the advertising interview. where you should be right now: know what job you want know what job you...

The Advertising The Advertising InterviewInterview

Where you should be right Where you should be right now:now:

Know what job you wantKnow what job you want

Know where you want to work (top 10-15 in order)Know where you want to work (top 10-15 in order)

Have a great resume ready to go.Have a great resume ready to go.

Have figured out contacts at each place you want to Have figured out contacts at each place you want to work.work.

Ready to start contacting agencies. Begin Ready to start contacting agencies. Begin networking.networking.

Have Plan B in the back of your mind ready if Have Plan B in the back of your mind ready if needed.needed.

Know where you want to Know where you want to workwork

How do I decide?

Industry/Company City

Will work wherever company isWant to live in “X” city and will find best position there


Professor Russell AdviceProfessor Russell Advice ““Client-side”Client-side”

Biggest and bestBiggest and best ““Star” brandStar” brand

AgencyAgency Account Management & Media:Account Management & Media:

Biggest and/or best (Account Management and Media Biggest and/or best (Account Management and Media people generally “work lateral or down.”people generally “work lateral or down.”

““Star” accountStar” account PlanningPlanning

Where you will learn the most.Where you will learn the most. Company known for innovation in research.Company known for innovation in research.

CreativeCreative The best agency you can get followed very closely by the The best agency you can get followed very closely by the

best person you can work for. Creatives work “up.”best person you can work for. Creatives work “up.”


Professor Russell AdviceProfessor Russell AdviceAd SalesAd Sales

Choose your industry (e.g. TV, Radio, Choose your industry (e.g. TV, Radio, Magazine, etc.)Magazine, etc.)

Choose the most respected sales teams Choose the most respected sales teams within that.within that.

Review “Where to Work”Review “Where to Work”

ResumeResume

No one hires from a resumeNo one hires from a resume Just gets you in the door (or not) and says, this Just gets you in the door (or not) and says, this

person is qualified for the job.person is qualified for the job.

Purpose:Purpose: Introduce your qualifications and you. Introduce your qualifications and you.

Common Mistakes:Common Mistakes: No Objective: tell me what you wantNo Objective: tell me what you want I read it and I still don’t know I read it and I still don’t know whowho you are you are

Resume AdviceResume Advice A resume is an ad for you.A resume is an ad for you.

Make your ad stand out in a smart way.Make your ad stand out in a smart way.

Simple ObjectiveSimple Objective ““Seeking entry level position in media planning.”Seeking entry level position in media planning.”

Write your entire resume from the point of view of the job Write your entire resume from the point of view of the job you are trying to get.you are trying to get. Can your “Advertising Internship” become a “Media Planning Can your “Advertising Internship” become a “Media Planning

Internship?”Internship?” Prove you can do the job by proving you already have.Prove you can do the job by proving you already have.

Lead with whatever is most impressiveLead with whatever is most impressive Education vs. ExperienceEducation vs. Experience

Resume AdviceResume Advice

Quantify your success as much as possibleQuantify your success as much as possible Sales results, money saved, creative awards, Sales results, money saved, creative awards,

etc.etc.

Use class work as experienceUse class work as experience But don’t lie!But don’t lie!

Personal InformationPersonal Information Help the reader to get a real idea of who you Help the reader to get a real idea of who you

are… but in an interesting way.are… but in an interesting way. Use this to inspire an interestingUse this to inspire an interesting

The “Elevator Explanation”The “Elevator Explanation”

2-3 sentences that answer:2-3 sentences that answer: Who you are, Who you are, what you want, what you want, why they should give it to you, why they should give it to you, what they will get if they do.what they will get if they do.

I’m Emily Russell, a 2008 Newhouse graduate looking I’m Emily Russell, a 2008 Newhouse graduate looking for an entry level position at Crispin Porter + for an entry level position at Crispin Porter + Bogusky. I’m crazy about CP+B advertising, a Bogusky. I’m crazy about CP+B advertising, a certifiable workaholic and confident I can help you certifiable workaholic and confident I can help you create truly great work. create truly great work.

What is the “story that builds from this?”What is the “story that builds from this?”

