the age of slacktivism motivating the masses
DESCRIPTION
The world of giving for individual donors is changing. It is now more important than ever to reach the masses and make it easy for them to give and share your cause. In this presentation, Red Shoes PR breaks down this new trend and how you can tap into the power of the slacktivist.TRANSCRIPT
!"#$%&'(()*+'+,-$.",(/"$0'(! 1,#+*'-$,#2,/(-"#$%&'(((/+,+*$.",3'0$45.62'7(
! !"('-$*-(-82,52,/(#29+*+,-0%(! :++(;8$-("-8+*(,",<)*"=-'(($*+(#"2,/(
! >+-+*72,+(%"?*(()"-+,.$0(
@A$7)0+'("B('0$45.62'7(
! !+A.,/(>",$.",'(! :2/,2,/(2,-+*,+-()+..",'(! !8+(;+$*2,/("B(;*2'-C$,#'(D$;$*+,+''(C*$4+0+-'E((
! F?G,/($(*2CC",(7$/,+-(",($(6+8240+(! H"2,2,/($(I$4+C""5(/*"?)J()"'.,/((2''?+<"*2+,-+#(K"?!?C+(62#+"'J((
! !$52,/()$*-(2,('8"*-<-+*7(C"%4"L'(('?48($'(M?%(N"-82,/(>$%("*((@$*-8(O"?*P(
Q8$-(2'('0$45.62'7RR(
! !"#$%&'()*(D$44"*#2,/(-"(Q252)+#2$E(2'($(B"*7+#("?-("B(-8+(;"*#'(!"#$%&'($,#(#$()*!+P(
! >+'4*2C+'(SB++0</""#S(7+$'?*+'J(2,('?))"*-("B($,(2''?+("*('"42$0(4$?'+J(-8$-(8$6+(02L0+("*(,"(((((((((((((((((()*$4.4$0(+9+4-("-8+*(-8$,(-"(7$5+(-8+(((((((((((((((()+*'",(#"2,/(2-(B++0('$.'B$4.",P(!8+(((((((((((((((($4-'($0'"(-+,#(-"(*+T?2*+(02L0+()+*'",$0((((((((((((((((+9"*-(B*"7(-8+('0$45.62'-P(
Q8$-(2'($(U2.V+,(F820$,-8*")2'-R(
! I"*(-8+('"42$0(7+#2$(+7)";+*+#(#","*J('++2,/(#2*+4-(27)$4-($,#(C?20#2,/(*+0$.",'82)'(C+4"7+'(-8+()*2"*2-%P(
D$44"*#2,/(-"(W+"9(X262,/'-",J(Y$'8$C0+<:"42$0(W""#E((
! Z:"42$0(7+#2$(8$'(/26+,(6"24+(-"(-8+(2,#262#?$0()820$,-8*")2'-($,#(-8+*+(2'($(/*+$-(#+$0("B(/""#(-8$-(4$,(4"7+(B*"7(")+,2,/(?)(-8+()*"4+''("B()820$,-8*")%($,#(8+0)2,/(*+#+=,+(;8$-(2-(7+$,'(-"(48$7)2",($(4$?'+(%"?()+*'",$00%(4$*+($C"?-P[((– '$2#(\$*2(>?,,(:$*$-"6'5%J(]24+(F*+'2#+,-("B(:"42$0(^,,"6$.",($-(-8+(U$'+(I"?,#$.",P((
! Z!8+(2,4*+$'2,/()")?0$*2-%("B((",02,+(B?,#*$2'2,/(4"7)+..",'(($,#(4",-+'-'(2'($0'"($(-+'-$7+,-((-"(-8+(2,4*+$'2,/(27)"*-$,4+("B(-8+((((((((2,#262#?$0()820$,-8*")2'-P[(
>",&-(-8*";("?-(-8+("0#(;$%("B(B?,#*$2'2,/((
_?'-(%+-`(
! :"42$0(7+#2$($,#(",02,+(/262,/('?))"*-(%"?*("6+*$00(+9"*-'(
! U8$,/2,/(-8+(72A("B('?))"*-+*'(
! K"?*("*/$,2V$.",(,";(8$'(-8+()"-+,.$0(-"(-$)(2,-"($(;8"0+(,+;(7$*5+-("B(#","*'`(
a8(-8"'+('0$45.62'-'`(
! H?'-(C+4$?'+(-82'(-%)+("B(#","*((025+'(-"(/26+(2,(-8+(+$'2+'-((;$%()"''2C0+(#"+',&-(7+$,(2-(2',&-(/""#(
K"?(,";(8$6+($6$20$C0+(-""0'(-"(*+$48($(0$*/+*($?#2+,4+(2,($(6+*%(+b42+,-(7$,,+*(
Remember, it’s relationship building!!
