media kit

RIP MAGAZINE AT A GLANCEPUBLISHED BY The Aquiline GroupPUBLISHER/EDITOR Evelyn RodriguezART DIRECTOR Renée M. AndrushFREQUENCY QuarterlyBASE READERSHIP15,000

ADVERTISING RATES:FRONT INSIDE COVER: $4,000 per issueBACK INSIDE COVER: $3,500 per issueINSIDE SPREAD: $2,000 per issueFULL PAGE AD: $750 per issueHALF PAGE AD: $500 per issue

Based on a distribution of 15,000 printed copies. Special highly targeted sponsorship packages are also available to distribute over 35,000 issues of RIP magazine in Washington, DC and to specifically targeted urban centers in Newark, NJ and New York City. For more information about these programs, please call The Aquiline Group at 202-483-1757.

RIP MAGAZINE COVERS TOTAL WELL-BEINGRIP: Balanced Editorial That Addresses All Aspects of Young People’s Lives

CIRCULATION FLASHBeginning with its March 2010 issue, Revitalize. Inspire. Perform. magazine has a readership base of 15,000 urban young people, which will further increase with the upcoming launch of its online magazine portal.

MISSION STATEMENTTo serve as a responsible, educational, thought-provoking, culturally relevant publication that inspires young readers to achieve their highest potential.

RIP magazine’s inspirational and educational messages are presented in an intelligent, fun, and colorful format that provides information to our young audience in a way that is both motivating and friendly.

MISSION STATEMENT FOR SPONSORSTo provide potential sponsors with access to their desired demographic–namely, urban young people aged 13 to 35 years within Washington, DC–via a high-quality, culturally relevant quarterly publication.

AVERAGE READERSHIP PROFILEMedian Age: 24 yearsHighest Education Level: High SchoolMedian Household Income: >$21,000 Primary Ethnic Demographic: Hispanic and African American urban young people

CIRCULATION FLASH

����������������������������������������������������������������

®

Extend your reach to 15,000 urban young people in

Washington, DC by advertising in Revitalize. Inspire. Perform. magazine.

15%FITNESS

15%HEALTH &NUTRITION

15%STORIES, POETRY& ART

15%SELF-

IMPROVEMENT

15%EDUCATION

15%RESOURCES

FOR YOUNG PEOPLE

10%SPANISH

LANGUAGECONTENT

2010

WHAT IS RIP MAGAZINE?RIP is short for Revitalize. Inspire. Perform. RIP magazine is a quarterly publication designed for urban young people aged 13 to 35 years. The mission of RIP magazine is to serve as a responsible, educational, thought-provoking, culturally relevant publication that inspires young readers to achieve their highest potential. RIP magazine informs and entertains 15,000 urban young people, while educating them about important real-life issues that they encounter daily. RIP tackles important issues, such as health, fitness, education, trends, and lifestyle choices from the perspective of the urban young reader and provides content in both English and Spanish.

WHO CONTRIBUTES TO RIP?RIP magazine is a collaboration of articles from healthcare and educational professionals, as well as urban youth, which results in thought-provoking content that speaks directly to the magazine’s targeted demographic. RIP magazine’s youth correspondents are a vital part of each publication. In addition, RIP magazine has formed partner-ships with leading academic, government, and nonprofit agencies, which add value to RIP magazine’s core content and composition.

WHERE CAN YOU GETCOPIES OF RIP MAGAZINE?RIP magazine is available at select distribution points in Washington, DC, Newark, NJ, and the 5 boroughs of New York City. RIP is also distributed to public schools, as well as recreation centers, nonprofit agencies, and health clinics, where you can get copies for free. RIP magazine is also available by subscription. RIP magazine can also be accessed online at the magazine’s website: www.revitalizeinspireperform.com.

media kitSUBMISSION DEADLINES:RIP is published every March, June, September, and December. Digital submissions are accepted in PDF, JPEG, and EPS formats. Send all digital submissions by e-mail to evelyn@theaquilinegroup.com. Design services are available for an additional fee.

Submission Deadlines: February 15, May 15, August 15, November 15

ADVERTISING SPECS:FULL PAGE AD: Bleed: 5.5” x 8.5”Non-Bleed: 5” x 8”

HALF PAGE AD:Horizontal: 5” x 3.75”Vertical: 2.4” x 8”

INSIDE SPREAD:Bleed: 11” x 8.5”Non-Bleed: 10.5” x 8”

2010

����������������������������������������������������������������®

A Publication of The Aquiline Group1801 Columbia Road, NW, Suite 101

Washington, DC 20009 • 202-483-1757www.theaquilinegroup.com