the arm approved design center program

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  • 8/2/2019 The ARM Approved Design Center Program

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    The ARM ApprovedDesign Center Program

    Chris Lennard

    Director of Marketing

    ARM Services Division

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    ARMs Vision

    ARM designs technology that lies at the heart

    of advanced digital products

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    ARMs Activities

    memory

    SoC

    Processors

    System Level IP:

    Data EnginesFabric

    3D Graphics

    Physical IP

    Software IP

    Development Tools

    Connected Community

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    The ARM Strategy

    OEMs

    Processors

    ToolsSystemsand Physical IP

    Software

    The CPU is atthe heart of a

    System on Chip

    System on Chipsrequire high

    performance Fabricalong with high

    quality Physical IP

    Software tools, ESLtools and models totarget software ontothe processors in the

    system

    Software to bring thesystem alive and to

    maximise theperformance of the

    system

    The SoC must enablethe device

    manufacturer to

    produce highlydesirable products

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    The SoC must enablethe device

    manufacturer to

    produce highlydesirable products

    Software to bring thesystem alive and to

    maximise theperformance of the

    system

    We work withOperating Systemssuppliers to ensure

    support for theprocessor architecture

    and enable a widecommunity of s/wsuppliers

    Our strategy is to create a partnership with our customers and broadercommunity of third parties, to enable the creation of end products more

    efficiently through ARM than from any other source

    The ARM Strategy

    OEMs

    Processors

    ToolsSystemsand Physical IP

    Software

    APPS & OSPARTNERS

    TOOLSPARTNERS

    SILICONPARTNERS

    The CPU is atthe heart of a

    System on Chip

    System on Chipsrequire high

    performance Fabricalong with high

    quality Physical IP

    Software tools, ESLtools and models totarget software ontothe processors in the

    system

    We partner with EDA,Silicon and Design

    Service companies toprovide diversity of

    SoC implementationand manufacturing

    choice

    We enable a widecommunity ofSoftware tools

    providers to give theSilicon partners andOEMs wide choice

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    The ADC Program Vision

    The ARM Approved Design Center Program

    The creation of a network of leading independent design houses

    delivering ARM based designs, promoting the architecture, and

    serving the local market requirement.

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    Whats the program about?

    Expanding ARMs Partnership to include leading independent

    Design Centers

    Offering ARMs customers additional choices to executequality, timely, ARM based, SoC designs

    Addressing the needs of OEMs in emerging market segments

    Leveraging regional design expertise

    Promoting services around the ARM Architecture

    Shortening time to silicon for ARM designs

    Minimising risk of design failure

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    What do I get?

    Hardware Development Kit

    Foundry Program Design Simulation Models

    AMBA Design Kit

    AMBA Designer

    Full set of PrimeCell peripherals

    Level 2 Cache Controllers

    Supporting AXI components

    Physical footprint views

    Reference set of ARM Development tools

    ARM Support & Maintenance

    ARM Training as appropriate

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    Additional benefits

    Marketing umbrella - Web/Brand/Collateral

    Potential for lead generation through link with ARM Regional Sales

    Free entry in the ARM Connected Community

    Company details displayed and searchable on the ARM web site

    Free participation in an exclusive yearly 3 day conference (APM) foradvanced knowledge in ARMs latest technology

    Chance to participate in ARMs quarterly technical magazine (IQ)

    through submission of articles

    Dedicated single point of contact within ARM

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    How can you sell your advantage?

    Your customers will know that you are:

    Fully supported by ARM. Less risk for them!

    Knowledgeable on the latest ARM roadmap and product information

    Equipped with a comprehensive library of ARM IP and tools readyto start work. No legal delays!

    Recognized as a specialist in ARM IP and tools

    Providing the fastest time to tapeout on ARM based designs

    Linked into the industry's most comprehensive IP supportcommunity

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    ARM Connected Community 400+

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    How do I join?

    Step 2

    Two day on-site audit covering:

    Technical expertise, IP security, Design History

    Step 3

    Invited by ARM to join the ADC program

    Proposal agreed and contracts drawn up

    Step 4

    Membership accepted

    IP delivered

    Marketing material exchanged

    Press Release published

    Step 1

    Contact one of the ADC team at [email protected]

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    Join the momentum!