THE APP CHALLENGE

HOUSEKEEPING• Fire Alarm• Exit Route• Toilets• Video/Photographs• Questions

INTRODUCTIONS

RUNNING ORDER• Keynote(s)• Questions• State of Play• Break• The Challenge• The Events• The Prizes• Q&A

KEY NOTE(S)

BREAK

Coffee & Cookies

THE STATE OF PLAY

•Anthony Main•Mobile Director of The Distance

•Developing apps for over 2 years•Developed apps for OK! Magazine,

Bentley Motors, RPSB.....

PROBLEMS

NEW INDUSTRY

LITTLE EXPERIENCE

HUGE DEMAND

PAST 6 MONTHS•Apple – new iPad2, iPhone 4S, IOS5•Microsoft – Nokia commitment, Mango•Android – First tablet OS, Ice-cream Sandwich•New HTC, LG, Sony Ericsson, Samsung devices

•Smartphones outnumber people in the US

•WSJ: “Mobile App Talent Pool Is Shallow”•PPH – Average “iphone” budget: £3k -> £6k

MOBILE APPS•iOS App Store: 500,000•Android Market: 200,000•Windows Market Place: 30,000

•Apple paid over $1 billion to developers

THE APP CHALLENGE

TEAMS

2-4 PEOPLE DATING SERVICE

Creative Techy

Marketing Business

Lost Sheep

EVENTS

LAUNCH16th NOV 11

BOOTCAMP23rd NOV 11

WORKSHOP 130th NOV 11

WORKSHOP 27th DEC 11

BREAK

SUBMISSION11th JAN 12

PRESENTATION18th JAN 12

BOOTCAMP•Ideas•Analysis/Research•Commercialisation•Marketing•Design/UI•Delivery

WORKSHOPS•SDK Features•3rd Party API•Additional Services

•Drop in session(s)

•Need your feedback

END GAME

SUBMISSION11th JAN 12

PRESENTATION18th JAN 12

MARKING SCHEME•The Idea•Analysis/Research•Commercialisation•Marketing Strategy•Design/UI

•Voted on by Peers

PRIZES

PROTOTYPEThe Distance

DEVELOPERTRAININGUniversity of York & IT Academy

RULES, TERMS & CONDITIONS

Entrants must be a currently registered undergraduate or post graduate of the University of York

Entrants must form a team of between two and four people

To enter the challenge a team must register by sending an email to appchallenge@york.ac.uk by 10pm Wednesday 23rd November 2011 containing a list of the members with their University of York email address

Teams may choose a name, which should not be offensive in any way

Entered teams are expected to send at least one of their members to the App Challenge bootcamp session, and are also encouraged to attend the two following workshops. These three events will be on Wednesday afternoons weeks 7, 8 and 9

CONDITIONS FOR ENTRY

CONDITIONS FOR SUBMISSIONTeams must submit their presentation package by 5pm Wednesday 11th January 2012 (week 1 spring term) either in electronic form to appchallenge@york.ac.uk or in hard copy form to Stuart Priest, Department of Biology, University of York

By submitting a presentation package teams agree to attend the App Challenge Final event on Wednesday 18th January in the afternoon. During the event they will need to present their package in the form of a PowerPoint presentation to the panel of judges and the audience

CONDITIONS FOR FINALAttendants at the App Challenge Final will all be given a single vote for which ever presentation they think is the best

Judges will judge each presentation, and taking into account the audience votes will announce the winning team

The judges decision is final

The winning team's idea will be forwarded to developers at The Distance who will create a working prototype (up to 40 hours development time, excluding complex or 3D games)

Members of the winning team can attend a new App Programming Development course for free. The course will be towards the end of the Spring term.

All runner up teams are entitled to a 50% discount on the spring term App Programming Development course. Numbers are limited so first come will be first served.

ANY QUESTIONS?.

THANK YOU!.