Networking for People Networking for People Who Hate NetworkingWho Hate Networking

Dad Mom Relatives Friend’s Parents

Professors Guest Speakers

Alumni Headhunters Online Cold Calls

Getting StartedGetting Started Alumni:Alumni:

Dear Melissa;Dear Melissa;My name is Emily Russell and I’ll be graduating from the My name is Emily Russell and I’ll be graduating from the

Newhouse School of Public Communications this May. Newhouse School of Public Communications this May. I am very interested in working for Deutsch Advertising I am very interested in working for Deutsch Advertising

and was wondering if you would be willing to take a look and was wondering if you would be willing to take a look at my resume and give me some advice as well as at my resume and give me some advice as well as suggest whom I should speak with about a job at suggest whom I should speak with about a job at Deutsch. Deutsch.

THANK YOU SO MUCH!THANK YOU SO MUCH!Sincerely,Sincerely,

Emily RussellEmily [email protected]@syr.edu

315 443 4045315 443 4045

Getting StartedGetting Started Contacts:Contacts:

Dear Melissa;Dear Melissa;Professor Ed Russell suggested I contact you.Professor Ed Russell suggested I contact you.My name is Emily Russell and I’ll be graduating from the My name is Emily Russell and I’ll be graduating from the

Newhouse School of Public Communications this May. Newhouse School of Public Communications this May. I am very interested in working for Deutsch Advertising I am very interested in working for Deutsch Advertising

and was wondering if you would be willing to take a look and was wondering if you would be willing to take a look at my resume and give me some advice as well as at my resume and give me some advice as well as suggest whom I should speak with about a job at suggest whom I should speak with about a job at Deutsch. Deutsch.



315 443 4045315 443 4045

Getting StartedGetting Started

Guest SpeakersGuest Speakers

Dear Melissa;Dear Melissa;I enjoyed meeting you when you came to speak at Syracuse I enjoyed meeting you when you came to speak at Syracuse

University. I’ll be graduating from the Newhouse School of University. I’ll be graduating from the Newhouse School of Public Communications this May and I’m very interested in Public Communications this May and I’m very interested in working for Deutsch Advertising and was wondering if you working for Deutsch Advertising and was wondering if you would be willing to take a look at my resume and give me would be willing to take a look at my resume and give me some advice as well as suggest whom I should speak with some advice as well as suggest whom I should speak with about a job at Deutsch. about a job at Deutsch.



315 443 4045315 443 4045

Getting StartedGetting Started Cold CallsCold Calls

Dear Ms. Lukach;Dear Ms. Lukach;My name is Emily Russell and I’ll be graduating from the My name is Emily Russell and I’ll be graduating from the

Newhouse School of Public Communications this May. Newhouse School of Public Communications this May. I am very interested in working for Deutsch Advertising in I am very interested in working for Deutsch Advertising in

Account Management. I am graduating with a 3.6 GPA, have Account Management. I am graduating with a 3.6 GPA, have had three different advertising internships and I’m passionate had three different advertising internships and I’m passionate about the work Deutsch does. about the work Deutsch does.

I will be in New York the w/o May 23 and would love to meet with I will be in New York the w/o May 23 and would love to meet with you. I will call you later this week. you. I will call you later this week.



315 443 4045315 443 4045

The InterviewThe Interview Your Resume says you are qualified, your interview is to Your Resume says you are qualified, your interview is to

see if we like you (personal chemistry).see if we like you (personal chemistry).

Tell one coherent Tell one coherent and memorableand memorable story about who you are. story about who you are.

Show your passionShow your passion Red Bull can helpRed Bull can help

Demonstrate a willingness to do whatever you have to doDemonstrate a willingness to do whatever you have to do

Know where you areKnow where you are You don’t need to know all their brands, but know 2-3You don’t need to know all their brands, but know 2-3

Have questions prepared for the interviewer… interview Have questions prepared for the interviewer… interview them.them.

The Advertising Interview:The Advertising Interview: Tell me about yourself. (Remember: don't ramble.) Tell me about yourself. (Remember: don't ramble.)

Why do you want to go into advertising?Why do you want to go into advertising? Tell me what's really important to you; what are you passionate Tell me what's really important to you; what are you passionate

about?about?

Tell me a campaign you particularly like. Why?Tell me a campaign you particularly like. Why?

What are your strengths and weaknesses?What are your strengths and weaknesses?

What do you consider to be your most significant What do you consider to be your most significant accomplishment?accomplishment?

