the art of winning more business with linkedin
TRANSCRIPT
![Page 1: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/1.jpg)
![Page 2: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/2.jpg)
The art of winning more business with LinkedIn Jon RiversChannel Partner Manager
MKT03
![Page 3: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/3.jpg)
Agenda• Who Am I
• Inspiration
• The Social Scene
• LinkedIn Do’s & Don’ts & What it has to offer
• Share, Share & Share
• Daily Plain
• Tools - Microsoft’s Social Engagement
• Takeaways
• Question & Answers
• Credits
• Contact Information
![Page 4: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/4.jpg)
Who Am I?Channel Partner Manager @ Data Masons – EDI for Dynamics ERP
Over 13,000+ Connections on LinkedIn with approx. 70% within the Microsoft Dynamics Ecosystem
Social Media Ambassador for events like Convergence, WPC and other events
Social Media Speaker at events like Convergence, Summit, UG Webinars, and others
![Page 5: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/5.jpg)
InspirationThe Art of Social Media: LinkedIn Edition
![Page 6: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/6.jpg)
People are sharing more than ever before
1M pieces of content shared every 20 minutes
300 hours of video uploaded to YouTube per minute
5,700 tweets per second
![Page 7: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/7.jpg)
Being social vs. strategic social
Only
17% of US companies identify their social strategy as mature.
83% of Fortune 500 companies have corporate Twitter accounts
80% of Fortune 500 companies are on Facebook
97% of Fortune 500 companies have a corporate presence on LinkedIn
6 out of every 10 LinkedIn users are interested in industry insights
![Page 8: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/8.jpg)
What’s top of mind for savvy social-minded companies?
Drive engagement
Analyze sentiment
Listen everywhere
![Page 9: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/9.jpg)
72% of all internet users are now active on social media
Pew Research Center
Listen to what people are saying
Learn how people really feel about your business
See how you stack up to competitors
Listen everywhere
![Page 10: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/10.jpg)
39% of companies do not track their social media responses at all
Satmetrix
Determine your share of voice across social channels
Know who your key influencers are
Figure out what is resonating with the market
Analyzesentiment
![Page 11: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/11.jpg)
55% of companies ignore all customer feedback on Twitter and Facebook
Satmetrix
Foster conversations about your brand across social channels
Turn insight into action with proactive participation
Capture feedback and respond quickly to escalated issues
Drive engagement
1Source: http://www.mediabistro.com/alltwitter/brands-ignore-customers-social-media_b22814
![Page 12: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/12.jpg)
Groups
What does LinkedIn Have to Offer
Personal Profiles Company Pages
![Page 13: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/13.jpg)
Make your profile standout from the crowd
Polish up your LinkedIn Profile to
take advantage of the Social Media Juice of
Linkedin.
Tips: Complete the your profile, keep it up-to-date, add a
picture as that screams you don’t
care!
![Page 14: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/14.jpg)
LinkedIn Don’ts
Inappropriate LinkedIn Profile
Pictures
Be Professional & Serious
Keep your options to yourself!
![Page 15: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/15.jpg)
Microsoft Community related information
Thought Leadership
EDI Related Articles
Social Media Articles
Stay focused
![Page 16: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/16.jpg)
Groups
![Page 17: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/17.jpg)
![Page 18: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/18.jpg)
![Page 19: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/19.jpg)
Company Page
![Page 20: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/20.jpg)
Share, Share & Share
![Page 21: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/21.jpg)
Proof that LinkedIn WORKS!Social: Website visitors from social
Google+
![Page 22: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/22.jpg)
15-30mins Daily PlanPost Updates during the day
Review & add content to Groups
Review & Engage with who has changed jobs/have anniversaries
See how has been looking at my profile & engage as necessary
Post content to Company Page
![Page 23: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/23.jpg)
Microsoft Social Engagement
Social Listening
Social CRM
Social Analytics
Social Engageme
nt
![Page 24: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/24.jpg)
Social listeningListen to what people are saying globally across Twitter, Facebook, Blogs, Videos and 5,000+ news publications and wires.
Key influencersIdentify and follow people actively talking about your brand, products, or services.
Sophisticated alertsDetect trends and listen for specific posts to keep you informed on the topics you care about.
Social Listening
![Page 25: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/25.jpg)
Sentiment analysisGain a true understanding of your business, customers and topics that matter most.
Share of voiceTrack and measure topics you care about across all sources.
Buzz analysisGet insights at a glance with the ability to analyze by location and key metrics such as: volume trends, share of voice, text mining and tag clouds visualizations.
Social Analytics
![Page 26: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/26.jpg)
Social Engagement
Engage and collaborateCollaborate with teams to build deeper relationships with customers by engaging on Twitter and Facebook.
Community management
Social Center provides a platform for community managers to interact with customers, fans and critics.
E2E customer experience
Transform social interactions into end-end customer experience with the ability to create CRM actions like cases and opportunities from social posts.
![Page 27: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/27.jpg)
Social SalesWin faster when you leverage social to identify and act on buying signals, monitor key developments at your top accounts and track competitors.
Social MarketingManage your brand reputation, nurture influencers, measure campaign effectiveness and strengthen your community management.
Social CareKeep customers happy by identifying any customer issues and trends early on and being proactive on Twitter and Facebook.
Social CRM
![Page 28: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/28.jpg)
Takeaways
More active you’re on LinkedIn the more exposure you get which in turns brings more awareness of who you are and what you do!
![Page 29: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/29.jpg)
Questions & Answers
![Page 30: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/30.jpg)
Thank you
![Page 31: The art of winning more business with LinkedIn](https://reader030.vdocuments.us/reader030/viewer/2022032506/55ce2751bb61ebfb068b476a/html5/thumbnails/31.jpg)
www.linkedin.com/in/jonrivers/
@Jon_rivers or @datamasons
https://plus.google.com/+JonRivers
http://www.datamasons.com/blog/
Contact Information
Credits: The Art of Social Media: LinkedIn Edition