the academy brings the fundamentals in modern customer … · the academy brings the fundamentals...
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The Academy brings the fundamentals in Modern Customer Centric Selling and Sales Transformation that help the best in Silicon Valley crush their targets. Brought to you by the trusted Sales Architects of 150+ companies.
Silicon Valley Sales Academy
SILICON VALLEY SALES MASTERY FUNDAMENTALS
DESIGN A HIGH VELOCITYSALES ORGANIZATION
SILICON VALLEYGROWTHMASTERYFUNDAMENTALS
EUROPEAN PROGRAM Q4 2017
STARTING OCTOBER 30
Understand how to transform from a traditional selling approach towards modern customer centric approach from the most renowned Experts in Silicon Valley.
Subjects include: Customer Centric Methodology, best practices in Email, Outbound Processes and LinkedIn.
SILICON VALLEY SALES MASTERY FUNDAMENTALS
You’ll learn all the fundamentals that help the best in Silicon Valley build their B2B Sales Teams.
Subjects include: The Science of Growth, Build Your Growth Model, Fundamentals in Subscription Modelling, Your Price Strategy, Who is the Customer, How to Build a Sales POD-structure.
DESIGN A HIGH VELOCITYSALES ORGANIZATION
With the Growth Program Customer Success Managers and Sales Managers learn – based on best practises – how to orchestrate customer success, renewal and expansion.
Subjects include: how to run onboarding calls, 12 Month Impact Journey, how to orchestrate next steps, how to evaluate results.
SILICON VALLEYGROWTHMASTERYFUNDAMENTALS
“The Expert Trainers of Winning By Design work with sales teams on a day-to-day basis and are able to share their stories and knowledge in an engaging, fresh way. The remote live session with the Experts logging in from San Francisco and us attending in Amsterdam worked remarkably efficient.”
Doing the Winning By Design sessions gave me practical tips which I am implementing in our sales department. This results in more revenue for my company. I also use the course in conversations with prospects and customer and it helps me and my colleagues a lot!”
Erwin van der Vlist Founder Speakap
Abel Smits Sales & Account Manager l1nda.nl
How we do itHigh impact - live sessions - fueled straight from the heart of tech Silicon Valley combined with an on Online Learning Journey.
Winning By Design US
Winning By Design Europe
SILICON VALLEY SALES MASTERY FUNDAMENTALS
The Concept
The learning journey includes four live-training sessions (90 minutes each) with live video feed straight from the center of tech; Silicon Valley hosted by renowned Sales Experts Jacco van der Kooij and Dan Smith. The live video feed is extremely efficient and students from different countries within Europe will be able to attend. Lessons learned will be reinforced with an online learning journey and a hard copy Playbook so students can continue the learning between sessions.
For You?If you are an Inside Sales Rep, account Executive or Sales Manager and need to close deals in a 30-90 day cycle, you need to sign up for this Program.
Live SessionFueled from the center of tech- Silicon Valley – you will join live, hands on,high impact sessions hosted by renowned Sales Experts Jacco van der Kooij and Dan Smith.
Online Learning JourneyAll steps within the journey are supported by our online platform; available on mobile and pc. Keep track of the program and your personal progress!
Hardcopy PlaybookAlthough we love everything digital we learned true learning needs a hard copy Playbook. You will receive a copy of our Sales Mastership Playbook.
Blueprints eBookThis book is considered a must for every SaaS B2B Professional. As a student you will receive the eBook.
MeetUp HubsTo meet your peers we (if sufficient signups) will facilitate MeetUps in Amsterdam, Antwerp and Helsinki.
You LearnUnderstand how to transform from a traditional selling approach towards modern customer centric approach from the best in Silicon Valley.
SILICON VALLEY SALES MASTERY FUNDAMENTALS
Your Trainers
Jacco van der Kooij
Dan Smith
Born and raised in Tiel, Netherlands Jacco vanderKooij worked for a series of startups, Over the past years he has established himself as the sales architect for Silicon Valley based Storm Ventures (VC behind Marketo, EchoSign), and he is the founder of Winning By Design. Jacco authored a book to share the insights gained; Blueprints for a SaaS sales organization. His SaaS sales workshops are renowned and attended by many as they provide detailed insights into a modern approach to selling, being customer centric, taking place online, and operating at high velocity.
Sales development and email outreach specialist. Former head of sales at Ringadoc and account executive at ToutApp. Nice to know: My sales career started working in the Emergency Room at UCLA after founding a non-profit in Tanzania. Partner at Winning By Design.
SILICON VALLEY SALES MASTERY FUNDAMENTALS
Session 1October 30
Session 2November 8
Session 3November 15
Session 4November 22
Introduction to the Modern Customer
Subjects: Why Customer Centric is key, Sales in Stages, Personas
Sales Architect Jacco van der Kooij live from San Francisco
How to diagnose problems and build value
Subjects: Diagnosing the client, Target Account Process, Ring / Ring
Sales Expert Dan Smith live from San Francisco
How it all comes together
Subjects: Close, Negotiate, Propose, Create a proposal, Putting it all together
Sales Expert Dan Smith live from San Francisco
How to demo and orchestrate
Subjects: Critical Event / Impact, Prescribe, Objection handling
Sales Expert Dan Smith live from San Francisco
Pricing € 1250,- (ex vat)
You LearnAll the fundamentals from Silicon Valley’s renowned Sales Architects on how to build a high velocity/rapid growth organization.
