The Age of the Customer

www.revenueriver.co

@revenueriver

How Consumer Behavior has shifted,

and how you can take advantage

If you don’t understand how your customers

behave you’ll want to pay attention

Reaching your customers has never been so difficult

Image: reddit

has forever changed the way your customers make buying decisions

The rise of digital media

are Millennials to blame

for the massive shift in Consumer Behavior?

12.4 million people 55 & olderjoined Facebook in 2014, an 80.4% increase!

Millennials aren’t the only ones using

digital media

Source: International Business Times

where do people spend their time online?

over 5.9 million searches onpeople search for everything….

Image: Google

Every Day!

how do people spend their time online?

they’re on the GO,

everyone’s in a hurry

the average American spends almost 2 hours per day on a mobile device

:Search Engine Journal

so they’re spending more time on mobile devices

42% of US adults own a tablet computer-Pew Research Center

How does this translate to brick & mortar?

89% of US internet users search online before they make a purchase, even when the purchase is made at a local business

- HubSpot

so…what to do with all of this?

I can read your mind

“We should be online!

Let’s get I.T. to manage our website and Interns to manageFacebook and Twitter!”

problem:

you’re not ready for people to find you online and yourteam doesn’t have the skills

before you jump in…

you have to build the foundation

how to reach and

attract customers

in a

mobileworld

build a website that showcases your business

target new customers on Google

with sound SEO strategy

publish blog articles that inform your customers

use social media to build and engage a community

use email to send news, offers, and promotions to your customers

everything needs to work together

results: some people will find you instead of

your competition

they’ll tell their friends

they’ll keep coming back

you’ll jump for joy

Image: Greg L. Jones

want to learn more?

www.revenueriver.co

@revenueriver