the 8 dimensions of packaging excellence - iopp · the 8 dimensions of packaging excellence:...

The 8 Dimensions of Packaging Excellence:

Thursday, January 16, 2014

Dan Balan President, Fastraqq www.fastraqq.com

[email protected]

Copyright Fastraqq Corporation 2014-2018

Revenue pressure Cost containment Shorter innovation cycles Channel conflicts Decreasing Customer Loyalty Global Competition What is the packaging

equivalence of these?

Revenue pressure Cost containment Shorter innovation cycles Channel conflicts Decreasing Customer

Loyalty Global Competition What is the packaging

equivalence of these?


The 8 Dimensions of Packaging Excellence Challenges Facing Companies

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=1lR-IGz69BoxlM&tbnid=9N1YfQlBQ-3nDM:&ved=0CAUQjRw&url=http://menion.net/stockexchange.php&ei=3d3VUrP3FcO3rQHY54H4Dw&bvm=bv.59378465,d.aWc&psig=AFQjCNFcFuL0QuqS9PHExOvnxjwyW0YxBw&ust=1389833994637355


The 8 Dimensions of Packaging Excellence Creative Destruction

Mass Customization

Packaging and Branding Convergence

Packaging and Information Convergence

Sustainability

Global Supply Chains

Shorter Product Lifecycles


The 8 Dimensions of Packaging Excellence Packaging Convergence

Issues to Consider:


The 8 Dimensions of Packaging Excellence Capitalize on Convergence

Supplier-side Changes Customer-side Changes Competitors’ moves Disruptive Industry

Dynamics Discontinuous

technologies

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=p4uGsRjGnLSkSM&tbnid=q9635OoRTSW6DM:&ved=0CAUQjRw&url=http://www.greenbiz.com/blog/2012/04/25/ge-and-gm-how-get-most-out-convergence&ei=sczVUpHlPNH1qQHGu4GgBA&bvm=bv.59378465,d.aWc&psig=AFQjCNFFUQ_gvp8fE0kabbY1mQMW94Cpzg&ust=1389829655660674

Exploit Fresh Market Gaps Fresh Customer

Collaboration New Company

Competencies The Next Paradigm


The 8 Dimensions of Packaging Excellence Capitalize Convergence

Areas to Improve:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=p4uGsRjGnLSkSM&tbnid=q9635OoRTSW6DM:&ved=0CAUQjRw&url=http://www.greenbiz.com/blog/2012/04/25/ge-and-gm-how-get-most-out-convergence&ei=sczVUpHlPNH1qQHGu4GgBA&bvm=bv.59378465,d.aWc&psig=AFQjCNFFUQ_gvp8fE0kabbY1mQMW94Cpzg&ust=1389829655660674

Redefine Supply Chain Understand Ecosystem

Constraints Understand Total landed

cost Order-to-Cash Cycles Material Velocity

The 8 Dimensions of Packaging Excellence Improve the Supply Chain

Issues to Consider:


http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=ywwwKvtmj06ODM&tbnid=k-vr6kiklLylGM:&ved=0CAUQjRw&url=http://onlinelibrary.wiley.com/journal/10.1111/(ISSN)1745-493X&ei=Hc_VUpjsKsSCrAGwzoCYCQ&bvm=bv.59378465,d.aWc&psig=AFQjCNFjM47VuuclRM4UxAik5BG3mrnzbw&ust=1389830172413193

Supply Chain Security Cost, Time, Content

Reduction Tampering, Pilferage,

Brand Protection Design, Deter, Detect,

Dispose

The 8 Dimensions of Packaging Excellence Improve the Supply Chain


Areas to Improve:



