the art of people sourcing with @braingain for @datadotcom
DESCRIPTION
All users of Jigsaw, marketing, sales people, and recruiters, have one goal in common: we search for target professionals. Success of our businesses derives from us calling just the right people at the right time. Those calls are precious, and we do much better if we pre-qualify the professionals we call, get additional data points, and verify their info, including the contact info. People Sourcing is the cross-disciplinary function about finding target professionals and professional information about them. This lecture will give you both an overall view and several hands-on tricks that you will be able to use that same afternoon. Presenter Irina Shamaeva will show four “top secret” People Sourcing tricks, namely, ways to convert lists of email addresses into lists of full professional bios. (If you attend you need to promise us not to tell anyone about these secrets.) Presented by Irina Shamaeva, Partner and the Chief Sourcer at Brain Gain Recruiting, an executive search firm.TRANSCRIPT
People Sourcing
Irina Shamaeva
Partner, Chief Sourcer, Brain Gain Recruiting
irina.shamaeva
@braingain
in/irinashamaeva
Ask your questions via Twitter
Tweet: @datadotcom #jigsawcontacts
Or in the Question’s box on your screen
What Do All Jigsaw Users Have in Common?
• We all search for “target” professionals…
• … to get on the phone with just the right people at the right numbers
• …and it is nice if we have extra info to warm up the call
This is People Sourcing
• Recruiters call it Sourcing,
Talent Sourcing, Candidate Sourcing – Outside of recruiting the word sourcing has many
other meanings
• Sales people Call it Name Generation, Data Mining
• Marketing People call it Lead Generation
Types of People Sourcing
• Sales, Business Development – Look for the correct title, (target) company, location,
contact info
• Recruiters
– Look for the right experience in the last few years; maybe, schools and previous work history
• Marketers
– Look for demographic info
People Sourcing Steps
1. Search
2. Cross-Reference
3. Contact
Search
• Where?
– Search engines (Google, Bing)
– People search engines, like Jigsaw
– Social Networks, like LinkedIn, Facebook, Google-Plus, and Twitter
Search
• What?
– Resumes
– Lists with contact info
– Social profiles
– Posted content
Cross-Reference
• Prequalify the person for calling
• Verify the info
• Get extra details for making the call warm
Contact
• Call
• Many ways to interact on Social Networks
– Recruiters can send messages and InMails on LinkedIn
Want to Learn Some People Sourcing Tricks?
• Please get your questions ready
Here Are Some Sample People Sourcing Secrets
• Don’t tell anybody, OK?
How to Cross-Reference Jigsaw Data
• … or any lists of emails…
• …using Social Networks
Start With a List
Cross-Reference on…
Cross-Reference on…
• Look for people to add to circles
Cross-Reference on…
Cross-Reference on…
Q&A and Demos
• Also please feel free to get in touch with me
– 510-233-9493 Pacific time
• http://www.linkedin.com/in/irinashamaeva
• http://bit.ly/gplus-irinashamaeva
• http://twitter.com/braingain
• http://booleanstrings.com
Thank you!