The Anatomy of an Excellent User Experience (UX)

Download The Anatomy of an Excellent User Experience (UX)

Post on 27-Jan-2015




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Finally, thanks to a ton of research done by the ACM and almost twenty years of experience as a User Experience professional, we can get a clear, no nonsense definition of what a good UX is and what makes it good! Take the guess work out of the process. Put away the crystal ball. User Experience is not a "dark art" known only to a few. It is a critical part of any effort that seeks to improve the lives of people. Improve the UX quality of your products and services by internalizing the key aspects of information form, information content and information timing through simplification, increased relevance, and improved methods of orienting your users.


  • 1. The Anatomy of anExcellent UserExperienceAlan Blood@thealanbloodspring, 2013

2. Thankfully, now and then, we findsomething that is really well designed. 3. So...What makes something really welldesigned? 4. Its reliable.It looks really nice.Its does just what I want.Its fast and doesnt make me wait.Wow, its really cool, and all my friends use it. 5. Whatever your criteria of cool,there is a rational,scientific explanationofwhat makes a thing workreally well. 6. Heres the explanation:Success in a design means that threefundamental human needs are beingaddressed in a balanced way... 7. Those needs are:SimplicityRelevanceOrientation 8. SimplicityThe design must be simple enough atany point in a process to be picked upand easily understood and used bythe average person. 9. RelevanceThe design must provide allnecessary information needed for aperson to effectively and efficientlycomplete the desired tasks. 10. OrientationThe thing must inform and reassurethe person of where they were, wherethey are, what theyre doing, and whatthey can do next. 11. A violation of any of those threecriteria results in a usability failure,and therefore a design failure. 12. toocomplexlacksrelevancelacks contextandfeedback 13. ALL usability issues are the result ofone or a combination of three rootissues:Cognitive OverheadIrrelevant InformationDisorientation 14. Things you can do to resolve ANYusability issue:Reduce complexityImprove relevanceOrient the user 15. 1. Reduce ComplexityGet the visual communication andinteraction minds together to reduce cognitiveoverhead.Top Results:- Improved information accessibility- Improved UI efficiency and effectiveness- Improved overall structural quality of the UI 16. Reduce ComplexityGet the visualcommunication andinteraction mindstogether to reducecognitive overhead. 17. 2. Improve RelevanceGet the visual communication andevaluation/usability minds together to improveinformation relevancy.Results:- Improved accuracy of the information- User intents more accurately targeted- Scope of the information is improved 18. Improve RelevanceGet the visualcommunication andevaluation/usabilityminds together to improveinformation relevancy. 19. 3. Orient the UserGet the interaction design andevaluation/usability minds together to addressproblematic models, patterns, and ideas.Results:- Users are effectively guided to next steps- Information is more effectively delivered- Connection between past and present isclearer 20. Orient the UserGet the interactiondesign andevaluation/usabilityminds together to addressproblematic models,patterns, and ideas. 21. Summary:For cognitive overhead/complexityissues, focus on the form of the UI.For information relevancy issues,focus on the content.For orientation issues, focus on thetiming of the information. 22. Remember that:The "form" of information primarilyinvolves the user interfaceThe "relevance" of informationprimarily involves the contentThe "timing" of the informationprimarily involves sequencing 23. And, during all phases of theprocess...CONTENT IS KING(users dont want UI,they want the information) 24. The point:The various members of a UX team must cometogether and strengthen each othersweaknesses.When that truly happens, theres always magic. 25. UX team members bring threefundamentally different areas ofexpertise to the table.The team must assess where theskills and experience are, and thencoalesce. 26. Its at the skilloverlaps that theroot issues in a UXare effectivelyaddressed......not by theindividual UX areasof expertise. 27. It takes team maturity and individualhumility for all UX disciplines to unifytoward the center.When that happens, three magicalthings happen that can help the entireorganization catch fire... 28. The envisioning of new concepts led withvisual communication skillsTheemergenceofnewworkflowsandsolutionsledwithinteractiondesignskillsGuidanceviainsightfulresearchandah-hameasurementledwithevaluationandobservationalskills 29. Unity brings joy toeveryone......especially ourpatrons! 30. References the ACM pdf for freeee: