the 7th annual provider forum on data centers...

Q&A

See What Executives at Data Centers, Colocation and Cloud Service Providers Are Saying…

Questions & Answers With Our Top Key Speakers

Provider Forum on DATA CENTERS & CLOUD SERVICES

INFRASTRUCTURE (WEST)

The 7th Annual

October 17 - 18, 2016 Santa Rosa, CA

Table of Contents

Introduction.............................................................................................................................................Page 3

James Ainslie, President & CEO, CAPE AUGUSTA .........................................................................Page 4

Tim Kiser, Owner and Founder, COLO ATL .....................................................................................Page 5

Peter Feldman, CEO and Principal, DATAGRYD .............................................................................Page 6

Jim Poole, Vice President, Ecosystem Development, EQUINIX .................................................Page 7

Event Information ..................................................................................................................................Page 8

• Tell us about your last new project or expansion

• What is your cloud strategy?

• What are the key site selection criteria that you use?

• How are you competing against the web services giants?

• How are you differentiating your client-facing products?

• What have you found to be the newest revenue contributor to your business?

In anticipation of our 7th Annual Provider Forum on Data Centers & Cloud Services Infrastructure (West), we asked some of our key speakers the below questions which are at the forefront of many industry leaders’ minds today.

This is what they had to say…

Provider Forum on DATA CENTERS & CLOUD SERVICES

INFRASTRUCTURE (WEST)

The 7th Annual

October 17 - 18, 2016 Santa Rosa, CA

Organized by:

Information Management Network, T: (212) 901-0542, E: [email protected], W: http://www.imn.org/dcwest16

-4-

James Ainslie President & CEO CAPE AUGUSTA

Tell us about your last new project or expansion.

Cape Augusta is a US founded business seeking to develop a diverse and robust portfolio of technology investments in the information technology sector. Within this sector Cape Augusta seeks to focus on the following:

• Data Center Development. Cape Augusta’s recently formed Cape Augusta Digital Properties; a wholesale data center development company, seeks to develop a fleet of high quality (Tier 3) regional scale data centers across the US. Its ambition is to develop at least 20 facilities in the next 5 years.

• Cyber Security and • Cyber Human Capital Development.

Cape Augusta is currently focused on Augusta Cyberworks, the first of its developments, an ambitious high tech campus in Augusta, Georgia, that will include:

• Two 10 megawatt data centers.

• 1 million square feet (100,000 square meters) of proposed class-A office space to service department of defense subcontractors and federal tenants that service nearby Fort Gordon, the new headquarters for US Army Cyber Command, destined to become operational in 2019.

What is your cloud strategy?

As a wholesale DC development company our strategy is to support scale cloud environments with quality cost effective inventory. By combining low cost power infrastructure, data center friendly tax credits and efficient design it is possible to supply a tier 3 product at super wholesale rates ($80-$90 per kilowatt per month) to hyperscale operators hungry for expansion. This translates into an efficiency to market of in excess of $1mm per MW / year on a full service lease basis.

What are the key site selection criteria that you use?

• Scale utility and data proximity.

• Significant fallow industrial scale real estate parcels.

• Proximity to water

• Availability of Tax Credits and Abatement Programs.

How are you competing against the web services giants?

We are not. They are prospective clients.

How are you differentiating your client-facing products?

• Quality of infrastructure.

• Efficiency and scalability of our design.

• Flexibility of off-take.

• Price.

Aanswer

Qquestion

Tuesday 18th October, 12:25PM Growth Prospects in Urban vs. Edge Markets


-5-

Tim Kiser Owner and Founder COLO ATL


In direct response to the company’s current and prospective growth assessments, Colo Atl has expanded its colocation and neutral interconnection presence at 55 Marietta Street in downtown Atlanta. The expansion includes an additional 8,600 square feet for a total of ~26,000 square feet of data center and colocation space.


Colo Atl provides colocation services to network operators and service providers to further expand to the cloud market. The Colo Atl facility supports cloud operations and enhances its commercial product offerings for enterprise and SMBs.


Outstanding customer service, flexibility and high-grade facilities.


Colo Atl offers the best pricing for space and power, as well as superior onsite services at our carrier neutral interconnection room.


Colo Atl offers space & power in our colocation facility and in the past few years, we have added SoutheastNAP (SNAP), our peering exchange; and the Georgia Technology Center (GTC).

What have you found to be the newest revenue contributor to your business?

Over the past 15 years our biggest success in revenue contributors are our existing tenants/carriers who are expanding/growing their business with Colo Atl.

Aanswer

Qquestion

Monday 17th October, 9:20AM Business Models, Growth & ROI: How Are Different Industries Mixing Business Models Within a Changing Data Center/Cloud Ecosystem

Timothy A. Kiser, Owner and Founder of Colo Atl, is a licensed Professional Engineer (PE) in 35 states. With over 25 years of engineering experience, Mr. Kiser has served as the designer and engineer on over 70 telecommunications facilities. Mr. Kiser designed and constructed the fully-built Colo Atl colocation and Meet Me Room facility in November 2001

to serve as a carrier-neutral colocation and interconnection facility. As Owner, Designer and Engineer at the Colo Atl facility, Mr. Kiser was instrumental in achieving the prestigious SSAE 16 certification, an internationally recognized third-party assurance audit designed for service organizations. Colo Atl achieved the certification after a stringent audit of its internal business processes and IT controls, including physical security, environmental security, logical security, and network security.

A premier industry expert on data centers/colocation, engineering, peering, and Software Defined Networking, Mr. Kiser is a distinguished speaker. Select speaking engagements include the CEO Roundtables at Telecom Exchange (2012 and 2013), FISPA Live (Atlanta), and IMN Forums on Financing, Investing & Real Estate Development for Data Centers.

