AZ

26 towns + cities showcase ideas you can adapt locally

slot in the words to match your location & community content needs (A La Madlibs)

THE A-Z of Local Content Ideas

PART III - 50,000 local content ideasImage by futureshape on Flickr via CC

AZ 26 towns + cities showcase ideas you can adapt locally

PART III - 50,000 local LIST ideas

Image by futureshape on Flickr via CC

THE A-Z of Local Content Ideas

LISTS = HOOK + REWARD

your list title + Topic need to

intrigue + get people to care

We expect to know the content on the lists we

love. The Reward is finding something new!

h rHook Reward

Image by Tax Credits on Flickr via CC

Numbered Lists Posts = Traffic

R SREAD SKIM

numbered lists posts get more shares + reads than other

forms of content

Lists offer a contract to the reader. lists give you an expectation of

time to skim

Image by aafromaa on Flickr via CC

LIsT = CONSUMABLE CONTENT

Lists can be good, bad or AWESOME. random rewards get us hooked like VEGAS

Lists prove were smart (know that!) - Lists

make us smarter (Didn’t, but do now!)

List keep us entertained +

provides cool stuff to share

R SSREWARD SMART SOCIAL

Image by _DJ_ on Flickr via CC

LISTLY: LISTS TO LIVE BY

We love to Collect. We value Peace of Mind to not lose what we find/learn.

We love to organize our lives by lists. We love to

regroup, sift + categorize

We love to bring order to all things in our life. No two

things are equal

CMRcollect Manage RANK

Image by aigle_dore on Flickr via CC

LISTS = SELF-SERVICE CONTENT

Q AQUESTIONs ANSWERS

The purpose of local content is to be found

locally. Your content can solve an immediate need

People use the INTERNET to answer question

and to solve problems they have right now

Image by elias_daniel on Flickr via CC

LISTLY LISTS HELP BUILD BUZZ

B LBUZZ LOCAL

Take the buzz feed concept local via your blog using Listly lists. Involve your audience as contributors

Sexy titles get your content seen & shared. learn from

Buzzfeed, but get your community to help

AZ

Adelaide

ZaGREB

We take 26 towns + cities to showcase ideas

you can adapt. Get local + Creative.

simply slot in the words to

customize lists for your location.

!

THE A-Z of Local Content Ideas

9 !

28 31

!

quotes

ideas

beliefs

LOCAL NEWS ELECTIONS ISSUESTags

<elections>and the

unique About

<Hot Topic>

15 things

during the

Atlanta Austin

!

AnchorageAdelaide

Image by boostsamurai on Flickr via CC

22 !

55 18

organic

!

low-fat

prize

budget

beer

wine

snobs buffs

!

writers

FOOD WINE BEER DININGTags

in

killer resources for foodgluten-free17 experts

LOCAL

Birmingham !

BrightonBoston

Image by olegshpyrko on Flickr via CC

7 !

22 33 15

!

pets

friends

priest

Carcasonne !

Calais

LOCAL SEASONAL FAMILY ISSUESTags

THIS <season>in

WAYS IS GOING TO IMPACT YOUR<local Issue>9 kids

Chicago

Image by wrightwayphotography on Flickr via CC

7 !

15 27

loneliness

!

obesity

cancer

newcomers

!

elderly

children

!Dusseldorf

!

Dallas Derby

MEDICAL HEALTHTags

yourself

depression

9

Detroit

HOSPITAL DOCTOR

IN

ways to protect from

Image by dexxus on Flickr via CC

4 !

9 11

Enderby Ealing

!

Essen

LOCAL SEASONAL ISSUESTags

inabout

should knowsecrets every<blank>7

<busy period>

!

boom times

a recession

Edinburgh

<audience>

<season>

TOURISM

Image by rjshade on Flickr via CC

3 !

31 53

marketers

!

lawyers

websites

blogs

top

!

best

Falkirk Fraser Valley

!

