City Marketing in key words

Frans van der Avert, CEO Amsterdam Marketing

Tel Aviv, 15 September 2014

WHY

2

WHAT

3

WHO

4

CONNECT

5

6

CHOOSE

7

INTEGRATION

8

9

PUBLIC-PRIVATE

10

Revenue (in millions)

City of Amsterdam 4,2

Special Projects 3,3

Partners 2,4

Consumer 2,2

rest 0,6

11

THINK BIG

12

13

New Land

Flowers of Amsterdam

Amsterdam Haarlem