The Concept
A series of remote live training sessions by renowned Sales Architect Jacco van der Kooij from Silicon Valley. In 90 minute sessions the best practices will be shared and taught. The live video feed is extremely efficient and high impact. Students from different countries within Europe will be able to attend. Attendees will receive Blueprints to help designing their own high velocity sales organization.
For You?You are a Startup/ScaleUp Founder, VP Sales, Sales Director or Sales Manager who is managing a high velocity sales team.
Live SessionsFueled from the center of tech- Silicon Valley – you will join live, hands on,high impact sessions hosted by renowned Sales Architect Jacco van der Kooij.
Online Learning JourneyAll steps within the journey are supported by our online platform; available on mobile and pc. Keep track of the program and your personal progress!
Blueprints eBookThis book is considered a must for every SaaS B2B Professional. As a student you will receive the eBook.
DESIGN A HIGH VELOCITYSALES ORGANIZATION
Your Trainer
Jacco van der Kooij
Born and raised in Tiel, Netherlands Jacco vanderKooij worked for a series of startups, Over the past years he has established himself as the sales architect for Silicon Valley based Storm Ventures (VC behind Marketo, EchoSign), and he is the founder of Winning By Design. Jacco authored a book to share the insights gained; Blueprints for a SaaS sales organization. His SaaS sales workshops are renowned and attended by many as they provide detailed insights into a modern approach to selling, being customer centric, taking place online, and operating at high velocity.
DESIGN A HIGH VELOCITYSALES ORGANIZATION
Session 1November 2
Session 2November 9
Session 3November 16
Session 4November 23
Building your Go To Market strategy
Sales Architect Jacco van der Kooij live from San Francisco
Build your Growth Model
Sales Architect Jacco van der Kooij live from San Francisco
Basic Sales Skills
Sales Architect Jacco van der Kooij live from San Francisco
Build your Operational Model
Sales ArchitectJacco van der Kooij live from San Francisco
Pricing € 1995,- (ex vat)
DESIGN A HIGH VELOCITYSALES ORGANIZATION
You LearnAll the fundamentals from Silicon Valley’s renowned Sales Architects on how to orchestrate customer success.
The Concept
A series of remote live training sessions by renowned Growth Architect Dominique from Silicon Valley. In 90 minute sessions the best practices will be shared and taught. The live video feed is extremely efficient and high impact. Students from different countries within Europe will be able to attend. Attendees will receive Blueprints in how to orchestrate customer success.
For You?You are a Customer Success Manager, Growth Officer, VP of Sales or a Manager who is managing a CSM team.
Live SessionsFueled from the center of tech- Silicon Valley – you will join live, hands on,high impact sessions hosted by renowned Sales Architect Dominique Levin.
Online Learning JourneyAll steps within the journey are supported by our online platform; available on mobile and pc. Keep track of the program and your personal progress!
Blueprints eBookThis book is considered a must for every SaaS B2B Professional. As a student you will receive the eBook.
SILICON VALLEYGROWTHMASTERYFUNDAMENTALS
Your Trainer
Dominique Levin
Demand Generation and Account Management Architect. Former CEO LogLogic (sold to TIBCO), and CMO AgilOne and Totango. Author Predictive Marketing (Wiley). Partner Winning By Design.
Learn more about Dominique
SILICON VALLEYGROWTHMASTERYFUNDAMENTALS
Session 1October 31
Session 2October 7
Session 3November 14
Session 4November 21
How to orchestrate customer success
Connecting the wagons: how to open and close onboarding calls, how to structure your time, How to verify and deepen impact: setting a customer's goal up front.
Growth Architect Dominique Levin live from San Francisco
How to leverage what you know about your customers
How to share best practices from other customers and share a 12 Month Impact Journey during the call.
Growth Architect Dominique Levin live from San Francisco
How to orchestrate a customer impact review
How (and when) to evaluate and benchmark results, swing-through and define new goals.
Growth Architect Dominique Levin live from San Francisco
When and how often to touch your customers
How to define and orchestrate next steps; putting it all together.
Growth Architect Dominique Levin live from San Francisco
Pricing € 1250,- (ex vat)
SILICON VALLEYGROWTHMASTERYFUNDAMENTALS
About Winning By DesignHelping clients design, build and scale their sales. We gather insights from working with cutting edge startups and corporates in Silicon Valley and apply it for all our clients. As a result we have developed a customer centric process for sales organizations. Trusted by 100+ Silicon Valley companies.
Train & EnableEnable, train and certify your sales team.
For companies who grow or transform an existing sales team, perhaps move up- or down- market, or enter an entire new market.
DesignDesign a repeatable, effective and efficient marketing and sales process.
Create a foundation for growth for companies who are looking to grow their sales team.
WINNING BY DESIGN SERVICES
Is the organization implementing what they have been trained on?
By analyzing recorded customer calls and coaching on the areas of improvement we ensure implementation.
Assess CoachAssessing the capabilities of an organi- zation in its ability to sell.
Assessments go across functional silos such as marketing, inside sales, field sales, and customer success.
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PROOF
#1 Rated Sales Services Company(60+ reviews)
We use an engineering approach with a start-up mentality
We to design, train, and coach sales teams
