the actual scene of data (2)
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The actual scene (primary data)
Population data
Number of people surveyed : 25
All the people surveyed were from
1. Different economic backgrounds2. Different age groups3. Both genders4. Different occupation5. Different education backgrounds6. Different income levels
Number of retailers surveyed : 25
The retailers surveyed were
1. Those that deal into different products2. Different area of location3. Differe
Number of malls surveyed: 10
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Q.1: Do you prefer going to Shopping malls or Retail Shops?
Category Shopping Malls Retail Shops
No of People 15 10
Conclusion:
Out of the twenty- five people surveyed the major part ie. 60% prefer to shop in the
Shopping Malls which is an indicator that the People prefer Shopping Malls to the
Retail Shops due to variety of choices, one Stop Shopping, Food Courts &
Entertainment and Various Shopping Schemes.
0
2
4
6
8
10
12
14
16
Shopping Malls Retail Shops
Consumers Preference
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Q.3: What do you like your Shopping Place to have ?
Category Variety &
Style
Sales Service Parking Good
Ambience
No. Of People 12 6 2 5
Conclusion :
According to the Survey people like shopping places to have variety and Style,
Sales Service, Parking Place, and Good Ambience. Major People prefer Variety
and Style and Good Sales Service. This two factors serve the most in case of malls
for which people get attracted to Shopping Malls as a Shopping destination.
0
2
4
6
8
10
12
14
Variety and Style Sales Service Parking Ambience
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Q.4 What do people like while shopping ?
Category Buying
Convenieince
Quality Price
Range
Variety
&
Style
All
No of
People
Nil 13 6 3 13
Conclusion :
According to the Survey people like while shopping variety and Style, quality
price range and buying convenience. Major People prefer quality and Price .
This two factors serve the most in case of malls in India.
0
2
4
6
8
10
12
14
Quality Price Range Variety & style All
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Q.5 : Which Products are preferred while shopping in malls ?
Category Cosmetics Electronic
Goods
Garments Food &
Groceries
Toys
No. of
People
4 1 12 8 Nil
Conclusion :
According to the Survey, people preferGarments and Food & Groceries. As
People prefer Quality, Price Range, Variety and Shopping Schemes which can be
seen in Shopping Malls. So, People prefer buying Garments with a wide range and
food and groceries with wide price range and shopping schemes.
0
2
4
6
8
10
12
14
Cosmetics Electronic Goods Garments Food & Groceries
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Q.6 : What are the facilities would you like to avail in malls ?
Category Discounts Recreation Information
Desk
Home
delivery
No. of
People
19 4 2 Nil
Conclusion :
According to the Survey, people prefer Malls due to Discounts, Recreation
facilities, information desk. Major People prefer Discounts and Recreation facility
to some extent. This two factors serve the most in case of malls for which people
get attracted to Shopping Malls as a Shopping destination.
0
2
4
6
8
10
12
14
16
18
20
Discounts Recreation Information Desk
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Q.7 :Does Promotional offers attract you to shop ?
Category Yes No
No. of
People
17 8
Conclusion :
Majority of the people being surveyed were attracted to promotional offers while
they shop. Promotional Offers such as Discounts, Sales Schemes, etc. are very
attractive to the consumers.
0
2
4
6
8
10
12
14
16
18
Yes No
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Q.8 : On an average how much do a consumer spend on each visit to the mall ?
Category Less than
1000
1000-2000 2000-5000 Above 5000
No. of
People
8 11 4 2
Conclusion :
According to the Survey, people spend more in the range of Rs1000- Rs2000 on
their each visit to the Malls.
0
2
4
6
8
10
12
Less than 1000 1000-2000 2000-5000 Above 5000
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Q.9 : Would consumers recommend other people to shop ?
Category Yes May be No
No. of
People
17 8 Nil
Conclusion :
According to the Survey, consumers shopping in the malls would recommend
other people to shop in the malls. out of the 25 people being surveyed, none of the
people gave negative comments in respect with shopping in the malls.
0
2
4
6
8
10
12
14
16
18
Yes May Be
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Q.1 : Which products do the retailers deal into ?
Category Food &
Groceries
Garments Cosmetics Electronic
Goods
No. of
retailers
10 5 5 5
Conclusion :
According to the Survey, most of retailers deal in food & groceries. garments,
cosmetics,electronic goods are also very popular among the retailers. Out of the 25
retailers having their outlets close to the mall, major number of outlets are deal into
food &groceries.
0
2
4
6
8
10
12
Food & Groceries Garments Cosmetics Electronic Goods
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Q.2 : On an average does the consumer purchase ?
Category 100-1000 1000-2000 2000-5000 5000 &
Above
No. of
retailers
11 5 3 6
Conclusion :
According to the Survey, 11 out of 25 retailers observe that consumers spend in a
range of Rs100-Rs1000.whereas,six out of 25 retailers observe that consumers
spend Rs 5000 & above in a day shopping.
