the art of promoting your ios app

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The art of promoting your iOS app Filip Miłoszewski Listonic.com

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Building apps can be hard but marketing is even more difficult and increasingly expensive challenge. That's why I'll try to focus on often overlooked and cost effective tips for success on the App Store (including some methods actually being used by Listonic).

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Page 1: The art of promoting your iOS app

The art of promoting your iOS app

Filip MiłoszewskiListonic.com

Page 2: The art of promoting your iOS app

App Store – 1 300 000+

Page 3: The art of promoting your iOS app
Page 4: The art of promoting your iOS app
Page 5: The art of promoting your iOS app

Makeremarkable

apps!@marco

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Pre launch

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Page 8: The art of promoting your iOS app

Cheap / Low value / High volume

High value / Consistent volume

Networks

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Top Charts

LTV > CPI

Clear target

Networks

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Facebook's mobile ad revenue accounts for more than 59% of

its overall ad revenue ($1.3bn in mobile advertising revenue)

350 million app installs to date

Used by more than 60% of the top grossing apps

Facebook Mobile App Installs Ads

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Analytics + Tracking Installs

Onboarding links

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ASO

According to Forrester, 63% of apps are discovered through app store searches.

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ASO Cheat Sheet

bit.ly/aso-cheat-sheet

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Testing icons

+ screenshots

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ReviewsRead and Act on your Reviews

"My friends who use Facebook for iPhone"

Choose your moment

5 reviews minimum

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Prompting for App Reviews

More -> http://dancounsell.com/articles/prompting-for-app-reviews

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What’s new„If you like Castro, please take the time to give us a nice review: it really helps.” Castro

„We don't feel comfortable interrupting your game experience to ask for reviews, but if you are feeling generous with your time please take a moment and let us know what you think of the game ^__^” Threes

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App localizaton

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Localizaton keywords

Keywords Localized In Spanish Will Be Indexed In The US Store (50%

of the time)

App Store Search SuggestGoogle Adwords Keyword Tool

(GKWT)Xyo.net, SensorTower

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Don’t forget

Smart app banners

App size under 100MB

Great video

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Really Great Video

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“If your product doesn’t have a compelling story that is easy for people who use it

to explain to people who don’t, your growth will

stall.”

Josh Elman (Twitter)

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Case Listonic

Make most of

your groceri

es

Page 24: The art of promoting your iOS app

Thank youFilip Mił[email protected]@milof