Mr. Kiser also operates the Georgia Technology Center (GTC) and the Southeast Network Access Point (SNAP), both of which are located in Colo Atls Atlanta, Georgia facility at 55 Marietta Street. The GTC is a live lab for network equipment vendors to highlight their optical and electrical hardware and operating systems; and SNAP is a next-generation Internet Exchange (IX) supporting IPv4, IPv6, OpenFlow, and Software Defined Networking (SDN).

A Georgia Institute of Technology graduate, Mr. Kiser holds a degree in Electrical Engineering, and served as an Air Force B52 bomber pilot during Operation Desert Storm. In his spare time, Mr. Kiser enjoys traveling, spending time with close friends and business associates and recreational flying.


-6-

Peter Feldman CEO and Principal DATAGRYD


DataGryd has answered the call for “On Demand” turnkey data center space for the Cloud, Hybrid Cloud and Private Cloud companies within the NYC dense urban market.


DataGryd calls this product the CX2, we plan to expand this product as the predicted demand grows for large enterprise users.


I love NYC!


They are our potential clients, we do not compete; we compliment these giants.


We do not charge for connectivity and DataGryd will convert the cloud product to a wholesale offering, once a provider hits critical mass.


Our CX2 product – CLOUD IS HOT.

Aanswer

Qquestion

Monday 17th October, 4:10PM The Enterprise End User Shark Tank…What Are You Looking for Space-Wise?

Peter Feldman, CEO and Principal of DataGryd, has 20 years of experience in data center development, management, and design; he has been at the forefront of developing collocation business models and implementing energy-efficient technologies in the industry. Feldman has held CTO, President, and founding roles at several successful startups,

including the TelX group, a national leader in datacenter collocation services. Prior to founding DataGryd, Mr. Feldman was the primary technical and business development interface with companies such as United Technologies Power for their hydrogen and natural gas fuel cell technology and CCHP micro-turbines for data centers, and AMSC (formerly American Superconductor) for developing superconducting cable technology for direct and alternating current in data centers. He has additional professional experience with optical and wireless network engineering for rural broadband, IT infrastructure management, and wireless network infrastructure. Feldman has spoken at a number of industry conferences including Interop New York and the Green Data Center Conference & Exhibition, has industry related patents, and is an active member of several professional trade organizations.


-7-

Jim Poole Vice President, Ecosystem Development EQUINIX


Project: we just launched our DCIM (data center infrastructure management). Expansion: our “major” activities here were the acquisition of Telecity in EMEA and BitIsle in Japan.


Cloud strategy: we have a 3 pronged approach: a) to be the primary gateway to the Cloud, in terms of hosting the gateways to the hyperscalers and having the largest collection of CSPs in the market; b) offer the easiest access to the Cloud, through our products Equinix Cloud Exchange (which allows near instantaneous connectivity to multiple CSPs on a single port), Performance Hub (enterprise hubs for connectivity to the Cloud), and Data Hub (environments for hybrid/multi-cloud deployments adjacent to the Cloud); and c) simplifying enterprise adoption to the Cloud (in part through a and b) by building the broadest partner ecosystem of SI, MSPs to help Enterprises with the transition to the Cloud.


Site selection: we focus on Tier1 global markets with low-latency access to large population/GDP centers.


Competing w/giants: we don’t, we help them. The hyperscalers build DC’s for themselves, not end-users. We serve as the gateway to the hyperscalers as well as providing the environment where more sophisticated enterprises build adjacent infrastructure in order to achieve high availability, throughput, security and low-latency for their hybrid deployments.


Differentiating Products: We’ve been innovating our products to be more “enterprise friendly”. The MTDC market has historically been one dominated by service providers who know how to operationalize a 3rd party DC. Enterprise’s require more hand-holding and packaging of services in order to use the DC. As such, we’ve rolled out a number of new products: Cloud Exchange, Performance Hub, Data Hub, DCIM and a professional services function.


New Revenue Contributor: the Enterprise has quickly become our fastest growing collection of customers in terms of new logos to the Company.

Aanswer

Qquestion

Monday 17th October, 9:20AM Business Models, Growth & ROI: How Are Different Industries Mixing Business Models Within a Changing Data Center/Cloud Ecosystem

Jim Poole is the Vice President for Global Ecosystem Development at Equinix. His mission is to explore new and emerging digital ecosystems with a focus on how interconnection can be used to strategic advantage by Equinix customers. Prior to his current role, Jim served as the Vice President for Global Service Provider Marketing, where he

was responsible for vertical strategy, messaging and sales activation. Jim has an over 20 year background in the ICT industry. He has held executive level positions at Roundbox, Savvis, C&W Americas, dynamicsoft and UUNET.


-8-

Find out more...

Conference Venue

For more information, please contact Andy Melvin

at [email protected] or (212) 901-0542 or

visit the event website here.

The 4 speakers who have contributed to this e-book will be joined by C-level executives at data centers, colocation and cloud service providers to discuss the latest developments affecting this industry. Click here to view the conference agenda with the complete list of speakers and sessions that will be discussed.

Hyatt Vineyard Creek 170 Railroad Street Santa Rosa, CA 95401

Phone: 707-284-1234 Website: https://resweb.passkey.com/Resweb.do?mode=welcome_gi_

new&groupID=66618417

https://www.imn.org/real-estate/conference/Financing-Investing-Data-Centers-Cloud-Services-Infrastructure-West-2016/

https://www.imn.org/real-estate/conference/Financing-Investing-Data-Centers-Cloud-Services-Infrastructure-West-2016/Agenda.html

https://www.imn.org/real-estate/conference/Financing-Investing-Data-Centers-Cloud-Services-Infrastructure-West-2016/Agenda.html

the 7th annual provider forum on data centers...

Documents