OFFICERS

President Wayne Hunter

President Elect Tom Loury

VP/Marketing Charles Gordon

VP/Membership Howard Moon

Secretary Laura Bradford

Treasurer Linda Gygax

DIRECTORS David Liner Lifetime Director

ONE YEAR TWO YEAR Mike McKee Clint Jones

Hank Progar Gary Fisher

Phil Dolfi Adam Woods

Cathy Ranges Les Singleton

Visioning Committee Tom Loury, Chairman

Clint Jones Dave Liner

Nate Gilman Charles Gordon

Wayne Hunter Adam Woods

MARKETING COMMITTEE C. Gordon, Chairman 671-9292

Paul Joranlien 236-1010

Hank Progar 690-9574

Les Singleton 208-9582

Clint Jones 351-1163

Linda Gygax 425-1910

MEMBERSHIP COMMITTEE H. Moon, Chairman 427-5935

Mike McKee 368-1044

Linda Gygax 425-1910

Nate Gilman 629-6707

Adam Woods 427-3038

SCHOLARSHIP COMMITTEE Howard Moon 427-5935

Dr. Charles Simpson 732-2745

SPECIAL POSITIONS Newsletter Printed By:

The Copy Shoppe 351-1163

News. Typeset & Print:

Charles Gordon 671-9292

IMPORTANT NUMBERS HOT LINE 804-3700

WEB SITE

www.ocalabusinessleaders.com

Call to Order

Wayne Hunter

Invocation Given By

Ardel Jr. & Pledge Led By

Wayne Hunter

64 In Attendance

February 10, 2010 * Volume 14 * Issue 05

Guest Speaker Source: http://www.ihmc.us/index.php

Timothy W. Wright Deputy Director

VADM Wright completed 35 years of active naval service on 1 August

1996. He is a Naval Aviator who served primarily in fighter squadrons

during his active flying career. Admiral Wright has commanded a

fighter squadron, a carrier air wing, a fleet oiler, an aircraft carrier, a

carrier battle group and the U.S. Seventh Fleet. His last assignment on

active duty was as Chief of Naval Education and Training in Pensacola,

Florida and, concurrently, as Director of Naval Training on the staff of

Chief of Naval Operations in Washington, D.C.

VADM Wright served several other tours of duty in Washington with the Bureau of Na-

val Personnel and in the Office of the Secretary of Defense where he served as Director,

East Asia/Pacific Region and briefly as the Deputy Assistant Secretary of Defense for East

Asia.

Admiral Wright holds a BS in Engineering from the Naval Postgraduate School in Mon-

terey, CA and an MS in Public Administration from George Washington University in

Washington, D.C. Additionally, he is a graduate of the Industrial College of the Armed

Forces at the National Defense University.

VADM Wright joined the staff of the Institute for Human and Machine Cognition in Au-

gust of 1996 where he is now serving in the role of Deputy Director.

IHMC is a not-for-profit research institute of the Florida University System and is affili-

ated with several Florida universities.

Researchers at IHMC pioneer technologies aimed at leveraging and extending human

capabilities. Our human-centered approach often results in systems that can be regarded

as cognitive or perceptual prostheses, much as eyeglasses are a sort of ocular prosthesis.

These systems fit the human and machine components together in ways that exploit their

respective strengths and mitigate their respective weaknesses. The design and fit of com-

putational prostheses require a broader interdisciplinary range than is typically found in

one organization, thus IHMC staff includes computer scientists, cognitive psychologists,

neuroscientists, physicians, philosophers, engineers and social scientists of various stripes,

as well as some people who resist all attempts to classify them.

Current active research areas include: knowledge modeling and sharing, adjustable auton-

omy, robotics, advanced interfaces and displays, communication and collaboration, com-

puter-mediated learning systems, intelligent data understanding, software agents, exper-

tise studies, work practice simulation, knowledge representation, and other related ar-

eas.

IHMC faculty and staff collaborate extensively with industry and government to develop

science and technology that can be enabling with respect to society's broader goals.

