow are

aimed at these sorts of parties meant to promote books.

Tips for Authors Thinking About Book Launch Parties

1. Make a budget. How much are you willing to invest in this one promotional event? Expensesfor live events can easily get out of hand as unexpected wrinkles arise. Compare what youre willingto spend to other possibilities. For instance, to hire someone to write a professional press release


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Book Launch Parties: Continued from page 15 ....


and have it electronically delivered costs about $200-300. Will that accomplish more with theresources you have than throwing a launch party?

2. Find a venue. Hold your party in a retail environment if at all possible. Bookstores and other retailers will be happy if you can bring in a lot of people to their store, and they usually will handlethe sales. They will probably sell your books on consignment (no payment unless books sell) and willrequire a minimum 40% discount from the retail price. Another good strategy is to locate a retailer with some connection to your book. For instance, for the launch of a book about moving to Spain, anauthor had her launch party at a Spanish tapas bar with authentic foods and beverages mentioned inher book. For a hiking, bicycling, or trailwalking book, try the local recreational equipment store. Andyou dont have to be limited to retail spaces, either. A book launch thats more of a celebration can behosted at a private home. And some people have taken their launch parties outdoors; with a permitfrom the local authorities and some good weather, you could have your launch party at a park.

3. Plan your space. If your party is in a store, you will probably be supplied with a table but dont

count on anything else. Youll need to provide some appropriate decorations and dont forgetbookmarks or other freebies. If youre having your party at a retailer thats not a bookstore, you mayhave to help the store with planning for tables to sign books and other details.

4. Get the word out. If youre working with a retailer for your launch, ask about promotion. For instance, they may be able to include you in mailings or e-mail newsletters about in-store events. Or they might allow you to put a yer up in the store a couple of weeks before the event.

5. Keep people entertained. Youve gone to a lot of trouble and expense to set up your party andget people there. What are you going to do next? Instead of planning one long reading, why notcreate a shorter event you can repeat over the course of 3 or 4 hours? If you can, include appropriate

music and visuals for entertainment. A slide show or book trailer running on a laptop can capture theattention of browsers who will want to know more about your book.

6. Make sure you have books. Yes, theres nothing worse than planning a party, then realizing youcant get printed books in time. Work backwards from your party date and plan to have the physicalbooks on hand at least a week beforehand, just to be safe.

7. Use the media. Let local media know about your book launch-party and invite them to comearound to join the festivities. At larger media outlets, look for writers or editors whose subjectspecialties correspond to your book topic and notify them.

8. Build your crowd. Dont forget to invite your friends, family, co-workers, writing group, and socialmedia contacts. More people equals more excitement, and thats what a party is all about.

9. Take pictures. Ask a friend to take pictures and make sure to get some shots of you signingbooks, talking to readers, and speaking. If you have any notables attending, get a shot of the two of you together. These will come in handy for your promotional efforts.

10. How to sign. If youve never autographed books before, spend some time thinking about what


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youll write. Many authors use a few stock phrases which can be helpful when the autographingline is long. Many people like their name included, too, so make sure to ask for the correct spelling.Ive often used the phrase, Good luck on your publishing journey, which ts with the subject of mybooks.

11. Prizes and giveaways. Who doesnt like them? Having a drawing for a free book or a prizethemed to your subject will be popular. And if you repeat your reading a couple of times, go aheadand have a couple of drawings to keep people interested.

12. Gather addresses. Heres my last tip, and its one of the most important. You want to stay intouch with people you spend time with at your launch party. Make sure you have a way to captureeach attendees e-mail address, whether its a sign-up sheet, a bowl for business cards, or a laptopor tablet where people can opt into your mailing list on the spot.

Planning and executing a book-launch party is quite a bit of work, but it can pay off. Youll establish

good relations with the venue, with media contacts, and with attendees. Youll make sales and add toyour e-mail list, too.

And listen, you worked long and hard to get to this point. Throwing yourself a partyand getting all thebenetsis a great way to celebrate.

Book Launch Parties: Continued from page 16 ....

Joel Friedlander is a self-published author, an award-winning book designer, and an accomplished blogger.He's the founder of the Self-Publishing Roadmap trainingcourse and a frequent speaker at industry events wherehe talks to writers about how the new tools of publishingcan help them reach and inspire their readers. Subscribeto his newsletter via RSS ( http://feeds.feedburner.com/ MarinBookworks ) and get his free 24-page e-book on thetop 10 things you need to know about self-publishing.

