the aim of our presentation history types of advertising is it good or not? advertising festivals...
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•The aim of our presentation•History •Types of advertising• Is it good or not?•Advertising festivals•130 ages Russian advertising•Conclusion•Sources of information
•The aim of our presentation•History •Types of advertising• Is it good or not?•Advertising festivals•130 ages Russian advertising•Conclusion•Sources of information
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In our report we want to discuss the problem of the interaction between advertising and society. We want to answer the question what the advertising is. Is it a motor of the trade, original art form or a legal lie?
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Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.
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HistoryHistoryXIX centuryXIX century
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HistoryHistoryXIX centuryXIX century
An early advertising success story is that of Pears Soap. Thomas Barratt married the woman from the famous soap making family and realized that they needed to be more aggressive about pushing their products if they were to survive. He launched the series of ads featuring cherubic children. And soon their soap became a brand.Thomas Barratt is considered to be the father of modern advertising.
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HistoryHistoryXIX centuryXIX century
The advertising expansion wasin England in the XIX century.In the picture the whole house is covered with advertising posters.
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HistoryHistoryXIX centuryXIX century
The advertising of the"Moulin Rouge" created by French artist A.Toulouse-Lautrec .
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HistoryHistoryXIX centuryXIX century
The advertising of the bicycle created by Czech artist Alphonse Maria Mucha.
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HistoryHistoryXIX centuryXIX century
Advertising poster of medicine.
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HistoryHistoryXIX centuryXIX century
The advertising poster of Russian corporation “New Bavaria” by artist I.Bilibin.
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HistoryHistory20th century20th century
The year 1903. The prima of New-York opera advertises coca-cola.
Kellogg’s corn flakes,1915
Jell-o America’s most famous desert,1924
“Advertising is the greatest art form of the twentieth century.”Marshal McLuhan, Canadian writer(1911-1980)
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HistoryHistory20th century20th century
This advertisement made in 1984.It shows the original mobile music gadget
Mateus rose-the enchanting pink wine,1968
Ads of C.Dior, 70s
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HistoryHistory20th centuryRussia,USSR
20th centuryRussia,USSR
The advertisement of watch “Vostok”.USSR
Moscow Ads poster, 1900 A.Rodchenko, text of V. Mayakovsky ,Ads of galosh
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HistoryHistory20th century20th century
VIDEO1
VIDEO2
"If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of the standards of modern civilization among all groups of people during the past half century would have been impossible without the spreading of the knowledge of higher standards by means of advertising."-Franklin D. Roosevelt
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Types of advertising
Content
billboards
flyers rack cards
radio, cinema and television ads
web banners
human directionals
bus stop benches
Print advertising
Web ads
Street ads
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Print advertising Print advertising
Content
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Print advertising Print advertising
Content
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Print advertising Print advertising
Content
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Print advertising Print advertising
Content
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Print advertising Print advertising
Content
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Print advertising Print advertising
Content
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Content
Street adsStreet ads
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Street adsStreet ads
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Street adsStreet ads
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Content
Street adsStreet ads
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Street adsStreet ads
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Content
Street ads
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radio, cinema and television ads radio, cinema and television ads
Content
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web ads web ads
Content
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Attitude towards advertising
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The arguments for advertising The arguments for advertising
The arguments against advertising The arguments against advertisingAdvertisements try to influence our emotions by making us buy things we do not need or want. And Sometimes It makes us nervous
Advertisements try to influence our emotions by making us buy things we do not need or want. And Sometimes It makes us nervous
Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment.
Advertisements help to increase the sale of goods and so producers can sell goods at reasonable prices. They raise the standard of living of people by drawing attention to new products and ideas. They increase the demand for goods and more workers are needed to produce goods so they provide employment.
"In our factory, we make lipstick. In our advertising, we sell hope."-Peter Nivio Zarlenga "In our factory, we make lipstick. In our advertising, we sell hope."-Peter Nivio Zarlenga
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. Although the festivals also include seminars, workshops
and social events for people in the advertising industry, the
main task of the festivals is to present the awards for the
advertisements and advertising campaigns adjudged the best
of the year.
. Although the festivals also include seminars, workshops
and social events for people in the advertising industry, the
main task of the festivals is to present the awards for the
advertisements and advertising campaigns adjudged the best
of the year.
Advertising FestivalsAdvertising Festivals
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130 ages Russian advertising130 ages Russian advertising
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Russian ads was 130 in 2008.
More and more Russian boomers are worried about lack of interesting ideas in visuals and outdated legislation is a problem ,too.The greatest changes are going to happen in 2015. Russia will provide digital TV then.
Russian ads was 130 in 2008.
More and more Russian boomers are worried about lack of interesting ideas in visuals and outdated legislation is a problem ,too.The greatest changes are going to happen in 2015. Russia will provide digital TV then.
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Conclusion
Advertising is the great industry. It can be beautiful, interesting, funny, creative or silly and bad looking. It annoys or helps what to choose.
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Sources of information
http://www.mediaknowall.com/Advertising/history.htmlhttp://www.reklama130.ru/http://news.ntv.ru/http://www.epica-awards.com/pages/epica.htmlhttp://www.goldendrum.com/
Thank you for your attention!