the art of reduction
DESCRIPTION
Similar to the Good the Bad, The Pretty and the Ugly, but completely different audio track. Hard to understand without knowing what I said. Video will follow soon, said the organiser.TRANSCRIPT
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THE BOLD AND THE BEAUTIFULOn the Art of Reduction
By Oliver Reichenstein, @iA
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DIGITAL AND “DIGITAL”
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DESIGN AND “DESIGN”
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“Design is if I like it.”-- Everybody
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“Design is not just how it looks but how it works.”-- Steve Jobs
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GOOD DESIGN AND “GOOD DESIGN”
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“Good design is if it works well.”-- Robot Steve Jobs
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“Good design is if I like it a lot.”-- Robot Everybody
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THE AXIS OF STEVE JOBS IS NOT THE COMMON AXIS OF EVERYBODY.
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THE COMMON AXIS OF ALMOST EVERYBODY
TH
E A
XIS
ST
EV
E J
OB
S
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WORKS
BROKEN
PRETTY UGLYTHE COMMON AXIS OF ALMOST EVERYBODY
TH
E A
XIS
ST
EV
E J
OB
S
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WORKS
BROKEN
PRETTY UGLY
Beautiful
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WORKS
BROKEN
PRETTY UGLY
Bold
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WORKS
BROKEN
PRETTY UGLY
Phony
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WORKS
BROKEN
PRETTY UGLY
Nasty
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WORKS
BROKEN
PRETTY UGLY
NastyPhony
Beautiful Bold
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FROM BOLD TO DEADThe Terrifying Story of Altavista
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FROM NASTY TO BOLDThe Mischievous Story of Google Inc.
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FROM PRETTY TO DEADThe Heart Breaking Story of...
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FROM BOLD TO BOLDERThe Bad Ass Story of Reddit
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FLASH IS DEAD, LONG LIVE FLASH
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SO THERE IS THAT.AND THERE IS THE OTHER THING.
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“If you just make an HTML-Document and you put it on the Web it’s already responsive.”--Jeremy Keith
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Why do we screw it up then?
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Because pretty is nice.
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FUCK NICE.
M
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BE BOLD FIRST.
FIRST
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BE BOLD FIRST.
FIRST. THEN ADD DETAIL.
Then add detail.
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WHAT DETAIL?
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CSS.
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JAVA SCRIPT.
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AND WHAT ABOUT THE ART OF REDUCTION?
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HTML - BOLDJava-Script - NICECSS - VERY NICE
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HUH? WHAT’S THE TRICK?
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YOU START BY MAKING THINGS WORK-- IN HTML---, THEN YOU MAKE THEM BEAUTIFUL WITH CSS AND JAVA SCRIPT.
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LAME.GIVE US SOMETHING WE DON’T KNOW.
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THE ART OF REDUCTION IS NOT JUST BEING BOLD. BEING BOLD IS JUST THE REDUCTION PART.
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THE ART OF REDUCTIONIS THE ART OF BEAUTY.REDUCE AND POLISH.
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BOLD STEPS. THEN SMALL STEPS.
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FIRST BE BOLD. THEN CARE FOR DETAIL.
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COMEON,THERE M U S T BE A TRICK.
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THE COMMON AXIS OF ALMOST EVERYBODY
TH
E A
XIS
ST
EV
E J
OB
S
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THANK YOU.