0
2
4
6
8
10
12
100-1000 1000-2000 2000-5000 5000 & Above
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Q.3 : On average how many consumer visit the retail stores everyday ?
Category 10-25 25-50 50-100 100 &
Above
No. of
retailers
6 5 9 5
Conclusion :
Majority of retailers observed that 50-100 customers visit their retail outlets
Everyday. 9 out of 25 retailers surveyed observed this were as 6 out of 25 observed
the range of consumers between 10-25.
0
1
2
3
4
5
6
7
8
9
10
.10-25 25-50 50-100 100 & Above
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Q.4 : Do the retail stores offer any discount schemes for attracting customers ?
Category Yes No
No. of
retailers
20 5
Conclusion:
Majority of retailers offer a wide range of discount schemes in their retail outlets.
The retail out lets that deal into food & groceries and garments offer heavy
discounts during festivals.20 out of 25 retailers offered discount to their customers.
0
5
10
15
20
25
Yes No
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Q.5 : When are the discount schemes offered ?
Category All year
round
Seasonal during
festivals
Others
No. of
retailers
Nil 3 11 6
Conclusion :
Majority of the retailers offered discount schemes during festivals. Some of the
food & garment outlets offered heavy discounts during festival in order to increase
their sales. Whereas some offered discounts at the time which can be favorable to
them like birth anniversary of their outlet, stock clearing etc.
0
2
4
6
8
10
12
Seasonal During Festivals Others
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Q.6 : What do the retailers aim for ?
Category Customer
satisfaction
Profit
maximization
Increased
sales
all
No. of
retailers
11 6 8 Nil
Conclusion :
According to the Survey, majority of retailers aim for customer satisfaction and
increase in the sales.
0
2
4
6
8
10
12
Customer
Satisfaction
Profit Maximization Increased Sales
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Q.6 : Do retailers offer any after sale service ?
Category Yes No Occasionally
No. of
retailers
3 16 6
Conclusion :
Majority of the retailers do not offer any after sales service or occasionally offersuch services. Only in case of electronic goods, after sale service is offered.
0
2
4
6
8
10
12
14
16
18
Yes No Occasionally
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Q.7 : What do the customer prefer as they are buying pattern ?
Category Personalised
attention
Choose on
own
Best of
variety
Branded
items
No. of
retailers
9 8 Nil 8
Conclusion :
Majority of the Retailers observed that the Customers visiting their Retail outlets
prefer Personalized Attention while some Customers look to choose the product on
their own and branded products.
7.4
7.6
7.8
8
8.2
8.4
8.6
8.8
9
9.2
Personalised Attention Choose on Own Branded Items
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Q.8 : Do the retailers think the upcoming malls have affected there business ?
Category Yes No
No. of
retailers
8 17
Conclusion :
Majority of the Retailers do not think that the upcoming malls have affected their
business. 17 out of 25 Retailers think this.
0
2
4
6
8
10
12
14
16
18
Yes No
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Q.9 : If given an opportunity would they like to get relocated in mall ?
Category Yes No May be
No. of
retailers
6 14 5
Conclusion :
Majority of the Retailers are not attracted to the Malls. If given an opportunity, 14
out of 25 Retailers are not interested in relocating in the Malls.
0
2
4
6
8
10
12
14
16
Yes No May Be
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Q.10 : Which media do they adopt to promote sales?
Category Press Television Radio Pamphlet
No. of
retailers
6 11 3 Nil
Conclusion :
Majority of retailers , prefer television to promote their sales .press is another such
media to promote their sales.11 out of 25 prefer television while 6 prefer press.
0
2
4
6
8
10
12
Press Television Radio
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Q.11 :What are retailers method of sale?
Category Counter
sales
Home
delivery
Door to
door sales
Bulk selling
No. of
retailers
14 11 Nil Nil
Conclusion :
Majority of retailers generally prefer counter sales and home delivery as a method
of sale. 14 out of 25 prefer counter sales while 11 prefer home delivery.
0
2
4
6
8
10
12
14
16
Counter Sales Home Delivery
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Q.12 : Do retailers undertake any import or export of goods ?
Category Yes No
No. of
retailers
Nil 25
Conclusion :
Out of all the Retailers those were surveyed, None Undertake any import or Export
of Goods. Retailers being a very small business firm does not undertake imports
and exports.
0
5
10
15
20
25
30
Yes No
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Q.13 : Does the retailers grant credit to the customers ?
Category Yes No
No. of
retailers
11 14
Conclusion :
According to the Survey, There was a mix response to that of granting Credit to the
Customers. 11 Out of 25 Retailers offered Credit Facilities to the Customers while
11 outlets dont offer Credit Facility. Generally, Retailers dealing in Food &
Groceries offer credit facility to the Customers.