IHMC researchers receive funding (current funding in force exceeds $22,000,000) from a

wide range of government and private sources. IHMC research partners have included:

DARPA, NSF, NASA, Army, Navy, Air Force, NIMA, NIH, DOT, IDEO, Nokia, Sun Mi-

crosystems, Fujitsu, Procter & Gamble, Boeing, Lockheed, SAIC, and IBM among others. (Cont. Pg. 5 )

Timothy W. Wright

From Phillip Hackler

“Happiness cannot be traveled to,

owned, earned, worn, or consumed.

Happiness is the spiritual experience of

living every minute with love, grace,

and gratitude.”

From David Liner

1. “No one cares how much you

know until they know how much

you care.”

2. “No one remembers to refer you

like the member who has been

referred.”

From Les Singleton

“A bad day fishing would be better

than a good day at the office.”

Page 2

The Advisor

NETWORKING EVENTS

Walt's Brake Wednesday , February 17, 2010

5:00 PM to 7:00 PM

3890 NW Gainesville Rd.

Ocala , FL 34475

Contact: Walt Krumm

(352) 629-3134

Want to Show Case your

Company for a

Networking Event?

Call Hank Progar

352-690-9574

ANNOUNCEMENTS

OBL BUSINESS

OBL Board Meeting

March 1st 2010

7:00AM Elks Lodge

OBL Marketing Meeting February 15, 2010

Holiday Inn Express Silver Springs 7:00 AM.

OBL Membership Meeting

February 22, 2010

7:00AM Holiday Inn Express

Silver Springs

Vision Committee Third Friday of each month

Holiday Inn Express Silver Springs 7:00 AM

GUESTS

Come Advertise with Us Ocala Business Leaders, Inc.

We have Ad Space available in the

OBL Directory

Best Value for Your Money

Contact Clint Jones

Copy Shoppe

351-1163

Ocala Business Leaders

Home and Office Expo

CFCC Kline Center Feb 27, 2010

Tables are going fast “Tables at incredible prices” OBL members $125 and Non-members $200 .

This Expo is being Advertised on local radio, newspaper,

many web site locations, mail, email, and much more.

Sponsored by,

*K Country 93.7 *Wind FM *Ocala Star Banner

*Home Depot *Dillard’s *Senior Voice

*Lamar Signs * Home Depot *The Home Mag

For More Info Contact Paul Joranlien

352-236-1010

Daniel Levett

Levett Lawns Inc.

47 Lake View Dr. W.

Ocala, FL 34482

352-732-2886

Invited By; Dr. Fakhoury

Bill Floyd

In The Field Magazine

7760 SW 15th St.

Ocala, FL 34482

352-299-5776

Invited By; Dr. Simpson

Evelyn Silvers Ocala/Marion County

Chamber

310 SE 3rd St.

Ocala, FL

352-629-8051

From Les Singleton a Norman Rock-

well Mug to Riley Smith. He was the

first to ask Les about his business.

“THANK YOU”

Thank You for the anonymous donor for the

donation to let the Girl Scouts come to the

OBL Expo.

Available

Table out front for

Wednesday morning is

available to display your products or literature.

See Wayne Hunter.

“ANNOUNCEMENT”

To all members.

If you plan on getting a table at the OBL Expo,

please contact Paul Joranlien to reserve your

space ASAP.

352-236-1010 Tables are going fast and we would like our

members to get their spaces first.

This Event is going to produce a lot of

Vendors as well as visitors.

Is It Time for Your Business To Switch From Survival to Growth Mode?

By Barry Rosen, The Pursuit Group

For the first time in a long while, eternal optimists aren't the only ones who think the worst part of the recession is behind us. More

than a few economic curmudgeons even think we've bottomed out.

Which means many companies that have been wholly-focused on survival and cost-cutting are now allowing themselves to think--albeit

cautiously--about investing in growth.