Their Business Their Supply Chain Their Markets and

Brands Their Success Metrics Reverse engineer the

Customer Paradigm


The 8 Dimensions of Packaging Excellence Master your Customer

Issues to Consider:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QjrLXy9F7NxL_M&tbnid=u4DTXrMHHlrEgM:&ved=0CAUQjRw&url=http://vault.smarttech.com/publications/supportlink/Volume4Issue1/News1.html&ei=JtDVUqGkAYmBqAGFg4GYCw&bvm=bv.59378465,d.aWc&psig=AFQjCNGX8zToA_YwopxDFNU6CgnLITun4Q&ust=1389830522503448

The Value Mosaic Customer two-stepping Collaborative

Innovation One Face, One View,

One Value


The 8 Dimensions of Packaging Excellence Master your Customer

Areas to Improve:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=QjrLXy9F7NxL_M&tbnid=u4DTXrMHHlrEgM:&ved=0CAUQjRw&url=http://vault.smarttech.com/publications/supportlink/Volume4Issue1/News1.html&ei=JtDVUqGkAYmBqAGFg4GYCw&bvm=bv.59378465,d.aWc&psig=AFQjCNGX8zToA_YwopxDFNU6CgnLITun4Q&ust=1389830522503448

Full Business Cycle Functional Areas and

Departments The cross-functional Black

Space Operational Productivity


The 8 Dimensions of Packaging Excellence Improve Internal Value Chain

Issues to Consider:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=p_fwbvz-SW3jCM&tbnid=1q50nwOI-sBaeM:&ved=0CAUQjRw&url=http://learningspaces.unl.edu/collaboration&ei=ItLVUoTrDYWPrQGH6oH4DA&bvm=bv.59378465,d.aWc&psig=AFQjCNF8dQ2Ft-07FQqW7-TKMaVG2Msp9w&ust=1389831028664213

Contribution to Company Metrics

Full Business Participation Supporting the Success

Metrics of Other Departments

Agile Product Launches Company Initiatives The Friday Initiative


The 8 Dimensions of Packaging Excellence Improve Internal Value Chain

Areas to Improve:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=p_fwbvz-SW3jCM&tbnid=1q50nwOI-sBaeM:&ved=0CAUQjRw&url=http://learningspaces.unl.edu/collaboration&ei=ItLVUoTrDYWPrQGH6oH4DA&bvm=bv.59378465,d.aWc&psig=AFQjCNF8dQ2Ft-07FQqW7-TKMaVG2Msp9w&ust=1389831028664213

Product Proliferation Multiple Market

Segments Multiple Brand

Segments Branding Evolution


The 8 Dimensions of Packaging Excellence Improve Branding

Issues to Consider:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2csXlIkKQ9gFjM&tbnid=dESB8PfWWUhaKM:&ved=0CAUQjRw&url=http://tweakyourbiz.com/marketing/2013/07/03/the-importance-of-great-branding-design/&ei=rtPVUt-OAYngqQGrmYCQCQ&bvm=bv.59378465,d.aWc&psig=AFQjCNF55htTYEGV4SYNKROLpogFiMNltQ&ust=1389831247883766

Emotional Message Visceral Branding What’s the Story Omnibranding


The 8 Dimensions of Packaging Excellence Improve Branding

Areas to Improve:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=2csXlIkKQ9gFjM&tbnid=dESB8PfWWUhaKM:&ved=0CAUQjRw&url=http://tweakyourbiz.com/marketing/2013/07/03/the-importance-of-great-branding-design/&ei=rtPVUt-OAYngqQGrmYCQCQ&bvm=bv.59378465,d.aWc&psig=AFQjCNF55htTYEGV4SYNKROLpogFiMNltQ&ust=1389831247883766

Air Water Energy Humans Land Animals Business and System

Constraints


The 8 Dimensions of Packaging Excellence Improve Sustainability

Issues to Consider:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=4MFc1zhTPMy5iM&tbnid=kKPdTMEHxJlJcM:&ved=0CAUQjRw&url=http://carlzimring.com/2012/11/&ei=49TVUsvGIcSCrAGwzoCYCQ&psig=AFQjCNFCaxTQLJ-OBosIcNfcgchkNE_bUg&ust=1389831711062844

