the 7 habits of brand participation
Post on 19-Oct-2014
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Crowdsourcing offers enterprises a whole new way to mitigate risk and innovate for the future through engagement with their crowds. In this presentation, Shelley Kuipers will discuss effective approaches to crowdsourcing for product and brand innovation.TRANSCRIPT
1Chaordix Inc. Please ask before distributing.Chaordix Inc. Please ask before distributing.
The 7 Habits of Brand Participation—Shelley Kuipers, Founder & CEO
2Chaordix Inc. Please ask before distributing.
Who We Are
“New market winners will synthesize chaos and order.”
Chaordix [kay-or-dix] is the global standard in
crowdsourced brand and product innovation.
– Dee Hock, VISA® credit card founder, and author of the book:One from Many, VISA® and the Rise of the Chaordic Organization
3Chaordix Inc. Please ask before distributing.
Our Customers & Partners
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Participation is the new brand.™
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1. find your crowd(they’re out there waiting)
The 7 Habits
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The Crowd
The Crowd
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2. get them engaged(even before day one)
The 7 Habits
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Onboarding
Onboarding
COMINGSOON
APPLYNOW
RESERVEYOURSPOT
WELCOME& WARM-
UP
COMMUNITY, CHALLENGE,
PROGRAM LAUNCH
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Communications
Diverse communication channels critical to community engagement,
quality contributions
TriviaEmail/SMSNewsBlog
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Crowd Moderation
ModeratorRoles
ModerationBenefits
Community leadership
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3. keep them participating
(it has to mean something)
The 7 Habits
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Crowd Curation
Curating
Ensuring consistent levels of participation & contribution→ Achievement frameworks→ Intrinsic rewards→ Extrinsic rewards→ Moderator & expert
recognition
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Activity Toolkit
Broad & deep crowd activities
QualitativeData
QuantitativeData
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4. think participants, not ideas
(you’ll get more out of it)
The 7 Habits
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Idea Management vs. Crowd Intelligence™
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5. introduce the crowd(to everyone in your
business)
The 7 Habits
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The Future
Apply crowdsourcing for multiple purposes
TeamInsights
Product Innovation
Brand Innovation
Social Innovation
Business to Business
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6. lead the crowd(so they can help you
innovate)
The 7 Habits
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Our Unique Methodology
THE CROWD AFFINITY GROUPS LEADERS & PROSUMERS
INSIGHTS IDEAS INNOVATION
Iterative distillation of the people & contributions from the
crowd
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7. be committed(the path to innovation)
The 7 Habits
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Innovation Capacity
BRAND AFFINITY GROUPS
IDEAS
ONE-TIME CAMPAIGN
PERSISTENT INNOVATION CHANNEL
LEADERS & PROSUMERSINNOVATION
THE CROWDINSIGHTS
22Chaordix Inc. Please ask before distributing.
Participation is the new brand.™
23Chaordix Inc. Please ask before distributing.
Participation is the new brand.™
She knows what’s not working in your culture. But nobody’s asked her how to fix it.
She wants to pitch your CEO a game-changing product. But her voice is drowned out in the noise.
He leads a disruptive startup that would be the perfect partner for your company. Can you find him in the crowd?
He wants to evangelize for your brand. But he can’t get your attention.
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