If you're ready to shift to growth mode, we have some suggestions about where to prioritize your investment dollars for maximum

lift::

1.Sales hiring. Now is a great time to hire salespeople, provided you do it right. Hiring one of the 5% of BtoB salespeople that make

80% of the sales is not a stab in the dark. Although studies show that about half a salesperson's success is due to aptitude--the in-

nate makeup to be a high performer--about a third of salespeople do not have the aptitude to reliably meet goals. Don't ignore

experience and credentials, but test every finalist for their sales aptitude. Several fast and reliable assessment tools are available;

our favorite is the CPQ, which costs less than $100 each and can be conducted online. Not only will it measure sales aptitude but

it will also provide useful insight into managing that person for best results. Send us an e-mail, and we'll arrange for you to take a

free CPQ.

2. Sales training. Attack the other half of the sales success equation by making sure your staff understands and masters the skills

they need to open the right doors, identify and solve customer needs, and motivate action. High quality sales training--with a thoughtful

plan for sustaining the learning--can have a quick and long-lasting ROI. We work with some of the best trainers around, so if you need

a referral, let us know.

3. Marketing training. Too many marketing staffers are ill-prepared to execute critical sales support tasks. Rather, their experience

and responsibilities tend to be focused on "soft" tasks like branding and image-building. While those are important, companies shifting

to growth mode need to move the needle, and marketing staff can contribute even more to that cause...if they know what to do. The

Business Marketing Institute has developed terrific online certification programs that focus on lead generation, nurturing and sales sup-

port. If you're interested, let us know. The Pursuit Group can arrange for you to get a 20% discount. (For more, read "Five Things They

Didn't Teach Your Marketing Team in College")

4. Website. Few BtoB websites impact sales as strongly as they should. Most just tell visitors who the company is and what it makes

or does, and provide contact information. Today's buyer wants enough information to research and choose a short list before they

even identify themselves to prospective vendors. If you don't give it to them, they simply hit the "back" button and look elsewhere.

What you put on your site depends on buyers in your market, but here are some items of importance to many of them:

Detailed specification, configuration and compatibility data Actionable ROI information Comprehensive product visuals, even demos where possible Basic pricing information (this may make you uncomfortable, but there's more to be gained than lost here)

Here's an easy way to decide what needs to be on your website: sit down with your best salesperson and get their "prospect-

with-lots-of-questions-about-a-solution-like-yours" presentation. If it's in that presentation, it should be on your Website. (For

more, view our presentation on "8 Great Ways to Make Your Website a Better Sales Tool")

( Page: 4 More Tips for Maximum Lift )

Charles Gordon Photography

Phone: 352-671-9292

Email: cgordon589@embarqmail.com

www.gordonsphotos.com

Verizon Wireless

Phone: 352-598-9399

Email: kim.gramman@verizonwireless.com

www.verizonwireless.com

Green & Growing Landscape

Phone: 352-624-3131

butch@greenandgrowingocala.com

www.greenandgrowingocala.com

Is It Time for Your Business To Switch From Survival to Growth Mode? (Cont. From Pg. 3 )

5. Internet marketing. Once you've improved your website, get aggressive with driving appropriate traffic to it. For most BtoB

companies, investments in Search Engine Optimization (optimizing content and technical aspects of your site and other internet pres-

ence--e.g., news releases, social media, blogs, etc.--to rank higher in search engine results), Search Engine Marketing (pay per click cam-

paigns based on search terms) and select online media (e.g., industry associations and publications, contextual text) are increasingly

more important and--still--underused by competitors.

6. Landing pages. You can ratchet up your lead management performance and generate better data (that will help you improve

even more) by making liberal use of landing pages. It's simple and cheap to create landing pages for different customer industries, inter-

ests and offers, then use them within e-mail and internet marketing efforts. As John Edwards , a partner in The Pursuit Group says, "In

2010, effective marketers will have far more landing pages than they have web pages."

7. Lead nurturing. Make sure your qualified leads aren't dying of malnutrition. In a lot of BtoB companies, all qualified leads are fed

to the sales force, whether or not they are ready to buy. Those that aren't ready tend to get deferred, then ignored, then forgotten. By

the time they are ready to buy, they've forgotten your company. Get marketing to establish consistent touchpoints and monitor the

prospect's interaction for triggers that signal a more advanced state of "readiness". Newsletters, webinars, whitepapers and the like are

great examples of effective nurturing tactics.