Did you miss a show?Go to: http://bit.ly/tTUpGH and catch up!


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CHG -

Every book has a starting point for its journey. Along the way, the author sharpens ideas and gathersthe tools to be successful.

Start with:#1 Be smart from the get-go!

Savvy authors learn quickly that books are a business. Creating cobwebs in your garage or basementshouldnt be an option. Knowing what your book cost (really cost, not an estimatethat means youcrunch the numbers so you have a true unit/book cost), knowing who your reader and buyer is (it is noteverybodyget off that soap box), knowing how to drill down in your market to become the whale inthe pond (much better than the sardine in the ocean), and learning how to position yourself outside andbeyond the traditional book sales path (the bookstore) assure that you will move books.

#2 Get the right people on your team thesooner, the better.

Creating and selling a book is not a solo operation.Whether its assistance in the creation, the layout,the design, editing, the marketing, the electronicworld, foreign rights, or any of the other publishingavenues you nd yourself in, dont go it alone.Learn from others mistakes.

Dont be afraid to ask other authorsWho have youworked with and would you want to work with them

again on another book? Did they create stress or de-stress the process?

#3 Get the wrong people off your teamimmediately today.

If a consultant, supplier vendor, representative,or seller isnt working, dump that person. Booksusually dont get second chances; neither doauthors. If someone is the wrong t, open the door and move him out. Dont let loyalty to someone

because you like him or her (or were referred)create a hazard. If it isnt working, it isnt working.Get off the bus.

Judith Briles is known as The Book Shepherd ( www.TheBookShepherd.com ) and the Founder of Author U(niversity ( www.AuthorU.org ), a membership organization created for the serious author who wants to beseriously successful. Shes been writing about and conducting workshops on publishing since the 80s. Shesthe author of 28 books including Show Me About Book Publishing , co-written with John Kremer and Rick Frishman, and a speaker at publishing conferences. Follow @AuthorU and @MyBookShepherd on Twitter and do a Like AuthorU and TheBookShepherd on Facebook. If you want to create a book that has no regrets,contact her at [email protected] .

So, You Want to Be an Author?Wise Words from the Author U Blog


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Best Times for Twitter, Facebook, Google+,LinkedIn, Pinterest Oh My!By Judith Briles

For social media and social media posting, the keyquestion is: What is the best time to post to social media?The answer: know your target audience and know your time zones. Adjust accordingly.

While the optimal time to update your Twitter or Google+is included per a variety of resources, your audience mayhave a different optimal time. It means you need to knowone of the Author U members has a huge LinkedIn andTwitter following and they are active late evening.

Note: all times below are all based on Eastern time.

Facebook Trafc is highest between 9 a.m. and 4 p.m.Best time: Between 1 p.m. and 4 p.m. Wednesdays are hot.Avoid time: 8 p.m. to 8 a.m.

Twitter Peak time is Monday Thursday; peters out after 3 p.m. on Friday throughSunday.Best time: 1 p.m. to 3 p.m.Avoid time: 8 p.m. to 9 a.m.

Google+ Think weekday and a.m. best time is 9 a.m. to 11 a.m., during businesshours trafc fades after 5 p.m. and weekends.Best time: 9 a.m. to 11 a.m.Avoid time: 6 p.m. to 8 a.m.

Pinterest During the week, from noon to 5 p.m. Best time is Saturday morning topost. Primary pinners are womenavoid family demand times.Best time: 2 p.m. to 4 p.m. or 8 p.m. to 1 a.m.Avoid time: 5 p.m. to 7 p.m.

LinkedIn Do your posting before or after business hours and avoid Mondays and

Fridays.Best time: 7 a.m. to 9 a.m. or 5 p.m. to 6 p.m.Avoid time: 10 p.m. to 6 a.m.

The resources used to compile data included Mashable.com, Infographics/pic, elainefogel.net,smallbusiness.chron.com, blog.bily.com. Always keep in mind that social media morphs oftenideal times this month could be different in three months.


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Publish Like the Prosby Michele DeFilippo

In just 78 pages, Michele DeFilippo packs a lot of important self-publishing information. This little book is oneof those gems that deliver a kick-butt reality check as toWHY every newbie, and oldie, author needs to step to thepublishing plate and create non-cheesy, well-designed,and well-written books.

