A discovery platform forAtlassian customers?A marketing channel forvendors?One of these(http://1.bp.blogspot.com/-ssNmDdiWLwA/TVosoqc2xgI/AAAAAAAAEw0/FH7wgRnDfbM/s1600/moneybooth.jpg)

Would I use this?Would my clients/customers friends/colleaguesuse this?Am I thinking big?

What does version 2.0 look like? 3.0?

64% of traffic to profiles comes from GoogleNext most common: direct linksEverything else is insignificant

So what do I do?

Great content on your site = great SEOSupport your profileCan be detailed (http://www.tempoplugin.com/) orsimple (http://www.simplenia.com/)

of page visitors to evaluators

of page visitors to evaluators

Evaluations to purchases

Not sold via Expert

Sold via expert

Add-ons that have opted in to Expert discount

Add-ons that have opted out of Expert discount

Technical (What?)

Marketing (Why?)

Experts (How?)

Reliability, Availability, Maintainability, ServiceabilityScaleSupportLeverage Marketplace, Atlassian PMs & productteams

Focus on ability to solve critical enterprise businessproblemShow why buy > buildHelp Atlassian

Events (Summit, AtlasCamp)Case studies (talk to me after)AUGs

Meet themDon't create more workDo create more revenue

Marketplace reviewsSupport request patternsLost evaluatorsBetas & usability testsCollaborate with your customers, like this(https://jira.atlassian.com/browse/JRA-4446).

Conversion rate of evaluators to customers for add-ons with link to issues and support

Conversion rate of evaluations to customers for add-ons without link to issues and support

Reduce frictionTry the 5 minute rule

Have a "Getting Started" pageUse UPM hooks!

Evaluator emails