the art of equity crowdfunding
DESCRIPTION
JOIN US AT www.solomoncrowd.comTRANSCRIPT
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5 Key Success Factors
EQUITYCROWDFUNDING
David Solomon
SOLOMONCAPITAL GROUPWWW.SOLOMONCROWD.COM
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PITCH
STORY
INFO.
EXPOSURE
5 KEY Success Factors
MONITORINGWWW.SOLOMONCROWD.COM
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The
STORY!Be Sure your story is EXCITING enough !
Does your innovation have solid FUNDAMENTALS? [Real NEED ,best SOLUTION, GROWING market, SMART
business model…
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The
PITCH!On - line Pitch, should Focus on EMOTIONS as well as on PROFESSIONALISM. Crowdfunding campaign is about
the visualization of storiesUSE VIDEO CLIPS and increase your chances of going
viral. Try to find your … X FACTOR
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The
EXPOSURE!Spread the word using SOCIAL MEDIA, marketing and PR.
Don’t limit your search for funds to the people who frequent the crowdfunding site you choose.
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The
INFORMATION!Be sure you support the CAMPAIGN with the right [up-to-
date, focus, reliable ] informationBe sure you have “wining” business plan, investor
presentation…]
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The
MONITORING !Keep monitor the responses. Be in- touch with the investor’s community, be available 24/7 to answer
questions, update the pitch. Remember it is a PROCESS not an EVENT.
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9
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