Fairfax

ISSUES REAL ESTATE MARKETINGTags

realtors12 Frankfurt

LOCAL

the smartest in

AND what they think about <local issue>

Image by duckydebs on Flickr via CC

5 19 !

22 72 99

Invest in

!

leave

avoid

recommend

Georgia Granada

!

Givorno Gascony

PROPERTY LIFESTYLE COMMUNITYTags

surprising reasons to move to21 Geneva

LOCALImage by kosalabandara on Flickr via CC

9 !

15 29

<economic trend>

< weather conditions >

!

festival season

<busy period>

share

spread

Hull Hambledon

!

Harlow

FACTS TRUTH POLITICS PUBLIC OPINIONTags

during Local elections

bloggers journalists

!

candidates <experts>

politicians

sizes/l/

telllies11 Helsinki

Image by dalbera on Flickr via CC

13 !

18 22 29

Dating

!

buying cars

<big issue>

share

spread

Ipswich Irving

!

Indianna

SOCIAL CULTURETags

about

things your tell you

Religion

17

Istambul

LOCAL

ABOUT EXERCISE IN <TOWN>

<trusted person> won't

in

http://www.flickr.com/photos/

Image by abnat on Flickr via CC

11 !

29 22 24

traffic

!

<social issue>

shared

thought

Jaipur Jacksonville

!

Jamaica

VIEWS IDEAS PLANNINGTags

about

you wish you’d said

housing

15

Jakarta

Tips beliefs

LOCAL

quotes

in

Image by fat_mufid on Flickr via CC

3 !

55 18

school

!

religious

dining

locations

discounts

!

<interest group>

Kuala Lumpur Kingston

!

Kuwait

PLACES DECISIONS HEALTHTags

effect your

little known factors

medical

5

Kansas

LOCAL

choices in

that could

Image by navycrackerjack74 on Flickr via CC

4 !

12 18

bedroom

!

coffee shop

Lancastrians !

Lisbonites

BUSINESS VENUES TREND LOCALTags

in <year>ACT in the

WAYS will change how <local TREND>5

office

Londoners

Image by stonechat on Flickr via CC

5 12 !

19 22

experience

!

share

avoid

activities

places to stay

!

reasons to visit

Mexico City Madras

Montreal !

Manchester

TOURISM STAYCATIONSTags

photo opps

recommend

16

Madrid

HOLIDAY

IN

Surprising to

LOCALImage by Francisco Diez on Flickr via CC

8 !

17 101

sell a house

beat the blues

!

throw a surprise party

Nelson Nova Scotia

!

Nottingham

PEOPLE SECRETS PUBLICITYTags

ways to expose a <bad person>10

Nashville

<economy> season

LOCAL

fall

in

in

Image by ckramer on Flickr via CC

9 !

27 127

getting a job

!

booking holiday

researching family trees

Oregon Ottawa

!

Orkney

ORGANIZE RESEARCHTags

shoRtcuts for finding home for junk13

Oslo

LOCAL

in

Image by cordyph on Flickr via CC

7 !

13 15

month

!

next week

recent sales

!

new listings

price reductions

Paraguay Paris

!

Prague

REAL ESTATE HOMESTags

open houses

this weekend

10

Prince Edward Island

PRESTIGE SALE

IN

Must see

Image by Francisco Diez on Flickr via CC

9 !

19 22

moved to

!

Seen

explored

Madonna

!

<dead poet>

<living socialite>

Qingzhou Qatar

!

Quetta

FOOD WINE BEER DININGTags

if they had

things Obama

visited

15

Quebec City

LOCAL

would have said

LOCAL RECIPES,

Image by tomadhup on Flickr via CC

22 !

29 55 99

Live

!

Discover

Rotterdam Raleigh

!

Rochester

CULTURE FAME HISTORYTags

that made

visit

27 Rome

unsung heroes historians

!

tourists TV Shows legends

LOCAL

locals

a better place to

Image by elescir on Flickr via CC

5 !