DeFilippo is an insider. She receives a lot of non-professionally designed material in her studio; when thebooks exit, a total makeover has been accomplished. Asthe CEO of 1106 Design in Phoenix, Arizona, she knowsbooks. Her goal is to keep her clients out of the publishingtrash heap visually by designing professional coversand interior layouts. Issues addressed include commonmisspellings, grammar hiccups, and overdone clichs thatnewbie authors too often use. The organizational mess of many of the books is also eliminated.

When it comes to designing the book itself, she offers her six-step process to create a quality book:

Step 1: Cover Design

Step 2: Manuscript EditingStep 3: Interior LayoutStep 4: ProofreadingStep 5: Corrections and Final ReviewStep 6: Digital File Prep

Publish Like the Pros also includes information about distribution, pricing, and marketing. Thissection is more of a quick glimpse, but its a glimpse you need to be tuned into. As she reminds thereader, You pay now, or pay later Author U has seen too many books that should have avoidedthe RTPRush to PublishSyndrome.

Slow down, get it right, and get it done well. Then, you, too, can publish like the pros.

BookSmarts

If you dont know how it works, nd out. If youre notsure if it will work, try it. If it doesnt make sense, play with it until it does. If its not broken, break it. If it mightnot be true, nd out. ~Seth Godin


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What is today like for you? Have you tried to write,lost an assignment, looked for a publisher? Are yousuffering from not getting pages done, fatigued fromcelebration, or enduring some combination of manythings?

Change is word that can stand for many things:

Putting on different clothes Writing in a different genre Deciding that you like something new Changing software or hardware What you get when you pay cash with paper money and the amount includes cents

However you want to use the word change, some action is required. You cannot change writingstyle or change your opinion without making a conscious effort. Do you help others when they want tochange something? Do you ask others to help you with change?

We all need to get accustomed to the concepts and issues surrounding change. Too often, we are afraidof what is on the other side of any change. We fear what we do not know. On the other hand, change iscoming for all of us, and we need to accept it. We should also be willing to embrace it. Even better is to

pursue change when we know it has to be accomplished.

Life for almost everyone on the planet is not about a two-week, four-week, or one-year job. We havelives that require real participation with real people, real events, and very real issues. Even when writingis part-time, it requires commitment and participation in change. That means doing something now andcontinuing the action tomorrow.

Way too many writers spend months and years trying to nish a book, believing that inspiration and lotsof readers will appear whenever requested. Examples include

Beginning authors who lose the passion. One-book writers who refuse any further commitment. Writers who believe they are the only ones with the right answer.

Professional wrestling is entertainment and not a contest. When we support or encourage people who

believe that their writing does not require addressing change, both they and we should be kicked to thecurb. We all need to refresh ideas, consider collaboration, and have the willingness to changeevenwhen the ideas change content. Writing of every kind requires the ability to reject change when it doesnot make sense to us AND to adopt change when it creates something better.

Comments and conversation encouraged.

Richard OppenheimRichard@transitionprofessor.comwww.transitionprofessor.com303.601.4800

Change is a VerbBy Richard Oppenheim


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New Members

Caity Henderson is a voracious reader and prolic writer. In her free time, she dances, acts,sings, runs, and manages a charitable organization called Kids for Kenya. She is currentlyworking on the third draft of her rst novel, The Calculus of Havoc , an epic journey takingplace in America after the devastating effects of climate change. She is fourteen years old andwill be a freshman in high school next year.

Janice Hoffman was personally trained by Dr. John Gray, best-selling author of the MarsVenus books in 1996. She facilitated Mars Venus Workshops and trained over 500 Mars VenusFacilitators worldwide. Writing, training, and speaking on relationships and gender intelligencebecame and continues to be Janices passion. She took all she learned and wrote award-winning, Relationship Rules, 12 Strategies For Creating A Love That Lasts , endorsed byDr. John Gray, Neale Donald Walsh, Dr. Jerry Jampolsky, and Dannion Brinkley.

For the past 17 years, high school teens have beneted from Janices Get Smart Dating .Created just for high school students, Get Smart Dating , has been featured on TV, radio, and inthe news media. Teens cant get enough when it comes to learning about the opposite sex.Her website is www.RelationshipRules.com .

Tony Oliver is a procrastinator extraordinaire. He claims hes a poorly educated, well-traveledbumpkin, achieving the titles of master craftsman, world-class artist, inventor, and shamelessliar. Days are spent loving life, cherishing family, and relishing the creative process. His writingreveals the strange and wonderful perspectives that only come through a lifetime of reection over questionable choices, shaky judgment, and years of working with toxic vapors in poorly ventilatedspaces.

