the age of information
TRANSCRIPT
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Subject: Business Communication
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Contents Introduction and Brief History
Mediums of information today Print Media
Newspapers
Magazines
Brochures
Advertisement
Radio
Television
Internet
The Conclusion
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What is Information?
‘Knowledge derived from study, experience or instruction’
‘A collection of facts or data’
‘ Knowledge of specific events or situations that has been gathered or received by communication, intelligence
or news’
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History and Evolution of Information
Cave WritingsLanguage
Writing
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Mediums of Information1. Print Media
Oldest form of media
Provides detailed
account of events
Main source of news
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a. Newspapers
Local advertising possible
Inexpensive
Provides all sorts of NEWS
Not suitable for product demo
Doesn’t reach illiterate people
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b. Magazines
Four ways in which magazines Deliver Engagement
-TRUST : A Friend and Advocate
-SUPPORT :Help in Managing our lives.
-STATUS : Our sense of position, Belongings and Confidence
-Participation : A Bridge To Interactivity
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c. Brochures
Instrument for persuading people
Helps to capture interest
Easy to make and manage
Reaches target market directly
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2. Advertisement‘The act of informing or
notifying’
*Mediums of advertisement
Benefits
Information
Sales
Changes attitude
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3. Radio
One of the oldest medium of information
Affordable
Easy to spread news
Portable
Talk shows
Advertisements
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4. Television
‘A telecommunication medium for transmitting and receiving moving images that can be
monochromatic’
Sources of information Documentaries
Movies
Advertisements
News
Live telecasting
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5. Internet
Information
Communication
Data transfer
Blogs
Uses of internet in Business Communications
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Conclusion
PRESENT AGE IS INFORMATION AGE
RAPID GLOBAL COMMUNICATION
RELIABLE AND FLEXIBLE