12

firSTTIME BUYER

!

NEW PARENT

renting

investing in

condo !

house holiday home

Sydney !

Salzburg Seoul

REAL ESTATE HOMESTags

critical MISTAKES TO AVOID WHEN buying

RETIREE

9

apartment Stockholm

RENTALS OWNER

IN

a

Image by aigle_dore on Flickr via CC

3 !

22 44

get MORE from

!

WORK the room in

keep curious about

Tacoma Taipei

!

Thessaloniki Tuscany

TOP TIPS MAXIMIZETags

TO

Keep them coming back to

8

Toronto

celebrities local chefs

!

tourists politicians

CHOICES

<personalities>Tips for Top

LOCALImage by dexxus on Flickr via CC

6 !

9 22

visting

!

exploring

Udaipur Upton

!

Union City

MISTAKES LIFE-STYLETags

when

do you make these

living in

7

Utrecht

education tourism

!

sports dating dining

LOCAL

serious mistakes

Image by alfenaar on Flickr via CC

9 !

15 77

you

!

your children

Teachers

Valencia Vienna

!

Verona

MISTAKES CHOICES LIFETags

make LIVING in

mistakes

gurus

11

Vancouver

dumb life changing

!

critical annoying

easily avoided

LOCAL

simple

that

33 !

72 199

changing

Warsaw Watsonville

!

Windsor

CHOICE MISTAKES HEALTHTags

mistakes you don’t know you are making when choosing51

zip code !

<life partner> pet

LOCAL

in WashingtondentistYOUR

Image by patrick_nouhailler on Flickr via CC

7 !

29 65

newcomers

!

self promoting maniacs

<lead actor>

Xai Xai Xiamen

!

Xavantina

BELIEFS NICHE BEHAVIOURTags

IN

that CAUSE

Madmen

27

Xalapa

new ideas !

beliefs reality shows

LOCAL

reasons <niche group>

TO ACT LIKE

Image by eneas on Flickr via CC

hole in the walls lane way bars

!

outdoor seating rooftop patios

8 !

10 11

Yale Yemen

!

Yosemite Park

TIPS LOCATION VENUESFOODTags

tips to findING THE9 York

DINING

food trucks

NEWEST

!

BEST

NEAREST

Image by leshaines123 on Flickr via CC

5 !

11 44

Fishing

!

Walking

<group activity>

Zurich Zanesville

!

Zenda

PEOPLE ACTIVITIES DESTINATIONTags

that made

Painting

7 Zagreb

<famous people> introverts

LOCAL

extroverts

A Destination for

Image by croacia_ on Flickr via CC

WHAT LISTS WILL YOU MAKE TODAY?

P PPASSION PLACES

WHAT’S YOUR

PASSION?

PPEOPLE

WHO ARE YOUR

PEOPLE?

HOW CAN YOU HELP YOUR LOCAL

COMMUNITY?

Image by rnugraha on Flickr via CC

LISTS = COMMUNITY FORMING

F CFIND CONTRIBUTE

lists are Highly FINDABLE CONTENT.

FIRST PEOPLE DISCOVER LISTS

JJOIN

NEXT THEY CONTRIBUTE,

CONNECTING BOTH PEOPLE + IDEAS

THEN THEY DISCOVER THE

COMMUNITY THAT MADE THE LIST

Image by thomasleuthard on Flickr via CC

What’s your Listly?

T UCONTENT UTILITY

LISTS ARE SOCIAL, collaborative

evolving content

UTOOL

LISTLY IS A TOOL IN THE SENSE THAT IT

YOU CAN USE IT TO MAKE MANY THINGS

LISTS ARE HIGHLY USEFUL BOTH TO THE CREATOR AND ALSO TO THE CONSUMER

Image by pennuja on Flickr via CC

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PART I

Don’t miss Part I of this three

part series: The Why of Local

Don’t miss Part II The How of Local