The Antarctic Expedition ProposalBy the Bone and Joint Decade

Ambassador, Shinji K azam a

2014.2

T HE C H A L L E NGE

Aim to d isrupt the common percept ion of the physica l ly d isabled .

Furthermore , make a ra l ly ing cry for the infinite potent ia l that mankind has ,

beyond the boundaries of whether one is d isadvantaged or not .

O U R T A G L I N E

O U R C O N C E P T

Just imagine ,

A pi lot with an art ificia l leg, flying h igh ever so freely.

A bl ind r ider, blazing the horizon at 270km/hr.

An adventurer, cl imbing the summit of Ki l imanjaro .

Yes , beyond your wi ldest imaginat ion .

Humans , are an amazing being.

O U R P R O J E C T

42.195km Cross Antarctic Project

P R O J E C T T I M E L I N E

Devices torture testing / Tour and Trail planning

Global announcement of the tour, recruit participants

Antarctic entry application

Training starts

Bone and Joint Decade Week

Pre campaign PR

Depart for the Antarctics / Press Event

The Challenge begins

After the success of the challenge, continue a post campaign PR

February

April

May

June

October

November

December

Campaign startsMovie, national newspaper, website launch ‒ del iver the ral lying cry to a broad audience, start a social fund raising

Make news o f t he l a rge s ca l e a nd most d i f ficu l t ch a l l enge on a g l oba l l eve l

Celebrate the departure of the participantsAfter their arrival in the Antarctics , conduct a press event LIVE from the Antarctics

Conduct the chal lenge during the Handicapped Week of Dec.3rd̃9th . The entire nation / world wil l cheer on

Celebrate the news of the successful chal lenge as well as dovetai l the story onto future chal lenges

C A M P A I G N S T R U C T U R E

NEWSPAPER SOCIAL MEDIA

PR

WEBSITE

MOVIE

D r i v e t h e a u d i e n c e t o t h e w eb s i t e , t h e n e r v e c e n t e r o f o u r c a mp a i g n .

M O V I EAn intr iguing story i l lustrat ing the universa l human beauty ‒ soul power.

A movie avai lable to a l l the human kind worldwide

to join the movement and share their voice .

(welcome any channels that wi l l a ir as pro bono on their part)

“The Summit of the Gods”by Baku Yumemakur

C O L L A B O R A T I O N

Based on a true story of Masaru Morita (alpine climber).

A story of the challenge to climb the Everest Southwest

Face Solo, without oxygen.

You .

Yea , me.

Listen .

I wi l l not a l low you to rest .

The day you stop, I d ie .

For as long as I’m al ive , we wi l l thrive forward .

So promise me,

To be rest less .

M O V I E /C U T 1

M O V I E /C U T 2

If your legs won’t listen to you, then try moving with your hands.

No hands? Then scratch the surface with your fingers.

And when your fingers give in, then cling on with your teeth.

Biting every step of your way.

And when your teeth give in, move with your soul .

Stare your way forward.

M O V I E /C U T 3

Stare your way forward .

Beam to advance .

M O V I E /C U T 4

And when your eyes fina l ly g iven in ,

A f ter t ry ing every th ing you cou ld ,

Human ly poss ible .

Then crave .

With a l l your guts .

Let your w i l l scream out .

And nothing, nothing, will stand in the way of the Human Will.

M O V I E /C U T 5

N E W S P A P E RAnnounce the cha l lenge to every corner of the nat ion w ith newspapers .

I nvolve the whole nat ion to make it a Nat iona l Cha l lenge .

N E W S P A P E R

I f your legs cease to move then walk with your hands .

I f your hands cease to move, then onward with your fingers .

I f your fingers give in , then walk with your teeth

Bite the snow, walk .

And when your teeth are no longer, walk with your eyes .

Go on.

Move with your eyes .

Glare with your eyes and walk with your eyes .

And when your eyes are no longer

And nothing, that’s right , nothing

Not a single thing is there anymore

When you real ly, real ly

Truly have lost al l means

When there is absolutely nothing left to enable you to move….

Then desire.

With al l your gal l and gut

It wil l be your wil l

n a n k y o k u . j p

And nothing, nothing, will stand in the way of the Human Will.

On December 1, 2014. Physicaly handicapped team will challenge the Antarctic Crossing.

S O C I A L M E D I AThrough Facebook and twitter, share the passion portrayed in the movie and newspaper.

This project wi l l st ir d iscussions around the world .

S O C I A L M E D I A

W E B S I T EI nterest i n the project w i l l generate v is it s to the web s ite .

Through a var iety of contents , v is itors w i l l ga in i n - depth knowledge on the project .

Contents w i l l i nclude overv iew of the project , t ra in ing progress of the cha l lengers and planned route .On l ine f undra is ing system wi l l be set up , reach ing out for contr ibut ions .

W E B S I T E

December 3. X Day

With the cooperat ion of the US government , Kazama-san arrives to Antarct ica in a transport a ir craft , C -130 .US Ambassador Carol ine Kennedy sends a word of encouragement to the expedit ion .

December 3. X Day Antarctica Arrival

リアルタイム気象予報によるサポートの提供

インターネット環境の整備

特殊ゴーグルの共同開発

ソーラー発電機器、撮影機材の提供

特殊ウェア、テント等の提供

事前トレーニング、コーチングの提供

The first step of the 42 .195km journey across Antarct ica begins as the world witnesses .Businesses inspired by the project volunteer their support .

December 3. X Day Cross-Antarctica Expedition Begins

P RThe cha l lenge wi l l be broadcasted in Japan , l ive from Antarct ica , with l ive footages .

After the mission is accompl ished . PR act iv it ies wi l l cont inue to promote future projects .

A press conference with l ive broadcast from the Antarct ica .TV and news covers Kazama-san’s thoughts , as he embarks on the cha l lenge .

PR Pre-cha l lenge Antarct ica Press Conference

Kazama-san and the team, a fter accompl ish ing the cha l lenge , are greeted by supporter and the media at Narita Airport .

PR Post- cha l lenge

For 2020 Tokyo Paralympic.

K a z am a - s a n a n d t h e t e a m s h owe d u s

“TH E POW ER OF H UMA NS”

a nd t u r n s t h i s g o a l i n t o a n ew s t a r t i n g l i n e .