the aston martin magazine / media pack / 2014 · “the aston martin magazine is the brand’s most...

amTHE ASTON MARTIN MAGAZINE / MEDIA PACK / 2014

Power. Beauty. Soul.

ASTON MARTIN CARS ARE DEFINED by their beautiful design, perfect proportions, hand-finished luxury and extraordinary attention to detail. The past decade has seen Aston Martin transform from a small-scale manufacturer of specialist sports cars to one of the world’s most iconic luxury brands, bringing power and sporting ability together. From the breathtaking One-77 supercar and the elegant yet brutal V12 Zagato to the luxury city car, the Cygnet, from the powerful Vantage range and new Vanquish to the exquisite DB9, DBS and Rapide, every Aston Martin expresses the core values of power, beauty and soul. Aston Martin is a brand with heritage, and 2013 was a landmark year, with the company

celebrating its centenary. But Aston Martin does not stand still. The power to change has always characterised the brand—it has a remarkable ability to challenge and adapt its thinking and production. The inherent bond between engineering and design ensures that Aston Martin cars pay homage to the company’s heritage while continuing to push new boundaries, producing pure driving machines that combine bold elegant forms with exceptional ability.

Named one of the Coolest Brands year after year and topping other leading automotive brands, Aston Martin has an appeal and an affection like no other. Who would James Bond be without it?

“ Tem re non con porro eritis voluptam cul paribus sa enis qui

dolenisnitate volupt sam ”

IN 2013, ASTON MARTIN LAGONDA CELEBRATED 100 YEARS SINCE THE FORMING

OF THE PARTNERSHIP BETWEEN LIONEL MARTIN AND ROBERT BAMFORD

am THE ASTON MARTIN MAGAZINE

World of Aston Martin


The MagazinePublishing Partner

“The Aston Martin Magazine is the brand’s most valuable communication tool, allowing

us to engage with our customers post-purchase in a creative and inspirational

way. We are fortunate to have a very loyal customer base and the magazine offers a fantastic medium for them to

interact with the brand and vice-versa. We are excited about the plans to take the magazine to new heights, from innovative design to moving it into the digital space,

especially in our centenary year.”

AM Magazine A CROSS-PLATFORM APPROACH REACHING THE WORLD’S MOST EXCLUSIVE AUDIENCE

JANETTE GREEN, GLOBAL BRAND COMMUNICATIONS DIRECTOR


50,000 PRINT RUN40,000 MAILED TO ASTON MARTIN OWNERS’ HOME ADDRESS 10,000 DISTRIBUTED BY DEALERS TO PROSPECTS AND AT ASTON MARTIN GLOBAL EVENTS


ASTON MARTIN MAGAZINE IS THE QUARTERLY MAGAZINE FOR ASTON MARTIN OWNERS. Defined by the nature of its readers’ choice and their purchase, the publication offers unrivalled access to a highly sophisticated, discerning audience with high spending power. It is a magazine of both style and substance, delivered with stunning photography and beautiful design.

Aston Martin owners are passionate about the brand and the magazine underpins that connection and passion. As Aston Martin embarked on a year of celebrations in 2013 to mark its centenary, the magazine entered a new era with publishing partners ILN, offering a tantalising editorial agenda and pushing the boundaries in content and creative. This is an intelligent audience that expects to be challenged and offered an original perspective. Each issue in 2013 carried a dedicated section relating to Aston Martin’s heritage, setting the company’s milestones in the context of wider influences and references, such as design, art, film and technology.

The editorial mix includes exclusive interviews, great drives, fashion and style, watches, craftsmanship, gastronomy, travel and sporting pursuits.

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AM MAGAZINE READERS ARE first and foremost owners. Chief among their passions is owning and driving their cars as well as travelling and attending motor racing, social and cultural events.

● Recipients who are mailed the magazine are all owners of an Aston Martin● 93.4% male; 6.6% female● Average ownership period is 18-20 months before they buy a new one● Use of the Q personalisation service: 75% ● Split between number of copies: 40,000 copies are posted, 7,000 go to dealers, the remainder are used for events and prospects● Events where copies are handed out: Motorshows, events at Gaydon, driving events at Millbrook/Nürburgring, On Tour and On Track events, Le Mans, product launches, partner events and media events● Most readers will keep the magazine as part of a collection and will actively seek back copies

AVERAGE NUMBER OF MONTHS A CAR IS

OWNED BEFORE OWNERS BUY A NEW ONE

18~20Customer profile


WHO IS OUR READERSHIP? HOW DO THEY SEE THEMSELVES? WHAT ARE THEY LOOKING FOR?

