the 62+ consumer tr mann consulting. love their grandchildren: tr mann consulting
TRANSCRIPT
The 62+ Consumer
TR Mann Consulting
Love their Grandchildren:
TR Mann Consulting
Men and Women age 62-plus:
They spend nearly $30 billion each year on their grandchildren.
74% buy quality clothing
60% buy books
38% buy toys
Source: Age Wave CommunicationsTR Mann
Consulting
Men and Women age 62-plus:
They buy 1 in every 4 toys sold
in America.
Source: Age Wave CommunicationsTR Mann
Consulting
Financial Clout
TR Mann Consulting
Men and women age 62-plus:
• Represent 60% of all stockholders
•Own 60% of annuities
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)
TR Mann Consulting
Men and women age 62-plus:
Own 40% of all mutual funds ($1 trillion)
Represent 50% of all IRA and Keough holders
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann
Consulting
Men and women 62-plus:
Earn $2 trillion in income
TR Mann Consulting
Men and women age 62-plus:
Account for 12.3% of the total population
(that’s 35.6 million people)
TR Mann Consulting
Men and women age 62-plus:
Own more than
70% of financial assets in America
TR Mann Consulting
Men and women age 62-plus:
Represent nearly $2.4 trillion in buying power
TR Mann Consulting
Men and women age 62-plus:
Consume
74% of all prescription drugs
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000)
TR Mann Consulting
Men and women age 62-plus:
51%of all OTC drug sales
Source: Age Power: How the 21st Century will be ruled by the New Old by Ken Dychtwald, Ph.D. (Tarcher/Putnam 9/2000) TR Mann
Consulting
$pending to Live Better…
TR Mann Consulting
New vehicle purchases exceed $54 billion
Source: US Mature Market, MarketResearch.com TR Mann Consulting
More than $62 million spent on entertainment
Source: US Mature Market, MarketResearch.com TR Mann Consulting
Represent $168 billion market for the food industry
Source: US Mature Market, MarketResearch.com TR Mann Consulting
High-income 62-plus households have doubled over the past decade
Source: US Mature Market, MarketResearch.com TR Mann Consulting
Online in the Golden Years… TR Mann
Consulting
46% have been using the internet for
over 5 years
TR Mann Consulting
Over half of adults age 62-plus own computers
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
TR Mann Consulting
72% research health information online
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
TR Mann Consulting
72% stay current with news and events
TR Mann Consulting
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
92% have shopped online
Source: US Senate Committee on Age: Senior Net 2002, eMarketer,com, Forrester Research, Center for Media Research
TR Mann Consulting
“People turning 65 today have another 20
years of their adult life ahead
of them”TR Mann
Consulting
Median Household Net Worth
•<35: $7k
•35-44: $44k
•45-54: $83k
•55-64: $112k
•65-69: $114k
•70-74: $120k• >74: 100k
Source: U.S. CensusTR Mann Consulting