Why should I hire you? What sets you apart from other job Why should I hire you? What sets you apart from other job seekers?seekers?

Why should we hire an advertising major?Why should we hire an advertising major?

Why do you think you might like to work for our company?Why do you think you might like to work for our company?

What can I tell you about XYZ Advertising?What can I tell you about XYZ Advertising?

The Advertising InterviewThe Advertising InterviewWhat they are looking forWhat they are looking for

Tell me about yourself. (Remember: don't ramble.) Tell me about yourself. (Remember: don't ramble.) Why do you want to go into advertising?Why do you want to go into advertising? Tell me what's really important to you; what are you Tell me what's really important to you; what are you

passionate about?passionate about?

What they are looking for.What they are looking for. Passion, Passion, Passion!Passion, Passion, Passion!

You know what you want to do and you know why you are hereYou know what you want to do and you know why you are here SmartSmart You “get it”You “get it” You are someone “I want to work with”You are someone “I want to work with”

How to answer this really wellHow to answer this really well Tell a story worth listening to that demonstrates your passion, Tell a story worth listening to that demonstrates your passion,

shows you are smart and demonstrates your personality. shows you are smart and demonstrates your personality.

The Advertising Interview:The Advertising Interview: Tell me a campaign you particularly like. Why?Tell me a campaign you particularly like. Why?

What are they looking for? What are they looking for? You understand advertising, you can deconstruct it, you are You understand advertising, you can deconstruct it, you are

actively involved in it, you have a passion to create great actively involved in it, you have a passion to create great work, you are articulate (“VW is like really cool” is a bad work, you are articulate (“VW is like really cool” is a bad answer).answer).

Don’t answer a cliché (VW, Apple, iPod, Nike, etc)Don’t answer a cliché (VW, Apple, iPod, Nike, etc) If it’s theirs, great, but better to really know what you are If it’s theirs, great, but better to really know what you are

talking about.talking about.

How to answer it really well.How to answer it really well. Choose a new campaign about a product you are passionate Choose a new campaign about a product you are passionate

about (decent sized advertiser), and new work they may not about (decent sized advertiser), and new work they may not be familiar with.be familiar with.

Talk about what they were trying to accomplish, how they Talk about what they were trying to accomplish, how they did it in a “never seen that before way,” and how you did it in a “never seen that before way,” and how you passionately want to do that in your career.passionately want to do that in your career.

The Advertising Interview:The Advertising Interview: What are your strengths and weaknesses?What are your strengths and weaknesses?

What they want to know.What they want to know. You know yourself pretty wellYou know yourself pretty well You have personal qualities they can exploit for $$$$$$$You have personal qualities they can exploit for $$$$$$$ You know your weakness and have found a way to overcome it.You know your weakness and have found a way to overcome it.

How top answer this wellHow top answer this well Strengths:Strengths:

Passionate about what you doPassionate about what you do Push yourself hardPush yourself hard Good enough is never good enough for youGood enough is never good enough for you Great team playerGreat team player Great leadership potentialGreat leadership potential Loyalty (think of great things about your dog)Loyalty (think of great things about your dog)

WeaknessesWeaknesses See aboveSee above

The Advertising Interview:The Advertising Interview: What do you consider to be your most significant What do you consider to be your most significant

accomplishment?accomplishment? What they want to hear.What they want to hear.

A story where something you personally did made a A story where something you personally did made a positive differencepositive difference

How to answer this well.How to answer this well. Honestly showing what kind of person you are.Honestly showing what kind of person you are.

Why should I hire you? What sets you apart from Why should I hire you? What sets you apart from other job seekers?other job seekers? What they want to hear.What they want to hear.

Confidence.Confidence. Your “positioning” statement.Your “positioning” statement.

How to answer this wellHow to answer this well Focus; simple and memorable.Focus; simple and memorable.

The Advertising Interview:The Advertising Interview: Why should we hire an advertising major?Why should we hire an advertising major?

What they want to hear.What they want to hear. An answer, they really don’t actually understand.An answer, they really don’t actually understand.

How to answer it wellHow to answer it well ““I’ll begin contributing tomorrow.” I’ll begin contributing tomorrow.” ““I have a full liberal arts education and understand advertising on I have a full liberal arts education and understand advertising on

top of that.”top of that.”