>",&-("6+*-82,5(",02,+(*+0$.",'82)(C?20#2,/(
! K"?(2,-+*$4-(;2-8('"7+",+(B"*($(=*'-(.7+(%"?(7$5+(2,-*"#?4.",'(
! K"?(+,/$/+(;2-8(-8+("-8+*()+*'",(! !;"(4"7)",+,-'(-"(+,/$/+7+,-c((-$052,/($,#(02'-+,2,/(
! !82,5($C"?-(/+G,/(-8+7(2,(%"?*(#""*("*(-"(62'2-(%"?*(;+C'2-+(
M?-(/26+(4$*+B?0(4",'2#+*$.",(-"(d(
! O";($*+(%"?(/"2,/(-"($))+$0(-"($('0$45.62'-($,#(7$5+(+,/$/+7+,-J('?))"*-($,#(#",$.",'(+$'%R(
! Y$5+(-8+()*"4+''(-?*,5+%(
! I"*/+-(F>I'(! W"(B"*(",02,+(+$'%('2/,<?)(! Y"C20+(/262,/(
! W26+(-8+7('"7+-82,/(-"(-$05(($C"?-3'8";(-8+2*('?))"*-(
! U0245($,#(W26+(! K"?*(;+C'2-+(2'(%"?*(",02,+(B*",-(#""*(! Y?48(025+(%"?*(C*245'($,#((7"*-$*(B*",-(#""*J(8";(#"((%"?(;+04"7+(#","*'(-"((%"?*(;+C'2-+R(
! !82,5(025+(%"?*(#","*J(((;8$-($*+(-8+2*(,++#'($,#(;$,-'R(
Q8%(O$2.(B?,#*$2'2,/(;"*5+#(
! ^-(;$'(7$#+(+$'%(! Y"C20+(!+48,"0"/%(
! !+A.,/(
e+'?0-R(
! Y"*+(-8$,(fgh(72002",(*$2'+#(! !8+(4+,-+*('$2#("B(-8"'+(i7+*24$,'(;8"(8$6+(#",$-+#(7",+%(-"(8+0)(O$2.J(jkl('$%(-8+%(/$6+(7",+%(62$(-+A-(7+''$/+J(4"7)$*+#(-"(jml(C%(-+0+)8",+P((
! N+$*0%(mgl('$2#(-8+%(#",$-+#(62$(-8+(Q+CJ($,#(nl(#2#('"(C%(+<7$20P(DF+;(e+'+$*48E(
! gol('$%(-8+%(/$6+(2,()+*'",J(('?48($'($-($(48?*48(
iC"?-(B*++*24+P4"7(
+,--.($-/0#)/123/43#")5(! F*"62#+(+#?4$.",((-"(+6+*%",+(B"*((B*++P(
! O+0)(+,#(;"*0#((8?,/+*(C%()*"62#2,/((*24+(-"(8?,/*%(()+")0+(B"*(B*++P(
I*++*24+P4"7c(O";(-"()0$%(
! U0245(",(-8+(*2/8-($,';+*(2,(-8+(72##0+("B(-8+()$/+P((
! ^B(%"?(/+-(2-(*2/8-J(%"?((/+-($(8$*#+*(T?+'.",P((^B(%"?(/+-(2-(;*",/J(%"?((/+-($,(+$'2+*(T?+'.",P((
! I"*(+$48($,';+*(%"?((/+-(*2/8-J(;+(#",$-+((jh(/*$2,'("B(*24+(-"(-8+((1,2-+#(N$.",'((Q"*0#(I""#(F*"/*$7P((
e+'?0-(-"(#$-+R(
(((D,+$*0%(pg(C2002",`E(/*$2,'("B(*24+(8$6+(C++,(+$*,+#(-"(#$-+P(!8$-(2'(+,"?/8(-"(B++#(7"*+(-8$,(kPg(72002",()+")0+(B"*(",+(#$%`(