8. Current customer growth. You've heard the statistics on the much higher cost of acquiring new customers over growing ex-

isting ones. As you shift to growth mode, be sure to do something about it. Identify those customers where you have growth potential

--either by increasing your share of their current business or by selling them new products and services. As you do, consider how the

economic crisis affected this potential--some customers may have more upside now (e.g., one of their other providers had financial

problems), while others may have less. Create a selling plan to go after this growth opportunity. 9. Referral development. Get serious about cultivating referrals. Most companies that have been around for a while have a built-in

"fan base"--satisfied customers, partners and vendors who are friends and supporters. Learning how to cultivate this base may be the

best growth strategy for many businesses, especially the several million professional service firms in the US today (e.g., law firms, archi-

tects, accountants, and the like). There's both an art and science to referral development; learn both. (For more, read "Generating Refer-

rals, the Steps to Building a System that Works") Each of these strategies is grounded in the painful lessons we've all learned over the past couple of years. Whether you tackle all of

them or just a few, they will help you venture out from your recessionary shell and successfully navigate the shift from survival mode

to growth mode.

About the Author: Barry Rosen is a co-founder and president of The Pursuit Group, a company dedicated to helping small, innova-

tive businesses grow and thrive in the midst of large, entrenched competition. A 30-year veteran of advertising and marketing, Barry

has worked with dozens of small businesses in the fields of healthcare, finance, retail, manufacturing, technology and other industries

with complex selling cycles. He is particularly adept at helping integrate marketing and sales efforts in business-to-business enterprises

to drive revenue growth.

Source:

One Brilliant Kid! Source: http://www.jokesgalore.com

A Duke was hunting in the forest with his men-at-arms and servants when he came across a tree. Upon it, archery targets were painted and smack in

the middle of each was an arrow.

"Who is this incredibly fine archer?" cried the duke. "I must find him!"

After continuing through the forest for a few miles he came across a small boy carrying a bow and arrow. Eventually the boy admitted that it was he

who shot the arrows plumb in the center of all the targets.

"You didn't just walk up to the targets and hammer the arrows into the

middle, did you?" asked the duke worriedly.

"No my lord. I shot them from a hundred paces. I swear it by all that I hold holy."

"That is truly astonishing," said the duke. "I hereby admit you into my service." The boy thanked him profusely.

"But I must ask one favor in return," the duke continued.

"You must tell me how you came to be such an outstanding shot."

"Well," said the boy, "first I fire the arrow at the tree...

...and then I paint the target around it."

Research Adaptive Human/Machine Multi-sensory Prostheses (Cont. from Pg. 1)

In many dynamic situations or complex control tasks humans rely on machine components to extend their sensory-motor capabilities.

Through the use of such extensions (also known as prostheses), people are able to fly aircraft, drive automobiles and control processes

in industrial plants. Mishaps, however, can occur when the machine or the human loses situation awareness due to missing sensory

information or misunderstanding of available information resources.

IHMC researchers develop multi-sensory prostheses to help humans maintain situation awareness in complex activities. Providing a

multi-modal interface between the pool of available information and the human operator provides a partial solution. In a complete sys-

tem, the machine (or process) under control makes use of multi-modal interpretation of operator intent and state.

New man-machine systems will employ robust, bi-directional multi sensory interaction. These systems will exploit each component's

unique capabilities to adaptively reduce cognitive load and ambiguity while improving situation awareness for both the human and auto-

mation portions of the total system.

Research Human-Centered Visualization for Complex Multivariant Systems Many human-computer interfaces are limited to non-intuitive displays, either for historical reasons or due to the complexity of the in-

formation presented. These displays force the human to adapt, slowing the interaction. A human-centered approach to visualization

amplifies and extends human perceptual, cognitive, and performance capabilities, casting information into a form that utilizes our per-

ceptual system's information processing capabilities.

Our research efforts have focused on how to cast the data and control algorithms into a form that exploits the capabilities of human

sensory systems as well as their shortfalls. Computer science provides the medium in which these ideas are transformed into reality

and tested.

