the american dream in the 1950sthe american dream in the 1950s mr. goddard | plush | chapter 19...

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THE AMERICAN DREAM IN THE 1950S THE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2 Mr. Goddard | PLUSH | Chapter 19 Section 2

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Page 1: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950SMr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

Page 2: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WARM-UPWARM-UP

• On your Chapter 19 Section 2 Notes define the following key terms:– Conglomerate– Franchise– Baby boom– Consumerism – Planned Obsolescence

Page 3: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT YOU ARE LEARNING TODAYWHAT YOU ARE LEARNING TODAY• 11.8 Students analyze the economic boom

and social transformation of post–World War II America.– 1. Trace the growth of service sector, white

collar, and professional sector jobs in business and government.

– 7. Describe the effects on society and the economy of technological developments since 1945, including the computer revolution, changes in communication, advances in medicine, and improvements in agricultural technology.

Page 4: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT WAS THE ORGANIZATION?WHAT WAS THE ORGANIZATION?

• 1950s BUSINESSES expanded rapidly.

• People moved from Blue Collar to White Collar Jobs.– Less Manufacturing – More Sales and Advertising

Page 5: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHY DID CONGLOMERATES RISE DURING WHY DID CONGLOMERATES RISE DURING THE 1950S?THE 1950S?

• Large Companies or Government Agencies that grew by purchasing different companies that did different things.

• Protected companies by moving into different areas of the economies.

• These companies had more influence on the world. TRANSNATIONAL

Page 6: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

HOW DID FRANCHISES HELP BUSINESSES HOW DID FRANCHISES HELP BUSINESSES GROW?GROW?

• Some businesses grew through FRANCHISING.

• Parent company sells an individual the right to operate their business in a place or area

• McDonalds – Ray Kroc

Page 7: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT WAS SOCIAL CONFORMITY?WHAT WAS SOCIAL CONFORMITY?

• Workers were more standardized – loss of individuality because people wanted $.

• “Don’t Rock the Corporate Boat”

• The Organization Man• Personality Test – Fit

in to corporate culture?

Larger Question:What the American Dream costing too much as conformity was more important than individuality/creativity?

Page 8: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT WAS THE SUBURBAN WHAT WAS THE SUBURBAN LIFESTYLE?LIFESTYLE?

• Job security was important– Wanted to give family

the “Good Things in Life”

• Worked in cities but lived in suburbs– Cheap Cars– Cheap Gas– New roads and

Highways

Suburban Areas = American DreamSingle Family House, Good Schools for the kids, Safe & Healthy environment & neighbors just like them!

Page 9: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT WAS THE BABY BOOM?WHAT WAS THE BABY BOOM?

• Soldiers returned home and settled into new family life.

• Had lots of babies between late 1940s and early 1960s

• One baby was born every 7 seconds!

• Baby Boom Generation was the largest in US history.

Page 10: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT MADE THE BABY BOOM HAPPEN?WHAT MADE THE BABY BOOM HAPPEN?

• Men return from War and see wives

• Decreasing marriage age rate

• Idea of large families• Confidence in

economy• Advances in Medicine

Page 11: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

HOW DID MEDICINE HELP?HOW DID MEDICINE HELP?

• Dr. Jonas Salk – Polio Cure

• Dr. Spock – Told Parents how to raise their children {Don’t spank kids}

• Children were healthier and lived more

Page 12: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

HOW DID WOMEN’S ROLES CHANGE?HOW DID WOMEN’S ROLES CHANGE?• Homemaker & mother role

glorified.• Magazines, Movies & TV

reinforced this view.• Women did work but

career opportunities were limited.

• Earned less than men for same work.

• More went to college but did not receive the encouragement that men got.

Page 13: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

HOW DID PEOPLE HAVE FUN?HOW DID PEOPLE HAVE FUN?• More leisure time than

ever– 40 hour work week– Vacation time– Conveniences saved time

• Fishing, Bowling, Hunting, Boating & Golf

• Went to baseball and football games

• Watched sports on TV• Read a lot

• Organizations:–Brownies–Cub Scouts–Girl Scouts–Boy Scouts–Little league

baseball

Page 14: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT WAS THE AUTOMOBILE CULTURE?WHAT WAS THE AUTOMOBILE CULTURE?

• Auto-mania– People needed cars in the suburbs – not much public transportation,

jobs were in the cities, services were not within walking distance.• Interstate Highway System

– Eisenhower 1956 – Interstate Highway Act• Nationwide road network• 41,000 of expressways • Led to more cities with more suburbs

• Mobility caused issues– Pollution, accidents, traffic, – Rich whites left cities and started business closer to the suburbs

Page 15: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHY WAS CONSUMERISM UNBOUND?WHY WAS CONSUMERISM UNBOUND?• Consumerism – Buying material goods = success• New Products

– Various companies and industry reacted to new customer demand• Stuff to save time – Machine Machines Dyers Blenders• With more time leisure items – TVs Tape Players Power

Lawn mowers, casual clothing.• New Marketing Strategy

– Planned Obsolescence – designed products that would wear out so people had to buy more.

– “Throw-away Society”

Page 16: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

WHAT WAS “BUY NOW PAY LATER”?WHAT WAS “BUY NOW PAY LATER”?

• Credit Cards– Dinners Club– American Express

• Installment Plans continue• People put stuff of credit

because they were confident about the economy

• Just like in the late 1920s

Page 17: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

CHECK FOR UNDERSTANDINGCHECK FOR UNDERSTANDING1. During the 1950s, ___ jobs declined.

A. manufacturing

B. advertising

C. communications

D. Service

2. With more money to spend and an increased number of products to buy, ___ became an American way of life.

A. consumerism

B. social conformity

C. planned obsolescence

D. a 40-hour work week

3. One disadvantage of standardization in American business was that it

A. led to a lower standard of living.

B. discouraged individuality.

C. lowered profits.

D. was less efficient.

4. The group that benefited most from the economy and culture of the 1950s was

A. African-American women.

B. African-American men.

C. white women.

D. white men.

Page 18: THE AMERICAN DREAM IN THE 1950STHE AMERICAN DREAM IN THE 1950S Mr. Goddard | PLUSH | Chapter 19 Section 2Mr. Goddard | PLUSH | Chapter 19 Section 2

CHECK FOR UNDERSTANDING - ANSWERSCHECK FOR UNDERSTANDING - ANSWERS

1. During the 1950s, ___ jobs declined.

A. manufacturing

B. advertising

C. communications

D. Service

2. With more money to spend and an increased number of products to buy, ___ became an American way of life.

A. consumerism

B. social conformity

C. planned obsolescence

D. a 40-hour work week

3. One disadvantage of standardization in American business was that it

A. led to a lower standard of living.

B. discouraged individuality.

C. lowered profits.

D. was less efficient.

4. The group that benefited most from the economy and culture of the 1950s was

A. African-American women.

B. African-American men.

C. white women.

D. white men.