@)24(W262,/(!8*"?/8(
! @)2448$,/+P"*/(! Y2''2",((@)24(U8$,/+($7)02=+'(-8+(6"24+'($,#(27)$4-("B(/*$''*""-'(48$,/+7$5+*'(q('"42$0(+,-*+)*+,+?*'P(
>",$.,/(7$#+(+$'%(",((+)2448$,/+P"*/(
! W""/0+(U8+45"?-(! F$%)$0(! :2/,(?)(B"*(7",-80%('?C'4*2C+*(#",$.",'(
W+G,/(2,6"06+#(7$#+(+$'%(
:++(%"?*(#",$.",($-(;"*5(
! !8*"?/8($()*"_+4-("6+*62+;(
! e+'?0-'(-"(#$-+(
! 8L)c33+)2448$,/+P"*/3)*"_+4-'P)8)(
!82,5(%"?*(#","*'($*+(*+$#2,/(%"?*(,+;'0+L+*'($,#($,,?$0(*+)"*-'R(
! Q8%(#",&-(%"?($'5(%"?*(#","*'3('?))"*-+*'(8";(-8+%()*+B+*(-"(5++)(?)(-"(#$-+(;2-8(%"?*("*/$,2V$.",(
! M+(;8+*+(-8+%($*+(/+G,/(-8+2*(2,B"*7$.",(
! !"#$%&'(#","*(2'(025+0%(/+G,/((-8+2*(2,B"*7$.",(-8*"?/8($(6$*2+-%("B('"?*4+'J(2,($(6$*2+-%("B(;$%'(
! F+")0+($*+(ohl(7"*+(025+0%(-"(*+')",#(-"(%"?*(4"77?,24$.",'(2B(-8+%($*+(*+4+26+#(2,(-8+(7$,,+*(-8+%()*+B+*P(r(F+-+*(:8$,57$,(
! $,(",02,+(*+)"*-(C%(-8+(NF>(W*"?)('8";+#(-8$-(sjl("B(C$C%<C""7+*(2,-+*,+-(?'+*'(2,(-8+(1P:P(8$6+(62'2-+#('2-+'(-8$-("9+*('-*+$72,/("*(#";,0"$#$C0+(62#+"(
! $,#(kjl(8$6+(62'2-+#(",02,+('"42$0(,+-;"*5'P((
! X$*/+'-(B$'-+'-(/*";2,/(#+7"/*$)824(",(('"42$0(7+#2$(D'?48($'(I$4+C""5($,#(:5%)+E((2'(;"7+,J(nn($,#("0#+*(
! i44"*#2,/(-"($(mhho(F+;(2,-+*,+-('-?#%(d((! Y"*+(-8$,(8$0B("B($00(C""7+*'($*+((",02,+(",($,($6+*$/+(#$%J($,#((7"*+(-8$,($(-82*#(/"(",02,+(('+6+*$0(.7+'($(#$%P((
! i,#(kjl("B(C""7+*'(/"(",02,+((_?'-(-"(8$6+(B?,P((
U",-$4-(?'(B"*(7"*+(2,B"*7$.",(
6()#/7,89/:/;,-)(<-=1/02'$t*+#'8"+')*P4"7(U+00c(omhPmhnPouos(I$4+C""5P4"7302'$P4*?Vj(!;2L+*P4"7302'$*+#'8"+')*(
>-))($#/?-==()/:/@($-/;,-)(<-=1/_+''24$t*+#'8"+')*P4"7(U+00c(omhPujsPjhku(I$4+C""5P4"73_+''#+,,2'(!;2L+*P4"73_+''#+,,2'(
.-</!03-)/;.A/B=$C/
DEFFG/H-,31-$0/?,('-/HII"-13=A/DB/JKLFK/
omhPnukPgmng(
;;;P*+#'8"+')*P4"7(
I$4+C""5P4"73*+#'8"+')*(
!;2L+*P4"73*+#'8"+')*(