the alamo drafthouse

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碩工管一甲 M99u0109 鄭惟民. The Alamo Drafthouse. It’s a bar, a restaurant, or a movie theater →Combines multiple services Its different from restaurant(medium service) - PowerPoint PPT Presentation

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Page 1: The Alamo  Drafthouse
Page 2: The Alamo  Drafthouse

It’s a bar, a restaurant, or a movie theater →Combines multiple services

Its different from restaurant(medium service)

→ Customers write their orders on slips of paper, which are picked up by black-clad waiters moving quietly between the rows.

Page 3: The Alamo  Drafthouse
Page 4: The Alamo  Drafthouse

The Alamo Drafthouse Cinema was founded by Tim and Karrie League at 409 Colorado St, in an Austin, Texas warehouse-district building that was being used as a parking garage. The company began as a second-run movie theater, and distinguished itself by the food and drink service offered inside the theater, including cold beers.

Page 5: The Alamo  Drafthouse

In July 2004, Tim and Karrie League sold the brand, including the brand name, intellectual property and rights to all future Alamo Drafthouse expansion to the Alamo Drafthouse Cinemas CEO Terrell Braly, John Martin and David Kennedy, but retained an irrevocable license for the Austin locations

Page 6: The Alamo  Drafthouse

Fewer rows so there is enough space between rows to accommodate long skinny table

→more space for customers and clerk Located close to the center of

downtown nightlife activity. →only need walk to there

Page 7: The Alamo  Drafthouse
Page 8: The Alamo  Drafthouse

Divided into two categories, second-run features and special events.

second-run account for the majority of the programming, smart 25-40-year-olds who like there film

Special events-Austin Film Society events and Cult films

Page 9: The Alamo  Drafthouse
Page 10: The Alamo  Drafthouse
Page 11: The Alamo  Drafthouse

Ticket prices low- $ 3.5 → average Austin theaters cost $ 6.5-

$ 7.0 → Special events account one-third of

revenues

High labor cost- → 15-17people required

Page 12: The Alamo  Drafthouse

Advertisements out in three Austin papers

→ Daily Texan, → Create a three-month calendar → Chronicle

Promotion → build up a website