Human-centered displays will enhance performance in real time complex tasks that involve many data streams and complex data inter-

action rules.

Research Biologically-Inspired Locomotion Animals walk, run, jump, swim, dart, glide, and hover with ease. Most robots and machines hardly compare to their biological counter-

parts in terms of agility, maneuverability, stealth, efficiency, and robustness. Perhaps a better understanding of animals could lead to

more competent mechanical counterparts.

Researchers at IHMC are developing improved models of animal locomotion including bipedal and quadrupedal walking and running.

These models are inspired by and strive to capture the control strategies that are found in biology. They also incorporate an under-

standing of the dynamics of locomotion and control theory.

Besides leading to better robots, improved models of locomotion will also enable wearable robots (exoskeletons), powered prosthet-

ics, algorithms for walking via functional electrical stimulation, and other human enhancing technologies.

Research Software Agents Systems which can act autonomously on behalf of a human user and interact transparently with humans or other systems could simplify

the performance of complex tasks.

Researchers at IHMC are designing platforms and services for the interaction of software agents which allow for the specification, man-

agement, conflict resolution, and enforcement of policies and are also robust and secure. In addition, they are investigating approaches

to the development of cognitive prostheses, where human-agent teaming could be so natural and transparent that the robotic and soft-

ware agents appear as direct extensions of human cognitive, kinetic, and sensory capabilities.

KAoS and Nomads are two widely-known IHMC efforts to support these objectives. While initially oriented to the dynamic and com-

plex requirements of software agent applications, KAoS and Nomads are now being extended to work equally well with both agent and

non-agent clients on a variety of more general distributed computing platforms such as CORBA, Web Services, and Grid Computing.

The interaction of software agents using secure, robust, and agile platforms will allow the coordination of multiple systems to attain a

goal, such as in complex military organizational structures. Agents can also act extend the power of human users and teams, customiz-

ing information retrieval and dynamically tasking sensors or analytical systems.

Research Work Practice Simulation Job descriptions and workflow diagrams idealize work practice-they differ in detail and often in quality from how people actually spend

their time. Improving the design of work systems requires relating how organizations, procedures, facilities, and tools interact in prac-

tice. Work activities, the unit of analysis of work systems, include not only assigned jobs, but also "off-task" activities (e.g., waiting), non-

intellectual motives (e.g., hunger), sustained goals (e.g., playful interaction), the interplay between individual and group goals and ambi-

tions and the work-group's goals and ambitions, and coupled perceptual-motor dynamics (e.g., following someone).

Research at IHMC involves relating diverse analytic concepts such as scripts, human factors, behavior settings, ensemble, and situated

action. A simulation model makes the relationships concrete, through the explicit modeling of groups of agents, body states (e.g., pos-

ture), beliefs, communications, tools, and the physical setting.

Comprehensive work practice simulations, combining social and psychological perspectives, improve the understanding of human cogni-

tion, promote learning, and will lead to better tools, including computer automation and robotics.

Ocala Business Leaders, Inc. PO BOX 2194

OCALA, FL 34478-2194

IMPORTANT

ADVERTISING INFO

FOR OBL MEMBERS

All members have the opportunity to

advertise in the OBL Business Direc-

tory.

3000 to 4000 are distributed through-

out the area each quarter.

Members are billed every 3 months

for the Black & White ads as follows:

Business Card size - $20.00

Business Card size times 2 - $30.00

Business Card size times 3 - $40.00

Business Card size times 4 - $50.00

1/2 page - $75.00

Full page - $150.00

Your ad will continue to run until you

notify the Treasurer that you would

like it to be discontinued.

The full color ads on the inside covers

and on the back, must be paid up front

for a year as follows:

1/4 page - $300.00

1/2 page - $600.00

Full page - $1200.00

If you are interested in signing up for

an ad, call The Copy Shoppe at

351-1163

by Thaves

by Leigh Rubin Source: http://www.jokesgalore.com

Helpful Child A teacher writes on

the blackboard: I ain't

had no fun all summer.

"Now how should I

correct that?"

Little boy: Get a hobby.