A child of the sixties, he came of age in the seventies and married his teenage sweetheart. After 30+ years of marriage, she has nally quit ghting the restraints. They have two surprisinglynormal children and two fabulous grandchildren.

He writes about the amazing journey of life and his fascination with the notion of growing up someday.

Frank M. Victoria was born and raised in Chicago and now lives with his wife in Oak Lawn, asuburb of that city. He served in the Marine Corps, graduated from Northern Illinois Universitywith a BA in Journalism, and was a professional magazine writer and editor for more thantwenty years. In 1990, he made a career change into education and spent sixteen yearsteaching American history and government in the Chicago Public Schools. He retired in 2007.This is his rst novel, but hes currently working on two more, two screenplays, and a non-ctionbook about what ails American education.


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Member NewsMember News is provide by Author U members. If you have news to share about your writing,your book and events you are involved in, share it with the Author U community.

Courtney Miller has his debut novel, The First Raven Mocker , in layout with RonnieMoore of WESType Publishing. Nick Zelinger of NZ Graphics created the cover, andJudith Briles was The Book Shepherd.

Sid Grosevnor has just received his rst copies of How to Have a Caviar Lifestyle on a Tuna Fish Pension from the Printers at Thomson Shore. Nick Zelinger of NZGraphics did the cover and interior, Judith Briles was the Book Shepherd, and DaveRaymond at Thomson Shore handled the printing.

Barb Goldberg will receive her copies of The Evil Stepmother in July. Interior wascreated by Nick Zelinger of NZ Graphics, Judith Briles was The Book Shepherd, andPhil Knight at Color House Graphics rounded the team with the printing.

Larry Kesslin and Chris Winter sent their business book, BreakPoints , to DaveRaymond at Thomson Shore. Nick Zelinger of NZ Graphics created the cover andinterior, John Maling did the editing, and Judith Briles was the Book Shepherd.

Merrie Wycoffs debut ction book, Shadow of the Sun , was a Finalist withForeword magazines annual book awards in two categoriesAdult Fantasy Fictionand Multicultural. Foreword is a huge kudo for any author, well respected, andfocuses only on the independent publishing market.


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Member News

John Czingula , along with Judi and Bill Monsour ,has sent For the Love of Paprika to print viaMike Daniels and the Four Colour Groupover 300 awesome recipes await the reader/user. NickZelinger created the cover, Rebecca Finkle of F + PDesign the interior, and Judith Briles was the BookShepherd.

Lynn Hellerstein will formally launch 50 Tipsto Improve Your Sports Performance with amassive Internet launch this summer. 50 Tips isa spin-off of her award-winning See It. Say It. Do It! that is in its third printing.

Chuck Fisher is at print for his rst book, Beyond Innity , with Phil Knight and Color House Graphics.Nick Zelinger created the cover and interior, JohnMaling did the editing, and Judith Briles was theBook Shepherd. Beyond Innity is a mathematicalthriller/fantasy for the YA reader.

Gail Mencini is just completing layout via NickZelinger of NZ Graphics for To Tuscany with Love ,her debut novel in womens ction. Charlie Tlapawith Total Printing Systems is printing the ARCs tobegin the publicity campaign.


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TAre you traveling this summer? Get inside hotel tips from the author of Headsin the Bed . Hot tip... dont use the glasses in your room (and you thought it waslemon)! Jacob Tomsky worked on the front lines of hotels for more than a decade.Hes listed 10 hospitality secrets in: 10 Hotel Secrets from Behind the Front Desk.http://ow.ly/lqKEz

Discover a quick resourc e to Search over 550 popular socialnetworks, over 150 domain names, and the entire USPTO TrademarkDatabase to instantly secure your brand on the Internet. Youll ndthat its a good place to turn to often. www.Knowem.com

A portal that will allow you to publish to the largest online libraryfor the world to see. You can sell or give away content. Scribd claimsto get you more readers and distribution than any other site. Youvegot your words this is an excellent channel to spread them.www.Scribd.com

You too can create a slick looking magazine that is available toall. Author U uploads each issue of The Author Resource to create itspage-turning magazine format along with lots of other mainstreamand not-so-mainstream publications. Its easy to create an accountand start uploading. Issuu has mega-thousands of visitors daily.www.issuu.com