Why do you think you might like to work for our company?Why do you think you might like to work for our company? What they want to hear.What they want to hear.

You’ve done your homework. You like something about their work.You’ve done your homework. You like something about their work. If you are being interviewed for a particular job, you are passionate If you are being interviewed for a particular job, you are passionate

about doing that job.about doing that job. How to answer that well.How to answer that well.

Talk about a piece of business you admire, about awards, Talk about a piece of business you admire, about awards, CONNECTIONS, yes, name drop a few (only a few) names if you can.CONNECTIONS, yes, name drop a few (only a few) names if you can.

The Advertising Interview:The Advertising Interview:

Agency person: “What can I tell you about XYZ Agency person: “What can I tell you about XYZ Advertising?”Advertising?”

What they want to hearWhat they want to hear You want to hear more about the companyYou want to hear more about the company

How to answer it wellHow to answer it well Have 3-5 questions prepared (you can use them in every Have 3-5 questions prepared (you can use them in every

interview)interview) What do What do youyou like most about working here? like most about working here? Why did Why did youyou get into advertising? get into advertising? If If youyou could change something about this company, what would could change something about this company, what would

it be?it be? How did How did youyou get to where you are? get to where you are? What advice would What advice would youyou have for someone just starting out in the have for someone just starting out in the

advertising business?advertising business?


What do you know about our company? What do you know about our company?

In what type of position are you most interested?In what type of position are you most interested?

How can you contribute to this organization? How can you contribute to this organization?

What qualifications do you have that will enable you to be What qualifications do you have that will enable you to be successful in this field? successful in this field?

Why do you want this job?Why do you want this job?


What personal characteristics are necessary for success in What personal characteristics are necessary for success in your chosen field? your chosen field?

Do you prefer working with others or by yourself? Do you prefer working with others or by yourself?

What have you learned from some of the jobs you have What have you learned from some of the jobs you have held? held?

What do you do in your spare time? For example, what are What do you do in your spare time? For example, what are the last two or three books you've read? the last two or three books you've read?

How do you go about influencing someone to accept your How do you go about influencing someone to accept your ideas?ideas?

What would your favorite teacher/friend/previous manager What would your favorite teacher/friend/previous manager say about you? say about you?


Would you describe yourself as analytical or creative? Would you describe yourself as analytical or creative?

What was the most difficult situation you faced in your last What was the most difficult situation you faced in your last job?job?

What qualities do you admire in others?What qualities do you admire in others?

What do you think determines a person's success in a What do you think determines a person's success in a company?company?

What is the most challenging thing you have ever done?What is the most challenging thing you have ever done?


How well do you work under pressure? Do you prefer to How well do you work under pressure? Do you prefer to work under pressure? work under pressure?

Have you ever been put on the spot by a Have you ever been put on the spot by a professor/supervisor/client? How did you handle the professor/supervisor/client? How did you handle the situation? situation?

What are your personal long-term and short-term goals? What are your personal long-term and short-term goals?

What newspapers or magazines do you read on a regular What newspapers or magazines do you read on a regular basis?basis?

The Final Question in Every The Final Question in Every InterviewInterview

Is there anything I can tell you about XYZ Is there anything I can tell you about XYZ Company?Company?

ALWAYS HAVE QUESTIONS… even if you are late!ALWAYS HAVE QUESTIONS… even if you are late!

What do you like most about working at XYZ?What do you like most about working at XYZ? What do you enjoy most about your job?What do you enjoy most about your job? What makes a new employee suceed quickly here?What makes a new employee suceed quickly here? XYZ has managed to grow in a very difficult market; how XYZ has managed to grow in a very difficult market; how

have you done that?have you done that? What do you think is the very best work XYZ is doing today?What do you think is the very best work XYZ is doing today? What advice would you have for someone starting out in the What advice would you have for someone starting out in the

business today?business today? What was the very best experience you’ve had in your What was the very best experience you’ve had in your

career?career?

Following up an InterviewFollowing up an Interview Say “Thank You” within 30 minutes.Say “Thank You” within 30 minutes.

Hand write thank you notes and get them in the office mail.Hand write thank you notes and get them in the office mail.

