THE APPERS

ByLara

Hannah Nicole Carla

This app can help you with fashion such as clothes, accessories, shoes and hair.

We recommend this app to girls/women going to a special occasion and an age group at 13+

We think this app with help you, because its has lots of different stylish clothes and accessories. Also, this will help you with choosing different outfits , including amazing makeup, shoes and so on, so we recommend this app for YOU.

Problem

For people who struggle with fashion. If you are trying to look appealing, but

can’t work out how. If you don’t know what's in

fashion/style.

Problem Question

How could we be fashionable? How can we ‘get the look’? How can we ‘get the style’?

Key insight statements

Girls, who struggle with fashion, currently try to use makeup with out any help, but this does not work, because they don’t know what colour and style will suit them.

Our key insight is that people need this app to help them overcome their problem.

User Profile

Meet Ella,age 35. She has problems working out what to wearAlso, she has concerns with her style. However, we can help her with this with our app …

STYLISH LOOKS

Mini elevator pitch

Our team, The Appers, is developing an app to help woman/girls 13+ to solve their problem of having trouble with there looks by not knowing how to deal with style.

Competitors or other solutions

There are other makeup apps, but ours is unique, because we have included clothes, makeup, hair, shoes, accessories and pictures of models to show you our style.

User stories

As a user, I would like to be able to go to school without getting bullied about my different fashion senses.

Also, I would like this app to help me with my interview that is coming up in a week, to make me look sensible.

I would very much like this app, to help me with appearance.

Personally, I would love to go out and not get teased, and with this app I don’t thing I will.

These are our Balsamic`s…

Business model

Business case Who benefits from your app? Girls/woman 13+ Main target user Girls/woman 13+ going to a special occasion.

Others who benefit Woman going to a job interview. Teenagers going to prom.

Our business model All users pay Some users pay Yes

Somebody else pays

My team’s app will operate a business model in which some users pay. My team has identified that some people are willing to pay towards the app, because you get a free clothes, accessories, but you have to pay 69p to tell you where you get them from.

Marketing strategy

Marketing Strategy Audience Through what Persuasive event Result

Our marketing is aimed at girls/woman, 13 and over.

Posters, business cards and putting a video on YouTube will convince most people to have a look at our app.

The audience will fi nd the posters in a beauty shop. For the business cards, the audience will fi nd them in a salon. However, the thing they will need to type into YouTube is STYLI SH LOOKS and our video will appear.

As a result of someone fi nding are poster, business card or are YouTube video, we will get them to download our app.