The Art of Execution Innovation and Entertainment Technology

!John Pisciotta Creative Entertainment Technology 20010 EIS2350.01

!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

!

The 2% principle is a tool we use everyday.  This came out of a lifelong habit of collecting things that are solidly within the top 2% of their field. Some examples

are end of year earnings reports, marketing materials, culture components, financial modeling, UX/UI, team collaboration tools etc.

!The 2% Principle begins with this question: “Is what I am spending time on and

executing in the top 2% of everything else in this field?” !

For the purpose of this course, this is important because you are competing not only with your classmates, but people on a global level.

Please note, that you don’t have be within the top percentage right now, but you want to move there. The top 2% is the baseline to measure against. I'm not giving you a set of rules or criteria that will get you there. This needs to be your internal

adventure. You will need to own the 2% principle for it to be meaningful to you and your trajectory. If used over time, The 2% principles will touch everything you do.

Principle #1:The 2% Principle

Learning Doing!Ratio What somebody else did What you are doing

Super fan Personally NewsworthyGroup think Free thinker

Talks about ideas Executes ideas Shiny object syndrome Focused

Uncomfortable with disagreement Comfortable disagreeing Talent Team

Passengers DriversAvoids Risk Takes Smart Risk

or Avoid failure or

 Fails fast and Learns from it. Strategist

or  Strategy+Tactical 

On Sidelines or

In the Game Lives “in their head” Gets it “into the world”

Elevated view of their own opinion Lets the data tell the story Fear the future Trust the FutureMercenaries Missionaries

Snarky or

Not

April

0

25

50

75

100

Learning Doing

June

0

25

50

75

100

Learning Doing

!

!

The Art of Execution Innovation and Entertainment Technology

!John Pisciotta Creative Entertainment Technology 20010 EIS2350.01

!MIKE CURB COLLEGE OF ENTERTAINMENT AND MUSIC BUSINESS

!@johnpisciotta http://www.loud-lab.com http://musicsynk.com

Learning/Doing Ratio 

John Pisciotta - Lecture notes on Innovation and Entertainment Technology

What somebody else did or

What you are doing

Super fan or

Newsworthy

Group think or

Free thinker

Talks about ideas or

Executes ideas

Shiny object syndrome or

Focused

Uncomfortable with disagreement

or Comfortable disagreeing

Talent or

Team

Passengers or

Drivers

Avoids risk or

Takes smart risk 

Avoid failure or

fails fast, learns from it. 

Strategist or

Strategy+Tactical 

Sidelines or

In the game

Lives in their head or

Gets it into the world

Elevated view of their own opinion

or Let the data tell the story

Fear the future or

Trust the future

Mercenaries or

Missionaries

Snarky or

Not