0
2
4
6
8
10
12
14
16
Yes No
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Q.14 : What are the services offered to the customers ?
Category Home
delivery
Tele
shopping
Spot offers Attractive
schemes
No. of
retailers
14 Nil 6 5
Conclusion :
Majority of the Retailers that were surveyed offered Home Delivery Services to
their Customers. 14 out of 25 Retailers offered this service.
0
2
4
6
8
10
12
14
16
Home Delivery Spot Offers Attractive Schemes
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Q.15 : What type of customers visit the retailers ?
Category Rich Higher
middle
class
Middle
class
All types
No. of
retailers
3 Nil 11 11
Conclusion :
Majority of the Retailers think that there is no specific class of Customers visiting
the Retail Outlets. Generally, All the Classes or specifically Middle Class
customers visit the Malls.
0
2
4
6
8
10
12
Rich Middle Class All Types
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Q.1 : On an average how much thus the consumers purchase from malls ?
Category Below
25000
25000-
50000
50000-
100000
100000-&
above
No. of
malls
2 Nil 4 4
Conclusion :
Malls being a mega shoppers stop are being visited by a number of Customers. 4
Out of 10 Malls observed that Customers spend Rs. 100000 and more shopping in
the Malls. Similarly, 4 Out of 10 Malls observed that the Customers purchase in a
range of Rs. 50000- Rs100000.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Below 25000 50000- 100000 100000 & Above
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Q.2 : On an average , how many customers visit malls everyday ?
Category Below 500 500-1000 1000-5000 5000 &
aboveNo. of
malls
Nil 2 5 4
Conclusion :
Customers in a range of 1000-5000 visit a majority of the Malls everyday and on
some special occasion the number of Customers reaches 5000 and above.
0
1
2
3
4
5
6
500-1000 1000-5000 5000 & Above
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Q.3 : What do the customer in malls prefer as they are buying pattern ?
Category Personalised
attention
Choose on
own
Best variety Branded
items
No. of
malls
1 3 2 4
Conclusion :
Majority of the Malls observed that the Customers visiting the Malls prefer
branded products and are required to be left alone to choose on their own.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Personalised
Attention
Choose on their
Own
Best of variety Branded Items
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Q.4: What do the malls aim for ?
Category Customer
satisfaction
Profit
maximization
Increased
sales
all
No. of
malls
8 Nil 1 2
Conclusion :
Majority of the Malls aim for Customer Satisfaction. 8 out of 10 Malls surveyed
aimed for Customer Satisfaction.
0
1
2
3
4
5
6
7
8
9
Customer
Satisfaction
Increased Sales All
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Q.5: Is there any multiplex in the mall ?
Category Yes No
No. of
malls
9 1
Conclusion :
Out of the 10 Malls being Surveyed, 9 of which has Multiplex in it. Malls being
one stop shoppers point contains Multiplex for the Recreation of the customers.
0
1
2
3
4
5
6
7
8
9
10
Yes No
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Q.6: Is there any food court in the mall ?
Category Yes No
No. of
malls
9 1
Conclusion :
Out of the 10 Malls being Surveyed, 9 of which have Food Court in it. Malls being
one stop shoppers point contains Food Court for the Refreshment of the customers.
0
1
2
3
4
5
6
7
8
9
10
Yes No
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Q.7 : Is there any Game zone in the mall ?
Category Yes No
No. of
malls
8 2
Conclusion :
Out of the 10 Malls being Surveyed, 8 of which have Food Zones in it. Malls being
one stop shoppers point contains Multiplex for the Recreation of the customers
specially those of children.
0
1
2
3
4
5
6
7
8
9
Yes No
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Q.8 : Do you think retail outlets have affected your business?
Category Yes No
No. of
malls
1 9
Conclusion :
Majority of the Malls are not concerned with the Retail outlets surrounding themalls and they dont think that this Retail Outlets have affected to the business in
the Malls in any manner.
0
1
2
3
4
5
6
7
8
9
10
Yes No
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Q.9 :Which Media do the mall adopt for Publicity?
Category Press Television Radio Posters Hoardings All
No of
malls
1 Nil 1 5 5 5
Conclusion :
Generally, Malls Prefer more than one Category for the Publicity. Press, Radio,
Posters, Hoardings and Television are the Sources by which Malls do their
Publicity. Majority of the Malls use all the Sources or specifically Posters and
Hoardings.
0
1
2
3
4
5
6
Press Radio Posters Hooardings All
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Q.10 : What type of customers visit the mall?
Category Rich Higher
middle
class
Middle
class
All types
No. of
malls
1 1 Nil 8
Conclusion :
Majority of the Malls think that there is no specific class of Customers visiting
their Malls. Generally, Rich, Higher Middle Class and Middle Class customers
visit the Malls.
0
1
2
3
4
5
6
7
8
9
rich Higher middle class all types
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