Whatever you are writing with your blogs, submit as an articlewith a good signature line for you. Submit. EzineArticles wantshigh-quality and original for rst shot. Theres plenty of exposure, andtrafc can be created back to your site. www.EzineArticles.com

A nice alternative to Google Alerts Create a free accountquickly, add your key search words, and in seconds, it scans thecyberworld for news, articles, info that is very, very current. Onceyou discover this gem, youll use it often for fresh ideas for articles,blogs, Twitter, Google+ you know whats going on in your topic.www.ScoopIt.com


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ON-LINE ORDER PROCESS

Order CDs or DVDs from the 2013 Extravaganza.Purchasing is made easy through the online shopping cart.

You may also call your order in to National Conference RecordingService at 303-807-1404. Please allow two weeks for processingand delivery. Visa, Mastercard, American Express, and Discover arewelcome, as well as Personal Checks. Click here for the Friday andSaturday sessions: 2013 Conference http://bit.ly/137Kmmd

Your satisfaction is important to us.If you have any questions or concerns or have any problemsnavigating through this site, please call us at 303-807-1404

or e-mail us [email protected] .

2013 Extravaganza on Video & Audio


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Count me in for the Author U Extravaganza 2014!

If you want to print out and mail in:Im registering for the Extravaganza plus the Deep-Dive session w/ Penny Sansevieri on May 1-3

__________ @ $375 (AU Member) * or ________@ $485 (Non-Member)* __________ @ $225 (AU Member) ** or ________@ $275 (Non-Member)**( discounted )

*rst registration **each additional family *** Author U membership is $89 per year Im also registering for the Pre-Extravaganza Eaglet and Eagle Workshop on May 1st from 12:00 p.m. to 4:30p.m.

____ @ $55 (AU Member) ____@ $75 (Non-Member) Eaglet and/or Eagle (Circle choice)Total Extravaganza 2014 Registrations: _____ Please add me as a new member for $89 _____ Name(s)__________________________________________________________________________________

Address _______________________________________________________Zip _______________________ eMail ___________________________________________________________________________________ Cell Phone _____________________________________Day Phone _______________________________ Credit Card # _______________________________________________ Exp ____________ CVV _________

How to Register for Extravaganza 2014 online http://ow.ly/kWLjJ ; phone (303-885-2207); fax (303-627-9184);or mail (Author U c/o Judith Briles ~ 14160 E Bellewood Dr. ~ Aurora CO 80015

As Dr Lynn Hellerstein says: See It. Say It. Do It! and put it on your calendar now.

Author U Extravaganza Pre-Sign Up Special May 13, 2014

3 jam-packed days starting at NOON on May 1st . You will beworking with amazing book marketing strategists, publicists, Internet

gurus all done in an intense workshop environment TheDeep Dive Dinner workshop will feature Penny Sansevieri, knownas the BookGal, a top Internet Book Marketing Strategist, popular

book columnist with the Hufngton Post , and author of Red Hot Internet Publicity . Mark Coker,President of Smashwords, will be the opening keynote on Friday. Eagles (advanced) and Eaglet(newbies) workshops will begin Thursday noon and end just before Pennys session, Deep DiveDinner Workshop. On Saturday, the social media and marketing visionary Joel Comm will keynotethe morning.

Block the dates on your calendar for 3 days that will unravel the secrets to the Author Matrix.Author U feeds the belly and the brain. Most meals included. The Full Agenda with times willbe posted this fall on the website. BONUS: You may register family members or co-workers at adiscounted fee** if they are not already Author U members.

$100 reserves each spot. It is non-refundable and is due NOW. You may register additionalfriends, colleagues, or family members for a reduced fee if they are not already Author Umembers at a $100 deposit per person. Most meals are included. You will be invoiced, and thenyour credit card charged for the balance, split in two payments in November and February.


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Its always a good idea to review some of Author Us original fabric. If you area member, please take a few minutes and read over part of our core guidelinesabout how the business and behavior of the authoring/publishing communityshould treat others.

Code of EthicsThe Board of Directors of Author U(niversity) states that establishing and maintaining pub-lic condence in the integrity of authoring and publishing by and through the organization

are fundamental to the success and viability of the organization and its membership.

In furtherance of its mission to create and sustain the highest levels of public and private integrity of Author U(niversity), the Board of Directors adopts this Code of Ethics. Accepting this Code of Ethics shall be a condi-tion of membership, and fullling the terms and conditions and spirit of this Code of Ethics shall be a conditionfor maintaining membership in Author U(niversity).

