Startup Session

Brynna Tuckerthe art of the side hustle.

• 70% of people hate their full time jobs• 84% of people plan on leaving their job

within the year• 54% of people have passion projects that

they want to pursue

live outside the 9 to 5.

everyone has a side hustle.

THE GIG ECONOMY

Complicated Career Circumstances.

• You have to make money somehow. What stands in the way of doing exactly what you want?

– School loans

– Parental/social expectations

– High cost of living

– Not sure what you want yet

– Too much risk not to work

– Can’t find the right opportunity

a day job isno longer

a life sentence.

Emerging career traits.

• (At least) one job that pays the bills and (at least) one job that’s a creative outlet.

• Focusing on one thing for the rest of your life is both boring and antiquated.

• You need multiple sources of income to have enough money and time.

• You want to enjoy the journey not just the destination.

Time Management.

• Parkinson’s Law– Work expands to fill the time available for its completion.

• Pomodoro Technique– 25 minute intervals, with 5 minute breaks to improve mental

agility.

• Schedule your life– You have to be your own boss.

– Make time for you too!

• More Money.• Build Skills.

• Prove Skills.• Time Management.• Become the Expert.

• Doing what you love now.• Activate your plan B.

why side hustles matter.

• Taproot

• Catchafire• Side Hustle HQ• Care.com• Freelancing

– Odesk– Elance– Freelancer

test the waters.

• What’s your passion project?– What did you study at Pratt?– What did you do when not in class?– Can you make money doing that right away?– Do you need to take classes to learn new skills?

• Either to enhance your side hustle or your main one!

• Start by letting your business grow organically.

start your own.

Make it Viable.

• Be nimble, flexible, and embrace change.

• Know the difference between growing pains and failure.

• Be persistent.

• How does it end?

– The Solopreneur’s Dilema

3 types of income:1. Earned Income

2. Portfolio Income

3. Passive Income

Money ≠ Happiness.Money ≠ Success.

Money = Financial Freedom.Financial Freedom = New Experiences.

Side hustles are more than 2nd jobs.

The point of a side hustle is to make more money and eventually have more time.

• 2nd jobs are just more work

• If your side hustle relies on extra time = extra money it is likely that it’s unsustainable.

• Your side hustle should either:– Build to a viable business

– Advance your current position

WAYS TO SIDE HUSTLE

at work or at home.

Turn hobbies into a business or job.

• Endurance sports

• Mountain climbing

• Travel

• Creative work

• Team sports

• Chess

• Blogging

• Community involvement

Side Hustles at Work.

• The Pareto Principle– 80/20 Rule

• Intrapreneurship– Acting like an entrepreneur within a larger organization.

• Grind Spaces– A members only shared workspace

– Offers a moonlighter membership (Mon-Thurs after 4, all day Friday and 8-5 Saturday)

The Radical Sabbatical

• Take time off to do the things you can’t do because you have a job.

• Stefan Sagmeister (Pratt Faculty and Alum) Closes his NYC studio every 7 years for a full year.

questions?