WHY BUY?*

● Post-modern, thinking man’s sports car

● People want something different

● Inner satisfaction

● A strong sense of personal style

● Understated, not “look at me”

● Because “it’s the best, I think”

CHARACTERISTICS**

● Successful, still working

● Earned the car—it’s a reward

● Discerning with nothing to prove

● Aston Martin is a reward they’ve earned

● Enjoy exclusivity…

● And the positive reflection of others

CUSTOMER INSIGHTS

● My peers—and the world at large…

● See that I have good taste…

● Understand that I’ve nothing to prove

● Performance is not the defining factor

when buying

Customer Insights


“WITH ITS BOLD NEW DESIGN LANGUAGEAND INTELLIGENT USE OF PIONEERING

TECHNOLOGY, VANQUISH IS EMPHATICALLY MODERN, YET UNMISTAKABLY ASTON MARTIN.”

DR ULRICH BEZ, CHIEF EXECUTIVE OFFICER

WHO IS OUR READERSHIP? HOW DO THEY SEE THEMSELVES? WHAT ARE THEY LOOKING FOR?

* Leadership Team Interviews 2010 ** Customer Understanding Research 2011


PRINT ADVERTISING RATES, SPECIAL POSITIONS, 2014 DATES & THE SMALL PRINT

Rates and dates

PRINT RATE CARDDOUBLE PAGE SPREAD £15,250PAGE £9,600OUTSIDE BACK COVER £19,250INSIDE BACK COVER £13,250INSIDE FRONT COVER SPREAD £18,250 SPECIFIED POSITIONS +10%

AGENCY COMMISSION 15%

ILLUSTRATED LONDON NEWS LIMITED’S TERMS AND CONDITIONS FOR ADVERTISERS APPLY. A COPY IS AVAILABLE ON REQUEST FROM [email protected]

COPY DEADLINE PUBLICATION DATE 2014 06 JANUARY 07 FEBRUARY 02 MAY 13 JUNE 31 JULY 03 SEPTEMBER 03 NOVEMBER 05 DECEMBER

● TERMS OF PAYMENT: STRICTLY 30 DAYS AFTER PUBLICATION DATE ● OVERDUE ACCOUNTS ARE SUBJECT TO A 3% SURCHARGE ● EURO RATES AVAILABLE ON REQUEST ● ADVERTISING AGENCY COMMISSION: 15% ● CANCELLATION: FOUR MONTHS PRIOR TO PUBLICATION DATE ● ALL BOOKINGS ARE SUBJECT TO ILLUSTRATED LONDON NEWS LIMITED’S TERMS AND CONDITIONS, A COPY OF WHICH IS AVAILABLE ON REQUEST.

DIMENSIONS, SPECIAL CONSIDERATIONS & HOW TO SUPPLY

Print Specification


DIMENSIONS (ALL SIZES ARE SHOWN DxW)

TRIM BLEED TYPESINGLE PAGE 285 x 230mm 291 x 236mm 265 x 210mmDOUBLE PAGE* 285 x 460mm 291 x 466mm 265 x 440mm

*Please include 3mm gutter allowance on left-hand and right-hand pages. When possible, please supply all dps advertisements as two single-page pdfs.Hinge allowance — If your dps advertisement is IFC / 1st page text, please add 4mm cross over image on both pages to allow for any image lost under the hinge. Any advert supplied that does not meet our specification will incur a £50 per page production charge.

Please supply via FTP: iln.ftpstream.comUsername: ast0n (“zero”)Password: mart1n (“one”)

PRODUCTION DEPARTMENT; AM MAGAZINE, ILLUSTRATED LONDON NEWS LTD, 46-48 EAST SMITHFIELD, LONDON E1W 1AW, UK Tel: +44 (0)20 7426 1005 email: [email protected]

“WITH ITS EFFORTLESS BEAUTY GUARANTEED TO

STIR THE SENSES, THE V12 ZAGATO IS DESTINED TO BE ONE OF THE MOST HIGHLY COVETED

MODELS IN ASTON MARTIN’S HISTORY.”DR. ULRICH BEZ, CHIEF EXECUTIVE OFFICER


iPad

AM MAGAZINE iPAD APP

Continuing the cross-platform approach, the Aston Martin magazine iPad app enables Aston Martin to connect with global audiences on multiple levels and gives instant access to the magazine’s content in a highly engaging format. The app, with its intuitive interface, is downloaded from the iTunes Store and available free to owners and on a subscription basis to non-owners who wish to engage with the brand. As a digitally literate audience who appreciate design and technology, the iPad App will ensure high levels of engagement.

