the arm approved design center program
TRANSCRIPT
-
8/2/2019 The ARM Approved Design Center Program
1/13
11
The ARM ApprovedDesign Center Program
Chris Lennard
Director of Marketing
ARM Services Division
-
8/2/2019 The ARM Approved Design Center Program
2/13
222
ARMs Vision
ARM designs technology that lies at the heart
of advanced digital products
-
8/2/2019 The ARM Approved Design Center Program
3/13
333
ARMs Activities
memory
SoC
Processors
System Level IP:
Data EnginesFabric
3D Graphics
Physical IP
Software IP
Development Tools
Connected Community
-
8/2/2019 The ARM Approved Design Center Program
4/13
444
The ARM Strategy
OEMs
Processors
ToolsSystemsand Physical IP
Software
The CPU is atthe heart of a
System on Chip
System on Chipsrequire high
performance Fabricalong with high
quality Physical IP
Software tools, ESLtools and models totarget software ontothe processors in the
system
Software to bring thesystem alive and to
maximise theperformance of the
system
The SoC must enablethe device
manufacturer to
produce highlydesirable products
-
8/2/2019 The ARM Approved Design Center Program
5/13
555
The SoC must enablethe device
manufacturer to
produce highlydesirable products
Software to bring thesystem alive and to
maximise theperformance of the
system
We work withOperating Systemssuppliers to ensure
support for theprocessor architecture
and enable a widecommunity of s/wsuppliers
Our strategy is to create a partnership with our customers and broadercommunity of third parties, to enable the creation of end products more
efficiently through ARM than from any other source
The ARM Strategy
OEMs
Processors
ToolsSystemsand Physical IP
Software
APPS & OSPARTNERS
TOOLSPARTNERS
SILICONPARTNERS
The CPU is atthe heart of a
System on Chip
System on Chipsrequire high
performance Fabricalong with high
quality Physical IP
Software tools, ESLtools and models totarget software ontothe processors in the
system
We partner with EDA,Silicon and Design
Service companies toprovide diversity of
SoC implementationand manufacturing
choice
We enable a widecommunity ofSoftware tools
providers to give theSilicon partners andOEMs wide choice
-
8/2/2019 The ARM Approved Design Center Program
6/13
666
The ADC Program Vision
The ARM Approved Design Center Program
The creation of a network of leading independent design houses
delivering ARM based designs, promoting the architecture, and
serving the local market requirement.
-
8/2/2019 The ARM Approved Design Center Program
7/13777
Whats the program about?
Expanding ARMs Partnership to include leading independent
Design Centers
Offering ARMs customers additional choices to executequality, timely, ARM based, SoC designs
Addressing the needs of OEMs in emerging market segments
Leveraging regional design expertise
Promoting services around the ARM Architecture
Shortening time to silicon for ARM designs
Minimising risk of design failure
-
8/2/2019 The ARM Approved Design Center Program
8/13888
What do I get?
Hardware Development Kit
Foundry Program Design Simulation Models
AMBA Design Kit
AMBA Designer
Full set of PrimeCell peripherals
Level 2 Cache Controllers
Supporting AXI components
Physical footprint views
Reference set of ARM Development tools
ARM Support & Maintenance
ARM Training as appropriate
-
8/2/2019 The ARM Approved Design Center Program
9/13999
Additional benefits
Marketing umbrella - Web/Brand/Collateral
Potential for lead generation through link with ARM Regional Sales
Free entry in the ARM Connected Community
Company details displayed and searchable on the ARM web site
Free participation in an exclusive yearly 3 day conference (APM) foradvanced knowledge in ARMs latest technology
Chance to participate in ARMs quarterly technical magazine (IQ)
through submission of articles
Dedicated single point of contact within ARM
-
8/2/2019 The ARM Approved Design Center Program
10/13101010
How can you sell your advantage?
Your customers will know that you are:
Fully supported by ARM. Less risk for them!
Knowledgeable on the latest ARM roadmap and product information
Equipped with a comprehensive library of ARM IP and tools readyto start work. No legal delays!
Recognized as a specialist in ARM IP and tools
Providing the fastest time to tapeout on ARM based designs
Linked into the industry's most comprehensive IP supportcommunity
-
8/2/2019 The ARM Approved Design Center Program
11/13111111
ARM Connected Community 400+
-
8/2/2019 The ARM Approved Design Center Program
12/13121212
How do I join?
Step 2
Two day on-site audit covering:
Technical expertise, IP security, Design History
Step 3
Invited by ARM to join the ADC program
Proposal agreed and contracts drawn up
Step 4
Membership accepted
IP delivered
Marketing material exchanged
Press Release published
Step 1
Contact one of the ADC team at [email protected]
-
8/2/2019 The ARM Approved Design Center Program
13/13131313
Join the momentum!