the attraction of lovemarks
DESCRIPTION
This teaching module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark. It also includes plenty of visual aids, examples, stories and quotations to help crystallize the concept of Lovemarks in the minds of students. For Teaching Notes and supporting material, visit www.lovemarkscampus.comTRANSCRIPT