Actions deemed contrary to any article of this Code by any Author U(niversity) member shall be judged by theBoard of Directors in accordance with the policies and procedures stated in the Bylaws of Author U(niversity).

Any action deemed a violation of this Code of Ethics may result in disciplinary action, including terminatingmembership. Such disciplinary action shall be instituted by the Board of Directors. The ndings and decisionsof the Board of Directors shall be nal and binding upon such member or members. No member shall haverecourse against Author U(niversity), its directors, ofcers, members, or employees. The results of any disci-plinary action will be formally announced to Author U(niversity) members in The Resource, Author U(niversity)se-Magazine.

The Board of Directors has the right to decline membership in Author U(niversity) to any applicant if it hasknowledge, direct or indirect, of behavior, including speech, of such applicant which would constitute a violationof any provision of the Code of Ethics.

By applying for membership to Author U(niversity) and by signing this Code of Ethics, applicant agrees to thefollowing:

Article 1: Author U(niversity) members shall treat other members with courtesy, dignity, and respect. Memberswill respect the personal and business condentiality of other members.

Article 2: Author U(niversity) members shall conduct their business on the highest professional level and notbring discredit to Author U(niversity), its members, or to the publishing profession.

Article 3: Author U(niversity) members shall avoid using materials, titles, or thematic creations originated byothers, either orally, graphically, or otherwise, unless the use has been approved by the originator.

Article 4: Author U(niversity) members shall protect the public and other members against fraud and unfair practices, and shall use his/her best efforts to eliminate any practice that may bring discredit to the publishingprofession, to Author U(niversity), or to its members.

Article 5: Author U(niversity) members will not engage in any action or practice or agreement that will or will likelyunfairly limit or restrain access to the marketplace by any other Author U(niversity) member based upon economicfactors, race, creed, color, sex, age, disability, or country of national origin.

Article 6: Author U(niversity) members will not engage in any action or practice that takes advantage of or exploits the comparative lack of knowledge or lack of expertise or the nancial status of any Author U(niversity)member or member of the public.

Your joining Author U(niversity) and acceptance of membership signies that you agree to the above.


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Author U is Us Have you explored www.AuthorU.org ? Author U is for the serious author and indepen-dent publisher. Its programs and BootCamps are all designed to create, promote, andturn you and your book(s) into the success you want.

For only $89 heres why you should be a member: The Resource Newsletter, published online 9 times a year All programs designed for the committed and serious author Reduced attendance costs for monthly programs, BookCamps and Extravaganza in May Attendance at Member-only events: Holiday, Annual BBQ, Tech Toolboxes, and Salons Book Printing discounts and perks: Sheridan Books, Four Colour Print Group, Thomson-Shore,

Color House Graphics, King Printing, MiniBuk Legal assistance for authors and publishers: Replin, Rhodes, LLC; Legal Shield Interior Designs for books discounts: WESType Publishing, NZ Graphics, F+P Design

eBooks, Audio book discounts: NZ Graphics, Book Baby, Author Fulllment Services National Book Distribution discounts: Pathway Book Service, New Shelves Graphics and Book Cover design discounts: NZ Graphics, F+P Design Editing services discounts: Editing by John Maling, Patti Thorn Web site design and implementation discounts: IllustratingYou, NGNG Virtual ofce assistance discounts: Cornerstone Virtual Assistant, 123Employee Book and Publishing coaching discounts: The Book Shepherd, Get Published Coach, Robin

Colluci Discounts for professional book reviews: BlueInk Reviews

Book Publicity: Stephanie Barko, New Shelves Book Fulllment and Distribution: Author Fulllment Services, Pathway Book Service, New

Shelves Webinar and Teleseminars Credit Card Services: The Free Terminal, Total Merchant Services The list continues to grow!

New Benets are going to be announced in September!Plus, at renewal, you will receive a Bonus via a PDF of Judiths entire Resource section (37 pages of contacts, websites, and detailed book and publishing info) from her book, co-written with John Kremer and Rick Frishman, Show Me About Book Publishing .

All of us at Author U look forward to the expansion of our community.Tell your friends $89 is a very small amount to invest for your success.

Join or Renew now at www.AuthorU.org

Join or Renew Your Author U is a proud Member of

the author resource / july - august, 2013

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