Short and sweet: Short and sweet: Dear Mary; Dear Mary; Thank you so much for meeting me today. I am very excited about Thank you so much for meeting me today. I am very excited about

working for Grey Advertising after speaking with you. I especially working for Grey Advertising after speaking with you. I especially enjoyed hearing about the challenges you face on the new enjoyed hearing about the challenges you face on the new Pantene upgrade. Good luck! Pantene upgrade. Good luck!

I hope to work for you someday! I hope to work for you someday! Thank You ! Thank You ! Emily RussellEmily Russell

Follow-up with HRFollow-up with HR Remember: you can’t follow up too many times.Remember: you can’t follow up too many times.

We are obnoxious people, we’re OK with that.We are obnoxious people, we’re OK with that.

Answers to questions I Answers to questions I get asked every get asked every

semestersemester

Issues: Going InternationalIssues: Going InternationalNot easy, but can be doneNot easy, but can be done

They only They only send yousend you where they really need you where they really need you Shortage of Shortage of trainedtrained people: China, India, Philippines, Saudi Arabia, South people: China, India, Philippines, Saudi Arabia, South

Africa, Kenya(?)Africa, Kenya(?) Need Americans to work on American businesses (where cultural differences Need Americans to work on American businesses (where cultural differences

are big): Latin America, Japan, China, India.are big): Latin America, Japan, China, India.

You You can gocan go other places, but more difficult other places, but more difficult When you have a unique expertiseWhen you have a unique expertise When you are going to run a region for a global advertiserWhen you are going to run a region for a global advertiser How to do this:How to do this:

You just go and make it work.You just go and make it work. Your fiancéYour fiancé

No one wants to train you only to have you go back home.No one wants to train you only to have you go back home.

Important Advertising Markets: New York, London, Frankfurt/Paris, Important Advertising Markets: New York, London, Frankfurt/Paris, Shanghai, Tokyo, Sydney, Sao Paulo, Mexico CityShanghai, Tokyo, Sydney, Sao Paulo, Mexico City

Should you ask to go abroad or Should you ask to go abroad or make it evident you want to?make it evident you want to?

NO, NO, NONO, NO, NOGet yourself in a position to do so and Get yourself in a position to do so and

then ask the right person.then ask the right person.Not necessarily great for your career.Not necessarily great for your career.

Issues: Where is the business Issues: Where is the business going?going?

Prof Russell’s prediction:Prof Russell’s prediction: Growing areas: Media, CreativeGrowing areas: Media, Creative Stable: PlannersStable: Planners Stable to Shrinking: Account ManagementStable to Shrinking: Account Management Agencies: Agencies:

Growth medium sized creative agencies (e.g. CP+B, Growth medium sized creative agencies (e.g. CP+B, Weiden, Fallon) and large “creative” agencies BBDO, Weiden, Fallon) and large “creative” agencies BBDO, Saatchi, TBWA/Chiat Day, DDB, Deutsch.Saatchi, TBWA/Chiat Day, DDB, Deutsch.

Stagnant or Shrinking: JWT, Y&R, O&M, GreyStagnant or Shrinking: JWT, Y&R, O&M, Grey Lots of new creative agenciesLots of new creative agencies Lots of specialty companiesLots of specialty companies

In 10 years a new round of buy-outsIn 10 years a new round of buy-outs Get “respected” training and get to creative agencyGet “respected” training and get to creative agency Media: get training and then specializeMedia: get training and then specialize

Issues: How do I make millions?Issues: How do I make millions?

1.1. Get in a position to get bought out.Get in a position to get bought out.

2.2. Own it.Own it.

3.3. Build a unique specialty.Build a unique specialty.

4.4. Creative: Gold Lion and excellent Creative: Gold Lion and excellent leadership qualitiesleadership qualities

Issue: What do I actually do in Issue: What do I actually do in these jobs?these jobs?

Assistant Account ExecutiveAssistant Account Executive Assistant Media PlannerAssistant Media Planner Assistant Media BuyerAssistant Media Buyer Research AssistantResearch Assistant Jr. CopywriterJr. Copywriter Jr. Art DirectorJr. Art Director Production AssistantProduction Assistant TrafficTraffic Assistant Project ManagerAssistant Project Manager Assistant Brand ManagerAssistant Brand Manager

Issue: Why does everyone tell Issue: Why does everyone tell me how difficult it is to get a me how difficult it is to get a

job?job?

