the art of start
TRANSCRIPT
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Guy KawasakiManaging DirectorGarage Technology Ventures
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1. Make meaning
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• Increase the quality of life
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• Increase the quality of life • Right a wrong
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• Increase the quality of life • Right a wrong• Prevent the end of something good
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2. Make mantra
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“The mission of Wendy’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.”
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• Wendy’s “Healthy fast food”
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• Wendy’s “Healthy fast food” • FedEx “Peace of mind”
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• Wendy’s “Healthy fast food”• FedEx “Peace of mind”• Nike “Authentic athletic performance”
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• Wendy’s “Healthy fast food”• FedEx “Peace of mind”• Nike “Authentic athletic performance”• Mary Kay “Enriching women’s lives”
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“We exist to professionally build long-term high-impact sources so that we may endeavor to synergistically leverage existing effective deliverables to stay competitive in tomorrow’s world.”
Dilbert Mission Statement Generator
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3. Get going
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• Think different
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• Think different • Polarize people
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• Think different • Polarize people • Find a few soul mates
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4. Define a business model
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• Be specific
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• Be specific • Keep it simple
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• Be specific • Keep it simple • Ask women
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5. Weave a MAT (milestones, assumptions, tasks)
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• Milestone “Finish design”
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• Milestone “Finish design” • Assumption “Sales calls/day”
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• Milestone “Finish design”• Assumption “Sales calls/day”• Task “Rent an office”
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6. Niche thyself
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Ability to provide unique product or service
Value to customer
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Ability to provide unique product or service Price
Value to customer
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Stupid Ability to provide unique product or service Price
Value to customer
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Stupid Ability to provide unique product or service Price Dotcom
Value to customer
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X Stupid Ability to provide unique product or service Price Dotcom
Value to customer
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7. Follow the 10/20/30 rule
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10 slides Title Marketing and sales Problem Competition Solution TeamBusiness model ProjectionsUnderlying magic Status and timeline
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20 minutes
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30 point font
This is 20 pointsThis is 14 points
This is 12 points and what you’re using now
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8. Hire infected people
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• Ignore the irrelevant
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• Ignore the irrelevant • Hire better than yourself
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• Ignore the irrelevant • Hire better than yourself • Apply the shopping center test
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9. Lower the barriers to adoption
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• Flatten the learning curve
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• Flatten the learning curve • Don’t ask people to do something that
you wouldn’t
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• Flatten the learning curve • Don’t ask people to do something that
you wouldn’t • Embrace your evangelists
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10. Seed the clouds
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• Let a hundred flowers blossom
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• Let a hundred flowers blossom • Enable test drives
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• Let a hundred flowers blossom • Enable test drives• Find the influencers
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11. Be a mensch
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• Help people who cannot help you
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• Help people who cannot help you • Do the right thing, the right way
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• Help people who cannot help you • Do the right thing, the right way • Pay back society
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Photo by Sim Kok Chwee
The Art of Emailing For copies, send an email to:[email protected]
Stock photos from iStockphoto.com
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Question and Answer
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