the athenian project- brandstorm2016
TRANSCRIPT
16% in 5 years
10% is dermocosmetics
New markets have emerged
like China, Brazil, Saudi
Arabia and Russia
Skincare
Industry
Source: Resource Pack for Brandstorm 2016
Digitalization
Customization
E commerce
Geolocation
Source : Resource Pack Brandstorm 2016
Industry
Trends
Always & everywhere
More than 80% of people are using
smartphones
s w o T Brand Name
Quality
Commitment Price
Online
presence Millennials
Market
growth
Digitalization
Competition
Consumer
Confusion
MILLENNIALS
34%
MAKE UP
OF THE TOTAL WORLD
POPULATION
Word of
Mouth
VALUE 70%
ALMOST
Supports a Cause
WOULD BE MORE WILLING TO MAKE A PURCHASE FROM A COMPANY IF THEIR PURCHASE
50%
Community
Content
Creators &
Users
Tech savvy Health
Conscious
Social Media
They value
experience
and have a
huge spending
power
exercising more
eating smarter
smoking less
using apps to track training
data, and online information to
find the healthiest foods.
Source:Goldman Sachs Global Investment Research & monitoringthefuture.org We
lln
ess
So
urc
e:
Re
sea
rch
to
100 p
eo
ple
glo
ba
lly
“What millennials think about La Roche-Posay”
3 out of 4 think that dermatologist’s opinion is very important 60%
Know La Roche-Posay
as a brand
Brand Insights
Quality
Pharmaceutical
Safe & effective
Blue &White
65%
48%
35%
30%
Our Global Research
2/3 of time spent
online is on Social
Media
have at least 2 Social Media accounts
Snapchat: the new
online hotspot
Source: Research to 100 people globally
is a global trend
travel multiple
times a year
68%
Fitness
51%
The perks of a typical social media based on
the fitness global trend.
Always online
Health oriented
Geolocation
benefits
Travelers & Geolocation
Weact
Hi Maya, you're in Sweden!
Check which products you
should use here for a healthier
skin and where you can get
them from!
#3
La Roche Posay
supports the creation
of a new institute
against skin cancer in
South Korea.
Do you care?
I CARE
#5
JOIN THE
CAUSE
75%
Of women are more influenced by
vloggers & friends
56%
Of men are more influenced by
athletes & friends
An athletic blogger/ vlogger who is skin sensitive and has a
suiting lifestyle.
A typical Millennial. A 17 year-old public figure,
Skater and Photographer.
A successful 22 year-old tennis player,
participating in the Olympics 2016.
A successful 29 year-old tennis player,
participating in the Olympics 2016.
Download the
app tool
Start running as
much as you can Screenshot your
achievement
Upload it on
instagram using
the #runforRio
#LRP and #weact
Win a lifetime
experience at
Rio’s Olympic
Games
1 2 3 5 4
Path to win
Watch Olympic
Games live at #Weact
A drone selfie at the start ceremony
Updates and backstage
Athletes’ support
Live streaming
The first account on Weact
This new app by La Roche-Posay is really cool. Be sure to check it out!
#running #weAct #larocheposay
Andy Torres Rafael Nadal
Shop Now Latest News Skin Checker
La Roche-Posay introduces its new app, WeAct! It’s a brand new platform that centralizes in fitness and wellbeing issues and provides multiple amusing and educative features. Join WeAct here www.weactapp.com and find out from first hand its many possibilities! Kind Regards, The La Roche-Posay team
Newsletters
22/2/2017
TODAY’S LIVE SESSION:
4:00 pm 20 Minutes
SESSION DETAILS
Maya Settings | Logout
: Live Dermatologist Sessions #1
1 million #weact hashtag
100 million users in Weact
Sales Increase for the LRP
Uplift in
User Generated Content
16%-19%