Best jobs fill first.Best jobs fill first.

Not all jobs created equal.Not all jobs created equal.

We want you to succeed and the first We want you to succeed and the first step is to get going.step is to get going.

Issue: Advertising for non-profits Issue: Advertising for non-profits and charitable organizationsand charitable organizations

Agencies do in their spare time.Agencies do in their spare time.This is not a money making jobThis is not a money making job

You work for the non-profit (like You work for the non-profit (like being a client) and borrow the talents being a client) and borrow the talents of the rest of the group.of the rest of the group.

Issue: Wish I understood Issue: Wish I understood graphics better.graphics better.

Your competition is History majors Your competition is History majors from Middlebury; you’re fine.from Middlebury; you’re fine.

Issue: How to start my own Issue: How to start my own agency.agency.

1.1. Get the smallest possible team capable of doing the work.Get the smallest possible team capable of doing the work.

2.2. Get a client.Get a client.

3.3. Be very conservative financially until you are rolling Be very conservative financially until you are rolling naked in cash.naked in cash.

4.4. Diversify your client list so that if any one or two walks Diversify your client list so that if any one or two walks out the door, you are OK.out the door, you are OK.

5.5. Always be looking for your next new client.Always be looking for your next new client.1.1. At least 60% of MD’s hoursAt least 60% of MD’s hours

ISSUE: Why people in advertising ISSUE: Why people in advertising get paid so little?get paid so little?

The fat cats save it for themselves.The fat cats save it for themselves.

Don’t go into advertising for only 3 Don’t go into advertising for only 3 years!years!

Issue: How much will I make?Issue: How much will I make?Account Mgt.Account Mgt.

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Issue: How much will I make?Issue: How much will I make?Planning.Planning.

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Issue: How much will I make?Issue: How much will I make?Media.Media.

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Issue: Wish I better understood Issue: Wish I better understood the Finance and Budgeting stuff.the Finance and Budgeting stuff.

The The history of Russiahistory of Russia begins with that of the begins with that of the East SlavsEast Slavs, the ethnic group that eventually split into the , the ethnic group that eventually split into the RussiansRussians, , UkrainiansUkrainians, and , and BelarusiansBelarusians. The first East Slavic state, . The first East Slavic state, Kievan Rus'Kievan Rus', adopted , adopted ChristianityChristianity from the from the Byzantine EmpireByzantine Empire in in 988, beginning the synthesis of Byzantine and 988, beginning the synthesis of Byzantine and SlavicSlavic cultures that defined Russian culture for the next seven centuries. cultures that defined Russian culture for the next seven centuries. Kievan Rus' ultimately disintegrated as a state, leaving a number of states competing for claims to be the heirs to its Kievan Rus' ultimately disintegrated as a state, leaving a number of states competing for claims to be the heirs to its civilization and dominant position. After the 13th century, civilization and dominant position. After the 13th century, MuscovyMuscovy gradually came to dominate the former cultural gradually came to dominate the former cultural center. In the 18th century, the principality of Muscovy had become the huge center. In the 18th century, the principality of Muscovy had become the huge Russian EmpireRussian Empire, stretching from , stretching from PolandPoland eastward to the eastward to the Pacific OceanPacific Ocean. Expansion in the western direction sharpened Russia's awareness of its backwardness . Expansion in the western direction sharpened Russia's awareness of its backwardness and shattered the isolation in which the initial stages of expansion had occurred. Successive regimes of the 19th century and shattered the isolation in which the initial stages of expansion had occurred. Successive regimes of the 19th century responded to such pressures with a combination of halfhearted reform and repression. responded to such pressures with a combination of halfhearted reform and repression. Russian serfdomRussian serfdom was was abolished in 1861abolished in 1861, but its abolition was achieved on terms unfavorable to the , but its abolition was achieved on terms unfavorable to the peasantspeasants and served to increase and served to increase revolutionary pressures. Between the abolition of serfdom and beginning of revolutionary pressures. Between the abolition of serfdom and beginning of World War IWorld War I in in 19141914, the , the Stolypin reformsStolypin reforms, , the constitution of 1906 and State Duma introduced notable changes in economy and politics of Russia, but the tsars the constitution of 1906 and State Duma introduced notable changes in economy and politics of Russia, but the tsars were still not willing to cede autocratic rule.were still not willing to cede autocratic rule.

