the art of persuasion. what is the difference between persuasion and argument? the words...
TRANSCRIPT
The Art of Persuasion
What is the Difference between Persuasion and Argument?
• The words "argument" and "persuasion" are often used interchangeably.
Argument
• The purpose of argument writing is to prove or disprove your claim (thesis).
• Using evidence and reasoning the author must demonstrate the truth of the claim (thesis).
Persuasion
• In persuasive writing, the goal of the writer is to convince the reader to accept the claim (thesis).
• Persuasion assertively seeks to influence or change the reader’s opinion and to provoke action based on the author's validity.
Persuasion:
The act of persuading, convincing, or urging another.
Persuasion is often more effectual than force. --Aesop
WHY?
“The Pen is Mightier Than the Sword”
Is this true?
Aristotle, the Greek Philosopher, Identified Three Appeals to
Persuade:
• Ethos -- The appeal of the standing of the writer or speaker
• Pathos -- The appeal to emotion
• Logos -- The appeal to logic -- deductive reasoning and inductive reasoning.
EthosAn Appeal of the standing of the speaker
or writer
PathosAn Appeal to Emotion
LogosAn Appeal
to logic
The Goal of Persuasive Writing
• The goal of Persuasive writing is to convince your audience that your ideas are valid, or more valid than someone else's using appeals -- Ethos, Pathos, Logos.
What is a Persuasive Writing?
• A persuasive writing is something you write to convince someone to agree with your claim and and to convince them to take an action.
• You use ethos, pathos, and logos to support your persuasive writing
• Your persuasive writing can be an essay, a letter or a memo
How Do I Write Persuasively?
• Consider your topic.• Consider your audience.• Brainstorm and map the evidence to
support your topic.• Prepare an outline.• Use Ethos, Pathos and Logos• Use a claim (thesis), Evidence and Warrant
(Very important! More on this in our next lesson)