the apis of me - virtualizing channels and devices

1

The APIs of Me - Virtualizing Channels and DevicesEd Anuff, Apigee

Allen Rodgers, Pearson Drew Schweinfurth, Walgreens

2

Digital Transformation Meets Traditional Business

Source: Gartner - CEOs and CIOs Must Assume That Every Industry Will Be Digitally Remastered, 2014, Raskino

Single-Channel Multi-Channel Omni-Channel

1990 Today

Digital Has Remade Channel Strategies

B2D Powers B2C, B2B and B2E

APIs turn into products and Developers transform into clients:

Developer

Internal API Partner API Open APIINTEGRATION COLLABORATION INNOVATIONAPIs

APIs Link The New Value Chains

©2015 Apigee. All Rights Reserved.

How can today’s business operationalize APIs to drive new channel strategies?

5

©2015 Apigee. All Rights Reserved.

Let’s hear from the front lines…

6

API of Me - Bridging the GapAllen RodgersDirector, Pearson API Program

8

About UsWelcome to Pearson. We have a simple mission: to

help people make more of their lives through learning

9

worlds largest education company1 with 40,000 employees2 More than 70 countries3

?

Agenda

11©2015 Apigee. All Rights Reserved.

Current State ObservationsInnovation

Hypothesis Closing the GapQuestion

Current State

12

How ARE We defining Success, and exploring exploring Opportunities

300 Active Partners1

30 + Apps2

300 + Integrations3

Successful! But…4

13

The Program Today

14

Mobile yes! But…

15

But… what about the rest

The Innovation?

16

Students' Mobile Learning Practices

Source: Educause

http://er.educause.edu/articles/2015/6/students-mobile-learning-practices-in-higher-education-a-multiyear-study

Number of Ed Apps

Source: Pocket Gamer

http://www.pocketgamer.biz/

Student Use of Mobile Devices

Source: Educause

http://er.educause.edu/articles/2015/6/students-mobile-learning-practices-in-higher-education-a-multiyear-study

Technical Challenge'sHard science and engineering degrees as a percent of all degrees

Source: Wall Street Journal

Only 5% in Computer Science

http://www.wsj.com/articles/number-of-college-students-pursuing-science-engineering-stagnates-1422334862

observations

21

How ARE We defining Success, and exploring exploring Opportunities

Learning is individualized1

Students leverage familiar tools2

Low threshold for change/complexity3

Technology is complex4

22

our Observations

Hypothesis

23

Lots of APIs, Lots of AppsHuge Gap between Ideas and Execution

24

1

APIs are an enabler but

only to a select few

2

Lots of Apps running a

plethora of devices

3

Lot of ideas but very few know how to act of those ideas

4

Technology is complex for a

majority of students

our Hypothesis

25©2015 Apigee. All Rights Reserved. • 25

A gap

Closing the GAP

26

How can we connect the dots, and lower the barriers

Value of APIs should be available to everyone1

Take advantage of what's been done and what's available2

Simplify the path between Apps and Devices3

Reduce the Complexity of Technology4

27

How To close the gap

28

One idea connect

Source: Zapier

https://zapier.com/

29

Integrate once, use as you like

Evernote Email SMS Social Media

30

Integrate once, use where you like

31

Truly connected

• 31• 3

1

Empower ideas begin

Simple-ish…

personal

DeviceIndependence

AppIndependence

32

APIs ‘unlocked’

creativity unleashed

The API of Me: Virtualizing Channels & Devices

Drew SchweinfurthDeveloper EvangelistWalgreens Developer Program

33

Agenda


Walgreens Devices and Changes

35


8,200 Corners of Happy & Healthy

We used to measure convenience in miles and minutes

37©2014 Walgreen Co. All rights reserved. Confidential and proprietary information. For internal use only.

Today, we measure distance in inches and instants

38

Mobile fundamentally changes the nature of retail convenience, placing new pressure on Walgreens to redefine convenience once again

We live in a mobile world, Walgreens has become mobile

<1%mobile

3%mobile

13%mobile

35%mobile

51%mobile

2009 2010 2011 2012 2013

Mobile Traffic Shareon Walgreens properties

2014

60%mobile

© 2015 Walgreen Co. All rights reserved. developer.walgreens.com [email protected] @WalgreensAPI

It’s more than channel shift, there’s massive value here


So…What’s your API Strategy

41

Three Strategic Pillars

Reimagine Connect Extend1

digital experiences to our stores

Walgreens through mobile solutions

our greatest assets to an innovative ecosystem

2 3

RBS, QPIn-Store-ModeClip2Card


Walgreens API: The Heart of “Extend”

Awareness

Traffic Innovation

Revenue

Photo Prints

Rx Refill

Balanc

e Reward

s

Scheduler


The initial shift, abruptly broke the internet



The Classic Photo Retail Business Model


The Renaissance Photo Retail Business Model

The Modern Photo Retail Business Model


170+ integrations in 3 yrsInnovate and Incubate

Embedded across all platforms


The Granddaddy of them All: PHOTO PRINTS API

earn points for healthy activities, cash to

spend in store

connect a health tracking app/device

register for Balance Rewards for healthy

choices

• 55+ total integrations in the last year• Popular apps like Lose It!, Misfit, RunKeeper & 7 Min Workout


The Innovative little brother: Balance Rewards API

In the words of Bob Marley: “One Second, One Refill”


Refill by Scan

step 1 step 2 step 3launch scan done!

The Eccentric older sister: Prescription API

• Refill existing Walgreens or Duane Reade prescriptions

• Transfer a prescription to Walgreens or Duane Reade

• Top new integrations with Glow and WebMD


Reaching out + Touching Hands

52

Social Media, is the source of Communication


Developer Survey: Goodness

54

Program Rating:

Availability Rating:


“Keep up the great work guys!”

“I did not find anything out of standards and Walgreens Developers were very helpful during integration process.”

“Great support from the team and easy to get in touch with everyone via Basecamp.”

Developer Survey: Badness

55

Developer Portal Rating:

Documentation Rating:

Sample Code Rating:

Errors Code Rating:


“It would be also great to have a sandbox request/response area to execute sample requests on the fly.”

“I received as a .pdf document. API documentation has all details, step-by-step implementation and request/response samples.”

“In the documentation, all API endpoints given with a sample request code piece. Would be nice to see more languages.”

“Depending on what type of error occurred and lack of standard error HTTP status codes made development challenging.”

Example of Mind blowing changes!

http://j.mp/CYA-WAG

Questions?

57

[email protected]@That_Drew_Guy

developer.walgreens.com@WalgreensAPI

Thank you

the apis of me - virtualizing channels and devices

Software