Military defeat and food shortages triggered the Russian Revolution in 1917, bringing the Communist Bolsheviks to Military defeat and food shortages triggered the Russian Revolution in 1917, bringing the Communist Bolsheviks to power. Between 1922 and 1991, the history of Russia is essentially the history of the Soviet Union, effectively an power. Between 1922 and 1991, the history of Russia is essentially the history of the Soviet Union, effectively an ideologically based empire which was roughly coterminous with the Russian Empire, whose last monarch, Tsar Nicholas ideologically based empire which was roughly coterminous with the Russian Empire, whose last monarch, Tsar Nicholas II, ruled until 1917. From its first years, government in the Soviet Union was based on the one-party rule of the II, ruled until 1917. From its first years, government in the Soviet Union was based on the one-party rule of the communists, as the Bolsheviks called themselves beginning in March 1918. However, by the late 1980s, with the communists, as the Bolsheviks called themselves beginning in March 1918. However, by the late 1980s, with the weaknesses of its economic and political structures becoming acute, significant changes in the economy and the party weaknesses of its economic and political structures becoming acute, significant changes in the economy and the party leaderships spelled the end of the Soviet Union.leaderships spelled the end of the Soviet Union.

The history of the Russian Federation is brief, dating back only to the collapse of the Soviet Union in late 1991. But The history of the Russian Federation is brief, dating back only to the collapse of the Soviet Union in late 1991. But Russia has existed as a state for over a thousand years, and during most of the 20th century Russia was the core of the Russia has existed as a state for over a thousand years, and during most of the 20th century Russia was the core of the Soviet Union. Since gaining its independence, Russia claimed to be the legal successor to Soviet Union on the Soviet Union. Since gaining its independence, Russia claimed to be the legal successor to Soviet Union on the international stage. However, Russia lost its superpower status as it faced serious challenges in its efforts to forge a new international stage. However, Russia lost its superpower status as it faced serious challenges in its efforts to forge a new post-Soviet political and economic system. Scrapping the socialist central planning and state ownership of property of post-Soviet political and economic system. Scrapping the socialist central planning and state ownership of property of the Soviet era, Russia attempted to build an economy with elements of market capitalism, with often painful results. the Soviet era, Russia attempted to build an economy with elements of market capitalism, with often painful results. Russia today shares many continuities of political culture and social structure with its tsarist and Soviet past.Russia today shares many continuities of political culture and social structure with its tsarist and Soviet past.

Issue: Career in InteractiveIssue: Career in Interactive

Go get a job with interactive company. Quit in 1 Go get a job with interactive company. Quit in 1 year. Start own website. Sell website to Google. year. Start own website. Sell website to Google. Retire at 28! Retire at 28!

Buy island.Buy island.

Issue: What am I going to do Issue: What am I going to do with my life?with my life?

Only 3 PossibilitiesOnly 3 Possibilities

Option 1Option 1 Get good job, Get good job, meet nice person, meet nice person, marry, marry, have kids, have kids, become your parents.become your parents.

Option 2Option 2 Go save the world; never look back.Go save the world; never look back.

Option 3Option 3 Marry rich, never look back.Marry rich, never look back.

Issue: How do I get a job in Issue: How do I get a job in creative?creative?

Show your book to as many people as Show your book to as many people as possible.possible.

Have a plan B.Have a plan B.

Decide a point at which you will go to plan Decide a point at which you will go to plan B.B.

Be willing to start in an internship.Be willing to start in an internship.

Issue: What to do first 6 months Issue: What to do first 6 months to make a good impression.to make a good impression.

Ask for more work.Ask for more work.

Be very careful with (agency resources) money; many eyes Be very careful with (agency resources) money; many eyes are watching.are watching.

Be fun to work with.Be fun to work with.

Get involved in new business pitch.Get involved in new business pitch.

Meet the CEO, somehow.Meet the CEO, somehow.

Decide what job you really wantDecide what job you really want Start aiming at it.Start aiming at it.

Issue: Should you pass on a job Issue: Should you pass on a job now to wait for ideal job?now to wait for ideal job?

May you all have this dilemma!May you all have this dilemma!

Bird in hand.Bird in hand.

the advertising interview. where you should be right now: know what job you want know what job you...

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