Senior Management Support

Unified Strategy vs. disunited Tactics

Supplier Code of Conduct Ecosystem Involvement For Every Pound of Output


The 8 Dimensions of Packaging Excellence Improve Sustainability

Areas to Improve:



Product Data Customer Data Design Data Inputs, Outputs, Versions,

Variations Internal vs. External


The 8 Dimensions of Packaging Excellence Improve Information Alignment

Issues to Consider:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KgbBi4H3G9JwqM&tbnid=Xoe-MZAK2Fep6M:&ved=0CAUQjRw&url=http://philosophicaldisquisitions.blogspot.com/2010_12_01_archive.html&ei=U9bVUpjkIcLgqwGFkIHoDw&bvm=bv.59378465,d.aWc&psig=AFQjCNEfRNoKUkAXgjQUyM3ozXNMC8ag-w&ust=1389832031661493

Data Hygiene Traceability Integration to Main Stream

IT Information Cycle Times


The 8 Dimensions of Packaging Excellence Improve Information Alignment

Areas to Improve:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=KgbBi4H3G9JwqM&tbnid=Xoe-MZAK2Fep6M:&ved=0CAUQjRw&url=http://philosophicaldisquisitions.blogspot.com/2010_12_01_archive.html&ei=U9bVUpjkIcLgqwGFkIHoDw&bvm=bv.59378465,d.aWc&psig=AFQjCNEfRNoKUkAXgjQUyM3ozXNMC8ag-w&ust=1389832031661493

Aggregate Creative Horsepower

Full Brain Thinking Proactive Innovation

Culture Innovate Categorically The Innovation Roster


The 8 Dimensions of Packaging Excellence Innovate how you Innovate

Issues to Consider:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jhOQzOy_-3sIGM&tbnid=Q90-9gUlYhsbFM:&ved=0CAUQjRw&url=http://www.wikipaintings.org/en/m-c-escher/metamorphosis-iii-1968-1&ei=ztfVUpG6O4PkqQG57oC4Cg&bvm=bv.59378465,d.aWc&psig=AFQjCNGkMvxs9aH2awCrQ-3xtO0ihv9x3Q&ust=1389832459792994

Disruptive, Incremental and Marginal innovations

New Product Revenues Life Cycle Extensions Design Modularity Cost of Fulfillment Cost of Innovation


The 8 Dimensions of Packaging Excellence Innovate how you Innovate

Areas to Improve:

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=jhOQzOy_-3sIGM&tbnid=Q90-9gUlYhsbFM:&ved=0CAUQjRw&url=http://www.wikipaintings.org/en/m-c-escher/metamorphosis-iii-1968-1&ei=ztfVUpG6O4PkqQG57oC4Cg&bvm=bv.59378465,d.aWc&psig=AFQjCNGkMvxs9aH2awCrQ-3xtO0ihv9x3Q&ust=1389832459792994

Capitalize on convergence Improve supply chain Master your customer Improve company value chain

Improve branding Improve sustainability Improve information alignment Innovate how you innovate


The 8 Dimensions of Packaging Excellence One Full Cycle

Construction, Engineering, Capital Equipment

Satellites Aerospace Complex Telecommunications Automotive Semiconductors Furniture High Tech Computers & Peripherals Oil and Gas Apparel Food and Beverage Consumer Electronics Consumer Packaged Goods

Capitalize on Convergence Improve the Supply Chain Master your Customer Improve Internal Value Chain Improve Branding Improve Sustainability Improve Information Alignment Innovate how you Innovate


The 8 Dimensions of Packaging Excellence Driving Economic Value

Industries: Take it to the Wall:

The 8 Dimensions of Packaging Excellence: Mindset…Toolset…Get Set!

Branding Sustainability Information Innovation

Industry Supply Chain Customer Company

Value Chain


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