ApproachAbout the

– A blend of:• Participatory action research based (focus on action, teamwork, openness & knowledge/learning).

• Design thinking approaches (HCD, service design tools, co-design, UX design, social innovation tools), creative practices (devising, role-play, rehearsing)

• Management consultancy tools (visual and kinaesthetic approaches like Business Model Canvas, as well as traditional change management tools),

– An agile step-change journey, taken across the (hierarchy of the) organisation, facilitated to distill vision and mission and values

– Unleashes participants’ creativity and inventiveness, to ensure buy-in– Focuses on building capacity and adaptability and awareness of the continuously disrupted business landscape

The AmbITion Approach

Approach

AmbITion Scotland 2009-11

AmbITion Scotland 2012-14

Over...90 organisations completed AmbITion Approaches 500+ organisations repeatedly engaged1250 professionalsin the network17,000 visits per year to onlineresources of The AmbITion Approach

Tested in a national development programme for the creative industries

“In our own words”case studies

online

Sharing advice, good practice, failuresat Amb:IT:ion:TV

on-demand, online

Digital developmentmasterclasses, & HowTo... videos and guides,& learning journeys

•learn

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• a relevant framework for emerging technology management, for enterprises of any scale and operational model

• as applicable to the potential disruptions of the technologies for web 3.0 as it has been for the disruptions of web 1.0 and web 2.0

• cross disciplinary - IT/digital/computing + business strategy/development + creative/design approaches to innovation & entrepreneuring/intrapreneuring

• action and research based; enabling internal learning and reflection, customer participation, and rapid prototyping

• a digital toolkit, brand, and IP owned by Rudman Consulting, and an openly available source set of resources

Approach is

•toolkit

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2014: Every business is a digital business• IT/digital & business strategy are no longer separate

– being a connected company demands a creative approach, networked leadership, social innovation with customers, collaborative approaches to capacity builiding

• Web 3.0 technologies will be extremely disruptive & demand creative strategy– approaches such as co-design, UX design, service design, action research, lean start-up methods

• Large enterprises will become the disrupters around web 3.0– but they will need develop creative practices and be more open / engaged, because the way people collaborate with companies, enterprise, governments, institutions has changed

• Universities will be just as disrupted as creative industries enterprises – HEI teaching pedagogy, research, learning, enterprise spin out, and core business models and practices will have to rapidly adapt

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Universities must boldly transform...

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It’s tragic because, by my reading, should we fail to

radically change our approach to education, the same cohort we’re attempting to ‘protect’

could find that their entire future is scuttled by our

timidity.

Lord David PuttnamSpeech at Massachusetts Institute of Technology, June 2012

Knowledge, reach, relevance, confer legitimacy•Universities as institutions have held power through expertise, positional

authority, distance and mystery•FutureLearn, Udacity, EdX, etc. bring that to everyone everywhere

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2020: Existing tech innovations likely to become trends/businesses/sectors/

Crowdsourcing funds/work/products, wearable computing, robots

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2020: Existing tech innovations likely to become trends/businesses/sectors/

E-currency, ubiquitous broadband

2020: Existing tech innovations likely to become trends/businesses/sectors/careers

15Space, open innovation, big data, internet of things

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2020: Generation Z Careers?Space Travel AgentBody part 3D printer

Augmented Reality ArchitectPersonal Privacy/Avatar ManagerHigh-altitude broadband provider

Nano medicRobotic care assistant programmer

Smart home designerDigital currency financial advisor

New kinds of jobs demand new practical, digital, learning and life skills

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2020: threats for HEIs

What will learning be (expected to) look and be like by Generation Z?- Flexible and personalised

- Great media presentations which are interactive, engaging - MOOCs: some learning expected to be online

- Cross-disciplinarity: arts/media & science/tech & business/entrepreneurship

High cost and level of long-standing debt following a college education- courses have to provide academic learning and practical routes into jobs careers

Online EMBA/MBAs from top-ranked universities in the world capture lions’ share of market“Half of the business schools in this country could be out of business in 10 years—or five,”

(Richard Lyons, Dean, Haas School of Business, Berkeley. In Bloomberg Buiness Week, Mar 14th 2014)

2020: threats for HEIs

Challenge to build a Digital Campus and change mindset to openness, collaboration, contribution, power to the edge from heirarchy, distance,

exclusivity, ego.

The large institution will especially be impacted by the web 3.0 digital disruptions of: crowdsourcing of micro funds/tasks/products, e-currency,

robots, space,open innovation, big data, nano tech, wearable computing and internet of things

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2020: opportunities for HEIsDemand for cheap education from emerging regions

- but flexibility & personalised preferred to free

Demand for virtual and satellite partnership campuses overseas

Rise of virtual and satellite campuses of developing nation universities hosted in the UK

Powerful market and reputation building opportunities for research that is impactful (and “legible”) in business/communities/government: university campuses become dynamic hubs

of innovation, learning and collaboration

Learners can be engaged beyond campus for life if there is flexibility, digital platforms, and appropriate leadership ensures strategies are put in place so that the university can innovate,

collaborate, and/or react to market conditions

2020: opportunities for HEIs

Creativity, initiative, imagination, entrepreneurial flair, digital skills, networks, emotional intelligence, and social skills as well as the ability to be a global citizen will increasing be needed and valued by students (and employers). Creative approaches; engagement with culture, communities, & networks;

digital skills; interdisciplinarity; personal & professional development will all be essential for the academy to offer - this is the focus of the offer in the place

Meaning will matter to Generation Z just as much as money - social enterprise, CIC, charitable, and other T/QBL models of business to be given just as much

profile

Niche market opportunity if schools can be responsive and relevant to the emerging businesses and careers the web 3.0 digital disruptions will create &

encourage cross-disciplinarity20

Unique change approach (The AmbITion Approach) created by us for building capacityto deal with continuous, disruptive, digital technologies and digital opportunities

Change consultancy that has worked on the strategies of 150+ businesses with C-suite and board level teams

Organisational development/change programme designers, national programmes for Creative Industries funded to £3.7m, international interest.

International keynote addresses on digital and sustainability strategy and development for enterprises, articles in national press (The Guardian) and sector press (Arts Professional/Leisure

Management), reports for governments and NDPBs

Cross-disciplinary academic research (Computer Science/Arts, Business), underpins the theory & practice of the approach