iPad Edition A CROSS-PLATFORM APPROACH REACHING THE WORLD’S

MOST EXCLUSIVE AUDIENCE



iPAD ADVERTISING RATES, BESPOKE SOLUTIONS & THE SMALL PRINT

Rates

APP RATE CARDFULL PAGE AD: £3,300FULL PAGE AD WITH AUDIO: £4,000FULL PAGE AD WITH VIDEO: £4,725BESPOKE SOLUTIONS: £POASPONSORSHIP: £POA

AGENCY COMMISSION 15%

ILLUSTRATED LONDON NEWS LIMITED’S TERMS AND CONDITIONS FOR ADVERTISERS APPLY. A COPY IS AVAILABLE ON REQUEST FROM [email protected]

● TERMS OF PAYMENT: STRICTLY 30 DAYS AFTER PUBLICATION DATE ● OVERDUE ACCOUNTS ARE SUBJECT TO A 3% SURCHARGE ● EURO RATES AVAILABLE ON REQUEST ● ADVERTISING AGENCY COMMISSION: 15% ● CANCELLATION: FOUR MONTHS PRIOR TO PUBLICATION DATE ● ALL BOOKINGS ARE SUBJECT TO ILLUSTRATED LONDON NEWS LIMITED’S TERMS AND CONDITIONS, A COPY OF WHICH IS AVAILABLE ON REQUEST.

DIMENSIONS, MULTIMEDIA, SPECIAL CONSIDERATIONS &

HOW TO SUPPLY

iPad specification


PORTRAIT 1024 (H) x 768 (W) pixelsLANDSCAPE 768 (H) x 1024 (W) pixels

Resolutions should be 132 dpi with a file size of 250k or less. Files must be JPGs. JPG/PNG/PSD (fonts embedded), PDFs and Indesign CS5.5/6 (fonts to outline). HTML code can also be provided for added interactivity, please enquire. If you require our team to build an interactive advert, please enquire.

AUDIOHE-AAC (V1), AAC (16 to 160 Kbps), MP3 (16 to 160 Kbps), MP3 VBR, Audible (formats 2, 3 and 4), Apple Lossless, AIFF, WAV

VIDEOH.264 – Aspect ratio 16:9. Video up to 720p. 30 frames per second. Main Profile level 3.1 with AAC_LC audio up to 160Kbps. 48 kHz stereo audio in .m4v, .mp4 and .mov file formats. Video can be up to 2Mb.

EXCLUSION ZONESPlease allow a margin of 100 pixels around all edges. This area is used for navigation.

LINKSWhen supplying links to external websites, please ensure that the site required does not use Adobe Flash. All creative must be submitted 3 weeks prior to first insertion date for testing.

All links are to be designed as buttons, instead of a line of text at 44 pixels wide or greater. (All buttons and hotspots should also be a minimum of 44 pixels wide.) Please ensure you supply a close button if you have hotspots or pop-up layers in your advertisement.

Please supply via FTP: iln.ftpstream.comUsername: ast0n (“zero”)Password: mart1n (“one”)

ELEGANT AND DISTINCTIVE, INDIVIDUAL AND PRACTICAL, THE

ASTON MARTIN CYGNET IS THE LUXURY SOLUTION TO URBAN MOBILITY


Contact us

ADVERTISEMENT SALES MANAGERVANESSA GARTELLEMAIL [email protected] +44 (0)20 7426 1022

GROUP ADVERTISEMENT MANAGERJANE WASHBOURNEMAIL [email protected] +44 (0)20 7426 1024

INTERNATIONAL SALES DIRECTORVICKY STRINGEREMAIL [email protected] +33 (0)4 92 75 82 08

BUSINESS DIRECTORNIKOLAS ALLISONEMAIL [email protected] +44 (0)20 7426 1039

GROUP ACCOUNT DIRECTORNATHAN EATON-BAUDAINSEMAIL [email protected] +44 (0)20 7426 1012

CHIEF EXECUTIVELISA BARNARDEMAIL [email protected] +44 (0)20 7426 1011

PRODUCTIONLOUISE AILISHEMAIL [email protected] +44 (0)20 7426 1005

ILLUSTRATED LONDON NEWS LIMITED46-48 EAST SMITHFIELDLONDON E1W 1AWUNITED KINGDOM WWW.ILN.CO.UK

the aston martin magazine / media pack / 2014 · “the aston martin magazine is the brand’s most...

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